target audience: TECH SUPPLIER  Publication date: Nov 2022 - Document type: Market Share - Doc  Document number: # US49393822

Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment

By:  Roger Beharry Lall

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Content

List of Tables

List of Figures



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Table of Contents


  • IDC Market Share Figure

    • Figure: Worldwide SMB Marketing Campaign Management Software 2021 Share Snapshot

  • Executive Summary

  • Advice for Technology Suppliers

    • Value Optimization and Presentation

    • Data Utilization and Analytics Availability

    • Personalization Beyond "Dear <Name>"

    • Automation and Simplification

    • Functional Expansion Within (and Beyond) the Martech Stack

    • Many-to-Many Integrated Ecosystems

  • Market Share

    • Table: Worldwide SMB Marketing Campaign Management Software Revenue by Vendor, 2021

    • Figure: Worldwide SMB Marketing Campaign Management Software Revenue and Cumulative Share by Vendor, 2021

  • Who Shaped the Year

  • Market Context

    • Category Evolution — Dawn of a New Segment

    • A Segment Within a Segment

    • Broader Customer Experience Context

    • Figure: Customer Experience Orchestration Services

    • Significant Market Developments

    • Regional Concentration

    • Figure: Worldwide SMB Marketing Campaign Management Software Revenue Share by Region, 2021

  • Methodology

  • Market Definition

  • Related Research