target audience: TECH BUYER  Publication date: Oct 2023 - Document type: IDC Perspective - Doc  Document number: # US50023423

Reverse Experiences for Customer-Led Retail: Key Insights from the IDC European Retail Xchange 2023


  • Roberta Bigliani Loading
  • Ornella Urso Loading
  • Sofia Poggi Loading
  • Filippo Battaini Loading
  • Cristiano Quattrini


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Table of Contents

  • Executive Snapshot

    • Figure: Executive Snapshot: Reverse Experiences for Customer-Led Retail — Key Insights from the IDC European Retail Xchange 2023

  • Situation Overview

    • Figure: The Center Stage at IDC European Retail Xchange 2023

    • How to Create a Customer-Led Retail Strategy with Reverse Experience

    • Figure: IDC's Reverse Experience for Customer-Led Retail

    • How Retailers Use Generative AI to Enhance Customer Service

    • How to Use AI Responsibly and Build Trust with Customers

    • How to Improve Cost Effectiveness of Omni-Channel Fulfillment and Last-Mile Delivery Through Data and Gamification

    • How to Enhance the Store Associate Role Through AI and Machine Learning

    • How to Succeed in the Future of Retail

    • How to Leverage Technology for the Future of Retail

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis