Executive Snapshot

Figure: Executive Snapshot: Traffic Intelligence Offers All Retailers a Path to Understanding and Improving Customer Experience

Situation Overview

Traffic Intelligence Opens the Door to Understanding the Customer Experience

Traffic Intelligence Is One of Three In-Store "Data Zones"

Figure: Approaches to Improving Customer Experience in the Data-Rich Retail Environment

Actionable Analytics Enable Real-Time and Strategic Decisions

Figure: Traffic Intelligence Improves Customer Experience, Empowers Employees, and Optimizes Operations

Technology Overview

The Evolution of Traffic Intelligence Providers

Service Models

Table: Selected Traffic Intelligence Vendor Offerings and Maturity

What's Next in Traffic Intelligence

Advice for the Technology Buyer

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Related Research

Synopsis