target audience: TECH BUYER  Publication date: Oct 2023 - Document type: IDC FutureScape - Doc  Document number: # US50120323

IDC FutureScape: Worldwide Digital Business Strategies 2024 Predictions

By: 

  • Tony Olvet Loading
  • Craig Powers Loading
  • Teodora Siman Loading
  • Giulia Carosella Loading
  • Linus Lai Loading
  • Megha Kumar Loading
  • Simone De Bruin
  • Erin Hichman Loading
  • Philip Carter Loading
  • Pietro Delai Loading
  • Craig Simpson Loading
  • Lawrence Cheok Loading
  • Martina Longo Loading
  • Ranjit Rajan Loading
  • Sharath Srinivasamurthy Loading
  • Steffi Han Loading
  • Takuya Uemura Loading
  • Lianfeng Wu Loading
  • Supriya Deka Loading
  • Lapo Fioretti Loading

Content



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Table of Contents


  • IDC FutureScape Figure

    • Figure: IDC FutureScape: Worldwide Digital Business Strategies 2024 Top 10 Predictions

  • Executive Summary

  • IDC FutureScape Predictions

    • Summary of External Drivers

    • Predictions: Impact on Technology Buyers

    • Prediction 1: By 2025, 35% of Enterprises Will Have Mastered the Use of GenAI to Codevelop Digital Products and Services Leading to Double the Revenue Growth Compared with Their Competitors

    • Associated Drivers

    • IT Impact

    • Business Impact

    • Guidance

    • Prediction 2: Spending on Digital Technology by Organizations Will Grow at 7x the Economy in 2024, as Companies Are Compelled by Market Demands to Grow Digital Business Models and Strengthen Digital Capabilities

    • Associated Drivers

    • IT Impact

    • Business Impact

    • Guidance

    • Prediction 3: By 2026, the Proliferation of Data from GenAI and Other Key Digital Initiatives Will Result in 25% of the G2000 Organizations Introducing or Elevating the Role of Chief AI Officer to the C-Suite

    • Associated Drivers

    • IT Impact

    • Business Impact

    • Guidance

    • Prediction 4: By 2025, Digital-Native Businesses Will Be at the Forefront of GenAI Adoption, Investing in GenAI at 5x the Rate of Non-DNBs to Accelerate Their Competitive Edge

    • Associated Drivers

    • IT Impact

    • Business Impact

    • Guidance

    • Prediction 5: In 2028, Organizations with Established Digital Business Platforms Will Have 50% Higher Digital Market Share with Greater Abilities to Track ROI and Execute Digital Revenue Initiatives

    • Associated Drivers

    • IT Impact

    • Business Impact

    • Guidance

    • Prediction 6: By 2025, 40% of Organizations Will Be Selling to, Engaging with, or Provisioning On-Demand Services Through Digital Ecosystems to Enable New Business Models Powered by AI Everywhere Capabilities

    • Associated Drivers

    • IT Impact

    • Business Impact

    • Guidance

    • Prediction 7: By 2026, 40% of Enterprises Will Develop New KPIs That Are Directly Tied to Digital Business Outcomes Through the Application of Advanced Analytics and AI

    • Associated Drivers

    • IT Impact

    • Business Impact

    • Guidance

    • Prediction 8: By 2027, 80% of CEOs Will Assert That Their C-Suite Technology Leader’s Primary Function Should Be to Invest in Digital-First Initiatives to Deliver on Digital Revenue Targets

    • Associated Drivers

    • IT Impact

    • Business Impact

    • Guidance

    • Prediction 9: By 2026, 90% of Knowledge Workers Will See AI Augmenting a Portion of Their Workflow, Resulting in the Need for Organizations to Reskill All Employees for the Next Age of Digital Business

    • Associated Drivers

    • IT Impact

    • Business Impact

    • Guidance

    • Prediction 10: By 2027, to Meet Their Sustainability Ambitions, G2000 Organizations’ Business and IT Leaders Will Dedicate at Least 20% of Their Digital Tech Spending Toward Sustainability Initiatives

    • Associated Drivers

    • IT Impact

    • Business Impact

    • Guidance

  • Advice for Technology Buyers

  • External Drivers: Detail

    • AI Everywhere — Generative AI Takes the Spotlight

    • The Drive to Automate — Maximizing Efficiency and New Opportunities

    • Economic Uncertainty — IT Malaise and Market Volatility

    • The Digital Business Imperative — Competitiveness and Outcomes

    • Everything as a Service Intensifies — Transforming Models to Drive Change

    • Dynamic Work and Skills Requirements — New Work Mode Era

    • Operationalization of ESG — Measuring and Implementing Sustainability

  • Learn More

    • Related Research