rsssocialbusiness IDC RSS alerts Executive Snapshot: DX Technology Impact by Sector, 2018 <P>This IDC Survey focuses on key buyer behavior data points to give vendors a quick look at DX market indicators such as:</P><UL><LI>IDC Pillar and Innovation Accelerator technologies driving DX initiatives by sector and company size</LI><LI>Specific technologies driving DX initiatives by sector and company size</LI><LI>DX use case references and insights</LI></UL><P>The information is intended to be "snackable" content to help vendors facilitate and shape forward-thinking discussions with clients and prospects.</P> IDC Survey Fri, 07 Dec 2018 05:00:00 GMT Craig Simpson, Eileen Smith The Role of Open Source in IoT Application Development <P>This IDC Perspective examines the role of open source software (OSS) in IoT application development worldwide as well as a specific view into the European environment. The document provides the reader with the current status of IoT application development, some of the key benefits and challenges of leveraging OSS for IoT application development, an overview of some of the vendors and foundations involved in open source IoT projects, common open source IoT monetization models, and best practices for successful solution deployment.</P><P>"While there is strong customer interest in commercial (non–open source) IoT application platforms, leveraging open source technology platforms for IoT application development can offer many benefits, including a reduced potential for vendor lock-in, flexible development/deployment options, and cost savings," says Stacy Crook, research director, IoT.</P><P>"In the broader software market, open source software has long been a viable, attractive option. But more recently, we have seen IoT become a key focal point for some of the major foundations that nurture a portfolio of OSS technologies, helping jump-start that market and greatly increasing competitive conditions for non–open source solutions," says Al Gillen, group VP, Software Development and Open Source.</P> IDC Perspective Thu, 06 Dec 2018 05:00:00 GMT Stacy Crook, Al Gillen, Angela Salmeron Worldwide Digital Transformation Professional Services Forecast, 2018–2022 <P>This IDC study examines the market for digital transformation professional services, which is forecast to grow rapidly, with a CAGR of 13.9%, and is expected to reach over $178 billion by 2022.</P><P>"Projected spending growth for digital transformation professional services remains among the highest in the services industry because of the omnipresence of digital transformation itself," says Gard Little, research vice president, Global Services, Markets, and Trends. "However, in 2018, IDC has improved its forecast methodology to eliminate the spending overlaps between cloud, analytics, mobile, and social technologies because this had overstated the absolute size of the spending opportunity. Even so, digital transformation will remain a central focus for virtually every organization in 2019."</P> Market Forecast Thu, 06 Dec 2018 05:00:00 GMT Gard Little U.S. Gaming Household AR/VR User Survey, 3Q18 <P>This IDC Survey is a 44-slide presentation that summarizes findings from IDC's 2018 <I>U.S. Gamer Survey</I><I>,</I> as it relates to virtual reality (VR) and augmented reality (AR) hardware adoption and app and video content use in game-playing households. Since about two-thirds of U.S. households contain a gamer, the results are directionally representative of all consumer households.</P><P>The consumer VR device installed base was naturally much larger in 3Q18 (>4 million in the United States compared with about a quarter of a million AR devices — of which <5,000 appear to have been general-purpose AR headsets/glasses), and the off-the-shelf app and content ecosystem around VR is far more mature. As a result, the deck primarily focuses on the competitive positioning of Gear VR, PlayStation VR, Oculus Rift and Go, Daydream View, Vive and Vive Pro, and Windows Mixed Reality headsets, especially as it relates to app use by category and customer demographics. The deck also delves into rationales that are stopping more gaming households from picking up a VR/AR product.</P><P>"Video viewing, games, and communication and social networking apps were the top 3 VR and AR consumer use cases last quarter in the United States, although there were substantive differences between available product brands. It's equally clear, though, that VR/AR product adoption remains a fairly niche phenomenon and that the bundle price of these headsets, glasses, and related viewing devices needs to keep coming down, or at least increase significantly in perceived customer value, if vendors want to top the 25% penetration mark of gaming households within three years." — Lewis Ward, IDC's research director of Gaming and VR/AR</P> IDC Survey Wed, 05 Dec 2018 05:00:00 GMT Lewis Ward Spredfast SmartSocial Summit: Creating Trust Through Customer Engagement <P>The Spredfast SmartSocial Summit was held November 5-7, 2018, in Austin, Texas. Over 700 customers and prospects attended the company's first user conference since its merger with Lithium. Spredfast spotlighted an aggressive road map, made an introduction to Lithium communities, and demonstrated that the company is "on a mission to transform the way businesses build trust and loyalty with their customers" through integrated social products across social marketing, social care, and branded communities.</P> IDC Link Wed, 14 Nov 2018 05:00:00 GMT Wayne Kurtzman IDC's Worldwide Semiannual Digital Transformation Spending Guide Taxonomy, 2018: Release Version 2H17 <P>This IDC study provides a detailed description of IDC's Worldwide Semiannual Digital Transformation Spending Guide methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide Semiannual Digital Transformation Spending Guide. Technology suppliers may utilize IDC's use-case approach and structure, as presented in this document, to help them refocus their products and services and build relevant business cases.</P><P>"IDC's Worldwide Semiannual Digital Transformation Spending Guide presents a comprehensive view of the digital transformation ecosystem," said Research Manager Craig Simpson of IDC's Customer Insights and Analysis Group. "It is an invaluable resource to help vendors define and standardize their vocabulary when approaching this expanding and dynamic market."</P> Taxonomy Thu, 08 Nov 2018 05:00:00 GMT Craig Simpson, Yash Ahuja, Ashutosh Bisht, Eman Elshewy, Jebin George, Jim Westcott, Naoko Iwamoto, Roberto Membrila, Eileen Smith, Angela Vacca, Neli Vacheva, Akihiro Kimura Social collaboration: l’individuo al centro dei processi aziendali MILANO, 5 novembre 2018 – L’azienda che non riuscirà a ingaggiare i suoi utenti con la stessa esperienza d’uso che questi provano nella quotidianità frenerà di fatto il proprio potenziale d’innovazione. La capacità di far circolare, di gestire e di utilizzare le informazioni per accelerare i processi decisionali è oggi infatti un requisito indispensabile per ogni organizzazione. Ma per soddisfarlo, è necessario che l’innovazione sia orientata alla dimensione umana – a partire dalle capacità di comunicazione e di collaborazione - e che sia supportata da tecnologie - interfacce d’uso e intelligenza artificiale in primis - in grado di non creare discontinuità tra il modo in cui le persone vivono e lavorano. Corporate Press Release Mon, 05 Nov 2018 05:00:00 GMT Relativity Fest 2018: The Debut of Conversational Review and Other Highlights <P>This IDC Market Note discusses Relativity's announcements and what they mean for the market going forward. From September 30 to October 3, 2018, Relativity held its annual user conference at the Hilton Chicago. The conference was attended by well over 2,000 users and guests. </P> Market Note Fri, 02 Nov 2018 04:00:00 GMT Ryan O’Leary IDC FutureScape: Worldwide Social and Experiential 2019 Predictions <P>This IDC Web Conference presents a discussion by IDC's Wayne Kurtzman and John Jackson covering the key predictions that will impact enterprise use of social media and experiential solutions over the next one to three years. Senior IT leaders and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their IT investment priorities and implementation strategies.</P><P>To learn more about IDC FutureScape 2019, go to <B></B>.</P> Web Conference: Tech Buyer Thu, 01 Nov 2018 04:00:00 GMT Wayne Kurtzman, John Jackson IDC FutureScape: Worldwide CMO 2019 Predictions <P>This IDC study provides IDC's top 10 predictions for CMOs and their organizations for 2019.</P><P>According to Gerry Murray, research director, IDC's Marketing and Sales Technology service, "As CMOs face another tsunami of change, they have more tools, talent, and insight available to them than ever. Success will hinge on their ability to change the tenor of marketing and educate themselves and other functions about how each role, each team, and each department can enhance the ability of every other to continuously improve customer experience." </P> IDC FutureScape Wed, 31 Oct 2018 04:00:00 GMT Gerry Murray, Kathleen Schaub, Alan Webber, Karsten Weide