TECH BUYER Mar 2022 - IDC Perspective - Doc # US48967322

The Flight to First-Party Data and the Journey to Empathy@Scale, Part 2 — Personalization

By:

Gerry Murray
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Table of Contents

Executive Snapshot

Figure: Executive Snapshot: The Flight to First-Party Data and the Journey to Empathy@Scale, Part 2 — Personalization

Situation Overview

Figure: Level of Performance Improvements with Personalized Interactions

Personalization (Im)maturity

Figure: Maturity of Personalization Capabilities by Marketing Channels

Personalization Tech Stack Challenges

Figure: Top Marketing Technology Challenges

Advice for the Technology Buyer

Personalize Personalization

Map the Customer's Data Journey

Prioritize Customer Performance Indicators

Create a Customer Data Community

Learn More

Related Research

Synopsis

Content


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