rssmarketingandsales IDC RSS alerts Worldwide Customer Data Platform Forecast, 2021–2025: Market to Surge to More than $3 Billion by 2025 <P>This IDC study presents the size and growth for the customer data platform (CDP) market worldwide. </P><P>"The pandemic put a premium on customer data," said Gerry Murray, director, Marketing and Sales Technology research at IDC. "Brands suddenly realized that they cannot effectively present new ways to engage and transact without a holistic view of every customer. The notion that siloed customer data is a competitive disadvantage is now mainstream, as is the risk associated with regulatory and industry changes in non-first-party customer identifiers. That has created a perfect storm for CDPs that aggregate, analyze, and activate customer data in real time." </P> Market Forecast Fri, 23 Jul 2021 04:00:00 GMT Gerry Murray Worldwide Customer Data Platform Market Shares, 2020: The Flight to First-Party Data Is On, and CDPs Win Big <P>This IDC study presents estimated 2020 customer data platform (CDP) software revenue shares in a total market valued at $1.3 billion. IDC expects significant change in the structure of the CDP market now that several major IT vendors including Adobe, Oracle, Microsoft, Salesforce, SAP, SAS, and Teradata are in market. These companies do not yet have market presence that challenges the CDP pure-play incumbents, but as they exert market power through their sales and partner enablement programs, IDC expects rapid acceleration in these businesses.</P><P>"Customer 360, privacy, and real-time personalization are driving the need for enterprise to manage customer data as a service," said Gerry Murray, research director, Marketing and Sales Technology research practice at IDC. "Siloed customer data is a competitive disadvantage; it inhibits end-to-end customer experience management, journey orchestration, and privacy and compliance capabilities and ultimately represents a huge innovation debt to the business. Providing customer data as an enterprise service requires a cohesive ecosystem of which CDPs are a foundational technology."</P> Market Share Fri, 23 Jul 2021 04:00:00 GMT Gerry Murray Digital Transformation Purchasing Roles: End-User Spending Survey, 2021 <P>This IDC Survey analyzes the purchasing roles of C-suite executives and line-of-business heads in firms buying external professional services to assist with digital transformation. It highlights the top 3 business areas being selected for digital transformation and offers some comparisons with the results from the same survey fielded one year ago. Respondents were given the definition of digital transformation as the possibility of people or business process change based on the convergence of mobile devices, cloud services, social technologies, and Big Data. The worldwide sample size of over 700 respondents included participants from 21 countries across the Americas, Asia/Pacific, and EMEA. Key findings were that business operations is the most often cited area for digital transformation, followed by digital strategy and then customer service.</P> IDC Survey Mon, 19 Jul 2021 04:00:00 GMT Gard Little IDC Directions Tokyo 2021:デジタルマーケティングの変化と国内企業のDX <P>本Web Conference Proceeding: Tech SupplierはIDC Japan ITサービスのリサーチマネージャーである木村 聡宏による講演の内容をプレゼンテーションスライドと音声ファイルによって提供するものである。</P><P>デジタルマーケティングに求められる役割は、デジタルチャネルを使った局所的な集客/マーケティング施策の実施から、従来のチャネルを含めたマーケティング活動自体のデジタル化へ、さらには企業全体のデジタル変革の推進へと変化している。本セッションでは、新型コロナウイルス感染症(COVID-19)によって顧客接点/体験のデジタル化が加速する市場における企業の動向や課題を整理し、ITサプライヤーに求められる役割について考察する。</P> Web Conference Proceeding: Tech Supplier Mon, 19 Jul 2021 04:00:00 GMT Akihiro Kimura IDC Maturity Benchmark Finds Two-Thirds of Indian Organizations in the Early Stages of AI Adoption New Delhi, July 19, 2021 – International Data Corporation (IDC) has published a new report, IDC Maturity Benchmark: Artificial Intelligence in India, 2021, that provides a benchmark for organizations to understand the overall artificial intelligence (AI) maturity levels in India. With digital transformation (DX) being a key objective, many organizations in every industry are exploring AI technologies to enhance customer experience, improve operations, and enhance decision-making. Research Press Release Mon, 19 Jul 2021 04:00:00 GMT 国内CX/CRMアプリケーション市場予測、2021年~2025年 <P>本調査レポートは、国内CX関連ソフトウェア/CRMアプリケーション市場の2020年の実績(売上額ベース)と2021年~2025年の市場予測を提供している。</P><P>「国内CX関連ソフトウェア/CRMアプリケーション市場が今後も成長を継続するために、ITサプライヤーは、パーソナライゼーションおよび社会的課題対応のためのデータ統合基盤の整備、CX向上の施策を支えるデジタルレイバーの活用、顧客の共感を獲得するコンテンツ提供に向けたサポートが重要である」と、IDC Japan ソフトウェア&セキュリティのマーケットアナリストである太田 早紀は分析している。</P> Market Forecast Mon, 05 Jul 2021 04:00:00 GMT Saki Ohta, Takashi Manabe Adobe Summit 2021 <P>This IDC Perspective summarizes key takeaways from the Adobe Summit, held April 27–29, 2021. The event focused on upcoming product releases, future product road maps, and areas of technology innovation.</P><P>"Adobe's recent Summit event on the need for marketers and other customer-facing roles to embrace the digital space and how Adobe is supporting organizations through its front-end digital transformation that results in the engagement, experience, and empathy that customers are looking for," said Alan Webber, program vice president of IDC's Customer Experience research practices.</P> IDC Perspective Wed, 30 Jun 2021 04:00:00 GMT Alan Webber, Melinda-Carol Ballou, Laurie Buczek, Leslie Hand, David Wallace, Jordan Jewell, Marci Maddox, Gerry Murray, Adelaide O'Brien, Ritu Jyoti 2021 Sales Tech CSAT Killers: Value Realization Tops the List <P>This IDC Survey Spotlight highlights Sales Tech CSAT, 2021.</P><P>"Inability to realize the full value of our sales tech stack" tops the list of customer satisfaction killers for Sales Tech customers in 2021. Relative to 2020, vendors have improved on most other measures of CSAT, but there is still a great deal of room for improvement.</P> IDC Survey Spotlight Tue, 29 Jun 2021 04:00:00 GMT Gerry Murray B2B Marketing's Paradigm Shift: A Framework for the Ultimate Marketing Machine <P>This IDC Perspective contributes ideas and recommendations from analysts, clients, and marketing experts to assist B2B marketing leaders to build resilient and agile organizations to thrive in a post-pandemic world. Forward-looking guidance on the future of B2B marketing is provided. Marketing leaders have an opportunity to evolve the mindsets, skill sets, leadership, organizational model, strategy, and execution based upon a provided framework. </P><P>"B2B marketing in today's constantly changing world requires a new framework to not only survive but thrive," says Laurie Buczek, vice president, CMO Advisory Practice, IDC. "Funnel marketing is merely a mirage. To drive business growth, the time has come for customer-obsessed B2B market leaders to step into a whole journey orchestrator role with a talented, agile organization made up of digital experts and data mavens."</P> IDC Perspective Fri, 25 Jun 2021 04:00:00 GMT Laurie Buczek Marketing Leaders’ 2021 Digital Agenda: Saudi Arabia Perspective <P>Marketing executives in Saudi Arabia are intensifying their focus on the digital realm as they prepare for the post-COVID-19 era. This IDC Survey presentation provides a fresh analysis of the business and ICT outlook of organizations in Saudi Arabia, showcasing the results of IDC’s Line-of-Business Marketing Survey conducted between October and December 2020 in Saudi Arabia. The survey examined the 2021 ICT spending plans, digital initiatives, and technology focus areas of marketing executives and gauged the impact of COVID-19 on organizations in Saudi Arabia.</P> IDC Survey Thu, 24 Jun 2021 04:00:00 GMT Eren Eser, Uzair Mujtaba