rssmarketingandsales https://www.idc.com/rss/2806.do IDC RSS alerts IDC Names Seven Asia/Pacific Banking and Insurance Leaders for the 2020 Financial Insights Innovation Awards https://www.idc.com/getdoc.jsp?containerId=prAP46760120&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication SINGAPORE, August 07th, 2020 – IDC Financial Insights announced today the seven winners of the annual Financial Insights Innovation Awards (FIIA) 2020. For over 15 years, the FIIA has recognized outstanding achievements in the financial services sector for their innovative use of technology to achieve business objectives. Early this year, IDC launched the 20 Best Banks , Insurers , and Challengers program – a research initiative to identify the leading-edge financial services institutions (FSIs) in the region that “Simply Get IT”. Out of the 100 flagship projects nominated for Asia’s Best Banks and Insurers, IDC identified the seven best of the best financial services institutions in accelerated technology usage in the last 18 months. Research Press Release Thu, 06 Aug 2020 04:00:00 GMT Video Surveillance: An Important Component of Mobile Physical Security https://www.idc.com/getdoc.jsp?containerId=lcUS46750120&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>On July 28, Benchmark Electronics announced that is was providing trucks to the US Department of Homeland Security outfitted with mobile surveillance systems to be used on the US Southern Border. These trucks integrate a variety of sensors, including video, thermal laser illuminators and rangefinders into a situation awareness picture. This integration of technology illustrates how video surveillance can be combined with other sensors to provide a comprehensive picture of a secured area or perimeter. IDC believes that such integrated physical security solutions, built on video surveillance technology will become increasingly common for a variety of fixed and mobile applications.</P><P> </P> IDC Link Mon, 03 Aug 2020 04:00:00 GMT Mike Jude Asia/Pacific (Excluding Japan and China) Customer Relationship Management Applications Market Share, 2019 https://www.idc.com/getdoc.jsp?containerId=AP46611320&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>"Despite being dominated by large CRM platform vendors, the market has a huge scope for start-ups to grow, especially those that focus on innovative AI software applications. Organizations will invest in big data and analytics (BDA) tools to improve customer insights and engagement. Companies will continue to focus on improving employee experience (EX)/employee satisfaction and personalizing CX/customer engagement with relevant information based on customer preferences. These CRM solutions help organizations in gaining market penetration and customer retention, thereby enabling them to maximize their total addressable market (TAM) opportunities," says Srinivas Sameer Javvadi, market analyst for software, IDC Asia/Pacific.</P> Market Share Wed, 29 Jul 2020 04:00:00 GMT Srinivas Sameer Javvadi IDC PlanScape: Contextual Banking in Asia/Pacific https://www.idc.com/getdoc.jsp?containerId=AP46521521&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>"As the competition becomes increasingly fierce in the banking consumer market in AP, banks must do further effort for their customers. Contextual banking, the next level of customer relationship, is realized through developing a deeper relationship with each individual customer based on trust from the past, present, and future," says Handojo Triyanto, senior research manager, IDC Asia/Pacific Financial Insights.</P> IDC PlanScape Fri, 24 Jul 2020 04:00:00 GMT Handojo Triyanto 国内デジタルマーケティング関連サービス市場 セグメント別/産業分野別予測、2020~2024年 https://www.idc.com/getdoc.jsp?containerId=JPJ46045220&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>本調査レポートは、国内デジタルマーケティング関連サービス市場の分析と予測をまとめたものである。当該市場における主要事業者の動向をまとめ、2020年3月に実施したユーザー企業の調査結果を分析している。また、2019年~2024年の市場予測を行い、サービスセグメント別/産業分野別/マーケティング活動分類別の市場規模を算出している。</P><P>顧客接点としてのデジタルメディアの重要性の高まりに伴い、デジタルマーケティングは主要なマーケティング手法として定着化し、企業の外部サービス支出も増加傾向にある。しかしながら、費用に見合う成果が十分に得られていない企業は少なくはない。</P><P>「デジタルマーケティングは、一過性のプロジェクト投資ではなく継続的な改善活動であること、費用に見合う成果を継続的に提供することが、サービス支出の拡大につながることを理解し、サービス事業者はビジネス価値の創出に注力すべきである」と、IDC Japan ITサービスのリサーチマネージャーである木村 聡宏はみている。</P> Special Study Wed, 22 Jul 2020 04:00:00 GMT Akihiro Kimura IDC Survey Spotlight: Marketing Tech Challenges https://www.idc.com/getdoc.jsp?containerId=US46367120&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Survey Spotlight presents findings on top marketing technology challenges based on responses from 100 U.S. large enterprises with 1,000+ employees. 35%+ of respondents cited integration, identity, and compliance as the three top challenges, and IDC provides recommendations for each.</P> IDC Survey Spotlight Thu, 02 Jul 2020 04:00:00 GMT Gerry Murray IDC Survey Spotlight: Sales Tech Challenges https://www.idc.com/getdoc.jsp?containerId=US46367320&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Survey Spotlight presents findings on top sales technology challenges based on responses from 100 U.S. large enterprises with 1,000+ employees. More than 45% of respondents cited "identity, privacy, and consent management" as their top challenge. IDC provides recommendations for each of the top 3 challenges cited by respondents. </P> IDC Survey Spotlight Thu, 02 Jul 2020 04:00:00 GMT Gerry Murray Intelligent Marketing Analytics for the Future of Retail https://www.idc.com/getdoc.jsp?containerId=US46610120&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Perspective addresses a fundamental challenge in retail that is often ignored. Marketing investments are some of the largest poorly analyzed investments in a retail organization. The true commercial impact of marketing spend is generally not well understood, unless there are broader business challenges that raise the flag to executives. Overcoming this challenge is both cultural and technological but remains largely unrealistic using traditional tools and approaches. The growing but underutilized set of next-generation marketing analytics capabilities and solutions can help address these issues and prepare retailers for the future. </P><P>As Jon Duke, vice president of research, IDC Retail Insights, states, "It is critical for retailers to understand new capabilities that they should be considering as they look ahead to support the future retail organization."</P> IDC Perspective Tue, 30 Jun 2020 04:00:00 GMT Jon Duke Post-Outbreak — Top 5 Things Channels Must Focus On https://www.idc.com/getdoc.jsp?containerId=AP46309520&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>In dealing with the challenges brought by the current COVID-19 outbreak, some partners are performing better than others. Vendors are also handling the situation with varying degrees of efficiency. This IDC Market Presentation is designed to provide a perspective on what partners must do post-outbreak. Furthermore, this document discusses what partners must do when the lockdowns ease and when trade, as it may be, resumes to ensure that they can quickly build competitive advantage in the new post-outbreak business environment.</P> Market Presentation Tue, 30 Jun 2020 04:00:00 GMT Nigel Parsons, Chris Morris, Glen Duncan, Daphne Chung, William Lee Usage Intelligence Vendor Directory https://www.idc.com/getdoc.jsp?containerId=US46248020&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Tech Buyer Presentation provides user intelligence vendor directory. Businesses are very interested in trying the consumption business model, but they first must aggregate and analyze customer usage over time to understand value metrics, create data-driven product bundles, and create pricing scenarios that will fairly price their products/services. The good news is there are rapidly maturing usage intelligence products, which can help with both direct and indirect monetization use cases. This vendor directory covers some of the leading usage intelligence applications to understand possibilities, capabilities, and short list vendors.</P> Tech Buyer Presentation Fri, 26 Jun 2020 04:00:00 GMT Mark Thomason