rsssocialbusiness IDC RSS alerts Amidst Trade Tensions, U.S. and China Follow Different Paths to the 3rd Platform as New Technologies Drive Worldwide ICT Market Towards $6 Trillion in Annual Spending by 2022, According to IDC New technologies will drive information and communications technology (ICT) spending to more than $6 trillion by 2022 with growth accelerating through the end of the forecast period to more than 6% per year, according to the latest IDC Worldwide Black Book: 3rd Platform Edition. Research Press Release Tue, 16 Oct 2018 04:00:00 GMT Implications for Your Customers' Growing Dependence on Marketing: IT Buyer Experience Study, 2018 <P>This IDC Survey highlights the evolution of tech buyers' growing reliance on marketing-related information sources to make their buying decisions. Dependency on marketing at all prepurchase buying stages now beats both sales and even direct product experience to an astonishingly wide margin. As dependency grows, customers become more demanding. Yet the context for delivering effective marketing continues to get trickier.</P><P>"Marketing leaders must understand the true role of modern marketing and stay alert to shifting customer attitudes and preferences toward trust, privacy, digital interaction, and social," says Kathleen Schaub, vice president, CMO Advisory and Customer Experience. "Piloting new capabilities including customer experience and artificial intelligence combined with an attitude of service is critical for success." </P> IDC Survey Tue, 16 Oct 2018 04:00:00 GMT Kathleen Schaub, Gerry Brown, Gerry Murray, Alan Webber Facebook Flow: A Leadership Conference for Workplace by Facebook's Second Birthday <P>Facebook Flow is the first leadership summit by Workplace by Facebook, Facebook's enterprise collaboration offering. Held at the Hotel Nia near the Facebook campus in Menlo Park, California, on October 9, 2018, it spotlighted the growth on new enterprise users and new features to demonstrate it is serious about winning their share of the enterprise collaboration market.</P> IDC Link Sat, 13 Oct 2018 04:00:00 GMT Wayne Kurtzman Asia/Pacific (Excluding Japan) Collaborative Applications Market Shares, 2017 <P>This IDC study examines the vendor revenue performance in the overall collaborative applications market for 2017. To facilitate more productivity among the workforce, enterprises are adopting collaborative applications. "ESNs and the rise in the use of mobile collaborative tools are increasingly focusing on improving team collaboration. The synergistic effect of both artificial intelligence (AI) and machine learning (ML) tools is expected to give collaborative tools a whole new level of user interface and experience," according to Srinivas Javvadi, market analyst, IDC APEJ.</P> Market Share Thu, 11 Oct 2018 04:00:00 GMT Srinivas Sameer Javvadi Market Analysis Perspective: Worldwide Digital Advertising 2018 <P>This IDC Market Analysis Perspective provides a comprehensive overview of the current state of the worldwide digital advertising industry and the major trends shaping its future. It analyzes the competitive situation for both publishers and vendors and also explores buyers' needs.</P><P>"Digital feeding on traditional advertising, the transition from TV to video, mobile, social, and programmatic advertising — those are the major trends shaping the advertising industry," said Karsten Weide, VP of Media and Entertainment, IDC.</P> Market Analysis Perspective Wed, 10 Oct 2018 04:00:00 GMT Karsten Weide ConsumerScape 360: Daily Active Users Overlap Profile of Facebook, Instagram, and WhatsApp <P>This IDC Survey Spotlight looks at what daily active users overlap says about Facebook's plans for WhatsApp and Instagram amid Facebook "family" founders' departures.</P><P>This Survey Spotlight is based on IDC's <I>Snapchat S</I><I>urvey</I><I>,</I> carried out in November 2017 among 500+ Snapchat users.</P> IDC Survey Spotlight Thu, 04 Oct 2018 04:00:00 GMT John Jackson, Archana Ramachandra IDC TechScape: Worldwide Open Source Software Technologies, 2018 <P>This IDC TechScape considers the evolution of modern products built using open source software in contrast to closed source software.</P><P>"Open source software continues to make inroads in virtually every level of the software stack," said Al Gillen, group VP, Software Development and Open Source at IDC. "This study shows that most of the important emerging technologies are partially or fully made up of open source components, which makes a bold statement about where the industry goes in the future."</P> IDC TechScape Fri, 28 Sep 2018 04:00:00 GMT Al Gillen, Larry Carvalho Market Analysis Perspective: Worldwide Communities and Collaboration, 2018 <P>This IDC Market Analysis Perspective discusses the connected world that is changing our definition of communities. The consumerization and ease of technology is changing how we communicate and collaborate. Essentially, everyone has become a connected knowledge worker and now expects, both at home and work, seamless communications and ecommerce-like experiences that help them do more quality work in less time.</P><P>They expect important information to find them, purchases to happen in one click, and to work where online collaboration scales their talent, and messaging is preferred over email. This is the new norm.</P><P>It is now incumbent on companies, both B2B and B2C businesses, to deliver that experience to employees, partners, and customers to improve customer and employee acquisition, retention, loyalty, and an ease of work that results in greater efficiencies that were previously unavailable.</P><P>This research explores the market trends and the vendors helping companies to meet this growing need.</P> Market Analysis Perspective Wed, 26 Sep 2018 04:00:00 GMT Wayne Kurtzman Redefining Awareness Marketing for the Digital Age <P>This IDC Presentation provides an updated taxonomy definition for both awareness and demand marketing. With digital marketing allowing marketers to do so much more, the old meaning of "awareness" as making customers conscious of a brand or a solution for the first time is no longer adequate. IDC defines awareness marketing as the tasks required to "turn strangers into friends," in the words of Seth Godin. Awareness marketing earns brands the right to sell. Marketing executives will learn the value of awareness marketing in the era of digital transformation, why consent is becoming the pivot point between awareness and demand, and what metrics can be used for measuring the contribution of awareness marketing.</P> Tech Buyer Presentation Wed, 26 Sep 2018 04:00:00 GMT Kathleen Schaub The Future of Governance, Trust, and Shareholder Value for Digital Service Platforms <P>This IDC Market Perspective discusses the future of governance, trust, and shareholder value for digital service platforms. Digital service platforms have an opportunity today to establish a credible, a common, and an open framework for trusted conduct that would offer assurance to end users and legislative and regulatory bodies alike about the integrity of platforms' operating models.</P><P>"It's usually better to act than get acted on," said John Jackson, VP of Consumer Research, IDC, "and while we don't see massive user defection from social, messaging, and other platforms nor do we see imminently disruptive legislation against them, this is one of those times."</P><P>Jackson argues that today's scrutiny creates persistent overhang that will weigh on platforms' business performance over time. "Digital service providers can get ahead of this now," he continued, "by creating a foundation for future economic value creation via assurance to governments, partners, and customers, which we believe will be particularly important as platforms seek to expand services and diversify into adjacent or noncore markets."</P> Market Perspective Mon, 24 Sep 2018 04:00:00 GMT John Jackson