rssmarketingandsales https://www.idc.com/rss/2806.do IDC RSS alerts Customer Consent as a Critical Point in Customer-Centric Strategy: Challenges and the Future of the Asia/Pacific Financial Services Industry https://www.idc.com/getdoc.jsp?containerId=AP45399519&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Tech Buyer Presentation provides IDC's view on customer consent — one of the key tenets of IDC's Hierarchy of Customer Expectations. The presentation highlights how customer consent becomes a critical point in implementing customer centric strategy. IDC believes that customer consent plays an important role in getting brand preferences and loyalties, which are at customers' root emotional connections. This presentation also provides trends and drivers for customer centricity initiatives, an end-user survey for customer consent, and a framework or principles in implementing customer consent, complete with a development method. This was presented in IDC's Asian Financial Services Congress 2019, Singapore, on February 28, 2019.</P> Tech Buyer Presentation Wed, 07 Aug 2019 04:00:00 GMT Handojo Triyanto What Is the Average Cost of a Tech Marketer? https://www.idc.com/getdoc.jsp?containerId=US45426319&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Survey Spotlight provides insight into the average cost of tech marketer over a period of four years. Respondents to IDC's <I>Tech Marketing Benchmark Survey</I> showed that within the average tech company, the cost of marketer increased 9% from 2015 to 2018. This Survey Spotlight reflects on factors influencing this trend and implications for key performance indicators such as the marketing programs-to-people investment ratio. </P> IDC Survey Spotlight Wed, 07 Aug 2019 04:00:00 GMT Warren Lane, Kathleen Schaub IDC Market Glance: Digital Agency Services, 3Q19 https://www.idc.com/getdoc.jsp?containerId=US44954519&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Market Glance offers a high-level view of the digital agency services customer landscape. It shows a selection of the participating vendors and lays out key segments of the market. </P><P>The digital agency services market contains multiple vendor types with a diverse set of backgrounds. These vendors use a mix of business and IT consulting, technology implementation services, and creative and media-related services to help clients grow their brands, improve their customer experience (CX), connect better to customers, citizens, trading partners, and other stakeholders — and of course to drive up revenue.</P> Market Presentation Wed, 31 Jul 2019 04:00:00 GMT Douglas Hayward AI in Retail: European Trends, 2019 https://www.idc.com/getdoc.jsp?containerId=EUR143111518&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Market Presentation provides an overview on the status of artificial intelligence (AI) adoption among retailers in Europe. Before going in depth with key figures and data points coming from IDC's 2019 <I>Global Retail Innovati</I><I>on Survey </I>and the <I>IDC </I><I>European Vertical Market Survey</I><I>,</I><I> 2018</I><I>–</I><I>2019</I>, the document presents IDC's definition of cognitive/AI and related levels of AI-based automation (i.e., human-led, human-led and machine-supported, machine-led and human-supported, machine-controlled). Lastly, this study presents two case studies of retailers adopting AI to improve customer experience (CX) personalization and invest on experiential retail.</P> Market Presentation Tue, 30 Jul 2019 04:00:00 GMT Ornella Urso Worldwide Sales Force Productivity and Management Applications Market Shares, 2018: AI Drives Modernization https://www.idc.com/getdoc.jsp?containerId=US44544419&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC study provides an overview of the worldwide sales force productivity and management applications market for the 2018–2023 period.</P><P>"AI has reinvigorated the sales productivity and management software space," said Gerry Murray, director of Marketing and Sales Technology Research at IDC. "Sales reps still suffer from suboptimal use of time due to lack of intelligent content, administrative overhead, and a CRM industry that defaulted in many cases to measuring reps rather than relationships. AI is finally able to course correct for more than a decade of poor CRM experiences for sales reps by providing contextual insights, recommendations, and automation and making it all available via voice on mobile devices."</P> Market Share Mon, 29 Jul 2019 04:00:00 GMT Gerry Murray Worldwide Sales Force Productivity and Management Applications Software Forecast, 2019–2023 https://www.idc.com/getdoc.jsp?containerId=US45344019&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC study provides a forecast for the worldwide sales force productivity and management applications software market through 2023. This includes cloud versus on-premises by global region. The market is forecast to continue double digit growth.</P><P>"AI has reinvigorated the sales productivity and management software space," said Gerry Murray, director of Marketing and Sales Technology research at IDC. "Sales reps still suffer from suboptimal use of time due to lack of intelligent content, administrative overhead, and a CRM industry that defaulted in many cases to measuring reps rather than relationships. AI is finally able to course correct for more than a decade of poor CRM experiences for sales reps by providing contextual insights, recommendations, and automation and making it all available via voice on mobile devices." </P> Market Forecast Fri, 26 Jul 2019 04:00:00 GMT Gerry Murray Connecting the Customer Journey to Content https://www.idc.com/getdoc.jsp?containerId=US45351119&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Perspective explains the appropriate use of a customer journey model and illustrates a step-by-step method for converting the insights into persuasive content. Although customer journey models are virtually ubiquitous in tech marketing organizations, less than 40% understand them and even fewer deploy them effectively. These models can be indispensable insight tools for determining what content that buyers will find most persuasive.</P><P>"The customer journey represents a psychological process for how people make high-consideration decisions, like technology," says Kathleen Schaub, vice president, CMO Advisory practice. "Marketers will improve content performance and reduce revenue funnel leaks by connecting the customer's decision context to the information the customer truly needs."</P> IDC Perspective Wed, 17 Jul 2019 04:00:00 GMT Kathleen Schaub Publicis Groupe Completes Its Acquisition of Data Specialist Epsilon https://www.idc.com/getdoc.jsp?containerId=lcUS45364319&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>Publicis Groupe has completed the $3.95 billion purchase of technology and marketing data provider Epsilon, first announced in April 2019. The move will significantly strengthen Publicis in technology and data, more specifically in onboarding, enriching and activating client's first-party data, and giving it the opportunity to create better insights for clients – providing it executes the integration well and providing it adds value of its own to Epsilon's impressive store of data and technology assets. </P> IDC Link Wed, 17 Jul 2019 04:00:00 GMT Douglas Hayward, Gerry Murray 最新の国内CRMアプリケーション市場予測を発表 https://www.idc.com/getdoc.jsp?containerId=prJPJ45356819&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication Japan, 2019年7月17日 - IT専門調査会社 IDC Japan 株式会社(所在地:東京都千代田区九段北1-13-5、代表取締役社長:竹内正人、Tel代表:03-3556-4760)は、国内CRM(Customer Relationship Management)アプリケーション市場を調査し、2018年の同市場の分析と2019年~2023年の市場予測を発表しました。 Research Press Release Wed, 17 Jul 2019 04:00:00 GMT The Effective Marketing Organization: Designing Teams for Agility and Customer Centricity https://www.idc.com/getdoc.jsp?containerId=US45300719&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Perspective studies the primary factors CMOs consider when designing organizations today, including six case studies analyzing decisions made by CMOs in companies with differing sizes and business models. Agility, speed, and customer responsiveness require rethinking the way that marketing organizations work. IDC finds that across our broad purview of technology vendor companies, that nearly every chief marketing officer (CMO) is working on his/her organizational structure.</P><P>"Today's marketing needs integrated cross-functional teams with fresh practices that serve modern workers. It's exciting to see CMOs explore alternatives for reaching these outcomes," says Kathleen Schaub, vice president, CMO Advisory. "Marketing's functional importance continues to expand as a result of the digital transformation. Companies must support CMOs as they evolve these new structures."</P> IDC Perspective Wed, 10 Jul 2019 04:00:00 GMT Kathleen Schaub, Warren Lane