rssconsumer IDC RSS alerts U.S. Augmented and Virtual Reality Headset Forecast Update, 2024–2028: CY 2Q24 <P>This IDC study provides an updated forecast for the U.S. augmented and virtual reality headset market for the 2024–2028 period.</P><P>"2024 is the start of a new era for the U.S. AR/VR market," says Ramon T. Llamas, research director with IDC's Augmented and Virtual Reality team. "Apple's entrance to the market is a key milestone, but it also becomes a clear competitor and comparison point against which all other devices are measured. This will force all vendors — including Apple — to constantly innovate and push the envelope to develop best-in-class devices and experiences. Benefiting from all of this are end-users, especially those who have yet to adopt AR/VR."</P> Market Forecast Wed, 17 Apr 2024 04:00:00 GMT Ramon T. Llamas Worldwide Augmented and Virtual Reality Headset Forecast Update, 2024–2028: CY 2Q24 <P>This IDC study provides a forecast for the worldwide augmented and virtual reality headset market for the 2024–2028 period.</P><P>"2024 is going to be the start of a rebound for the worldwide AR/VR market," says Ramon T. Llamas, research director with IDC's Augmented and Virtual Reality team. "Apple's Vision Pro generates new interest in the category and forces the competition to match or surpass its offerings. In turn, this will force all companies to strive to lay claim to the title of 'gold standard' of the market. As a result, end users will be treated to best-of-breed and new experiences similar to what we have seen in other nascent markets."</P> Market Forecast Wed, 17 Apr 2024 04:00:00 GMT Ramon T. Llamas 智能驾驶能力评估,2024 <P>IDC中国高级分析师洪婉婷表示:"随着各企业在智能驾驶领域投资不断加码、搭载芯片算力不断扩充、软件版本快速迭代,中国智能驾驶市场的发展已然揭开崭新的篇章。当前市场格局中,各品牌车型在泊车辅助以及高速领航辅助驾驶功能上表现出较高的同质化水平,但部分行业领军企业已率先在全域领航辅助驾驶技术上取得了显著的优势地位。展望未来,中国智能驾驶市场的竞争将进一步白热化,企业能否在该领域确立竞争优势,将有赖于其在智能驾驶技术研发上的持久投入、对智驾数据资产的有效管理和高效利用,以及不断提升自身产品在安全性能与可靠性方面的卓越表现。"</P><P>在电动化、网联化、智能化、共享化的汽车产业变革浪潮中,中国智能市场发展进入了新阶段。我们可以不断看到试点区域的开放扩大、利好政策的落地、技术的突破、功能体验的提升、用户对智驾的热烈讨论。中国智驾市场可为日新月异。在此背景下,IDC详细梳理了中国智能驾驶市场发展的驱动因素、先进技术、主流功能、未来趋势,并对市场产品提供商提供可参考的建议。</P><P>为了更细致地反映市场现状,IDC聚焦中国市场主流厂商,并选取了6个典型车辆品牌进行重点研究,通过厂商问卷、访谈调研、实车测试流程,从用户关注的车型覆盖度、泊车能力、行车能力等方面进行评估,并结合厂商各自特点进行点评,为用户选择优秀可靠的智能驾驶系统及车辆提供帮助和建议。</P> Technology Assessment Wed, 17 Apr 2024 04:00:00 GMT Catherine Hong, James Wang 한국 IDC, 2023년 국내 웨어러블 시장 877만대 출하, 올해 새로운 폼팩터 출시로 시장 내 다양화 예고 2024년 4 월 17 일, 서울 – IT 시장분석 및 컨설팅 기관인 인터내셔날데이터코퍼레이션코리아 (International Data Corporation Korea Ltd., 이하 한국IDC, )는 2023년 국내 웨어러블 시장의 전체 출하량은 전년대비 25.5% 감소한 약 877만대로 집계되었다고 금일 밝혔다. 팬데믹 기간동안 헬스케어 및 미디어 컨텐츠 등의 관심도가 높아지며 웨어러블 수요가 급증하였지만 국내외 경기 불확실성이 가중되고 제조사의 재고 관리, 대부분의 신규 수요 충족 등으로 최근 2년 연속 전체 출하량은 감소세를 보이고 있다. Tracker Press Release Wed, 17 Apr 2024 04:00:00 GMT GDC 2024 Postmortem: Engine Updates, Creator Economy Upleveling, and Mounting Trust and Safety Challenges <P>This IDC Market Note assesses three prominent themes that emerged at last month's Game Developers Conference (GDC): the distinctive updates unveiled by the leading commercial game engine suppliers, the upleveling of creator economy tools, and challenges associated with maintaining player community trust and safety.</P><P>"GDC was well attended, despite the layoffs that have rocked the game development community in the past year. Several trends surfaced at the show that we believe are leading indicators of where the market will go in 2025." — Lewis Ward, director of Gaming, eSports, and VR/AR at IDC</P> Market Note Tue, 16 Apr 2024 04:00:00 GMT Lewis Ward Copilots, Concierges, and Super Agents: The Coming of Autonomous Marketing for Autonomous Markets in the Intelligent Economy <P>This IDC Market Perspective introduces the concept of AI-powered super agents running on next-gen, AI-powered smartphones. They will enable consumers to programmatically control the way they purchase goods and services as easily as media streaming services. This represents a new model in which both buyers and sellers have intelligence and automation capabilities that will make markets more efficient for both. Markets powered by super agents will monetize transaction commissions, not ad impressions. Some of the expected challenges and opportunities for SaaS providers, ad networks, publishers, influencers, brands, and consumers are presented.</P><P>"AI is going to replatform the economy," said Gerry Murray, research director, Enterprise Marketing Technology at IDC. "Super agents running on the next generation of AI-powered smartphones will give consumers the ability to automate much of their shopping and deal discovery. Super agents will function as intermediaries between brands and buyers and will therefore create new challenges and opportunities for martech vendors, ecommerce platforms, ad networks, and marketing practitioners."</P> Market Perspective Mon, 15 Apr 2024 04:00:00 GMT Gerry Murray IDC's Digital Advertising Market Model Overview, 2024 <P>This IDC Perspective discusses the <I>Digital Advertising Market Model (DAMM)</I><I>,</I> which is an IDC offering that is focused on the digital advertising market. Its purpose is to provide a custom digital advertising market model that allows media companies and technology vendors to analyze digital advertising spend. The worldwide DAMM includes breakouts by region and country, and it is further divided by connected television (CTV), desktop, and mobile and is subdivided by formats including search, display, video, and other categories consisting of classifieds, influencer marketing, digital-out-of-home (DOOH), and digital audio.</P><P>No matter the size and scope of the company using the DAMM, IDC's custom solutions team can develop a specific requirements model within your budgetary constraints.</P><P>"Mobile in-app digital advertising, in particular mobile video, CTV, and digital out of home, are the segments that are growing the fastest and offer the biggest opportunities for media companies, streaming providers, and technology vendors," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies, IDC. "Traditional advertising spend including television, radio, billboards, and print continues to give up share to digital formats throughout the forecast period through 2029 almost all of which will transfer into mobile video, CTV, and DOOH."</P> IDC Perspective Mon, 15 Apr 2024 04:00:00 GMT Alex Holtz Meta Quest 3's Market Reception: Not Selling as well as Quest 2 But Its VR Pass-Through Is Second Only to Apple Vision Pro <P>This IDC Market Perspective assesses the performance of Meta's Quest 3 VR headset in 4Q23 and puts it in the context of the broader VR and AR market by highlighting its hardware and software positioning in 2024 relative to Quest 2, PlayStation VR2 (PS VR2), and Apple Vision Pro (AVP).</P><P>"Meta Quest 3 hit the ground running in late 2023 and was generally well received. Meta's Reality Labs is positioned to dominate VR in 2024, but it's also now bracketed by Apple Vision Pro at the high end of the market and by PS VR2 from a tethered AAA VR gaming standpoint." — Lewis Ward, research director, Gaming, eSports, and VR/AR at IDC</P> Market Perspective Mon, 15 Apr 2024 04:00:00 GMT Lewis Ward Industry Market Trends: Americas Food, Grocery, and Convenience Stores, 2024 <P>This IDC Market Presentation aims to provide technology suppliers with an overview of the key business trends shaping the Americas Food, Grocery, and Convenience Stores/Fast Moving Consumer Goods (FMCG) retail industry in 2024. </P><P>The key trends analyzed in this document include:</P><UL><LI>Data and AI-driven retailing</LI><LI>Connected omni-channel store</LI><LI>Fraud and loss prevention</LI><LI>Sustainability and circularity</LI><LI>Connected supply chain and inventory visibility </LI><LI>Workforce engagement and automation of routine tasks</LI></UL><P>This document offers a foundation of industry knowledge to:</P><UL><LI>Develop a compelling narrative that resonates with retail clients</LI><LI>Align product and service offerings to retailers' priorities</LI><LI>Show retail clients how technology implementation contributes toward the achievement of their goals</LI><LI>Design short-, medium-, and long-term approaches to working with retail clients</LI></UL><P>Technology supplier executives in marketing, sales, product strategy, market intelligence, and channel management can leverage the insights from this document as a starting point to organize their activities.</P> Market Presentation Fri, 12 Apr 2024 04:00:00 GMT Margot Juros, Anne Paris, Leslie Hand, Nigel Wallis 2024 is a Year of Choices for S4 Capital and Media.Monks, After Growth Disappears in 2023 <P>Media.Monks owner S4 Capital posted 2023 revenue down 7.8% in like-for-like terms at £1,012 million (just over $1.2 billion) in 2023, with net revenue excluding direct costs down 4.5% at £873 million (just under $1.1 billion). With its former high growth suddenly gone and no indication of its return in 2024, Media.Monks may have to consider some radical alternatives if it is to return to growth and become a more strategic and more transformational partner to CMOs.</P> IDC Link Thu, 11 Apr 2024 04:00:00 GMT Douglas Hayward