rssmarketingandsales IDC RSS alerts IDC Opens Nominations for the 7th Future Enterprise Awards for Asia/Pacific and Japan 95% of organizations already seeing the need to adopt a digital-first strategy, indicating the inevitability of the digital business era. Corporate Press Release Sun, 05 Feb 2023 05:00:00 GMT IDC Market Glance: Customer Experience in Europe, 1Q23 <P>This IDC Market Glance provides an overview of the current makeup of Europe's customer experience (CX) application landscape, identifies some of the major software and services players, and depicts the general segments and structure of the market. The CX applications market remains an active marketplace as customer experience continues to be a top priority for enterprises, evidenced by ongoing IDC research among technology decision makers. Notable developments in vendor propositions center around enhanced analytics combining increased relevance and more personalized journeys, employing customer success strategies to improve customer retention and lifetime value, and managing employee and customer experiences in concert with each other.</P> Market Presentation Thu, 02 Feb 2023 05:00:00 GMT Van Valdez Cryptocurrency — Technological Developments and Enterprise Adoption <P>This IDC Perspective analyzes notable cryptocurrencies in the market through differences in their structure, product design, and technological underpinning. This report also explores notable developments around the cryptocurrency technology to overcome limitations prevalent in its legacy infrastructure and cater to the current and future requirements of the market. Further, the report charts enterprise adoption and crypto-driven product strategies across payments, lending, and corporate services.</P><P>"Despite downturns in the overall cryptocurrency market, we are seeing genuine interest from enterprises and businesses to continue adopting crypto as an alternative payment method and as a medium of value transfer being embedded in their operations," said Muhammad Adam Kamarul Zaman, market analyst, IDC Financial Insights Asia/Pacific. "The regulatory shifts worldwide and the continuing technological innovation in cryptocurrency present a big opportunity for the creation of the next-generation financial ecosystem, business models, and institutional partnerships," he added.</P> IDC Perspective Tue, 31 Jan 2023 05:00:00 GMT Michael Sek Pheng Yeo, Abhishek Kumar, Muhammad Adam Kamarul Zaman IDC FutureScape: Worldwide Banking 2023 Predictions — Asia/Pacific (Excluding Japan) Implications <P>This IDC FutureScape presents IDC Financial Insights’ view of the top 10 predictions for financial services (including banks, insurance, and payments) as they apply to Asia/Pacific (excluding Japan) (APEJ) region. Predicting the future of banking and the implications of financial institutions’ technology strategies continues to become more difficult since the pandemic. The predictions in this document contextualized tor the Asia/Pacific region will allow financial institutions to break through the challenges of legacy and reequip themselves better to navigate the challenging and unpredictable markets that are emerging.</P><P>"With the pandemic drawing to a close in most parts of the world, institutions will need to look at the technology investments they have made recently to capitalize on the digital surge and see how they fit into a longer-term strategy and how they can be used for longer-term growth," says Michael Yeo, associate research director, IDC Financial Insights. He adds, "Banks that can remap and bolster their technologies into cohesive and sustainable growth objectives will find be best prepared to face the challenges of the near future."</P> Tech Buyer Presentation Tue, 31 Jan 2023 05:00:00 GMT Abhishek Kumar, Michael Sek Pheng Yeo Bigtincan Extends Revenue Intelligence Capabilities with Acquisition of <P>This IDC Market Note highlights Bigtincan's acquisition of, announced on December 28, 2022. This document also examines some of the trends within sales enablement and how Bigtincan's acquisition of meets the new demands of B2B tech buyers.</P> Market Note Mon, 30 Jan 2023 05:00:00 GMT Michelle Morgan IDC FutureScape: Worldwide Retail Industry 2023 Predictions — Asia/Pacific (Excluding Japan) Implications — Opportunities for Tech Sales and Marketing Leaders <P>This document is an accompanying piece to the main FutureScape PowerPoint of the same topic. It provides specific recommendations for two tech vendor personas: tech sales leaders and tech marketing leaders. </P><P>Please refer to the IDC FutureScape: Worldwide Retail Industry 2023 Predictions — Asia/Pacific (Excluding Japan) Implications (IDC #<B><A href="/getdoc.jsp?containerId=AP49346723">AP49346723</A></B>, January 2023) for the full predictions.</P><P>Other documents you may find useful include IDC FutureScape: Worldwide Retail 2023 Predictions (IDC Retail Insights #US48655022, October 2022)</P> Market Presentation Mon, 30 Jan 2023 05:00:00 GMT Ayush Narain Midmarket Martech User Survey: Responding to Change, Rising to Challenge! <P>This IDC Survey examines the results of IDC's <I>QuickPoll</I><I> Survey</I><I>,</I> fielded in December 2022. The IDC <I>QuickPoll</I> <I>S</I><I>urvey</I> tracks high-level marketing and related marketing technology (martech) trends across the United States–based midmarket organizations.</P><P>Asked to explicitly consider various macroeconomic conditions, this survey explores how marketing leaders plan to respond to storms of disruption, including:</P><UL><LI>Post-COVID-19 return to normal challenges</LI><LI>Tech sector hiring challenges and layoffs</LI><LI>Recessionary indicators (and the looming threat thereof)</LI><LI>Supply chain issues causing general shortages and delaying purchases </LI><LI>Heightened inflation</LI></UL><P>Examining data from SMB organizations from 100 to 1,000 employees across a wide range of industries, this document looks deeply at budget plans, constraints, priorities, and changes anticipated over the coming year.</P><P>To further help suppliers in their planning, this document segments survey results by company size cohorts (100-499 and 500-999). Given the limited sample size, and constantly changing environment, findings should be considered directional in nature but provide an excellent update on how marketers are navigating current, anomalous, and issues.</P><P>While continued growth is predicted across the marketing applications category, individual suppliers will see turbulence over the coming year. Increasingly discriminating and mature midmarket users will demand greater value and more innovation from suppliers and won't hesitate to switch out vendors or fundamentally restructure their martech stack as required.</P><P>Exciting times lie ahead for the midmarket marketing technology category as users respond to macroeconomic change, and suppliers (hopefully) rise to the challenge!</P> IDC Survey Fri, 27 Jan 2023 05:00:00 GMT Roger Beharry Lall Upper Midmarket Users' Customer Engagement Budget Plans Amid the Storms Of Disruption <P>This IDC Survey Spotlight provides a unique, and potentially worrisome, glimpse into the near-term budget changes expected among upper midmarket organizations (500-999 employees) for customer engagement. As organizations navigate the current storms of disruption (recession, inflation, supply chain, etc.), investment in digitally transformative tools like customer engagement applications will define the future market leaders. </P> IDC Survey Spotlight Fri, 27 Jan 2023 05:00:00 GMT Roger Beharry Lall IDC PeerScape: 中国中小企业数字化最佳实践,2022 <P>中小企业IT部门必须与业务利益相关者积极合作,以应对不断部署新的业务模式带来的挑战,并提供数字化管理方法。数字原生或初创企业需要为技术投资制定一个长期的路线图,尤其是基础信息技术将支持企业提高业务的灵活性和未来适应性。</P><P>中小企业的IT决策者需要重新评估IT投资方法,评估整个组织的内部技能,包括传统IT以外的技能,从而了解哪里需要补充。</P><P>基于云的服务为中小企业提供了获得技术和服务的机会,其前期投资较低,并可根据不断变化的业务需求轻松扩展,这两点对于预算有限且快速增长的小型企业至关重要。中小企业要为可能需要的最大容量的计算能力预先付款,例如在假日高峰期,云使中小企业能够扩大和缩小算力应用,只在企业需要或应用的时候付款,同时可以使中小企业快速获得需要的技术和功能。云计算使远程员工能够连接到企业系统并进行远程协作,减少异地机房搭建成本。</P><P>云计算和管理服务包括安全功能,通过在线门户和仪表板,很容易操控和修改,这对缺少IT人才储备的中小企业非常友好。中小企业也可以考虑投资基于云的应用程序,投资SaaS应用可快速提高企业运营效率,并且获得更好的客户互动体验。</P> IDC PeerScape Wed, 25 Jan 2023 05:00:00 GMT Cynthia Li IDC Survey Spotlight: How Do the Retailers' Challenges in Top Core Processes Differ by Market in Asia/Pacific? <P>This IDC Survey Spotlight looks at the top core processes in which retailers are facing the most challenges, by market. Each market has different challenges; but overall, most markets have challenges in similar core processes. </P><P>The data in this document comes from IDC's Retail Core Processes and Applications survey for Asia/Pacific (May 2021; n = 210 retailers). Respondents are all from the Asia/Pacific region.</P> IDC Survey Spotlight Tue, 24 Jan 2023 05:00:00 GMT Ayush Narain, Christopher Holmes