rssmarketingandsales IDC RSS alerts How Much Has the Marketing Operations Staff Function Grown? <P>This IDC Survey Spotlight provides insight into the dramatic growth of the marketing operations staff within tech companies. Respondents to IDC's <I>Tech Marketing Benchmark</I> <I>S</I><I>urvey</I> reveal that this category has grown 40% since 2014. The need for operational competency has significantly increased with the digital transformation. This Survey Spotlight examines the reasons why.</P> IDC Survey Spotlight Tue, 16 Apr 2019 04:00:00 GMT Kathleen Schaub Zoholics 2019: Booming Revenue, User Base, and CX Platform Innovation <P>Zoho introduced its new cloud-based Commerce solution and enhancements to its marketing automation capabilities to significantly strengthen its position as an end to end customer experience platform for SMB. In addition to new products, the company announced 39 percent year over year revenue growth with a user base of 45 million across 180 countries. Zoho is privately held and profitable with more than 7,000 employees.</P> IDC Link Tue, 16 Apr 2019 04:00:00 GMT Gerry Murray, Mickey North Rizza, Melissa Webster IBM Divests Remainder of Its Marketing and Ad Tech Portfolio to Centerbridge <P>IBM continues to divest applications as it pivots to cloud infrastructure services. Business applications sold as standalone offerings (especially that don't leverage large IBM cloud deals) are obvious candidates – especially given the enormous cost of IBM's Red Hat acquisition.</P> IDC Link Mon, 15 Apr 2019 04:00:00 GMT Gerry Murray, Melissa Webster, Karsten Weide, Jordan Jewell It's Three for Three! New CEOs Across New Zealand Telco Industry <P>In the last 12 months, each of New Zealand's three largest telcos, Spark, Vodafone and 2degrees has announced a new CEO. These new CEOs will lead the industry to deliver 5G, fibre unbundling and new digital services.</P> IDC Link Mon, 08 Apr 2019 04:00:00 GMT Monica Collier Marketing and the Future of Work: Findings from the 2019 CMO Advisory Barometer Survey <P>This IDC Survey offers insight on the aspects where tech marketing leaders must find ways to ensure that they have the best talent available to match the increasing demands for agility and results. How will marketing leaders move beyond traditional people management models? Findings from IDC's <I>Marketing and the Future of Work </I><I>S</I><I>urvey</I> highlight distinctive characteristics of their most valuable employee, building the workforce for the future, and understanding six models of futureproofing. What does the future of work look like for marketing?</P> IDC Survey Thu, 21 Mar 2019 04:00:00 GMT Warren Lane, Kathleen Schaub Situational Radar for Europe: Sales Enablement Via Top DX Use Cases <P>This document distills essential information from IDC data for sales, marketing, and product development professionals working for IT suppliers in Europe. It is designed as a quick reference guide with information for starting and facilitating client discussions. It names the five largest use cases, the five fastest-growing use cases, and the main trends for five sectors (retail, manufacturing, transportation, banking, and healthcare), before providing guidance on how to incorporate use cases into sales and marketing assets. </P><P>"One thing we have seen again and again is that the most effective IT salespeople can speak to the larger context of why any given solution, tool set, or application is purchased. As we move from transactional business model to partnerships, this will become even more important for cementing lasting business relationships." — Research Manager Mark Yates, IDC CEMA</P> Market Presentation Wed, 20 Mar 2019 04:00:00 GMT Angela Vacca, Mark Yates Salesforce FY 4Q19 and End-of-Year Earnings: Increases Revenue Guidance from $26 Billion to $28 Billion by FY23 <P>On March 4, 2019, Salesforce announced its FY 4Q19 and end-of-year earnings. Earnings were solid, with total revenue of $3.60 billion for the quarter, a 26% year-over-year increase from FY 4Q18. Salesforce's 2019 fiscal year revenue was $13.28 billion, a 26% increase over FY18, in constant currency. </P> IDC Link Mon, 11 Mar 2019 04:00:00 GMT Warren Lane, Jordan Jewell, Alan Webber Better Together: Guide to Marketplaces, Industry Clouds, and Strategic Alliances <P>This IDC Presentation provides insight regarding similarities and unique differences of marketplaces, industry clouds, and strategic alliances. In addition, focus offers guidance on how to leverage the various options with external organizations to maximize opportunities and investment. The Presentation was discussed at with various IDC clients on March 4, 2019.</P> Market Presentation Thu, 07 Mar 2019 05:00:00 GMT Jordan Jewell, Zachary Rabel, Christopher Webber Where Are European Companies Deploying RPA and Why? <P>This IDC Survey Spotlight provides insights into the most common robotic process automation (RPA) software' deployment areas and benefits delivered to European companies. The sample of the survey is composed of 350 European companies employing more than 50 employees. </P><P>The analysis is based on data from IDC's <I>Europe AI-Cognitive Survey</I>, June 2018.</P> IDC Survey Spotlight Wed, 06 Mar 2019 05:00:00 GMT Erica Spinoni Marketing Success Depends on an Integrated Customer Experience <P>These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in March 2019.</P><P>According to IDC's <I>IT Buyer Experience Survey,</I> 93% of technology buyers say that customer experience (CX) will have a greater influence over their future purchase decisions — with 63% saying it will be a significant factor. Both new customer acquisition and customer loyalty increasingly depend on a company's ability to offer a quality CX. To increase revenue, companies must get out of their own way. Frictionless experiences depend on cross-functional integration — from customer touch points through the organization's structure to the supporting technology and data infrastructure. IDC's Kathleen Schaub shares insights into the future of the CX-ready company. Customer experience is a mindset, not a department. It goes beyond linking functional silos to developing innovative processes, roles, and structures — none of which can be successful without technology. Which executives will have the most significant roles in this future? What collaborative, technology-infused business functions are becoming the new "must-haves"? What will be the impact of innovation accelerators such as artificial intelligence on the integrated organization? Answers to these questions and more are explored.</P> Conference Proceeding: Tech Supplier Tue, 05 Mar 2019 05:00:00 GMT Kathleen Schaub