rssmarketingandsales http://www.idc.com/rss/2806.do IDC RSS alerts 2017年 国内の製造/流通分野における 第3のプラットフォーム需要動向調査 http://www.idc.com/getdoc.jsp?containerId=JPJ41776317 <P>本調査レポートでは、国内の製造および流通における第3のプラットフォーム関連の支出動向を調査した結果を分析している。製造には、組立製造およびプロセス製造が含まれ、流通には小売および卸売が含まれる。それぞれの産業分野における第3のプラットフォームの市場動向を分析するほか、2つのユーザー企業の事例を取り上げて、企業の事業成長の取り組みに対し、第3のプラットフォームがもたらすインパクトを考察する。</P><P>イノベーションアクセラレーターを活用した業務変革や新たな商品やサービスの展開がITバイヤー企業内で本格化することを見据え、ITサプライヤーの体制の強化が急がれる。IDC Japan ITスペンディングのシニアマーケットアナリストである岩本 直子は、「ITサプライヤーは、顧客企業のビジネスの理解を深め、IT部門のパートナーとして、事業部門や業務部門の課題とビジネス目標を把握しそれに応じて、最適なテクノロジーのアドバイザリーを行うことが求められる」と述べている。</P> Market Perspective Mon, 18 Sep 2017 04:00:00 GMT Naoko Iwamoto GMC Software Rebrands, Repositions, and Relaunches with Software and Data Partners http://www.idc.com/getdoc.jsp?containerId=lcUS43046317 <P>On September 12, 2017, GMC Software announced it is merging with two sister companies and rebranding as Quadient. The new business unit combines three previously autonomous Neopost subsidiariesGMC Software, Human Inference and Satori Software under a single brand and management structure. The combination of omni-channel customer communications management from GMC, data quality and data cleansing capabilities from Human Inference, and postal and direct mail software and services from Satori creates new opportunities for the former GMC Software and an even stronger competitor in the evolving CCM market. </P> IDC Link Tue, 12 Sep 2017 04:00:00 GMT Terry Frazier Know Your Customers in Real Time in Real Stores — Can Microsoft and Adastra Make It Happen? http://www.idc.com/getdoc.jsp?containerId=CEMA43023517 <P>Despite the rapid development of ecommerce in Central and Eastern Europe, brick-and-mortar stores remain crucial for building lasting customer relationships through integrated customer journeys and experiences. Customers use physical shops for browsing, sampling products, purchases, and deciding whether they will continue to patronize the brand in the future. This study analyzes a solution that could become a key tool for facilitating a differentiated customer experience. After examining the context and how such a solution fits into customer experience strategy, it assesses the viability of the solution and steps to take for implementation. </P> Technology Assessment Tue, 12 Sep 2017 04:00:00 GMT Mark Yates Hierarchy of Marketing Metrics: Measuring Marketing Success Like a CFO http://www.idc.com/getdoc.jsp?containerId=WC20170907 <P>This IDC Web Conference presents a discussion on marketing measurement practices that CFOs and leading CMOs find most useful. Marketing departments are under considerable pressure to be accountable. As customer engagement converts to digital, B2B revenue becomes increasingly dependent on marketing success. Never have there been more spreadsheets, dashboards, and analytics tools available to slice and dice any facet of marketing. But how should company executives measure the value of marketing investment? Join Kathleen Schaub, vice president, IDC's CMO Advisory and Customer Experience Practices to learn what marketing measurement practices that CFOs and leading CMOs find most useful.</P> Web Conference: Tech Supplier Mon, 11 Sep 2017 04:00:00 GMT Kathleen Schaub IDC MarketScape: Worldwide SaaS and Cloud-Enabled PSA ERP Applications 2017 Vendor Assessment http://www.idc.com/getdoc.jsp?containerId=US42215717 <P>This IDC study provides an assessment of the leading SaaS and cloud-enabled PSA ERP software solutions and discusses what criteria are most important for companies to consider when selecting a PSA ERP system.</P><P>Mickey North Rizza, program vice president of IDC's Enterprise Applications and Digital Commerce, stated, "The SaaS and cloud-enabled PSA ERP market is fast becoming a requirement in the services economy. As companies move beyond goods manufacturing and add services, they need professional services automation as part of their ERP functionality. The services perspective is accelerating and now integrating more of the 3rd Platform of mobile, social, and big data/analytics and the innovation accelerators such as cognitive with machine learning, natural language processing, and advanced analytics on curated data sets. This means SaaS and cloud-enabled PSA ERP will continue rising in importance, aiding businesses on their DX journey."</P> IDC MarketScape Mon, 11 Sep 2017 04:00:00 GMT Mickey North Rizza, Jordan Jewell, Kevin Permenter, Eric Newmark Microsoft and Adobe Announce New Integrations to Streamline Document-Based and Creative Collaboration in the Cloud http://www.idc.com/getdoc.jsp?containerId=lcUS43032917 <P>On September 7, 2017 Microsoft and Adobe jointly announced new product integrations at Microsoft's 2017 Ignite technical conference in Orlando, Florida. The new integrations — which provide interoperability between Microsoft's Office 365, SharePoint, Dynamics, Flow and Teams products and Adobe's Creative Cloud, Experience Manager Assets, and Sign products — are designed to streamline document-based and creative workflows.</P> IDC Link Fri, 08 Sep 2017 04:00:00 GMT Terry Frazier, Wayne Kurtzman, Holly Muscolino, Melissa Webster IDC's Worldwide Digital Transformation Use Case Taxonomy Update, 2017: Retail http://www.idc.com/getdoc.jsp?containerId=US43009517 <P>This IDC study describes the most prominent use cases for digital transformation in the retail industry. The use cases detailed in this document are the most prominent use cases, among many, that retailers will use to embrace digital transformation and leverage the 3rd Platform technologies, culture of innovation, and continual transformation that digital transformation represents. The tables in this document illustrate the hierarchical nature of IDC's use case taxonomy, making up, first, the digital mission of that industry and then the strategic priorities that support that mission, the programs that will be initiated to satisfy the priorities, and the DX use cases that we expect to see retailers initiate.</P><P>"These use cases will be critical for retailers to integrate into their own technology road map planning as they develop a better understanding of digital transformation. Technology suppliers will use these use cases to better understand the needs of retailers and to better tailor their strategies and product plans to respond to the needs of retailers. While this taxonomy addresses the retail industry, these use cases emanate from our research into retail across 10 retail subsectors: apparel and accessories, automotive dealers, building materials and hardware, catalog and mail-order, drugstores, eating and drinking venues, food and grocery, general merchandise and department stores, home furnishings, and other retailers. Retailers in each of these sectors are trying to digitally transform their businesses to deliver exceptional customer experiences and thrive into the future." — Leslie Hand, vice president of IDC Retail Insights</P> Taxonomy Fri, 01 Sep 2017 04:00:00 GMT Victoria Brown, Robert Eastman, Greg Girard, Leslie Hand Japan Small and Medium-Sized Business IT Spending Forecast by Sales Channel, 2017−2021 http://www.idc.com/getdoc.jsp?containerId=JPE41751717 <P>This IDC study is a translation of the Japanese document IDC #<B><A href="/getdoc.jsp?containerId=JPJ41783617">JPJ41783617</A></B>. It provides performance results for 2016 and forecasts from 2017 to 2021 for IT spending by sales channel in the Japan SMB IT market (hardware and packaged software only). The share of SIs is increasing in all regions. The shift from vendor direct sales and dealers to SIs as the channel for purchasing IT products in SMBs will gain momentum in the future. Moreover, because of the impact of decreasing hardware prices and flagging demand, IDC expects the use of 3rd Platform technologies to progress gradually among SMBs. On the other hand, dealers and SIs in regions outside of metropolitan areas are facing issues with solution businesses that use the 3rd Platform. Therefore, "it is necessary for IT suppliers to offer comprehensive product, sales, and technical support so that they can provide 3rd Platform solutions with a focus on cloud for partner companies," says Hitoshi Ichimura, research manager, IT Spending, IDC Japan. </P> Market Forecast Fri, 01 Sep 2017 04:00:00 GMT Hitoshi Ichimura The Entrepreneurial Buyer: A View of Small Business from the IT Buyer Experience Survey 2017 http://www.idc.com/getdoc.jsp?containerId=US43005917 <P>This IDC Survey addresses the question: Do small business executives buy differently than their counterparts in larger companies? Moreover, it examines the effects of company size on the preferences, attitudes, and behaviors of buyers of IT products and services related to their vendor's marketing and sales practices. It also examines buying team dynamics and buyer engagement trends. The 2017 <I>IT Buyer Experience S</I><I>urvey</I> is intended to help marketing executives better understand their buyers and adapt marketing practices to improve customer experience and business results.</P> IDC Survey Thu, 31 Aug 2017 04:00:00 GMT Gerry Murray, Kathleen Schaub Google Cloud and Marketo Partnership: Brilliant! http://www.idc.com/getdoc.jsp?containerId=lcUS43008317 <P>On August 24, 2017, Google Cloud and Marketo announced a multiyear partnership that will deliver deep integration between many Google marketing, advertising, and collaboration solutions and the Marketo Engagement Platform. Google will also greatly expand its use of Marketo. Strategically, it's a match made in heaven, but the devil is always in the details of execution. </P> IDC Link Wed, 30 Aug 2017 04:00:00 GMT Gerry Murray