rsssocialbusiness https://www.idc.com/rss/2811.do IDC RSS alerts IDC Market Glance: Advertising and Promotional Technologies for Growth, 1Q24 https://www.idc.com/getdoc.jsp?containerId=US50879524&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Market Glance delves into the realm of "advertising and promotional technology for growth," offering a high-level overview of the diverse array of vendors tailored to catalyze business expansion. Unlike nurture-oriented marketing campaign management platforms or branding-centric advertising technologies, these tools are designed to prioritize initial outreach and audience engagement. They are finely tuned to address the needs of businesses at the early stages of the sales funnel, facilitating impactful interactions across a spectrum of channels. They serve as indispensable assets for marketers striving to make a compelling impact in today's crowded landscape.</P><P>The IDC's 2023 <I>Worldwide CEO Survey</I> highlighted "growth" as the Word of the Year, reflecting the pervasive focus on expanding business horizons across all sectors. In today's dynamic landscape, whether it's a fledgling start-up securing its first breakthrough deal, a rapidly growing scale up seeking greater visibility, or an established enterprise aiming to bolster its market share, marketers find themselves at the forefront of driving new opportunities. However, in the midst of crowded markets and evolving consumer preferences, the question arises: What technologies should marketers embrace to effectively navigate this terrain and capture attention?</P> Market Presentation Wed, 27 Mar 2024 04:00:00 GMT Roger Beharry Lall IDC PlanScape: The Visual Commerce Platform https://www.idc.com/getdoc.jsp?containerId=EUR151815424&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>"In the digital world, immersive technologies are dramatically affecting the retail landscape. Today, the digital presence of retailers influences customer perceptions and decision making as much as in-store product layouts," said Sofia Poggi, research analyst at IDC Retail Insights. "Retailers should design digital spaces that resemble physical flagship stores to showcase brand identity and values and to present products with the same level of experience and details customers could get offline."</P> IDC PlanScape Tue, 06 Feb 2024 05:00:00 GMT Sofia Poggi, Cristiano Quattrini, Filippo Battaini 国内第3のプラットフォーム市場 産業分野別/企業規模別予測アップデート、2023年~2027年 https://www.idc.com/getdoc.jsp?containerId=JPJ50711324&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>本調査レポートは、国内の産業を、17区分の企業と、中央官庁、地方自治体(IDCの市場定義では「自治体」と表記)、教育、消費者の4区分の非企業で計21の産業分野に分類し、それぞれの分野における第3のプラットフォーム支出額実績(2022年)と予測(2023年~2027年)を報告する。また、同市場を5つの従業員規模に分けて分析し、産業分野別および従業員規模別の第3のプラットフォーム支出額の予測データを提供する。本調査レポートで用いる市場予測では、新型コロナウイルス感染症(COVID-19)の感染拡大やロシア・ウクライナ戦争、インフレなどの経済動向の影響を考慮している。</P><P>IDC Japan、Vertical & Cross Technologiesのリサーチマネージャーである敷田 康は、あらゆる産業において脱炭素化が経営レベルでの喫緊の課題となっている環境を踏まえて、「ITサプライヤーは自社製品を企業の脱炭素化シナリオに適合させることで新たな事業機会を見出すことができる。企業の脱炭素化をサポートする上で、補完関係となるパートナー企業とのエコシステムづくりは重要となる」と述べている。</P> Market Forecast Wed, 03 Jan 2024 05:00:00 GMT Ko Shikita, Hitoshi Ichimura, Gentaro Yuki 2023年 国内企業の新興テクノロジー利用状況 https://www.idc.com/getdoc.jsp?containerId=JPJ49781423&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>本調査レポートは、国内企業(ITバイヤー)が自社業務で利用する新興テクノロジーの現状をテーマにしたものである。新興テクノロジーとは、クラウドコンピューティング、AI/ML(Artificial Intelligence:人工知能/Machine Learning:機械学習)、IoT(Internet of Things)などに代表される、近年企業で利用される先端技術であり、特に企業運営に関わる社内業務での利用に限定(企業の製品/サービスに組み込まれるものを除く)して、アンケート調査と2社に取材した内容を取りまとめ、分析したものである。</P><P>デジタルトランスフォーメーション(DX)の浸透とその成果は、国内企業でも実現しつつある。しかし、それを支える新興テクノロジーの導入は、いまだ以前のIT化の目的とされていた業務改善の域を越えていないものが多く見受けられ、DXの目的である変革や新たな価値創造にはつながっていない。「新興テクノロジーの検討や導入は、常にDXの戦略や事業計画などに則りなされるべきである。それを実現するためには、経営層とIT部門やDX部門との連携が必要であり、人材不足が慢性化している国内企業においては、企業のビジネスと伴走できるベンダーの選定も重要である」と、IDC Japan、Tech Buyerのリサーチマネージャーである鈴木 剛は述べている。</P> IDC Perspective Mon, 04 Dec 2023 05:00:00 GMT Go Suzuki IDC Future Enterprise Awards Japan 2023: フレキシブルワークで変貌する関西電力 https://www.idc.com/getdoc.jsp?containerId=JPJ51375723&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>本調査レポートでは、IDC Worldwideが主催する「IDC Future Enterprise Awards」のうち、国内企業を対象としたFuture of Workstyle部門で「Best in Future of Workstyle」を受賞した関西電力を取り上げる。Future Enterpriseとはデジタルビジネスを企業の持続的な成功の礎として位置づけ、ビジネス活動のデジタル化に取り組む企業である。Future of Workstyleとは、「人とマシンの協働を促進し(Augmentation)、従業員スキルと従業員エクスペリエンスを向上させ(Culture)、時間や物理的な場所といった制約から解放されたインテリジェントでダイナミックな労働環境(Space)を実現するためのワークモデル」である。今回のAwardの対象となった関西電力の取り組みは、SpaceとCultureを中心としたものであるが、Awardの対象期間の前に実施されたAugmentationに関する施策も本調査レポートで紹介する。</P><P>IDC Japan、Verticals & Cross Technologiesのグループマネージャーである市川 和子は「Future of Workstyle関連施策を、関西電力のように広範に、しかも比較的短期間に進めることが困難な企業も多いと思うが、デジタルワークスペース/自動化、物理的ワークプレイス、人材戦略/人事制度/カルチャーなどの分野で身近な課題を特定することから始めることが肝要である」と述べている。</P> IDC Perspective Mon, 04 Dec 2023 05:00:00 GMT Kazuko Ichikawa Worldwide Digital PC and Mac Gaming Forecast, 2023–2027: ARPU Ticks Up as MAUs Flatline and Live Service Games Shine https://www.idc.com/getdoc.jsp?containerId=US50069823&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC study forecasts digital PC gaming through 2027 worldwide and in four regions: North America, Western Europe, Asia/Pacific (including Japan), and a combined rest of world (ROW) region. From a gamer perspective, the digital PC gaming market includes players aged 16+ who game at least monthly on Windows, macOS, Linux/GNU, or Chrome OS systems. From a revenue or pretax retail spending angle, the forecast includes video game software and service spending derived through digital channels, plus the share of in-game display and video advertising revenue going to associated game developers and publishers. Five business models and gamer bases are forecast in the study: Client-based subscriptions; paid digital game, add-on/DLC, and season/battle passes; client-based free-to-play; browser-based instant, .IO, and Web3; and cloud streamed.</P><P>"Inflation and other factors weighed on PC gaming's growth this year, but we anticipate that total revenue will increase at an average rate of 3.3% from 2022 to 2027. The continued rise of live service games is clear in PC gaming, and it's evident that several of the largest publishers are investing to take advantage of this growth." — Lewis Ward, research director of Gaming, Esports, and VR/AR at IDC</P> Market Forecast Tue, 10 Oct 2023 04:00:00 GMT Lewis Ward The Changing Role of Open Source Software https://www.idc.com/getdoc.jsp?containerId=US49419123&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Perspective takes a look at five ways in which open source software (OSS) has changed or evolved in its role in the industry, and considers some of the pressures and strains that are increasingly complicating the ability of OSS projects to thrive. Open source software has become a standard element of nearly all organizations' IT infrastructure today. The industry itself is evolving, as pressures continue to squeeze both vendors of solutions built using OSS and developers and maintainers of OSS projects. </P><P>"OSS has always been an evolving technology, with industry change occasionally forcing that evolution to move more quickly than it would on its own. Today we see external pressures not only coming from companies that incorporate OSS into products but also coming from an increased focus on security and longevity of OSS solutions," said Al Gillen, GVP, Software Development and Open Source at IDC. "The OSS community has proven itself to be flexible and able to adapt to change, so the pressures we see today will presumably be absorbed and we should see a better OSS world emerge because of these pressures."</P> IDC Perspective Thu, 28 Sep 2023 04:00:00 GMT Al Gillen When Advertisement Personalization Leverages Social Media Data, Trust Lies in the Balance https://www.idc.com/getdoc.jsp?containerId=US50879323&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Survey Spotlight examines how consumers around the world value their social media history and the degree to which they are willing to see that information leveraged by brands. The data is based on over 14,000 responses to IDC's 2023 <I>Consumer Pulse: Money and Shopping Survey</I><I>. </I>Brands should take this information into account when establishing the delicate equilibrium between customer lifetime value and consumer trust.</P> IDC Survey Spotlight Wed, 27 Sep 2023 04:00:00 GMT Roger Beharry Lall Consumer Engagement with Digital Entertainment: Video and Social Media Take Center Stage https://www.idc.com/getdoc.jsp?containerId=US51213423&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Survey examines selected results from two consumer surveys fielded in 2022 and 2023 to look at consumer engagement with digital entertainment services and experiences. Year-over-year changes as well as comparisons with pre- and peak-COVID-19 pandemic periods are included. Areas of focus in this presentation include streaming video and audio, social media, and gaming. Generational differences, time spent on activities, and share of consumers using paid services are also highlighted.</P><P>"Entertainment remains a key facet of the consumer market with increasingly high levels of engagement," said Marlanna Bozicevich, associate project analyst for IDC's Device and Consumer Research. "Survey results show how video continues to be the leading entertainment activity but social media, and social media's role as a video distributor, is increasingly important."</P> IDC Survey Thu, 14 Sep 2023 04:00:00 GMT Marlanna Bozicevich, Greg Ireland Open Source Software Trends https://www.idc.com/getdoc.jsp?containerId=US49418923&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Survey looks at the use of open source software in the United States in 2023 and considers the responses of 207 organizations that use or plan to use open source software. The perspectives presented here captured perspectives from C-level, IT management, and IT professionals at companies with over 100 employees, who are involved with open source software use.</P> IDC Survey Thu, 14 Sep 2023 04:00:00 GMT Al Gillen