Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment

IDC Market Forecast Figure

• Figure: Worldwide SMB Marketing Campaign Management Software Revenue Snapshot

Executive Summary

Advice for Technology Suppliers

• Value Demonstration and Transparency

• Data Utilization and Simplification

• Privacy as Opportunity Versus Constraint

• Personalization Beyond "Dear <Name>"

• Advanced Automation Capabilities

• Functional Expansion Across the Tech Stack

• Many-to-Many Integrated Ecosystems

Market Forecast

• Table: Worldwide SMB Marketing Campaign Management Software Revenue, 2021–2026: Current Currency and Constant Currency ($M)

• Figure: Worldwide SMB Marketing Campaign Management Software Revenue Growth, 2022–2026: Current Currency and Constant Currency

• Table: Worldwide SMB Marketing Campaign Management Software Revenue by Deployment Type, 2021–2026 ($M)

• Figure: Worldwide SMB Marketing Campaign Management Software Revenue by Deployment Type, 2021–2026

• Table: Worldwide SMB Marketing Campaign Management Software Revenue by Region, 2021–2026 ($M)

• Figure: Worldwide SMB Marketing Campaign Management Software Revenue by Region, 2021 and 2026

Market Context

• CX Orchestration — Extending Beyond Martech

• Figure: Customer Experience Orchestration Services

• Platforms and Go-to-Market Ecosystems

• The End of the Cookie Ecosystem and the Flight to First-Party Data

• Category Evolution — Dawn of a New Segment

• A Segment Within a Segment

• Drivers and Inhibitors

• Drivers

• AI/ML Solution Availability

• Personalization and Privacy

• Inhibitors

• Inflation

• Recessionary Concerns

• Talent

• Significant Market Developments

• Changes from Prior Forecast

Market Definition

Methodology

• Historical and Forecast Market Values and Exchange Rates

• Table: Exchange Rates, 2017–2026

Related Research