rsssocialbusiness IDC RSS alerts The European Union Versus Big Tech: The Digital Services Act <P>This IDC Market Perspective discusses the digital service regulations. The European Commission published its proposals for the Digital Services (DSA) and Digital Markets (DMA) Acts in December 2020, kicking off a paradigm shift in the regulation of online platforms in the European Union (EU). The DSA applies to all digital platform or service providers with end users in the European Union, regardless of size of the user base or the location of that company's base of operations. It also applies (in a more limited capacity) to end users and digital marketers engaging on very large platforms.</P><P>"Don't ignore these regulations," says Heather Hershey, research director, Worldwide Digital Commerce at IDC. "Prepare for a digital arms race that will be more dramatic than what you experienced when GDPR was rolled out. This series of regulatory steps is meant to be deliberately disruptive of the <I>status quo</I> on digital marketplaces and platforms. Indeed, the most profound impact may be felt by professionals in the field of digital marketing. The most agile and visionary companies will embrace this as an opportunity. After all, that is also an intended impact of this broad-sweeping regulation: The EU is fighting a de facto war against merchandizing 'nudges' — among other things — to nudge homegrown software companies to become the platforms of tomorrow."</P> Market Perspective Tue, 13 Sep 2022 04:00:00 GMT Heather Hershey Worldwide Enterprise Community Software Applications Market Shares, 2021: The First-Party Data and Metaverse Gateway <P>This IDC study examines the vendor revenue performance in the enterprise community software applications market for 2021.</P><P>Enterprise community software applications are a fast-growing market segment of collaborative applications. With 22.5% year-over-year growth in 2021, they empower discussions with the workforce, as well as customers, partners, and vendors. While communities like social presence calls for a more open mindset for leadership, communities are a benchmark of a digitally transformed business — and are rapidly evolving to meet user expectations. Community data should be integrated with CRM and other systems to effectively leverage first-party data and insights.</P><P>"The conversational enterprise that leverages the voices of the workforce, prospects, customers, and partners is on the rise," according to Wayne Kurtzman, research vice president for Social, Communities, and Collaboration, IDC. "Business is returning to conversations and group ideation, and today there are technologies that can help these conversations scale. What does not scale is authenticity. Businesses must take an intelligent and personal approach as these platforms will enable multiple waves of new opportunities to develop."</P> Market Share Mon, 12 Sep 2022 04:00:00 GMT Wayne Kurtzman Revelations in IDC's Global DataSphere, 2022 <P>This IDC Market Presentation illustrates various segmentations of IDC's 2022 Global DataSphere and IDC's calculation of how much data is generated annually (2021-2026). This IDC Market Presentation also provides insight into various dynamics driving data growth by data creator (consumer or enterprise), data type, region, and location (core, edge, endpoint). It also answers the following questions: How important is cloud in IDC's Global DataSphere? How much data is structured and unstructured? How much data is being analyzed? This IDC Market Presentation contains some of the most frequently referenced data in publications, presentations, and public forums.</P> Market Presentation Fri, 09 Sep 2022 04:00:00 GMT John Rydning Meta Announces Real Social Commerce Outside of China: JioMart and WhatApp Shoppable Business Chat Partnership <P>Meta announced the roll-out of a new social commerce partnership with JioMart in India that enables users to browse, discover, shop, and purchase directly from the popular WhatsApp chat application. While this service is only currently available to JioMart and WhatsApp users in India, this release highlights the promise of Meta's marketplace platform ecosystem and future social commerce partnerships. </P> IDC Link Tue, 30 Aug 2022 04:00:00 GMT Heather Hershey Consumer Pulse: Entertainment, June 2022 <P>This IDC Market Presentation is the result of a seven-countrywide study of consumers' entertainment habits pre- and post-COVID-19 pandemic. This includes detailed quantification of their usage of video, social media, gaming, and audio; their participation in content creation; and their awareness of and interest in the metaverse.</P><P>"Consumers' entertainment behavior shows there is a mash-up going on in the entertainment space, with lots of opportunity, driven by the emerging behaviors of Gen Z and millennials," said David Myhrer, research VP, Consumer Strategies at IDC. "One in six consumers earn money with the content they post."</P><P>The survey was conducted among consumers from the United States, United Kingdom, China, Germany, Brazil, Japan, and Turkey.</P> Market Presentation Thu, 25 Aug 2022 04:00:00 GMT David Myhrer Worldwide Team Collaboration Application Market Shares, 2021: Connecting the Whole Enterprise <P>This IDC study examines the vendor revenue performance in the team collaboration applications market for 2021.</P><P>Team collaboration applications connect people, work, the assets of work, processes, often to create a personalized single pane of glass — a modern workspace. They make the stream of work digital while adding improved communications and security and enable the ability to work from anywhere with increased personal and group productivity. These were all identified as the most frequent benefits of integrated collaboration platforms (see <I>IDC</I><I>'</I><I>s Annual Collaboration Survey</I><I>, 2022,</I> IDC #<B><A href="/getdoc.jsp?containerId=US47735822">US47735822</A></B>, May 2022). </P><P>"Collaboration, communications, and business on the whole is on a digital journey," according to Wayne Kurtzman, research vice president of Social and Collaboration applications at IDC. "The future of collaboration is more visual, a team sport with more customers and partners actively collaborating with B2B and B2C enterprises. Collaboration is the activities <I>people</I> take for a common purpose. The right technologies help these activities scale and, in the process, create new intelligent metrics that are no longer rooted in the industrial era."</P> Market Share Thu, 25 Aug 2022 04:00:00 GMT Wayne Kurtzman Market Analysis Perspective: Worldwide Open Source Ecosystem, 2022 <P>This IDC Market Analysis Perspective covers the Open Source Ecosystem research program and provides data and perspective related to the growing use of open source software in the industry in 2022.</P><P>"As the industry transitions out of the pandemic years, the use of open source software continues unabated — but the bar is moving up on topics related to community practices related to delivering safe and secure code and safety as well as the larger concern around open source software supply chain security," said Al Gillen, group VP, Software Development and Open Source, IDC. "We are seeing clear indications that customers are willing to pay for a secure open source supply chain, something that is not currently widely available across the industry."</P> Market Analysis Perspective Fri, 12 Aug 2022 04:00:00 GMT Al Gillen Worldwide Web Conferencing Applications Market Shares, 2021: Connecting to the Video Evolution <P>This IDC study examines the vendor revenue performance in the web conferencing applications market for 2021.</P><P>In 2021, web conferencing (videoconferencing) vendors escalated features to better connect us, make us feel more connected, make calls more equitable and more productive and, to some extent, help us feel less exhausted at the end of the day. While conferencing outside of work was accepted, it became the norm inside the enterprise as work itself became hybrid, supporting "work from anywhere." The market is poised to adopt features that lead to xReality and Metaverse solutions that tie to emerging metrics and customer outcomes. </P><P>"2021 saw the expansion of multiple paid conferencing applications in the enterprise, as well as the expansion of who was connected with videoconferencing solutions at work," according to Wayne Kurtzman, research director, Social and Collaboration at IDC. "Videoconferencing connected us in new ways in 2020, and 2021 saw improved representation, screen equity, intelligence supporting better audio and visuals, and collaborative abilities. Conferencing applications, and for that matter all collaborative applications, are core to digitally transforming work and business opportunities. A well-executed collaboration stack results in better personal and group productivity, faster time to market, a better employee experience, a better customer experience and, at its best, a sense of community."</P> Market Share Fri, 29 Jul 2022 04:00:00 GMT Wayne Kurtzman Worldwide Web Conferencing Applications Software Forecast, 2022–2026: Evolving Conferencing <P>This IDC study looks at the evolving future of the web conferencing applications software market, how we meet and connect, and how we will connect in the future. During 2021, conferencing applications made us feel connected and kept our work moving forward. The web conferencing applications software market revenue grew 28.1% in 2021 and is expected to more than double by 2026. Companies that are more advanced in collaboration have integrated conferencing within their collaborative stack of applications to drive productivity — and to move closer to becoming a digital enterprise. These actions were frequently paired with a culture of collaboration: modeling and mentoring working together as a team from the top of the organization down and from the bottom of the organization up.</P><P>"Uncertainty that are headwinds in other markets will be mostly tailwinds for the web conferencing applications," according to Wayne Kurtzman, research vice president for Social, Communities, and Collaboration Applications, IDC. "Conferencing platforms will become more engaging, visual, functional, and community powered. Aided by intelligence, conferencing will evolve to better capture elements of work that are part of the digital workplace and the next generation of analytics."</P> Market Forecast Fri, 29 Jul 2022 04:00:00 GMT Wayne Kurtzman Microsoft Inspire: Expands Community, Collaborative Features <P>Microsoft (NASDAQ: MSFT) held Microsoft Inspire, their annual partner conference virtually on July 18<SUP> </SUP>and 19, 2022. Key collaboration announcements include the launch of Viva Engage, an internal community product with social networking features, and new features for Microsoft Teams. This doubling-down in community, collaboration and employee experience is significant. It is also important for enterprises to take note of the power of enterprise community platforms. </P> IDC Link Fri, 22 Jul 2022 04:00:00 GMT Wayne Kurtzman