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The AI supercycle in EMEA: ambition is funded, capability isn’t
EMEA enterprises have stopped debating whether AI matters. The harder question – can they run it at scale, on budget, with trust intact – is...
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How service provider selection criteria have shifted: what we learned, and what comes next
Between 2023 and August 2025, European IT services buyers fundamentally reordered their priorities. AI capabilities jumped from sixth place to first. Digital expertise became foundational...
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Industrial AI: why owning the context layer is the next big battle
Industrial data: from visibility to business value For more than a decade, industrial digital transformation centered on visibility. Manufacturers invested heavily in connected assets, historians,...
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Who operates your meeting rooms now: AV, IT, or an AI agent?
The headlines from InfoComm 2026 said the industry moved “from rooms to experiences.” We’ve been observing this transition for a while. But what’s more relevant...
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The sovereignty conversation vendors need to have – but rarely do
IDC recently brought together 20 senior technology executives for an invitation-only dinner with analysts Carla Arend, Andrew Buss, Duncan Brown, and Rahiel Nasir to discuss...
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Agent Supplier or Featureware: The Choice Every SaaS Vendor Faces Now
In two earlier posts I argued that SaaS is being disrupted rather than killed, and that the per-seat revenue model is on its way out. The dramatic...
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Print, AI, and the expanded buying committee: highlights from IDC’s Print Executive Dinner in London
Last week, a select group of senior print and imaging executives gathered in London for IDC’s Print and Imaging Leadership Dinner. During this invitation-only evening,...
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AI in telecommunications: Why it is becoming an infrastructure priority
Artificial intelligence has been part of the telecom conversation for years. What is changing now is its role and scale. AI is no longer limited to isolated...
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From AI pilots to business value: what EMEA digital leaders are doing differently in 2026
Most EMEA organisations have the intent to scale AI. What they are missing is a way to execute. On May 28, 2026, IDC’s EMEA Digital Leaders Hub brought...
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Ecosystem strategy in 2026: turning AI disruption into partner-led growth
AI is redrawing the rules of the partner ecosystem faster than most organisations can adapt. Last week, Stuart Wilson, IDC’s Senior Research Director for Partnering Ecosystems, and Andreas Storz, Senior...
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