rssconsumer IDC RSS alerts Comcast Business Launches Mobile Offers for Small Businesses <P>Comcast Business is looking to expand on the success it has seen in the consumer wireless space by offering mobile services to small businesses as well. The mobile service offers competitive pricing, access to a nationwide 5G network, and access to millions of Wi-Fi hotspots.</P> IDC Link Thu, 29 Jul 2021 04:00:00 GMT Jason Blackwell, Jason Leigh, Sandra Wendelken Enabling Empathetic eCommerce by Leveraging Digital Marketing Technology <P>This IDC Market Presentation analyzes the key challenges, investment plans, and technologies that enable the efficient and effective combination of ecommerce capabilities (abstracted into hybrid multicloud retail commerce platforms) and digital marketing capabilities. The presentation includes IDC's framework for building empathetic customer relationships that leverage real-time contextual personalization capabilities across the entire customer journey. The document also includes a case of collaboration between a brand and a retailer on localized marketing campaigns as well as IDC's recommendations for retailers.</P> Tech Buyer Presentation Thu, 29 Jul 2021 04:00:00 GMT Giulio Raffaele, Filippo Battaini, Ornella Urso IDC TechScape: U.S. Connected Health Technologies, 2021 <P>This IDC study uses the IDC TechScape model to provide a systematic assessment of connected health technologies by payers and providers. The IDC TechScape model is designed specifically to capture progress in the adoption of emerging disruptive technologies, mainstream technology buyer alignment with current industry best practices, and support technologies that promise to deliver operational advantages to organizations that choose to adopt them.</P><P>"COVID-19 accelerated the adoption of connecting health technologies by healthcare organizations and consumers alike," states Lynne A. Dunbrack, research vice president, IDC Health Insights. "Post-pandemic connected health technologies will continue to play an important role in improving consumer engagement, clinical productivity, convenient access to healthcare, and patient outcomes."</P> IDC TechScape Thu, 29 Jul 2021 04:00:00 GMT Lynne Dunbrack Which Employee Experience Solutions Are European Retailers Planning to Implement Over the Next 12 Months? <P>This IDC Survey Spotlight analyzes which employee experience (EX) solutions European retailers have implemented or plan to implement over the next 12 months. Based on results from IDC's 2021 <I>Global Retail Core Processes and Applications Survey</I>, this paper offers an overview on the implementation status of each EX process for retailers on a global perspective.</P> IDC Survey Spotlight Thu, 29 Jul 2021 04:00:00 GMT Federica Galvani Worldwide Augmented and Virtual Reality Hardware Forecast Update, 2021–2025: CY 3Q21 <P>This IDC study provides the worldwide augmented and virtual reality hardware forecast for the 2021–2025 period.</P><P>"The worldwide augmented reality (AR) and virtual reality (VR) market will experience continued growth, thanks to a slowly warming reception and an increase in the number of new devices arriving to market," says Ramon T. Llamas, research director, IDC's Augmented and Virtual Reality team. "What bears close monitoring is how these will appeal to different markets. Virtual reality has long been the stronghold of consumers through gaming and media consumption, but enterprises are slowly warming to the notion of leveraging VR for training. Conversely, AR has long been the domain of commercial users to drive productivity. That same notion will be carried to consumers looking to boost their own personal productivity. Watch as these market segments gain a foothold in the years to come."</P> Market Forecast Thu, 29 Jul 2021 04:00:00 GMT Ramon T. Llamas Building the 5G Smart Railway with mmWave <P>This IDC study looks at the potential and status of 5G mmWave technology for train and trackside vehicle-to-X communications. mmWave, due to the high frequency nature of 30GHz–100GHz, presents significant engineering challenges in high-mobility applications such as high-speed rail (HSR), but as the technical hurdles are solved the abundance of mmWave spectrum (>20GHz) (licensed and unlicensed) means that railway communications infrastructure (RCI) could have a scalable path forward and that path runs through 5G New Radio. 5G technologies such as mmWave fixed beamforming and spatial multiplexing can be applied to enable reliable HSR connectivity. For the railway operator, wireless access technologies will most likely be operated as a private network but collaboration with MNOs is also possible, in order to ensure high-reliability and performance in an industry that has been extensively utilizing advanced positioning technologies and Industrial Internet of Things (IIoT) processes for over 15 years.</P> Market Note Wed, 28 Jul 2021 04:00:00 GMT Bill Rojas, Hugh Ujhazy IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment <P>This IDC study provides an assessment of the primary PIM application vendors for digital commerce use cases. The study also discusses what criteria are most important for companies to consider when selecting a system.</P><P>"Recent acceleration in the digital commerce market has raised the stakes for every B2C and B2B merchant to sell online effectively. Product information has a vital role in digital commerce well beyond the standard product detail page. Online merchants rely on PIM systems to inform customers about products, tell brand stories, sell across channels, facilitate collaboration with suppliers, merchandize products, deliver enhanced content, inform customer service reps, and much more," says Jordan Jewell, research director of IDC's Digital Commerce program. "Having the right PIM application enables organizations to achieve these goals and ultimately grow faster than their competition."</P> IDC MarketScape Wed, 28 Jul 2021 04:00:00 GMT Jordan Jewell, Marci Maddox IDC Perspective: Use Cases and Start-Up Capabilities: Digital Twin Opportunity in Asia/Pacific Oil and Gas <P>This IDC Perspective discusses the outlook for the oil and gas industry in response to the challenges today. In addition to the falling oil prices, the industry today is confronted with numerous crisis, including the COVID-19 pandemic, environmental challenges, and energy security, to name a few. Several technologies are available to help businesses in their transitional strategies, whether to transform the business into renewal energy or enhance and develop their existing capabilities. </P><P>"Digital strategies and business strategies go hand-in-hand. As digital technology becomes more universal, the journey of digital transformation specifies the direction an organization may take to create a new competitive advantage with technology," says Dr. Christopher Holmes, managing director, IDC Insights, Asia/Pacific.</P> IDC Perspective Wed, 28 Jul 2021 04:00:00 GMT Christopher Holmes, Haida Hatim U.S. Mobile Network Operator Wireless Equipment Forecast, 2021–2025 <P>This IDC study presents a five-year forecast for U.S. mobile network operator wireless equipment revenue as of July 2021. </P><P>"The COVID-19 pandemic amplified preexisting inhibitors for wireless equipment revenue growth — slowing upgrade rates, pricier devices, and lack of must-have functionality — and mobile network operators countered those hurricane-strength headwinds by enabling the emerging new connectedness paradigm with hotspots and non-smartphone devices," says Jason Leigh, research manager, 5G and Mobile Service research. "The post-pandemic environment will see those challenges linger, but 5G functionality; the continued need for consistent, quality connectivity; and the emergence of new form factors will work to play a role in the improving outlook for wireless equipment revenue."</P> Market Forecast Wed, 28 Jul 2021 04:00:00 GMT Jason Leigh What are the Key Differences Between Innovation-Strategy-Determined and Innovation–Strategy–Laggard Retailers in Innovation Execution? <P>This IDC Survey Spotlight analyzes the differences between innovation-strategy-determined and innovation-strategy-laggard retailers according to the key actions that they focus on when executing their innovation strategies. It leverages data from IDC's 2020 <I>Global Retail Innovation Survey</I> in which we asked retailers to self-assess on topics such as innovation strategies, co-innovation activities, retail commerce platform implementation, the use of artificial intelligence/machine learning (AI/ML) capabilities, organizational approach, innovation piloting, and innovation implementation and scaling. The survey includes 25 questions.</P> IDC Survey Spotlight Wed, 28 Jul 2021 04:00:00 GMT Giulio Raffaele