target audience: TECH SUPPLIER  Publication date: Feb 2023 - Document type: Market Note - Doc  Document number: # US50389723

DOJ v. Google, Part 2: Erosion of Customer Trust Could Have Implications Across the Broader Advertising Ecosystem


  • Roger Beharry Lall Loading
  • Sudhir Rajagopal Loading


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Table of Contents

  • Executive Snapshot

    • Figure: Executive Snapshot: DOJ v. Google — Customer Trust Erosion Drives Industrywide Implications

  • In This Market Note

  • IDC's Point of View

    • Google

    • Big Tech

    • AdTech

    • Ad Industry (Google's Customers)

    • Customer Trust and Truth in Advertising

  • Learn More

    • Related Research

    • Synopsis