IDC Market Share Figure

Figure: Worldwide Customer Data Platform 2021 Share Snapshot

Executive Summary

Advice for Technology Suppliers

Market Share

Table: Worldwide Customer Data Platform Revenue by Vendor, 2020 and 2021 ($M)

Figure: Worldwide Customer Data Platform Revenue Share by Region, 2021

Figure: Worldwide Customer Data Platform Revenue Share by Deployment Type, 2021

Who Shaped the Year

Table: Worldwide Customer Data Platform Revenue — Quartile Analysis, 2021

Market Context

Figure: Worldwide Customer Data Platform Revenue, 2020 and 2021: Current Currency and Constant Currency

Significant Market Developments

M&A Activity

Methodology

Market Definition

Related Research