Executive Snapshot

Figure: Executive Snapshot: Adobe MAX 2022 — Establishing AI as a Copilot to Deliver Long-Term Customer Value

In This Market Note

Strategic Themes to Support Future Reinvention

AI as a Collaborative, Creative Copilot

Scaling Innovation and Adobe Sneaks

Digital Provenance and the Content Authenticity Initiative

3D, XR, and the Metaverse

IDC's Point of View

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Related Research

Synopsis