rsssocialbusiness IDC RSS alerts The Facebook Conundrum: Marketing Takeaways to Understand and Watch <P>Marketers are carefully watching the Facebook "Under the Microscope Tour" as it reached Washington, D.C. Plagued by questions about Russian interference in 2016 U.S. elections and the 87-million Facebook users who had their data improperly accessed by political targeting firm, Cambridge Analytica, marketers have found they are navigating an emerging dichotomy: Users questioning trust in the platform, yet using a network that is still effective, in good part, because it is used by nearly one in three people on Earth. </P><P>Understanding the context and where to look for warning signs will be key to your marketing. </P> IDC Link Fri, 13 Apr 2018 04:00:00 GMT Wayne Kurtzman IDC Perspective: PLM and PIM for Innovation and Product Success <P>This IDC Perspective outlines the benefits of unifying design and commercialization for product success.</P><P>"Manufacturers realize for the first time they have the ability to actually manage the full product life cycle and have a complete view through PIM into how customers interact with product content, offers, and features," said Jeff Hojlo, program director of Product Innovation at IDC. "This complete commercialization and customer experience view can and should be connected back to product design and development through PLM systems for continuous product improvement."</P> IDC Perspective Thu, 05 Apr 2018 04:00:00 GMT Jeffrey Hojlo Customer Engagement Tops Retail Social Media KPIs <P>IDC Survey Spotlight reveals that social media marketing in the retail sector is focusing on customer engagement as its top key performance indicator (KPI) and that spend in social marketing technologies is on the rise.</P> IDC Survey Spotlight Tue, 03 Apr 2018 04:00:00 GMT Wayne Kurtzman SXSW: The New, the Emerging, and the New Oxygen: Collaboration and Social Media <P>The South by Southwest (SXSW) conference in Austin attracts over 47,000 technologists from around the world to discuss the future of tech. I will not address the film and music tracks but will focus on the technology topics that drove the most discussion and some tech that was hiding in plain sight.</P> IDC Link Tue, 27 Mar 2018 04:00:00 GMT Wayne Kurtzman Do DevOps Customers Prefer Open Source Software? <P>This IDC Survey Spotlight highlights the receptivity for open source software among organizations that are using DevOps practices for modern application deployment. "We are seeing the gentrification of open source software, as cloud service providers stand up an increasingly large number of services that include a mix of solutions based on open source and proprietary software," said Al Gillen, group VP, Software Development and Open Source Software, at IDC. "The bigger question that remains whether this is a long-term shift or the short-term result of the pressure to 'get the job done' in the face of digital transformation pressures."</P> IDC Survey Spotlight Mon, 26 Mar 2018 04:00:00 GMT Al Gillen Canadian Enterprise Software Adoption, 2018 <P>This IDC Survey document explores the state of Canadian enterprise software adoption in categories such as content, communication and collaboration, ERP and supply chain, CRM, and HCM and HR. The document outlines current adoption, solution renewal intent, and future adoption intent for 24 different types for software applications (ranging from team collaboration apps to procurement ERP solutions) and provides commentary on key trends for each software category. </P><P>This document includes survey data on vendor shares for current deployments and data on "top of mind" brands for solution renewal and future adoption for the different software categories. Some of the vendors featured in this document are Microsoft, IBM, Salesforce, SAP, and Oracle. </P><P>This Survey document is the first in IDC Canada's report series on enterprise software adoption in Canada. Future documents will explore adoption by vertical, solution deployment models, and year-over-year trends. </P> IDC Survey Wed, 21 Mar 2018 04:00:00 GMT Vladyslav Mukherjee, Nigel Wallis Cloud's Long Tail: Telcos, Cloud Marketplaces, and Cloud Brokers <P>This document provides an overview of hiring cloud services through marketplaces, cloud services brokers, and the offering models by telecommunication carriers in Latin America. The accelerated growth of cloud services in Latin America will continue with double-digit rates in the next three to five years. "The extension of the cloud adoption ecosystem will be greatly enhanced by the selection of marketplaces and services through brokers and carriers," says Jeronimo Pina, program research manager of software and cloud services practice, IDC Latin America. </P> IDC Perspective Wed, 21 Mar 2018 04:00:00 GMT Jeronimo Piña IDC Financial Insights' 2018 Western European Banking Trends: Results from the European Vertical Markets Survey, 2017 <P>This IDC Survey analyzes the 2017 <I>IDC E</I><I>uropean Vertical Markets</I><I> Survey</I> for the European banking sector. The survey was carried out between July and October 2017 and targeted managers with IT responsibilities. The survey analyzes data for 117 European banks across 10 European countries (France, Germany, the U.K., Italy, Spain, Denmark, Finland, Norway, the Netherlands, and Sweden) from different sectors of the banking industry. </P><P>This presentation focuses on business outlooks, IT budget distribution activities, external IT spending and ownership, leading business initiatives that influence IT decisions, and top information security priorities among banks across Europe.</P> IDC Survey Wed, 21 Mar 2018 04:00:00 GMT Lawrence Freeborn Embedded Linux Comes of Age — Linux Foundation Announces ACRN <P>The Embedded Linux (EL) market is fragmented, thanks to the plethora of projects and distributions that are specific to certain use cases or adapted to specific devices and processors. Selecting the right EL platform can be quite an arduous process, especially when custom silicon is involved in the process. With organizations like the Linux Foundation taking the lead, the embedded market may benefit from consolidation and coherency and help accelerate the adoption of standardized approaches for connected endpoints and edge devices required by embedded operating systems.</P> IDC Link Mon, 19 Mar 2018 04:00:00 GMT Ashish Nadkarni Personalized End-To-End Customer Experience in the Asia/Pacific Banking Industry <P>From the latest IDC research in the banking industry, banks should have the digital mission to be connected banking. That mission affects the customer experience (CX) strategy of Asia/Pacific banks. At the same time, IDC research shows that CX initiative should be designed to be more personalized and end to end in relation with the customer journey. The CX Orchestration Services (CX-OS) concept emerged to enable the requirement. This phenomenon also requires banks to enhance their CX by utilizing technology in all banks' related capabilities or processes. Handojo Triyanto, senior research manager, IDC Financial Insights, says, "The banks must analyze their business architecture to identify what capabilities can be improved/transformed by new technologies."</P> IDC Perspective Fri, 16 Mar 2018 04:00:00 GMT Handojo Triyanto