IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Survey Spotlight presents key findings from IDC's 2019 Global IoT Decision Maker Survey — Health regarding securing medical devices. IDC's 2019 Global IoT Decision Maker Survey of more than 4,800 organizations ...
This IDC Tech Buyer Presentation provides a summary of the digital transformation initiatives within the Canadian healthcare sector. Comprehensive data on the importance, adoption, benefits, and challenges of digital technologies such as ...
Infrastructure Services Survey, 2019: Impact of DX on Organizational Culture and the Services Opportunity
This IDC Survey analyzes end-user responses regarding their organization's culture and the potential impact from digital transformation (DX) initiatives. IDC's Infrastructure Services Survey, 2019, which was fielded ...
This IDC Survey includes data from the IDC's European Future of Work (FoW) Survey and identifies FoW trends from different angles in Spain. IDC's Western Europe FoW Research Practice conducted a survey of more than 380 ...
U.S. Smart Home Perspectives: Differences in Privacy Concerns Between Smart Assistant Users and Nonusers
This IDC Survey Spotlight highlights key results from IDC's 2019 Consumer Internet of Things Survey, with a focus on examining perceptions about the privacy of smart home devices. The survey includes 1,502 respondents ...
IDC's 2019 Global Retail Innovation Survey: The Path Toward Commerce Everywhere Business Models
This IDC Market Presentation provides an overview of the results of IDC's Global Retail Innovation Survey 2019. The survey has come to its third edition and, this year, it was conducted with 607 retailers.
Over the past ...
IDC's Global IoT Decision-Maker Survey: Insurers are Broadening Their IoT Use Case Portfolios
This IDC Survey analyzes Internet-of-Things (IoT) use case adoption in insurance and leverages results from IDC's 2018 Global IoT Decision-Maker Survey. IDC's Worldwide Digital Transformation Use Case Taxonomy, 2019: Insurance (IDC ...
This IDC Survey examines the current views and perspectives of U.S. vehicle owners. It represents the third of three presentations IDC published based on this survey. Part III focuses on the topics and key trends in the areas of mobility ...
This IDC Survey Spotlight presents the results of the IDC's 2018-2019 European Vertical Markets Survey, which involved 2,759 companies with more than 10 employees in the U.K., France, Germany, Italy, Spain, the Netherlands, Sweden, ...
This IDC Survey Spotlight analyzes a portion of the data from the IDC European Future of Work Survey, 2018. IDC's Future of Work practice surveyed 386 enterprises across Europe in November 2018. The sample covered seven countries and 16 ...
This IDC Survey Spotlight shows how digital self-perception can reveal crucial information about your clients. It uses data from the IDC Global Buyer Perception of Digital Strategy Consulting Services Providers Survey, 2019 to show ...
2019 U.S. Consumer Connected and Automated Vehicle Survey, Part 2: Connected Vehicle Feature and Service Usage, Data Sharing, and Payments
This IDC Survey examines the current views and perspectives of U.S. vehicle owners. It represents the second of three presentations IDC will publish related to this survey. The second part focuses on the topics and key trends in the areas ...
What Are the Key Focus Areas for Improvement of Customer Experience for Indian Organizations?
The awareness about customer experience (CX) among Indian organizations is growing. The ground reality, however, is that they still face multiple challenges during their CX journey, which lead them to have an inaccurate view of customer ...
This IDC Tech Buyer Presentation provides IDC's view on Future Work Culture — one of the key tenets of IDC's Future of Work framework. The presentation highlights how the innovation accelerators, including Internet of Things (IoT) solutions, ...
2019 U.S. Consumer Internet of Things Survey: Security and Privacy Perceptions in the Smart Home
This IDC Survey details results from IDC's 2019 Consumer Internet of Things Survey, which was fielded in May 2019. The survey asked respondents questions about consumer adoption of and attitudes toward a variety of smart home applications, ...
This IDC Survey Spotlight looks at results from our annual Enterprise Device Survey centering on wearables. We asked 500 IT buyers at what stage they were using wearables in the workplace and compared the results against the same ...
This IDC Market Presentation provides a Canadian perspective of the state of wearables technologies in the enterprise at the end of CY18. It provides insight into the level of adoption and interest in wearables technologies, views as to ...
European Government IT Executive Survey, 2019: Investment Priorities of European Government Agencies
This IDC Survey contains an extract of the results from IDC's European Vertical Markets Survey and focuses on Western and Central Eastern European government expectations and external IT budget dynamics in 2019. The study focuses ...
2019 U.S. Consumer Connected and Automated Vehicle Survey, Part I: Vehicle Ownership, Usage, and Buying Preferences
This IDC Survey examines the current views and perspectives of U.S. vehicle owners. It represents the first of three presentations IDC plans to publish (the other two will be published subsequently) and focuses on the topics and key trends ...
This IDC Tech Buyer Presentation looks at examples of digital grid implementations by utilities across the Asia/Pacific region. The digital grid is one of the four strategic programmes within IDC’s digital transformation taxonomy for the ...
This IDC Tech Buyer Presentation provides a summary of the digital transformation initiatives within the Canadian government sectors. Comprehensive data on the importance, adoption, benefits, and challenges of digital technologies such as ...