target audience: TECH BUYER  Publication date: Feb 2024 - Document type: IDC Perspective - Doc  Document number: # US51749724

Update on Advertising on Connected Television with Retail Media Networks

By:  Alex Holtz Loading


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Table of Contents

  • Executive Snapshot

    • Figure: Executive Snapshot: Advertising on Connected Television with Retail Media Network Integration Summary

  • Situation Overview

    • Retail Media and CTV Market Discussion and Opportunity

    • Table: Worldwide and U.S. Connected TV Ad Spending, 2023–2028 ($B)

    • Table: Worldwide and U.S. Retail Media Ad Spending, 2023–2028 ($B)

    • Figure: Retail Media Connected TV Ad Spending in the United States, 2023-2027

    • The Impact of Streaming and Retail Data Convergence

    • The Impact of Cord-Cutting

    • Figure: U.S. TV and CTV Ad Spending Forecast for 2023-2027 ($B)

    • Turning Television Streaming (CTV) into a Performance Channel

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis