IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
SAP has been in the news quite a bit the last few weeks with several changes in executive leadership. The SAP 3Q19 earnings announcement makes the transition easier as the company reported substantial operating margin expansion and increased ...
Slack holds two major U.S. conferences each year: Slack Frontiers and its developer conference Slack Spec. This year, Spec hosted over 600 developers from companies of all sizes in San Francisco, California, from October 22 to 23, 2019. ...
At Splunk's annual customer show, the company took a major next step in its evolution by positioning the entire Splunk portfolio as the "Data to Everything" Platform. Characteristics of the new platform include the ability to ingest and ...
Digital Realty Trust and Interxion announced they have entered into an agreement to combine their businesses, greatly expanding Digital Realty's presence in key European locations and accelerating competition with Equinix in the interconnection ...
ASG Technologies hosted its third annual customer conference, EVOLVE19, on October 21-23, 2019, in Dallas, Texas. With the theme of "see the future," ASG previewed its latest developments in content services with the new cloud-based digital ...
John Donahoe has led ServiceNow for nearly three years as CEO and is leaving by the end of the year to become . He has been a member of Nike's board since 2014. Donahoe has made a significant impact on ServiceNow, growing the market capitalization ...
This IDC Link discusses the market implications of Automation Anywhere's (AA) cloud-native RPA platform, Enterprise A2019. IDC attended AA's EMEA launch on October 18, 2019, where we spoke with co-founder Rushabh Parmani and other executives. ...
On Tuesday, October 15, Google announced several new products and services in New York City. Among them are: Google's flagship smartphones, the Pixel 4 and 4 XL; a new ultra portable clamshell laptop, the Pixelbook Go; a sneak preview of ...
IDC attended the 2019 IFS World Conference in Boston on October 8 to 10. The event was the largest to date, hosting 2,000 customers and partners, as the vendor is positioning itself to become a true challenger global software brand. IFS ...
Two weeks prior to the Slack Spec conference, designed for its developer audience, Slack released new usage numbers and announced the general availability of its workflow product, Workflow Builder, which was previewed at the Frontiers Conference ...
On October 3, 2019, Ciena announced it will acquire privately held Centina, a service assurance analytics and network performance company. Once the transaction closes near the end of calendar year 2019, the Centina software assets will be ...
Smartsheet placed a spotlight on new technology features and customer stories at its third annual ENGAGE customer conference held September 30 – October 3, 2019, in Seattle, Washington. As a SaaS platform for managing and automating collaborative ...
At its Surface Event, held October 2, 2019, Microsoft announced a slew of new devices running on silicon from multiple chipset providers and varying operating systems (OSs). From a Canadian market perspective, the new devices should help ...
Microsoft's Windows Virtual Desktop (WVD) delivers a much-needed update in functionality to Microsoft's virtual desktop solutions and points to an AI-first design paradigm for the end-user client that is divorced from the constraints of ...
PagerDuty held its annual Summit user conference September 23–25, 2019, in San Francisco. This IDC Link provides a summary and analysis of key announcements made at the conference
New task mining capabilities plug an important gap in Celonis' process optimization portfolio, providing needed end-user interaction data to produce insights into how manual work is performed. While valuable for automation planning, Celonis' ...
Schneider Electric and Iceotope have been working on a hybrid liquid cooling solution for several years to tackle thermal disruption and improve operational efficiency. The addition of partner Avnet — a trusted systems integrator — will ...
Microsoft this week reiterated its strong commitment to its Surface hardware portfolio by announcing a long list of updated and new products. In October, it will ship the Surface Pro 7 detachable and 13in. Surface Laptop, both featuring ...
At the recent Anthos Day in New York City, Google Cloud continued to extend the Anthos application modernization and delivery platform to make it easier for enterprises to use the Google Cloud Platform (GCP) and to introduce Kubernetes (K8s) ...
New Relic had 600 attendees at its New York City FutureStack customer event, where the company announced several new products capabilities under the New Relic ONE platform via open, connected, and programmable themes. Many of these products ...
On September 23, 2019, two years after Neopost announced it was rebranding its 2012 acquisition of GMC Software as Quadient, Neopost retires its own name in favor of elevating the Quadient brand and focusing the entire company on helping ...