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Amazon Ads Unboxed 2023: Connecting the Ad Ecosystem Across Media and Audiences

Gerry Murray — Thu, 30 Nov 2023 05:00:00 GMT

This IDC Perspective discusses the annual user conference held by Amazon Ads in New York City on October 24–26, 2023. Major announcements included a clean room specifically for publishers, GenAI-automated image generation, Sponsored TV, and more holistic analytics. IDC believes that these announcements significantly enhance the value Amazon Ads delivers to brands.

“With these improvements to its ad products and measurability for current advertisers and non-endemic brands that do not yet sell on Amazon Stores, Amazon Ads has a significantly more attractive offering for a broader range of potential advertisers,” said Gerry Murray, research director, Enterprise Marketing Technology at IDC. “Amazon Ads is now much better positioned to gain share against its rivals and continue its rise as one of the largest and fastest growing businesses in the Amazon family.”

Expansion of European Asset Life-Cycle Management Market Driven by Sustainability, High Energy Prices, and Cloud Solutions, Says IDC

Thu, 30 Nov 2023 05:00:00 GMT

BELGRADE, December 4, 2023 – According to the Worldwide Semiannual Software Tracker published by International Data Corporation (IDC ), the European asset life-cycle management (ALM) applications market will grow by 12.5% year on year in 2023, reaching a value of $1.3 billion. By 2027, the value of the ALM market will total almost $1.8 billion. The market share of cloud-deployed solutions is expected to record a compound annual growth rate (CAGR) of 17.7% between 2023 and 2027.

India’s IT & Business Services Market Grew to US$7.14 Billion in 1H2023 Amid Economic Hurdles, Says IDC

Thu, 30 Nov 2023 05:00:00 GMT

INDIA, 30 November 2023 – According to International Data Corporation's (IDC) Worldwide Semiannual Services Tracker , the Indian IT & Business Services market was valued at US$7.14 billion in 1H2023 and recorded a 6.3% year-over-year (YoY) growth as compared to 7.4% in 1H2022. The slowing in growth rate is due to the restraint in IT spending among Indian enterprises brought by macroeconomic headwinds.

Industry Analysis Perspective: Americas Manufacturing, 2023

Nigel Wallis — Thu, 30 Nov 2023 05:00:00 GMT

This IDC Market Presentation is designed to provide technology vendors' go-to-market teams (sales, marketing, product, and channel managers) with foundational insights into the Americas manufacturing landscape for 2023-2024. This document provides regional and national firmographics to better understand the widely varied manufacturing industrial landscape from Alaska to Argentina.

Through this document, readers will gain an improved understanding of the varied manufacturing scale, structure, and performance of the leading players in key economies. They will have a very strong idea about the industry, how it works, who the major players are, and where the industry is heading from a regional and country perspective.

"The Americas' manufacturing industry is highly competitive with dynamic customer demand and expectations. Significant opportunities exist for technology vendors; however, vendors must be willing to invest in understanding the nuances of specific subsectors and national differentiation," says Nigel Wallis, research VP, IDC Insights.

Industry Analysis Perspective: Americas Retail, 2023

Nigel Wallis — Thu, 30 Nov 2023 05:00:00 GMT

This IDC Market Presentation is designed to provide technology vendors' go-to-market teams (sales, marketing, product, and channel managers) with foundational insights into the Americas retail landscape for 2023-2024. This document provides regional and national firmographics to better understand the widely varied retail landscape from Alaska to Argentina.

Through this document, readers will gain an improved understanding of the varied retail scale, structure, and performance of the leading players in key economies. They will have a very strong idea about the industry, how it works, who the major players are, and where the industry is heading from a regional and country perspective.

"The Americas' retail industry is highly competitive with dynamic customer demand and expectations. Significant opportunities exist for technology vendors; however, vendors must be willing to invest in understanding the nuances of specific subsectors and national differentiation," says Nigel Wallis, research VP, IDC Insights.

Amazon Web Services announces the new Amazon S3 Express One Zone high performance storage class

Madhumitha Sathish, Peter Rutten — Wed, 29 Nov 2023 05:00:00 GMT

AWS announced the new Amazon S3 Express One Zone high performance storage class that is designed for data-intensive applications. With HPC going mainstream, it is imperative to note that organizations are in continuous need of leveraging emerging and existing data-intensive applications to derive actionable insights and business value. As these applications demand high-performance access to huge data sets and frequent access at very low latency, this new Amazon S3 version has been designed to cater to this need with the cost-efficiencies of pay-as-you-go model.

IDC FutureScape: The Digital Business Era Has Arrived, Augmented by GenAI

Wed, 29 Nov 2023 05:00:00 GMT

IDC today presented its worldwide digital business strategies predictions for 2024 and beyond.

Industry Performance Indices: Worldwide Government 2023

Rimal Likhari, Ravikant Sharma — Wed, 29 Nov 2023 05:00:00 GMT

This IDC presentation briefly analyzes the egovernment performance of a worldwide sample set of countries against their ICT spend over the years.

It focuses exclusively on the 100 countries covered by the World Intellectual Property Organization's Global Innovation Index 2022 and categorizes them into three different buckets to analyze:

Any correlation between their national ICT spend and egovernment performance
Time series trend over the years and the degree of variation in egovernment performance between the three categories

Through this report, readers will be able to draw connections between ICT investments and egovernment performance across three different categories of countries.

However, it must be noted that the analysis in this report is not statistical in nature and further investigation and more data are required to perform a thorough correlation analysis.

"This IDC study shows that countries that made the highest investments in ICT (as a % of GDP) over the years have reaped benefits in terms of better egovernment development. As of 2016, the average EGDI for innovators was 28% higher than challengers and 75% higher than followers. However, this gap has narrowed over the years. In 2022, the differential reduced to 14% and almost 50%, respectively," says, Rimal Likhari, research manager, IDC Government Insights.

IDC MarketScape: Asia/Pacific Cloud Security Services 2023–2024 Vendor Assessment

Christian Fam, Sakshi Grover, James Sivalingam — Tue, 28 Nov 2023 05:00:00 GMT

This IDC MarketScape examined 12 different vendors that offer cloud security services in the highly competitive and maturing Asia/Pacific market. The participating firms were meticulously evaluated using the IDC MarketScape model, which reviewed the vendors' capabilities and strategies against an extensive list of scoring criteria and parameters. These include the comprehensiveness of their offerings, portfolio benefits, market execution, market presence, innovation, partnerships, customer satisfaction, and employee management. With the combination of primary research and IDC's own in-depth industry knowledge and insights, IDC was able to methodically assess the strength and challenges of each participating vendor. The vendors' position on the IDC MarketScape figure will be a valuable indicator for enterprises and organizations in Asia/Pacific that are currently seeking a security provider and trusted partner to guide them on their cloud digital transformation (DX) journey.

"It is remarkable to observe how certain Asia/Pacific organizations that have embraced cloud technology for several years are currently placing a greater emphasis on rapidly and extensively implementing enhanced security measures. Engaging the services of a cloud security vendor significantly contributes to maintaining ongoing assurance and operational excellence for these well-established organizations. For organizations that are in the early stages of their journey into cloud transformation, seeking expert guidance is crucial for the assessment, design, and early-stage implementation of pertinent security frameworks along with the adoption of relevant cloud-native controls. With the emergence of advanced AI/ML capabilities, such as generative AI, customers are increasingly emphasizing the need to integrate AI into security services. This is no longer only about enhancing operational efficiency but also about addressing the gap caused by the shortage of skilled IT professionals," says Christian Fam, research manager for security services, IDC Asia/Pacific.

"In the dynamic landscape of Asia/Pacific's DX, the embrace of a digital-first strategy is not only a choice but also an imperative. As organizations harness the power of cloud technology within their digital infrastructure, the complexity of securing the hybrid IT environment rises. This IDC MarketScape study finds that security vendors in the region have risen to meet this challenge, showcasing their commitment through enhanced, holistic, and end-to-end cloud security capabilities, which will serve as an enabler of the region's transformation goals and ambitions," adds James Sivalingam, senior program manager for security services, IDC Asia/Pacific.

Sakshi Grover, research manager, IDC Asia/Pacific, mentions "Cloud security services in the Asia/Pacific region are experiencing rapid growth, driven by the increasing adoption of cloud technologies and the heightened awareness of cybersecurity threats. Given the rising regulatory pressures in the Asia/Pacific region, forward-thinking business leaders recognize that an all-cloud strategy lacks long-term viability." She adds, "Whether operating in regulated sectors or specific geographic regions, the focus is on strategically placing data and workloads in the most suitable cloud environments and establishing rigorous governance, compliance, and sovereignty measures. This shift presents significant opportunities for cloud security vendors to utilize advanced technologies, such as AI/ML, automation, and orchestration, and deliver innovative, tailored solutions that address the region's unique challenges and regulatory requirements."

IDC FutureScape: Worldwide Future of Customer Experience 2024 Predictions — Asia/Pacific (Excluding Japan) Implications — Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Lavanya Jindal, Daniel-Zoe Jimenez — Mon, 27 Nov 2023 05:00:00 GMT

This IDC Presentation is an accompanying piece to the IDC FutureScape: Worldwide Future of Customer Experience 2024 Predictions — Asia/Pacific (Excluding Japan) Implications. This document provides insights and guidance to technology sales and marketing leaders, helping them in creating an effective sales pitch and positioning themselves for higher success opportunities.