rsssocialbusiness IDC RSS alerts Blueprint for the Next Era of Event Marketing <P>This IDC Perspective contributes ideas and recommendations from analysts, clients, and event marketing experts to assist marketing leaders with adapting events to the next normal. Forward-looking guidance on event marketing is provided. Marketing leaders have an opportunity to shift into the new era of event marketing to meet the changing needs of a digital-first buyer and reframe the purpose of events toward customer-centered goals.</P><P>"The new era of event marketing establishes events as supporting specific stages in the journey rather than standalone, sales enablement tactics. B2B event attendees go to events with the desire to connect, explore, learn, and gain a 'fan' experience," says Laurie Buczek, research vice president, IDC's CMO Advisory Practice. "Marketers must evolve beyond thinking about either virtual or in person as the event experience. The new era of event marketing incorporates designing from a menu of mix and match virtual, digital, and in-person elements into an event experience."</P> IDC Perspective Fri, 31 Dec 2021 05:00:00 GMT Laurie Buczek, Wayne Kurtzman 国内第3のプラットフォーム市場 産業分野別/ 企業規模別予測アップデート、2021年~2025年 <P>本調査レポートは、国内の産業を、17区分の企業と、中央官庁、地方自治体、教育、消費者の4区分の非企業で計21の産業分野に分類し、それぞれの分野における第3のプラットフォーム支出額実績(2020年)と予測(2021年~2025年)を報告する。また、同市場を5つの従業員規模に分けて分析し、産業分野別および従業員規模別の第3のプラットフォーム支出額の予測データを提供する。本調査レポートで用いる市場予測では、新型コロナウイルス感染症(COVID-19)の感染拡大の影響を考慮している。</P><P>IDC Japan ITスペンディンググループのリサーチマネージャーである敷田 康は、ITサプライヤーが長期的な事業成長を志向する上で、「OT(Operational Technology)領域など、従来型のIT製品/サービスの枠を超えた事業機会を探り、それらの領域に強みを持つさまざまな業界専門のソリューションベンダーとのアライアンスや、M&A(Mergers and Acquisitions)を含めた事業拡大策を検討すべきである」と述べている。</P> Market Forecast Fri, 31 Dec 2021 05:00:00 GMT Ko Shikita, Akira Muranishi, Hitoshi Ichimura, Chikara Abe 3rd Platform Technologies as an Enabler of Business Resilience of European Organizations <P>This IDC Market Presentation reviews European spending on the four technological pillars of the 3rd Platform (cloud, mobility, Big Data, and social) from a country perspective. It also looks at European spending on the innovation accelerators that are typically delivered via these four pillars. This presentation is based on the latest <I>IDC </I><I>Blackbook</I><I> 3rd Platform Edition</I> published on November 16, 2021. It also includes data from the IDC European Emerging Technology Survey 2021.</P> Market Presentation Wed, 22 Dec 2021 05:00:00 GMT Lubomir Dimitrov Devices Used by End Users to Access UC&C Capabilities <P>This IDC Perspective provides IDC end-user survey data, along with analyst insight and advice, for technology buyers regarding the usage of end-user devices with their UC&C solutions.</P><P>"The importance of UC&C solutions and the devices end users use to access the features and capabilities of such solutions today cannot be understated. They have become the lifeblood of many companies and have profoundly changed, for the better, the way people work from home and at the office," said Rich Costello, senior research analyst, IDC's Communications Infrastructure, Unified Communications and Collaboration (UC&C).</P> IDC Perspective Thu, 16 Dec 2021 05:00:00 GMT Rich Costello KPMG to Invest $1.5 Billion in ESG Agenda, Broadens Network of ESG Alliance Partners <P>This IDC Market Note provides insights into KPMG's announcement to invest $1.5 billion into ESG-related initiatives over the next three years and a new partnership with the software firm, ServiceNow.</P> Market Note Thu, 09 Dec 2021 05:00:00 GMT Dan Versace, Bjoern Stengel IDC's Worldwide Digital Transformation Spending Guide Taxonomy, 2021: Release V2, 2021 <P>This IDC study provides a detailed description of IDC's Worldwide Digital Transformation Spending Guide methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide Digital Transformation Spending Guide. Technology suppliers may utilize IDC's use case approach and structure, as presented in this document, to help them refocus their products and services and build relevant business cases.</P><P>"IDC's Worldwide Digital Transformation Spending Guide presents a comprehensive view of the digital transformation ecosystem," said Craig Simpson, senior research manager of IDC's Customer Insights and Analysis Group. "It is an invaluable resource to help vendors define and standardize their vocabulary when approaching this expanding and dynamic market."</P> Taxonomy Mon, 29 Nov 2021 05:00:00 GMT Craig Simpson, Eileen Smith, Mario Allen Clement, Eman Elshewy, Jebin George, Akihiro Kimura, Jim Westcott, Rajiv Poddar, Ko Shikita, Angela Vacca, Neli Vacheva, Xueqing Zhang, Roberto Membrila IDC's Worldwide Semiannual Enterprise Infrastructure Tracker: Workloads Taxonomy, 2021 <P>This IDC study provides an overview of and definitions for IDC's Infrastructure Trends and Strategies: Enterprise Workloads syndicated research. This taxonomy is also a base for IDC's Semiannual Enterprise Infrastructure Tracker: Workloads. Driven by extensive primary research and analysis, these products provide insights on trends in workload migration, demand for certain compute and storage technologies for various workloads, and forecast end-user spending on enterprise infrastructure supporting these workloads.</P><P>"IDC's workloads research evaluates consumption of server and storage resources to power enterprise workloads across multiple deployment models, locations, infrastructure tiers, and application architectures," said Natalya Yezhkova, research vice president, IDC's Infrastructure Systems, Platforms and Technologies Group. "In addition, this research provides actionable insights into buyer behavior and recommendations on infrastructure modernization trends and strategies to enable enterprises that are undergoing digital transformations."</P> Taxonomy Wed, 24 Nov 2021 05:00:00 GMT Natalya Yezhkova, Ashish Nadkarni, Lidice Fernandez, Heather West, PhD VMware Embraces Open Source in a Bet to Attract Developers <P>This IDC Market Perspective takes a detailed look at the VMware Tanzu Community Edition and the potential impact that this initiative may have on the company. </P><P>"VMware is no stranger to making products free to use, and the company is no stranger to open source software. However, this is the first time the company has combined those two competencies together at this level of refinement," said Al Gillen, group vice president, Software Development and Open Source, IDC. "In this case, VMware is making the right move, engaging with developers in their comfort zone, by making high-quality cutting-edge technology available for test and use, knocking down barriers to entry at the development end of shops that may or may not already be VMware friendly."</P> Market Perspective Fri, 19 Nov 2021 05:00:00 GMT Al Gillen Considering Role of Open Source Software on Cloud Platforms for Digital Transformation Projects <P>This IDC Market Perspective takes a deeper look at one data slide published in <I>Worldwide Foundational Cloud Services Forecast, 2021</I><I>–</I><I>2025: The Base of the Digital-First Economy</I> (IDC #<B><A href="/getdoc.jsp?containerId=US46058920">US46058920</A></B>, September 2021), specifically related to the use of open source software as a key enabling technology for supporting a multiple cloud strategy.</P><P>"The use of open source software has long been seen as a vehicle for reducing the potential for lock-in and to help drive down overall software costs," said Al Gillen, GVP, Software Development and Open Source at IDC. "The analysis presented in this document suggests that more mature geographies such as North America and EMEA are more comfortable with the notion of embracing a single cloud or that a multiple cloud strategy has benefits that are a worthwhile trade-off. By comparison, AP respondents continue to have concerns about possible lock-ins related to using cloud platforms and see open source software as one of the tools to minimize that potential lock-in."</P> Market Perspective Wed, 17 Nov 2021 05:00:00 GMT Al Gillen, Rick Villars, George Mironescu, Linus Lai Facebook's New Corporate Identity Emphasizes "Metaverse" Ambitions <P>Building a "metaverse"-based platform business will depend upon building a sustainable business case, addressing real customer needs, and addressing data privacy concerns from the industry, not on a new corporate identity. European telcos will welcome increased consumer uptake of AR/VR use cases as it is a significant bet for monetizing their 5G investments, but they must not allow all that money to flow straight to Meta.</P> IDC Link Thu, 04 Nov 2021 04:00:00 GMT Alejandro Cadenas, Rosalind Craven