rsssmb IDC RSS alerts IDC FutureScape: Worldwide SMB and Digital-Native Business 2023 Predictions — India Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders <P>This IDC Tech Supplier Presentation is an accompanying piece to the main <I>IDC </I><I>FutureScape</I><I> Worldwide Small and Medium-Sized Business and Digital</I><I>-</I><I>Native Business 2023 Predictions </I><I>—</I><I> India Implications</I>. It provides specific recommendations for two tech vendor personas: tech sales leaders and tech marketing leaders.</P> Market Presentation Tue, 31 Jan 2023 05:00:00 GMT Supriya Deka, Sairam Balasubramani, Seng Keong Low, Daniel-Zoe Jimenez IDC FutureScape: Worldwide Small and Medium-Sized Business and Digital-Native Business 2023 Predictions — India Implications <P>This IDC Presentation discusses the India regionalization of the <I>IDC </I><I>FutureScape</I><I>: Worldwide Future Consumer 2023 Predictions</I>. Small and medium-sized businesses (SMBs) have survived the pandemic shutdowns and supply chain disruptions by leveraging technology and providing their clients with online services through various digital channels. However, with the rising inflationary impact, customers have become more cost-centric, pressuring SMBs and making it more challenging to achieve business resiliency. On the other hand, digital-native businesses (DNBs) used their technology to differentiate themselves and survive during the pandemic. DNBs stepped in to fill the void left by the pandemic lockdowns, which banned physical interactions.</P><P>This IDC report highlights the seven SMB and three DNB technology and business trends that India businesses must address to drive further economic growth.</P> Tech Buyer Presentation Tue, 31 Jan 2023 05:00:00 GMT Sairam Balasubramani, Supriya Deka, Seng Keong Low, Daniel-Zoe Jimenez IDC FutureScape: 全球中小企业数字化发展2023年预测——中国启示 <P>疫情的影响仍不可预测,尽管在过去两年中,我们看到了许多中小企业的数字化创新举措。但是,中小企业之间的数字鸿沟仍在持续扩大。为了生存下去,那些没有在2021年就开始进行新技术投入的中小企业不得不面对更领先的对手。数字化意识较强的领先中小企业,基于2021年开始建立的数字化韧性基础,在数字化优先的世界中成功领航并繁荣发展。</P><P>根据IDC的调查,在未来的18个月里,中国的中小企业将专注于提高收入增长,提高效率,并使业务变得更加灵活和有弹性。如何在下一年开展数字化的投资,让技术和IT团队真正赋能中小企业的业务发展?IDC根据中小企业调查获得的技术问题和对未来12-24个月内的市场驱动因素分析,基于中国政府对中小企业的数字化相关支持政策,结合IDC全球及亚太地区中小企业数字化发展趋势,对2023年中国中小企业数字化领域发展进行预测。</P><P>报告着手于复杂多变的环境为技术应用者指点迷津,并提出可依循、可执行的建议。报告主要分析未来若干年影响企业走向的关键性外部驱动因素并根据这些因素提出十项预测、分析IT企业受到的影响,针对未来五年给出相关建议。</P><P>IDC中国研究总监李连风指出:"在这个日益数字化的世界里,中小企业不仅要竞争,还必须学会与其他企业合作,在未来更加不可预测的时代中生存下来。企业需要找到数字化投入与业务发展的平衡点,为员工提供安全和生产力,与行业生态紧密合作,加强与客户的沟通,并提供更加便捷的渠道,为合作创造更多新的机会。"</P> Tech Buyer Presentation Tue, 31 Jan 2023 05:00:00 GMT Cynthia Li IDC FutureScape: 全球中小企业数字化发展2023年预测——中国启示 成功定位 – 技术厂商销售领导者及营销领导者的机遇 <P>本演示文档是同一主题的《IDC FutureScape: 全球中小企业数字化发展2023年预测——中国启示》的附件,为中小企业技术供应商的技术销售领导者和技术营销领导者提供了具体的行动建议。</P><P>请参阅《IDC FutureScape: 全球中小企业数字化发展2023年预测——中国启示》。</P> Market Presentation Tue, 31 Jan 2023 05:00:00 GMT Cynthia Li 한국IDC, 2023년 아태지역* 중소기업 및 디지털 네이티브 기업 10대 전망 발표 2023년 1월 31일, 서울  – IT 시장분석 및 컨설팅 기관인 인터내셔날데이터코퍼레이션코리아 (International Data Corporation Korea Ltd., 이하 한국IDC, 대표 한은선, )는 최근 “I DC 퓨처스케이프 : 2023년 전 세계 중소 기업 및 디지털 네이티브 기업 전망 – 아시아 태평양 지역( 일본 제외 ) 시사점 ” 보고서를 발간했다고 금일 밝혔다. IDC는 본 보고서에서 2026년까지 중소 기업의 삼분의 일이 인력 부족 문제 해소, 매뉴얼 프로세스 및 휴먼 에러 감소 및 생산력 증대를 위해 자동화 및 디지털 툴에 대한 투자를 늘릴 것이라고 전망했다. 본 보고서에서는 아태지역*의 중소 기업 및 디지털 네이티브 기업의 미래 전망을 IT및 비즈니스 측면에서 분석함으로써 기업이 비즈니스 우선순위를 재고하고 회복탄력적이며 지속가능한 경영 전략을 구축할 수 있는 방안을 제시한다. Research Press Release Mon, 30 Jan 2023 05:00:00 GMT Are Companies Ready to Embrace (and Fund) Corporate-Liable Broadband for Remote and Hybrid Workers? <P>This IDC Survey Spotlight examines the business appetite for employer-funded (corporate liable [CL) broadband connectivity for work-from-home (WFH) and hybrid workers. Businesses have a relatively long history of CL mobile phone service, but similar programs to support the broadband connectivity of remote and hybrid employees has been limited in the past only to mission-critical employees. But the acceptance and scaling of hybrid work in the post-COVID-19 pandemic area is necessitating that companies reevaluate wider use of CL broadband.</P><P>Insights are derived from 800+ worldwide IT decision-maker responses in IDC's monthly <I>Future Enterprise Resiliency and Spending Survey,</I> <I>Wave 10,</I> November 2022, which examines enterprise spending and investment plans in digital transformation, business resiliency, and specific IT technologies.</P> IDC Survey Spotlight Fri, 27 Jan 2023 05:00:00 GMT Jason Leigh, Sandra Wendelken, Jason Blackwell IDC DX Industry Vision Japan 2023:製造/流通業のデジタルビジネスの現状と展望 <P>本Web Conference Proceeding: Tech Buyerは、IDC Japan、Verticals & Cross Technologiesのシニアマーケットアナリストである阿部 勢による講演の内容をプレゼンテーションスライドと音声ファイルによって提供するものである。</P><P>持続可能なデジタルビジネスの確立を志向する国内製造/流通業者におけるデジタルファースト戦略について、ユーザー企業調査結果の分析を交えて、今後の製造/流通業者がどのようにデジタルレジリエンシー獲得に向けて取り組むべきかの考察を行う。</P> Web Conference Proceeding: Tech Buyer Fri, 27 Jan 2023 05:00:00 GMT Chikara Abe Midmarket Martech User Survey: Responding to Change, Rising to Challenge! <P>This IDC Survey examines the results of IDC's <I>QuickPoll</I><I> Survey</I><I>,</I> fielded in December 2022. The IDC <I>QuickPoll</I> <I>S</I><I>urvey</I> tracks high-level marketing and related marketing technology (martech) trends across the United States–based midmarket organizations.</P><P>Asked to explicitly consider various macroeconomic conditions, this survey explores how marketing leaders plan to respond to storms of disruption, including:</P><UL><LI>Post-COVID-19 return to normal challenges</LI><LI>Tech sector hiring challenges and layoffs</LI><LI>Recessionary indicators (and the looming threat thereof)</LI><LI>Supply chain issues causing general shortages and delaying purchases </LI><LI>Heightened inflation</LI></UL><P>Examining data from SMB organizations from 100 to 1,000 employees across a wide range of industries, this document looks deeply at budget plans, constraints, priorities, and changes anticipated over the coming year.</P><P>To further help suppliers in their planning, this document segments survey results by company size cohorts (100-499 and 500-999). Given the limited sample size, and constantly changing environment, findings should be considered directional in nature but provide an excellent update on how marketers are navigating current, anomalous, and issues.</P><P>While continued growth is predicted across the marketing applications category, individual suppliers will see turbulence over the coming year. Increasingly discriminating and mature midmarket users will demand greater value and more innovation from suppliers and won't hesitate to switch out vendors or fundamentally restructure their martech stack as required.</P><P>Exciting times lie ahead for the midmarket marketing technology category as users respond to macroeconomic change, and suppliers (hopefully) rise to the challenge!</P> IDC Survey Fri, 27 Jan 2023 05:00:00 GMT Roger Beharry Lall 円安、原材料価格高騰などの最新動向を踏まえた国内地域別 IT支出の予測を発表 Japan, 2023年1月26日 - IT専門調査会社 IDC Japan 株式会社(所在地:東京都千代田区九段北1‐13‐5、代表取締役社長:村橋 俊介、Tel代表:03-6897-3812)は、2022年9月末時点の新型コロナウイルス感染症(COVID-19)感染拡大に加えて、急激な円安、原材料価格高騰による影響を考慮した国内IT市場 地域別予測を発表しました。 Research Press Release Thu, 26 Jan 2023 05:00:00 GMT IDC PeerScape: 中国中小企业数字化最佳实践,2022 <P>中小企业IT部门必须与业务利益相关者积极合作,以应对不断部署新的业务模式带来的挑战,并提供数字化管理方法。数字原生或初创企业需要为技术投资制定一个长期的路线图,尤其是基础信息技术将支持企业提高业务的灵活性和未来适应性。</P><P>中小企业的IT决策者需要重新评估IT投资方法,评估整个组织的内部技能,包括传统IT以外的技能,从而了解哪里需要补充。</P><P>基于云的服务为中小企业提供了获得技术和服务的机会,其前期投资较低,并可根据不断变化的业务需求轻松扩展,这两点对于预算有限且快速增长的小型企业至关重要。中小企业要为可能需要的最大容量的计算能力预先付款,例如在假日高峰期,云使中小企业能够扩大和缩小算力应用,只在企业需要或应用的时候付款,同时可以使中小企业快速获得需要的技术和功能。云计算使远程员工能够连接到企业系统并进行远程协作,减少异地机房搭建成本。</P><P>云计算和管理服务包括安全功能,通过在线门户和仪表板,很容易操控和修改,这对缺少IT人才储备的中小企业非常友好。中小企业也可以考虑投资基于云的应用程序,投资SaaS应用可快速提高企业运营效率,并且获得更好的客户互动体验。</P> IDC PeerScape Wed, 25 Jan 2023 05:00:00 GMT Cynthia Li