IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Market Glance provides an overview of the current service provider landscape in Canada, describes the structure and segments of the market, and identifies providers participating in each segment.
This IDC Presentation summarizes the worldwide storage software and basic storage (public cloud IaaS) market performance during the first calendar quarter of 2019 (1Q19). It also provides select historical and forecast data, along with a ...
This IDC Survey describes the global adoption trends and strategies of organizations that are using artificial intelligence (AI) solutions either developing them in-house, using COTS, or a combination of both. Respondents were given the ...
Power Generation and Transmission and Distribution Companies' IT Investments and Priorities: Results from 2018 Utility Surveys
This IDC Survey report provides an overview of the key findings from two landmark IDC surveys in 2018. One was run in Europe (IDC Energy Insights European Utilities Survey, 2018), while the other was in the U.S. (IDC Energy Insights ...
IDC at Interop 2019: Leveraging AI-Enabled Network Automation from the Datacenter to the IoT Edge
This IDC Presentation explores how the network continues to evolve across multiple areas.
Enterprise networks today are under pressure with more users, devices, and applications than ever before relying on the network for essential ...
Innovation Accelerator Heatmap: Australia and New Zealand Artificial Intelligence/Cognitive Computing, 1H19
This IDC Market Presentation discusses the Australia and New Zealand results from the 2018 Asia/Pacific (Excluding Japan) (APEJ) Cognitive and Artificial Intelligence (AI) Adoption Survey. The use of AI and cognitive ...
Are Service Providers More of a Sell-To, Sell-With, or Sell-Through Channel for Vendors in EMEA?
This IDC Survey Spotlight examines the increase in sell-to, sell-with, and sell-through opportunities for technology vendors in EMEA. Data from IDC's 1Q18, 2Q18, and 3Q18 Service Provider Pulse Surveys is included. Survey respondents ...
This IDC Market Presentation provides a glance at the current structure of the manufacturing business ecosystems landscape for manufacturing industries.
This IDC Tech Buyer Presentation identifies the key digital transformation (DX) use cases associated with customer experience management (CXM) and provides guidance on how to prioritize them to develop a DX road map.
This IDC Market Presentation provides an updated overview on the state of the retail market at the global level. Retailers are enabling customers' live real-time (anytime) contextual experiences, whether online or offline (everywhere). Increasing ...
This IDC Survey Spotlight provides insight from IDC's 2019 SaaSview Survey. The survey asked buyers about the importance of key attributes when they evaluate a SaaS HCM provider. The results are shown at the worldwide and major region ...
This IDC Survey Spotlight reviews data collected in late 2018 in which we polled 301 consumer smartwatch owners on which application categories they thought were important to them.
"Applications raise the value and utility of smartwatches, ...
This IDC Survey Spotlight provides the results from IDC's 2019 HR Executive Survey. The document focuses on the degree to which companies across a variety of industry sectors and sizes are deploying solutions for the measurement and ...
This IDC Presentation provides the European banking results of IDC's European Vertical Market Survey, 2018–2019. The results provide an overview of how the European banking industry is evolving across countries. The survey covered 2,759 ...
This IDC Survey Spotlight analyzes the results of a survey of over 500 technology influencers and decision makers in the Middle East. The respondents were employed in organizations that either have already implemented public cloud solutions ...
This IDC Survey Spotlight provides results from IDC's 2019 HR Executive Survey. The Survey Spotlight focuses on the degree to which companies across a variety of industry sectors and sizes self-report the level of digital transformation ...
This IDC Tech Buyer Presentation discusses the presentation "The CIO's Role in Supporting Digital Customer Experience," delivered on May 3, 2019 for IDC's European CIO Hub. The IDC European CIO Hub is a group of CIOs that meet with IDC monthly ...
Industrial Organisations in Asia/Pacific Excluding Japan Focus on Talent Strategy in Response to Digital Transformation Pressure
This IDC Survey Spotlight is based on IDC's April 2019 WW IDC Insights Talent Survey, which surveyed 178 organizations in the Asia/Pacific region, spanning four industries — manufacturing, mining, oil and gas, and utilities. ...
This IDC Market Analysis Perspective gives a high-level overview of key industry trends, digital transformation (DX) maturity, IT spending forecasts, and business priorities for the corporate banking sector. This includes the role and impact ...
Worldwide Telecom Service Provider FY18 Update: Virtualization, Analytics, and AI Are the Priorities for Telco
This IDC Tech Buyer Presentation provides an overview of worldwide telecommunication service provider industry for the full year ending December 2018. It also showcases the recent trends in various areas such as revenues, revenues by products, ...
This IDC Survey Spotlight analyzes utility industry data from an international survey conducted by IDC's Future of Work (FoW) Practice in November 2018. Specifically, it highlights how energy retailers, as well as vertically integrated utilities, ...
This IDC Survey Spotlight investigates which digital technologies European manufacturers deploy for automation purposes and what impact these have on their workforce. The analysis is based on data from IDC's EMEA Future of Work Survey ...