TECH SUPPLIER Mar 2022 - Market Perspective - Doc # US48956322

The Flight to First-Party Data and the Journey to Empathy at Scale, Part 1: N-Party Data


Gerry Murray
Table of Contents

Executive Snapshot

Figure: Executive Snapshot: First-Party Data Takeaways and Actions

New Market Developments and Dynamics

Figure: Consumers Want Privacy and Convenience (Personalization) at the Same Time

N-Party Data, the Difference Between Trust and Suspicion

Figure: N-Party Data Definitions

Personalization — Propensity Versus Participatory

Managing Customer Data Relationships

Advice for Technology and Services Providers

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