rssmarketingandsales IDC RSS alerts How the Digital-Native Enterprise Is Winning the Future, Now <P>This IDC Perspective illustrates what a digital-native enterprise looks like and can achieve when it has "digital" ingrained in the most important aspects of its culture and business. Digital transformation has progressed to where it is now an existential concern for many enterprises. Growing organizations strive to become "digital native" in the way they think, what they produce, and how they operate. Yet many organizations have difficulty in imagining what the new digital future could be. </P><P>"The digital-native enterprise is able to scale its business and innovate at a pace that is an order of magnitude greater than traditional businesses. Technology and data, built on an advanced digital business platform, fuel more efficient operations, new revenue streams, and customer loyalty," says Mike Rosen, research vice president at IDC. "DNEs exemplify three core principles: Information and how it is used are key to success<B>. </B>Consumer engagement and scale is mandatory. And, ecosystems and platforms are as important as core IP."</P> IDC Perspective Wed, 15 Nov 2017 05:00:00 GMT Mike Rosen, Sandra Ng, Joseph C. Pucciarelli, Robert Parker, Serge Findling, Michael Versace, Leslie Hand, Kevin Prouty, Rebecca Segal, Marianne Kolding, Cushing Anderson IDC MarketScape: Worldwide Subscription Relationship Management 2017 Vendor Assessment <P>This IDC study uses the IDC MarketScape model to provide an assessment of vendors participating in the subscription relationship management market.</P><P>"For many companies, the shift from physical products to digital services is 'make or break.' The subscription relationship management market includes software that automates aspects of billing, revenue management, customer life-cycle management, pricing and packaging, sales, and support. This technology is essential for companies that are monetizing digital products and services and is a key component of their broader digital commerce platforms." — Jordan Jewell, research analyst, Digital Commerce and Enterprise Applications</P> IDC MarketScape Fri, 03 Nov 2017 04:00:00 GMT Eric Newmark, Jordan Jewell IDC FutureScape: Worldwide CMO 2018 Predictions <P>This IDC study provides IDC's top 10 predictions for chief marketing officers and their organizations for 2018.</P><P>"Customer experience typically starts with marketing," said Gerry Murray, research director, Sales and Marketing Technology, "and therefore, marketers have the first opportunity to drive customer expectations beyond the reach of competitors. The extent to which marketers use all their new technology and data to deliver value over and above the products and services they're trying to sell will determine which brands dominate in a customer-centric world."</P> IDC FutureScape Tue, 31 Oct 2017 04:00:00 GMT Gerry Murray, Kathleen Schaub, Alan Webber, Karsten Weide, Richard Vancil IDC FutureScape: Worldwide Retail 2018 Predictions <P>This IDC study explores the mandate for adaptive retail — platforms, composable microservices-based applications, and integrated AI-enabled, augmented and connected experiences — for consumers in their stream of life and for associates in their individual roles and collaborative work processes. In 2018, retailers will accelerate technology investments, in response to market forces that have left retailers with no choice but to digitally transform (DX) business, process, and technology underpinnings to radically and continually adapt to consumer buying patterns.</P><P>Leslie Hand, vice president, IDC Retail Insights, stated, "Platforms with a digital core play a central role, but well-thought-out DX use cases will enable organizations to focus on executing against their customer experience objectives in stepwise fashion, staying agile, and adjusting on the fly to continue to serve the customer in their stream of life, above all. Attention to consumer need, customer journey patterns, and the ability to maintain customer loyalty by engaging the consumer continually in their context is the key to success."</P> IDC FutureScape Tue, 31 Oct 2017 04:00:00 GMT Victoria Brown, Robert Eastman, Greg Girard, Leslie Hand, Ivano Ortis, Giulio Raffaele, Andrea Sangalli IDC FutureScape: Worldwide Social and Experiential Solutions 2018 Predictions <P>This IDC study presents our worldwide social media team of analysts' view of key drivers and outcomes relating to the evolution of social media.</P><P>"Social media is the new telephone," according to Wayne Kurtzman, IDC's research director of Social and Experiential Solutions. "We are at the intersection of customer experience and social experience. Several rapidly accelerating technologies will create a new layer of opportunity and complexity that will require companies to <I>be</I> social, not just <I>do</I> social."</P> IDC FutureScape Tue, 31 Oct 2017 04:00:00 GMT Wayne Kurtzman, John Jackson, Jan van Vonno, Lawrence Cheok, Takashi Manabe CGI Showcases an Approach to Digitally Enabled Integrated Supply Chain at the CGI Supply Chain Center of Excellence <P>This IDC Perspective provides IDC's take on a recent event held at the CGI Supply Chain Center of Excellence and its Integrated Supply Chain model. CGI has committed resources to building out a centralized location for supply chain excellence and built out facility with CGI associates, CGI partners, and CGI clients can collaborate to solve their most challenging supply chain problems. In addition to launching the physical supply chain COE, CGI has built out a repeatable model for implementing an integrated supply chain strategy, complete with metrics, applications, processes, and an implementation strategy. </P><P>"There is tremendous value to be gained through an integrated supply chain, but the end-to-end nature of the strategy makes it a challenge to execute," says John Santagate, research director at IDC's Service Robotics. "What CGI has done, in developing a repeatable model, will help its clients to develop a vision and will support the implementations, making the concept an achievable objective."</P> IDC Perspective Mon, 30 Oct 2017 04:00:00 GMT John Santagate, Ivano Ortis 2017年 国内デジタルマーケティング関連ソフトウェア 市場動向 <P>本調査レポートでは、国内デジタルマーケティング関連ソフトウェア市場について分析している。近年、消費者/ビジネスバイヤーのデジタルトランスフォーメーション(DX)の台頭によって、ソーシャルネットワーキングサービス(SNS)やスマートフォン/タブレットを経由した購買など、購買行動が変化している。本調査レポートでは、このような市場環境における企業ユーザーのマーケティングITに対する活用状況や課題を調査し、デジタルマーケティングに関連するソフトウェア市場の分析と展望を行う。</P><P>「デジタルネイティブ世代が従業員や市場構成員の多くを占める市場背景では、デジタルマーケティングは必須であり、人手では不可能なITによるマーケティング業務が求められている。ITサプライヤーは、マーケティングITのユーザー企業に対し、投資対効果の事例による明確化、マーケティングばかりでなくCRMシステム全体の提案の強化が求められる」とIDC Japanのグループディレクターである眞鍋 敬は分析している。</P> Market Perspective Thu, 26 Oct 2017 04:00:00 GMT Takashi Manabe Worldwide Semiannual Public Cloud Services Spending Guide, 1H17 <P>This IDC Survey provides the results from a survey conducted by IDC's Customer Insights and Analysis Group to understand current and future IT spending and adoption plans. Cloud prioritization, adoption, and investment plans were explored in an effort to provide technology suppliers with fact-based data on which to develop their strategy and go-to-market plans. Key buyer behavior data points are provided to give vendors a quick look at market indicators such as:</P><UL><LI>Prioritization of cloud</LI><LI>Cloud spending plans</LI><LI>Current adoption and uses</LI></UL><P>The information is intended to be "snackable" content to help vendors facilitate and shape forward-thinking discussions with clients and prospects.</P> IDC Survey Wed, 25 Oct 2017 04:00:00 GMT Eileen Smith Canadian Channel in Transition: How to Cross the Digital Divide <P>This IDC Presentation investigates why some partners are pulling ahead — and what other partners can do to catch up. Canadian channel partners are experiencing dramatic shifts in their business as the market for digital transformation expands, fast. There is a divide between partners that are more successful in Canada and those that are too slowly adapting to changing market forces. The following areas are covered within this Presentation:</P><UL><LI>2018 partner focus (e.g., solutions focus and cross-border activity)</LI><LI>Business partner mix (e.g., solutions expansion, sales and marketing budgeting, revenue mix)</LI><LI>Digital transformation activity in the channel</LI><LI>Vendor ranking and perceptions among channel partners</LI></UL> Market Presentation Thu, 19 Oct 2017 04:00:00 GMT David Senf Case Study: Beginning Energy Development Corporation's Digital Transformation Journey <P>This case study shows how Philippines-based geothermal energy producer Energy Development Corporation (EDC) has started its digital transformation journey. Despite belonging to a highly regulated industry, EDC is fully aware that there are many disruptions to its market, which include the rise of new technologies and the changing behavior of its customers. EDC knows that IT-led innovations are integral to the growth of its business.</P><P>Through a strong IT leadership and vision, EDC has been able to create a clear path for innovation by identifying the specific ICT areas and goals for digital transformation. While efficiency remains the top priority in its industry, EDC has also given focus on instilling a digital mindset into its workforce, through the introduction of 3rd Platform technologies and collaboration between IT and business units. </P><P>"EDC's IT leadership has proposed a plan that introduces change into the company's most crucial IT dimensions, which sets the foundation for its digital transformation journey. In creating a more business-centric IT organization, EDC is preparing itself against the disruptions and the limitations of the local energy sector. Continuously advocating collaboration between IT and business units will allow a digital mindset to grow in the organization over time," says Celeste Narvaez, program manager, IT Executive Program, IDC Philippines.</P><P>"Companies in the energy sector need to drive digital transformation initiatives, and this must be undertaken within the background of increased process simplification, integration, and automation. Technology will drive the ability to reduce costs, and those operators that are more agile will be in a better position to compete," says Jubert Daniel Alberto, head of operations, IDC Philippines. </P> IDC Perspective Mon, 16 Oct 2017 04:00:00 GMT Celeste Narvaez, Jubert Daniel Alberto