rssconsumer http://www.idc.com/rss/2804.do IDC RSS alerts CES 2018 Deals PCs, VR Back into the Game http://www.idc.com/getdoc.jsp?containerId=lcUS43498518 <P>From a video game and virtual reality (VR) standpoint, the main CES 2018 headlines involved potent new laptops and refreshed tethered VR head-mounted display (HMD) hardware. There were clear hits and misses at this year's show, with Acer, Dell, and HP Inc. unveiling eye-catching 2-in-1 (convertible) laptops, and HTC upping the ante regarding high-end VR hardware, software, and services.</P> IDC Link Fri, 12 Jan 2018 05:00:00 GMT Lewis Ward Does Direct to Consumer Change the Importance of On-Shelf Availability? http://www.idc.com/getdoc.jsp?containerId=US43469717 <P>This IDC Perspective looks at both the persistent and the changing importance of on-shelf availability.</P><P>"Do the economics of OSA change in the world where commerce is increasingly conducted online and direct-to-consumer initiatives, while still mostly nascent, have at least the possibility of transforming the way that consumer products companies and retailers interact with consumer? IDC believes that they do," says Simon Ellis, program VP for Supply Chain.</P> IDC Perspective Fri, 12 Jan 2018 05:00:00 GMT Simon Ellis European Consumer Devices Predictions, 2018 http://www.idc.com/getdoc.jsp?containerId=EMEA43395618 <P>In this IDC Market Presentation, analysts in IDC Europe's Devices Group offer a summary of their views of the prospects of devices' new innovative form factors and solutions, and the effect they will have on the industry in 2018 and beyond.</P> Market Presentation Fri, 12 Jan 2018 05:00:00 GMT Marta Pinto, Laura Llames, Chrystelle Labesque, Liam Hall, Francisco Almeida China Internet Market Database, 2017 http://www.idc.com/getdoc.jsp?containerId=CHE42743517 <P>This IDC Pivot Table contains the market data of the China internet and mobile internet market for 2014–2021. It covers basic socioeconomic data, internet user numbers, home broadband Internet access and penetration, time spent online, internet user online activities, ecommerce spending, internet advertising, and consumer spending on entertainment content.</P> Pivot Table Wed, 10 Jan 2018 05:00:00 GMT Yu Xue Digital Transformation to Attain Macroeconomic Scale and Impact: IDC Unveils Top Technology Predictions for Thailand for 2018 and Beyond http://www.idc.com/getdoc.jsp?containerId=prAP43495018 BANGKOK, January 11th, 2018 – IDC announced today its top technology predictions for 2018 and beyond at the IDC Thailand FutureScapes event held at The Athenee Hotel Bangkok. The event highlighted the massive changes within the 3rd platform era that will dramatically accelerate and scale digital innovation over the next three to four years as digital transformation reaches the macroeconomic scale. Corporate Press Release Wed, 10 Jan 2018 05:00:00 GMT ConsumerScape 360: 2018 U.S. Emerging Technology and Video Survey Results by Age http://www.idc.com/getdoc.jsp?containerId=US43477218 <P>This IDC Pivot Table provides data related to the U.S. emerging technology and video market.</P><P>We've compiled all the survey results from IDC's <I>Emerging Technology </I><I>and</I><I> Video Survey</I><I>.</I> The document includes questions related to hyper-personalization, connected home, wearable devices, indoor/last meter navigation, pervasive video, AR/VR, and other connected devices.</P><P>The document contains a cover sheet with hyperlinks to specific sections to make navigation through the data very user friendly.</P> Pivot Table Tue, 09 Jan 2018 05:00:00 GMT John Jackson, Archana Ramachandra IDC FutureScape: Worldwide Digital Transformation 2018 Predictions — Implications for Central and Eastern Europe and Russia http://www.idc.com/getdoc.jsp?containerId=CEMA43387618 <P>This IDC Presentation looks at IDC's top 10 global digital transformation predictions for 2018 and highlights their implications for Central and Eastern Europe and Russia. This presentation uses the IDC FutureScape model to provide an assessment of the key trends expected in 2018 and their long-term impact on the region.</P> Market Presentation Tue, 09 Jan 2018 05:00:00 GMT Elena Semenovskaia, Mark Yates IDC FutureScape: Worldwide Social and Experiential Solutions 2018 Predictions - Japan Implications http://www.idc.com/getdoc.jsp?containerId=JPJ42926118 <P>本プレゼンテーションは、国内IT市場において、2018年~2021年に国内ソーシャル/エクスペリエンスソリューション市場で起きると予測される主要な事象をITバイヤー向けに記載したものである。</P><P>ソーシャルメディアの利用は、コミュニティと人々が互いに交流する方法を再定義し、現在では、すべてのソーシャルメディアユーザーがリスナー(聴衆)であり、インフルエンサー(影響力のある発信者)となり得る。また、人工知能(AI)、チャットボット、仮想現実(VR)、拡張現実(AR)は、ソーシャルメディア利用の基本ツールを変えつつある。これらの技術がもたらす優れた顧客エクスペリエンスの必要性は、ソーシャルコミュニケーションをよりスケールの大きなものにしていく。</P><P>「ソーシャルメディアは顧客にとって電話と同じく、毎日の活動に利用するメディアに成長している。企業は顧客エクスペリエンスとソーシャルエクスペリエンスを融合させる必要がある。AIやVRなど急速に発展している新しいテクノロジーは、企業が顧客とソーシャルメディアを結び付ける新しい機会を生み出している。国内のソーシャル/エクスペリエンスソリューションはグローバル市場と比較して数年の遅れが見られるが、東京オリンピック/パラリンピックに向けたソーシャルメディアによる顧客エクスペリエンスは、急速に世界市場に迫るであろう」とIDC Japanのグループディレクターである眞鍋 敬は分析している。</P><P>本プレゼンテーションの目的は、上記のような市場環境の変化を捉え、2018年以降に起きるとみられる10項目の事象を提示することで、ITバイヤーが時宣を得た対応策をとれるように支援することにある。</P> Tech Buyer Presentation Tue, 09 Jan 2018 05:00:00 GMT Takashi Manabe IDC PeerScape: O2O Marketing Practices for Cross-Channel Customer Journeys http://www.idc.com/getdoc.jsp?containerId=AP40434416 <P>This IDC PeerScape puts forth best practices and guidance which digital commerce and marketing professionals can implement to engage with consumers in their O2O journeys. </P><P>"Blending digital and physical experiences involves mastery in contextually relevant communications, at the right place, through the right media, in the right format, and at the right time. Pertinent one-to-one communications at scale require a mix of marketing expertise, data-driven processes, and integrated technology," says Lawrence Cheok, senior research manager for IDC's Asia/Pacific Digital Commerce and Marketing research. "These O2O marketing practices help organizations to increase marketing effectiveness and engage today's connected consumers." </P><P><B><I>Disclaimer:</I></B> <I>IDC </I><I>PeerScape</I><I>: O2O Marketing Practices for Cross-</I><I>C</I><I>hannel Customer Journeys </I><I>cites certain technology vendors. This information is for general</I><I>-</I><I>purpose use only. In no instance does any citation represent IDC</I><I>'</I><I>s endorsement of a vendor</I><I>'</I><I>s products or strategy, now or in the future.</I></P> IDC PeerScape Mon, 08 Jan 2018 05:00:00 GMT Lawrence Cheok, Daniel-Zoe Jimenez IDC NZ IT Industry Predictions, 2018: The Ascent of the Digital Native Enterprise http://www.idc.com/getdoc.jsp?containerId=prAP43470618 IDC NZ IT Industry Predictions, 2018: The Ascent of the Digital Native Enterprise Research Press Release Sun, 07 Jan 2018 05:00:00 GMT