rssmarketingandsales IDC RSS alerts U.S. Life Science Top 10 Market Trends for 2019 <P>This IDC Perspective identifies several major trends that we believe will impact life science companies in 2019. </P><P>"Digital transformation in life science is becoming a core trend spanning the entire industry life cycle with an ongoing focus on operational excellence and continually improving business outcomes. More effective use of data across the increasingly expanding enterprise and embrace of the patient as a partner/key stakeholder are increasingly becoming norms. 2019 will continue to deliver measured advances across the industry, including active embrace of technological innovation where a clear value proposition is present, limited only by the need to maintain the high standards necessitated by strict regulatory oversight," said Alan S. Louie, research director, IDC Health Insights Life Science R&D Strategies and Technologies.</P><P>"Life science companies continue to invest in digital transformation on an enterprise level and as a key strategy in specific use cases built on access to many sources of data, both internal and external to company operations. In areas as varied as medication adherence, supply chain transparency, and orchestrated provider engagement, companies are taking advantage of established digital avenues such as cloud computing and data storage, advanced mobile devices, IoT, AI, and analytics to streamline operations, simplify work, and reduce redundant and less relevant communications. Safety and quality, which remain paramount for life science companies, will be further enhanced by real-time insights from new data sources," according to Michael Townsend, research manager, IDC Health Insights Life Sciences Commercial Strategies.</P> IDC Perspective Tue, 05 Feb 2019 05:00:00 GMT Alan S. Louie, Ph.D., Michael Townsend IDC Market Glance: Data as a Service, 1Q19 <P>This IDC Market Glance provides a glance at the landscape of data-as-a-service data providers and marketplaces. Data providers are segmented by data domain.</P> Market Presentation Fri, 01 Feb 2019 05:00:00 GMT Lynne Schneider Are Tech Marketing Organizations Investing in Sales Development Staff? <P>This IDC Survey Spotlight discusses the investment in sales development representatives/business development representatives (SDR/BDRs) within tech marketing organizations. In IDC's 2018 <I>Tech Marketing Investment </I><I>S</I><I>urvey, </I>IDC found that 45% of tech companies currently have SDR/BDRs in marketing and 50% of those who have the role are going to increase investment in that area. Does this show a shift in marketing staff strategy or a situation unique to the current time? This IDC Survey Spotlight examines what this trend means to tech marketing now and in the future and provides guidance for managing this important role in marketing organizations. </P> IDC Survey Spotlight Wed, 23 Jan 2019 05:00:00 GMT Warren Lane, Kathleen Schaub Cybersecurity Marketing from the Analyst Perspective: The Needed Demise of Cybersecurity Feature and Buzzword Marketing <P>This IDC Market Perspective provides the analyst perspective on cybersecurity marketing. Cybersecurity marketing is not easy. Some attributes of the market do make the marketing issues more acute. However, the fundamental principles are not any different in cybersecurity. Don't let the special considerations cloud that fact.</P><P>"If IDC could make one fundamental request, focus on the customer's use case above all else, and a solution can address that use case. Resist the temptation to rely on product feature and buzzword marketing. That simple rule will service you well." — Frank Dickson, research vice president, Cybersecurity Products</P> Market Perspective Wed, 09 Jan 2019 05:00:00 GMT Frank Dickson HCL Investing in Software to Achieve Non-Linear Growth <P>This IDC Market Note analyzes HCL's acquisition of seven software packages from IBM. While this $1.8 billion deal carries big risk for HCL, it also has strong potential to take the company to a whole new level. This document examines the deal's risk and potential.</P> Market Note Fri, 04 Jan 2019 05:00:00 GMT Mette Ahorlu, Gerry Brown, Gard Little IBM Enters Agreement to Divest Seven Software Businesses to Focus on Growth in the Cloud <P>IBM continues to divest legacy on-premise software products via asset sales to large outsourcers. It’s a strategy that benefits all parties: It helps IBM transition to cloud, it lets outsourcers grow their product revenues and create more of an annuity stream, and it ensures that IBM customers continue to receive new features and support.</P> IDC Link Wed, 19 Dec 2018 05:00:00 GMT Gerry Murray, Jordan Jewell, Wayne Kurtzman, Melissa Webster Worldwide Digital Asset Management Software Market Shares, 2017: Continued Investment in Digital Experience <P>This IDC study contains vendor shares for the digital asset management software market for 2015–2017. It includes commentary on market growth and emerging trends and provides actionable advice for technology suppliers. </P><P>"The digital asset management software market grew 13.1% in 2017," said Melissa Webster, program vice president, IDC's Content and Digital Media Technologies. "The need to create, manage, and distribute increasingly large numbers of assets to support today's omni-channel digital experience continues to drive growth in this market."</P> Market Share Tue, 18 Dec 2018 05:00:00 GMT Melissa Webster IDC TechBrief: Customer Data Platforms Personalization and More for Marketers <P>This IDC TechBrief describes the needs, use cases, risks, and success factors associated with a customer data platform deployment. </P><P>"Marketers with greater insights into the whole customer relationship have a distinct competitive advantage to reach the best customers with the most compelling content the fastest," said Gerry Murray, research director of IDC's Marketing and Sales Technology service. "This requires data from other departments to be readily available to drive marketing decisions at scale in real time. Customer data platforms can solve some of the biggest challenges for marketers in this regard by pulling together previously inaccessible and incompatible data sets, resolving customer identities, and recommending the best way to communicate with each individual contact. The business value is in higher customer engagement, conversion, and loyalty."</P> IDC TechBrief Mon, 10 Dec 2018 05:00:00 GMT Gerry Murray Customer Experience Digital Transformation Use Cases <P>This IDC Tech Buyer Presentation identifies the digital transformation (DX) use cases associated with customer experience (CX) and provides guidance on how to prioritize them to develop a DX road map.</P> Tech Buyer Presentation Tue, 20 Nov 2018 05:00:00 GMT Alan Webber Marketing Investment Planner for 2019: Executive Summary <P>This IDC Perspective offers CMOs and their management teams and C-suite colleagues a window into the results of IDC's 2018 <I>Tech Marketing Benchmark Survey.</I> A 60-page extended study with details on this survey (now in its 16th year) is available for purchase. Interested clients can contact their IDC account manager. IDC's <I>Tech Marketing Benchmark Survey</I> provides evidence-based quantitative insight for marketing planning, performance and productivity management, and transformation into a modern marketing powerhouse.</P><P>"Marketing is getting bigger: Tech companies are increasing the marketing budget as percentage of SG&A and increasing the number of marketing staff as a percentage of total employees," says Kathleen Schaub, vice president of the CMO Advisory and Customer Experience practices. "It's critical that CMOs understand how their investments stack up to industry leaders and use a data-driven approach to diagnose what their best next steps should be."</P> IDC Perspective Tue, 13 Nov 2018 05:00:00 GMT Warren Lane, Kathleen Schaub