rssconsumer IDC RSS alerts Can Fixed Wireless Access Broadband Meet the Needs of Small and Medium-Sized Businesses? <P>This IDC Survey Spotlight analyzes results from IDC's <I>SMB Communications Services Survey,</I> an online survey of 480 United States–based small and medium-sized businesses. The document highlights and discusses the broadband speed requirements of SMBs relative to the technology of fixed wireless access broadband.</P> IDC Survey Spotlight Fri, 23 Sep 2022 04:00:00 GMT Jason Blackwell City of Los Angeles Makes Big Move with Universal Basic Mobility Pilot <P>This IDC Market Note examines the City of Los Angeles' investment in equitable mobility solutions and Universal Basic Mobility Pilot and highlights the key learnings for Smart City projects targeting mobility challenges.</P> Market Note Fri, 23 Sep 2022 04:00:00 GMT Ruthbea Yesner, Nikola Ristivojevich Consumer Market Model Insights: Consumer Travel Spending Expected to Surpass Pre-COVID-19 Pandemic Levels <P>This IDC Market Perspective provides a prediction and analysis of the return of online consumer travel booking ecommerce spend and advice for service providers as growth occurs. By 2023 consumers will spend $1.4 trillion worldwide in online travel, ticket, and entertainment booking–related spending as consumer travel has returned to levels greater than the beginning of the world pandemic. </P><P>"Through IDC's Consumer Market Model, service providers in an array of industries like travel and hospitality can uncover the need to brace for growth ahead in their industries," says Kelly Brown, senior research analyst for IDC's Devices and Consumer group. </P> Market Perspective Fri, 23 Sep 2022 04:00:00 GMT Kelly Brown Consumer Market Model Insights: Traditional Business Sales Models Still in Jeopardy <P>This IDC Market Perspective provides an analysis of disruption to traditional business models and consumer sectors due to online platforms pocketing market share and recommendations for service providers to combat disruptions. The Consumer Market Model projects traditional sales models are in jeopardy among a variety of industries as online platforms have increased in users, buyers, and spending.</P><P>"Take a page from Blockbuster's book and do not wait to change your business model. Be flexible and conscious of consumers' wants by adjusting with the market and how consumers want to spend their money on your platforms," said Kelly Brown, senior research analyst for IDC's Devices and Consumer Team.</P> Market Perspective Fri, 23 Sep 2022 04:00:00 GMT Kelly Brown IDC PeerScape: Practices to Operationalize Repair, Reuse, Recycle <P>This IDC PeerScape examines several successful practices in the areas of repair, reuse, and recycle that retailers or brands have undertaken in their efforts to operate more sustainably.</P><P>"Operating 'eaches' businesses at scale, as we know from ecommerce, is expensive and difficult," says Jordan K. Speer, research director, IDC Retail Insights. "Operating a reverse 'eaches' business at scale — another way to think about recommerce — introduces a wide range of unpredictable and uncontrollable factors that act as a force multiplier on the complexity and challenge of retail supply chains."</P> IDC PeerScape Fri, 23 Sep 2022 04:00:00 GMT Jordan K. Speer IDC's Worldwide Line of Business Spending Guide Taxonomy, 2022 <P>This IDC study provides a detailed description of IDC's functional area research. It should be used as a companion piece for <I>IDC</I><I>'</I><I>s Worldwide IT Spending Guide: Line of Business</I> program as well as all functional area research to help organizations understand the non-IT department technology buyers.</P><P>"<I>IDC</I><I>'</I><I>s Worldwide Line of Business Spending Guide</I> taxonomy presents a comprehensive view of spending by line of business functions," said Eileen Smith, program vice president at IDC. "It is an invaluable resource to help vendors define and standardize their functional area definitions."</P> Taxonomy Fri, 23 Sep 2022 04:00:00 GMT Serena Da Rold, Eileen Smith, Mario Allen Clement, Neli Vacheva, Akira Muranishi, Xueqing Zhang, Kritika Ghildiyal, Eman Elshewy, Heriberto Roman NVIDIA Announces Omniverse Upgrades to Impact How Games, VR/AR and Metaverse Projects are Made and Deployed <P>During its digital GTC event this week, NVIDIA announced several forthcoming Omniverse-related product and service upgrades that are designed to support large-scale, GPU-intensive and/or digital twin projects that are rendered in the cloud in simulation engines and described by the Universal Scene Description graphics interchange framework. We anticipate these new offerings will be well-received by a range of vendors and enterprises in several vertical markets next year, including in gaming, and by more horizontal virtual and augmented reality (VR/AR) and metaverse project teams.</P> IDC Link Fri, 23 Sep 2022 04:00:00 GMT Lewis Ward The Top 5 Things to Know About Advertising in the Metaverse <P>This IDC Perspective explores how advertising might look like in Meta Platforms' proposed metaverse, what its commercial volume could be, what gating factors might affect consumer adoption, and how advertisers could go about gathering experience with advertising in VR worlds.</P><P>"The metaverse does not exist yet, but its potential for advertising could be tremendous if players address the hurdles currently hampering VR adoption," said Karsten Weide, VP, Media and Entertainment at IDC.</P> IDC Perspective Fri, 23 Sep 2022 04:00:00 GMT Karsten Weide Data Clean Rooms: All Talk or Some Action? <P>This IDC Survey Spotlight shows the level of interest and awareness of data clean rooms, a method for the privacy-preserving sharing of data and data collaboration between multiple parties. Used in advertising, marketing, healthcare, financial services, and more, data clean rooms is a technology that is gaining a lot of traction.</P><P>"Data clean rooms are a really hot topic in both the vendor and buyer communities. The definition remains a bit fuzzy, but IDC's survey data shows that 88% of data buyers are at least somewhat familiar with the concept," according to Lynne Schneider, research director of IDC's Data as a Service and Data Marketplaces area. "To be successful, data clean room vendors need to focus on their most receptive audiences and build functionality that enables new audiences as well."</P><P>Data was gathered as part of IDC's 2022 <I>Data Buyers</I><I>'</I><I> Survey</I> in March 2022.</P> IDC Survey Spotlight Thu, 22 Sep 2022 04:00:00 GMT Lynne Schneider IDC:全球AR(擴增實境)頭戴式裝置市場仍待長期發展 臺北,2022年9月22日 ─ 根據國際數據資訊 (IDC) 全球AR(擴增實境)頭戴式裝置季度追蹤報告的最新數據,到 2022 年底,全球AR(擴增實境)頭戴式裝置的出貨量預計將年對年衰退 8.7% 至近 260,000 台。雖然這種新興技術的衰退似乎很突然,但由於一些主要品牌廠商的財務狀況不穩定、缺乏新設備以及智慧型手機上的 AR 在短期內滿足了終端用戶的需求,最近幾季的銷量一直在放緩期。 Research Press Release Thu, 22 Sep 2022 04:00:00 GMT