rsssocialbusiness https://www.idc.com/rss/2811.do IDC RSS alerts IDC:开源正在改写隐私计算商业逻辑 https://www.idc.com/getdoc.jsp?containerId=prCHC50219223&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication 北京,2023年1月28日——2022年下半年以来,在隐私计算领域,开源的趋势愈加显现。蚂蚁集团、翼方健数等相继推出隐私计算开源平台,开放群岛开源社区、FATE开源社区、百度、腾讯云、京东科技五家企业机构共同发起了“隐私计算开源协同计划”,还有更多隐私计算开源平台获得融资,以及更多基于开源平台研发的隐私计算产品推出。 Research Press Release Tue, 31 Jan 2023 05:00:00 GMT IDC MarketScape: Japan Collaboration and Community Applications 2022-2023 Vendor Assessment https://www.idc.com/getdoc.jsp?containerId=JPJ49863723&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>本調査レポートは、国内のコラボレーティブアプリケーションおよびコミュニティアプリケーション市場、もしくはこれらのプラットフォーム市場における主要ベンダーに対して、IDC MarketScapeモデルに基づいて「戦略」および「能力」の評価を行い、その分析結果を報告するものである。</P><P>パンデミックの発生で、国内ではコラボレーション/コミュニティツールの使用が一気に拡大したが、ハイブリッドワークの定着が進み、ツールの使用が成熟するにつれ、これらのツールを導入した当時とは異なる課題をITバイヤーは認識し始めている。ベンダー側も市場のニーズの変化や拡大に伴って貪欲に機能の拡充に努めており、各ベンダーが提供する関連製品や機能を理解し、評価するに当たってはかなりの労力を要する作業となっている。本調査レポートは社内と社外(社外ステークホルダーを含める)におけるコラボレーションやコミュニティの醸成に課題を抱えるITバイヤーに対し、既存製品のアップグレードを検討する際のポイント、もしくは新製品の導入を検討する際のベンダー選定におけるポイントを整理し、意思決定の支援を目的とするものである。IDC Japan、Verticals & Cross Technologiesのグループマネージャーである市川 和子は、「本調査レポートを閲覧する企業では、コラボレーション/コミュニティツールをすでに導入しているであろう。しかし、現状に満足するのではなく、チームワークをさらに効率的に進め、そしてコラボレーションを向上する方法を研究し、優れた機能を積極的に取り入れるべきである。企業全体で見ると、こういった取り組みの積み重ねが今後の生産性の向上の肝となろう」と述べている。</P> IDC MarketScape Thu, 19 Jan 2023 05:00:00 GMT Kazuko Ichikawa Three Future Consumer Trends to Watch in 2023 https://www.idc.com/getdoc.jsp?containerId=US49935522&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Market Perspective outlines three trends the future consumer team will be watching closely in 2023: the growth of consumer-centric "as a service" offerings; the acceleration of social media as central channels for entertainment, search, shopping, and more; and the rise of the consumer as a content creator. </P><P>"IDC continues to build out its research portfolio around the concept of the future consumer and the importance of understanding the mindset of these buyers regardless of whether you are a tech company that sells to consumers, small businesses, or the enterprise," says Tom Mainelli, IDC's GVP of Device and Consumer Research. "We expect these three trends to gain momentum in 2023 and believe all tech companies must understand and plan for them."</P> Market Perspective Fri, 30 Dec 2022 05:00:00 GMT Tom Mainelli East Meets West: What Prevents Social Commerce from Taking Off Outside of China? https://www.idc.com/getdoc.jsp?containerId=US49925422&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Perspective provides an overview of social commerce in China and the West. Systemic barriers, regulatory burdens, and consumer psychology present distinctive challenges to overcome for social commerce adoption by Western enterprises outside of China. Businesses seeking success in the world of social commerce would do well to stay informed about ongoing trends and developments in the space to remain relevant to today's digitally savvy and highly social consumers.</P><P>"Many developments are needed in the future to make scalable social commerce for midmarket and enterprise a viable reality. Social commerce in the West is currently best suited for very small businesses, such as those with a single owner operator. The value is real for these businesses because reliance on a self-contained social media platform for commerce can circumvent the need for investment in a branded standalone ecommerce website," said Heather Hershey, director of Worldwide Digital Commerce at IDC. "The only constant in digital commerce is change. As such, businesses that can adapt to shifting consumer demands and technological trends the fastest will ultimately come out on top."</P> IDC Perspective Wed, 21 Dec 2022 05:00:00 GMT Heather Hershey IDC's Social Commerce Application Buyer's Guide, 2023 https://www.idc.com/getdoc.jsp?containerId=US49925722&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Perspective summarizes and simplifies several of the top strategic considerations merchants should weigh when evaluating social commerce application providers. Complexities that prevent social commerce adoption in the West, as well as why this strategy is a specifically Chinese phenomenon (for now), are also addressed in this document.</P><P>"Understanding social commerce and how it differs from social media content marketing can be extremely difficult for most B2B and B2C merchants in the West. Determining strategic feasibility and go-to-market execution can be a daunting task," says Heather Hershey, research director, Worldwide Digital Commerce at IDC. "Remember that social commerce transactions do not link outside of a social media platform to provide a mechanism for payment. In its current state, Western social commerce is not scalable, but developments in this space are evolving rapidly. We recommend that technology buyers keep a watchful eye on developments in social commerce to determine the proper time to buy-in."</P> IDC Perspective Wed, 21 Dec 2022 05:00:00 GMT Heather Hershey IDC's Worldwide Future Consumer Taxonomy, 2023 https://www.idc.com/getdoc.jsp?containerId=US49892322&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC study presents IDC's taxonomy of the Future Consumer across eight segments. This taxonomy establishes the foundation for the Worldwide Consumer Market Model, BuyerView: Consumer Pulse in 2022, and IDC's Future Consumer Agenda program.</P><P>"The Future Consumer Taxonomy is an essential resource for comprehending IDC's approach to the evolution of the consumer market. It lays the foundation we leverage across all three of our research streams," said Tom Mainelli, group vice president of IDC's Devices and Consumer Research. "We designed this deep dive into our eight major Future Consumer categories and their subcategories as a road map to understanding the whole consumer and the technologies most impacting their lives in 2023 and beyond."</P> Taxonomy Wed, 21 Dec 2022 05:00:00 GMT Tom Mainelli The Great Social Media Migration Features Mastodon and the Fediverse https://www.idc.com/getdoc.jsp?containerId=lcUS49943822&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>Social media is where people found their people, or their digital "communities." Social content added value to them, and their work, and sometimes enriched their lives. While most posts were not a sale, a support case, or even kittens and puppies, the recent disruptions at Twitter have caused people and brands to seek out new communities. While Facebook is the place for people you know, and LinkedIn is the place for business, the door is open for new community social platforms. This research looks at several new options, including Post and the federated Mastodon servers, and discusses what this means for individuals, brands, and the growth of Web3 technologies.</P> IDC Link Tue, 06 Dec 2022 05:00:00 GMT Wayne Kurtzman Emplifi Acquires Pixlee TurnTo, Expanding User-Generated Content Across Social Marketing, Live Commerce, and Customer Care Workflows https://www.idc.com/getdoc.jsp?containerId=lcUS49833522&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>Emplifi, maker of customer experience (CX) solutions, this month announced the acquisition of California-based company Pixlee TurnTo. This acquisition will expand Emplifi's user-generated content (UGC), ratings and reviews, and influencer marketing solutions capabilities.</P> IDC Link Sun, 27 Nov 2022 05:00:00 GMT Lou Reinemann Will the Shake-up at Twitter Worsen or Improve Customer Experiences and Perceptions of Trust in the Social Platform? https://www.idc.com/getdoc.jsp?containerId=lcUS49826222&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>The potential vision for Twitter's new leadership to make the social platform "a warm and welcoming" place for everyone hinges on the company taking a more disciplined approach to allowing trusted content on its platform while not alienating its user and customer base. The challenge is amplified given that Twitter is already awash in trust debt. Proposed solutions to combat extensive misinformation are confusing at best, especially in the global context where Twitter operates. A clear path forward will need to be articulated in more than just tweets by the leadership. A renewed focus on bringing value to its multiple stakeholders through rigorous clampdown on misinformation and rethinking user engagement through a subscription model that is not tied to trusted verification could be likely possibilities for success.</P> IDC Link Fri, 04 Nov 2022 04:00:00 GMT Sudhir Rajagopal, Grace Trinidad, Wayne Kurtzman 管理CIO迅速增多的角色 https://www.idc.com/getdoc.jsp?containerId=CHC48965420&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>本IDC研究旨在帮助CIO了解为什么自己的责任会快速增加;这些新角色是什么;以及如何在管理IT部门和职能的同时管理这些职责。随着数字技术陆续嵌入到现代企业及其生态系统中,技术不仅为业务赋能,其本身也成了业务。这将对CIO的角色产生重大影响。最直接的影响是,技术将与员工、客户、公众以及企业相互交织在一起,并作用于他们的日常活动。其中一个不太明显的影响是,CIO们将承担更多的新责任,以应对强大的数字技术带来的诸多挑战和机遇。</P><P>"CIO的角色在过去几十年中不断发展,但仍然以技术管理、运营可靠性和效率以及企业系统和数据的安全为主。挑战在于,CIO的' 担子'越来越重,除了继续专注于重要的传统职责外,还增加了新的职责。"——IDC CIO/CXO信息科技智库服务助理研究顾问Marc Strohlein表示。</P> IDC Perspective Fri, 04 Nov 2022 04:00:00 GMT Marc Strohlein, Serge Findling