rsssmb IDC RSS alerts IDC MarketScape: Worldwide Unified Endpoint Management Software for Small and Medium-Sized Businesses 2024 Vendor Assessment <P>This IDC study represents a vendor assessment of the unified endpoint management software for SMBs through the IDC MarketScape model.</P><P>"Small and medium-sized businesses are among the types of customers that can benefit most from unified endpoint management, as organization with smaller numbers of devices, and technologists, are always looking to unify and consolidate IT tools," says Phil Hochmuth, research VP for Endpoint Management and Enterprise Mobility, IDC. "UEM tools catering to smaller firms should also tightly integrate with (or be packaged with) other key system infrastructure software platforms that are critical to SMBs, including security, connectivity and productivity suites, as well as carrier mobility and managed services."</P> IDC MarketScape Wed, 17 Apr 2024 04:00:00 GMT Phil Hochmuth Organizational Considerations Driven by AI-Enabled Marketing Tech Stacks <P>The IDC Market Perspective explores the impact of AI adoption on marketing teams' structures and the emergence of new roles and opportunities. It discusses how AI technologies are influencing operational efficiency and productivity, with a focus on the marketing technology landscape. The document emphasizes the need for upskilling when considering new positions and staffing and encourages IT, HR, and marketing leaders to partner to facilitate these changes. </P><P>"Embracing AI-enabled martech tools can lead to the emergence of new roles and opportunities and foster evolution and innovation. This requires technology buyers, marketing executives, and HR leaders to partner to help their teams adapt," says Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC.</P> Market Perspective Wed, 10 Apr 2024 04:00:00 GMT Roger Beharry Lall AT&T Joins the Business FWA Fray with Internet Air for Business <P>AT&T's Internet Air for Business is late to the fixed wireless access (FWA) game, but with the company now touting a holistic portfolio of both wired and wireless connectivity, along with a bevy of business network solutions and pricing options, Internet Air for Business should be able to scale quickly and compete with established wired broadband and longer-tenured FWA offerings.</P> IDC Link Wed, 03 Apr 2024 04:00:00 GMT Jason Leigh, Katie Evans, Jason Blackwell, Jitesh Bhayani Midmarket CX Organizations Seek Demonstrable Value from AI <P>This IDC Tech Buyer Survey Spotlight highlights which customer experience (CX) benefits organizations prioritize when evaluating AI investments. Based on responses to IDC's <I>Future Enterprise Resiliency and Spending </I><I>(FERS)</I> <I>Survey, Wave 9</I><I>,</I> conducted in fall 2023), the survey collected responses from 888 IT executives worldwide, including 221 respondents from midmarket organizations with 500–999 employees. The survey asked, "What benefits do you anticipate from implementing AI within your CX initiatives?" It demonstrates an interest from CX leaders in campaign ROI and data integration — messages that are often lacking from martech vendors' AI value propositions.</P> Tech Buyer Survey Spotlight Mon, 01 Apr 2024 04:00:00 GMT Roger Beharry Lall 2024 Worldwide SMB Market Profile Update <P>This IDC Survey provides a global overview of the current state of the total SMB market as well as small (1-99 employees) and medium-sized businesses (100-999 employees). It provides demographic data on the SMB market as it exists today, including indicators of business health. It also examines business and technology priorities, business challenges, macroeconomic impacts, and overall attitudes toward technology.</P> IDC Survey Fri, 29 Mar 2024 04:00:00 GMT Elisabeth Clemmons, Katie Evans How Do Planned Digital Technology Investments at SMBs Differ by Company Size? <P>This IDC Survey Spotlight examines data from IDC's 2023 <I>Digital Executive Sentiment Survey</I> to discover the new digital technology investments that small and medium-sized businesses (SMBs) are planning to make in 2024. Digital technology investments are critical to building a foundation for digital business. We explore how trends, such as GenAI, are impacting these planned investments. We also examine how company size impacts potential buying decisions, with some organizations looking to build out digital technology foundations while others look to innovate on top of their established platforms and infrastructure. </P> IDC Survey Spotlight Fri, 29 Mar 2024 04:00:00 GMT Craig Powers, Katie Evans U.K.'s Sage to Launch Digital Assistant for Small Businesses <P>This IDC Market Note discusses Sage's recent announcement of its GenAI-powered digital assistant. U.K.-based software vendor Sage is set to launch Sage Copilot, a generative AI-powered digital assistant for small and midsize businesses. The assistant will help users perform tasks, create reports, and identify business issues using a natural language chat interface. The tool aims to increase user productivity and efficiency, enabling businesses to focus on growth. Sage Copilot will integrate with non-Sage applications and offer task automation, reporting, assisted authoring, and financial recommendations. The digital assistant is expected to launch in the U.K. later this year.</P> Market Note Wed, 27 Mar 2024 04:00:00 GMT Charles Aladesuru, Tom Seal IDC MarketScape: Worldwide SaaS and Cloud-Enabled Small Business ERP Applications 2024 Vendor Assessment <P>This IDC study provides a thorough assessment of market-leading SaaS and cloud-enabled small business ERP applications and discusses the criteria that are most important for companies to consider when selecting a solution.</P><P>"Organizations of all sizes embracing the digital world are focused on speed, scale, agility, market share, and competitive advantage. This requires adapting new ERP technologies that enable speed and scale by reducing process steps and clicks, automating every workflow possible, embedding finance to collect and make payments, and helping improve overall decision velocity," said Mickey North Rizza, group VP, IDC's Enterprise Software. "The ability to improve the employees' experience, uncover and utilize insights quickly, and navigate business issues with reliable, modern, and intelligent ERP systems is a foundational layer the organization needs in the digital world."</P><P>"Savvy small businesses see technologies such as robust ERP systems, AI and automation, and more as tools to not only weather growing pains and economic storms but to help them come out more resilient once those storms pass," said Katie Evans, research director, IDC's Worldwide Small and Medium Business Research. "But it's imperative that small businesses find the right ERP fit for their industry, size, unique business challenges and strengths, staff makeup, budget, and goals."</P> IDC MarketScape Mon, 25 Mar 2024 04:00:00 GMT Mickey North Rizza, Katie Evans Sage Pushes to Transform Small and Medium-Sized Business Accounting Software <P>From February 27 to March 1, 2024, Sage brought together 5,000+ users and partners to the MGM Grand in Las Vegas, Nevada, to show its latest technology advancement and software experience improvements at its annual event, Sage Transform. The Sage product management and leadership team demonstrated a myriad of new features and technology investment all designed to push Sage's finance applications into the future. IDC was able to meet with both customers and Sage executives to gain a better understanding of Sage's market positioning and impact.</P> IDC Link Mon, 25 Mar 2024 04:00:00 GMT Kevin Permenter IDC's Worldwide ICT Spending Guide: Enterprise and SMB by Industry Taxonomy, 2024 <P>This IDC study introduces IDC's new industry definitions, and it provides a detailed description of IDC's worldwide vertical industry and company size methodology and taxonomy. It is intended as a companion for forecasts presented in <I>IDC</I><I>'</I><I>s Worldwide ICT Spending Guide: Enterprise and SMB by Industry</I> and for all of IDC's worldwide vertical research. Technology suppliers may utilize this approach and structure to help them build an industry-focused organization.</P><P>"This update of <I>IDC</I><I>'</I><I>s </I><I>W</I><I>orldwide </I><I>I</I><I>ndustry and </I><I>C</I><I>ompany </I><I>S</I><I>ize </I><I>T</I><I>axonomy</I> marks a turning point in IDC's vertical markets research, as our new industry taxonomy is about to be rolled out across multiple IDC Spending Guide products," said Serena Da Rold, associate research director, IDC Spending Guides. "This taxonomy continues to represent an essential companion to IDC's industry and company size spending forecasts. It presents a comprehensive and standardized view of the technology marketplace, helping vendors understand and navigate IDC's data effectively and define their target markets in terms of industry and company size segments."</P> Taxonomy Wed, 20 Mar 2024 04:00:00 GMT Serena Da Rold, Jessica Goepfert, Andrea Minonne, Eileen Smith, Mario Allen Clement, Kasturi Rawool, Tetsuya Maruyama, Eman Elshewy, Jing Qian, Heriberto Roman, Zsolt Simon