Traffic Intelligence Offers All Retailers a Path to Understanding and Improving Customer Experience

Executive Snapshot

• Figure: Executive Snapshot: Traffic Intelligence Offers All Retailers a Path to Understanding and Improving Customer Experience

Situation Overview

• Traffic Intelligence Opens the Door to Understanding the Customer Experience

• Traffic Intelligence Is One of Three In-Store "Data Zones"

• Figure: Approaches to Improving Customer Experience in the Data-Rich Retail Environment

• Actionable Analytics Enable Real-Time and Strategic Decisions

• Figure: Traffic Intelligence Improves Customer Experience, Empowers Employees, and Optimizes Operations

• Technology Overview

• The Evolution of Traffic Intelligence Providers

• Service Models

• Table: Selected Traffic Intelligence Vendor Offerings and Maturity

• What's Next in Traffic Intelligence

Advice for the Technology Buyer

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• Related Research

• Synopsis