IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
本报告对中国互联网信息流市场做了系统梳理，涉及信息流市场定义、市场发展环境、产业链构成、典型信息流产品分析、未来展望等内容，并从内容、技术、生态合作等方面提供了相应建议。
“信息流正成为中国互联网市场最重要的内容分发模式，将在5G时代迅速扩展到所有的互联网产品形态，并向万物互联的物联网平台迁移。下一阶段的竞争将成为内容、技术、生态力量的综合比拼。”——IDC中国互联网行业研究经理薛宇表示。
中国公有云服务商在补齐IaaS层能力之后，开始了面向行业面向应用场景的差异化服务的深耕。当前，人工智能应用虽尚未形成稳定的现金流业务，但却日益成为驱动云基础设施资源消耗的至关重要的因素，特别是随着IoT、5G等技术的进一步深入发展，人工智能云产生的价值将进一步凸显。过去三年，中国市场越来越多公有云服务商踏入该领域，凭借资金、人才、长期技术积累和行业实践验证，不断构建其竞争优势，给人工智能云市场带来了更多选择，IDC开展本次研究以帮助用户进行AI云服务的选型。
IDC云服务高级研究经理刘丽辉表示："AI云服务已经成为公有云服务中不可或缺的一部分，我们看到AI云服务已经开始渗透到各行各业，但当前多数案例还是以边实践边优化为主，产品和服务的商业化和标准化程度有待提升。企业客户应做好长期规划，根据自身的数字化基础、IT人员储备、AI应用场景需求等选择易用、稳定、安全的AI云服务，与公有云服务商共同探索，共同成长。"
...从“互联网+”到“智能+”，政府主导的政策变化的背后，是人们生产和生活方式的又一次迭代，是技术发展的必然趋势。工业互联网是面向工业智能化发展的关键基础设施，是新一代信息技术和制造业深度融合形成的新兴业态和应用模式。本篇报告分析了“智能+”发展的挑战、工业互联网的价值以及实际应用的案例。
“工业互联网是产品服务数据化的前提、是连接获取数据的手段、是分析挖掘价值的工具、是管理控制实施的途径以及商业模式改变的基石。随着技术的不断演进发展和不同参与方的加入，工业互联网将不断赋能“智能+”，助力中国制造向高质量水平发展。”——IDC中国制造业高级研究经理张兰英表示。
...从政府的视角来看，中国政府肯定区块链技术作为新兴科技的潜力，积极引导其规范化发展。在中央层面，区块链与量子通信、人工智能、大数据等技术并列，被定义为战略性前沿技术，政府鼓励其创新、试验和应用，并制定了发展路线图。各省、自治区、直辖市也根据国家战略方向纷纷发布配套政策，围绕区块链项目试点、企业税收优惠等方面进行产业布局，把握新兴技术带来的产业升级机遇。
本文总结了政府机构在票据监管、司法存证、数据共享等方面的常见挑战，介绍了区块链在财税、司法、轨道交通三个政府和智慧城市子行业的若干实践案例，并总结了相关经验供读者借鉴。
IDC中国区块链行业研究经理薛宇表示："2019年以来，'币'与'链'的区分更为明确，'产业区块链'、'无币区块链'、'区块链+实体经济'等理念逐步成为市场主流。数字政府和智慧城市是区块链落地较有成效的领域，将在未来继续成为行业数字化转型和创新重要的'试验田'。"
...随着企业数字化转型的深入，领先的企业已经开始尝试利用DevOps的理念和模式，来帮助企业实现快速交付和变更系统，以便于快速响应企业对于市场的变化、用户的需求。相比于传统软件模式，公有云服务模式成为企业快速实践DevOps的优先选择。IDC研究了中国市场上的主流厂商，选取了7家典型的DevOps云厂商进行重点研究。本报告分别从现有能力和未来战略维度两个层面对厂商进行评估，为技术买家进行产品选型提供参考。
“企业互联网和移动业务的迅速发展，对企业自身系统的研发效率和迭代速度带来挑战，DevOps市场需求显现。但企业普遍对如何选择DevOps工具和如何开展DevOps实践没有清晰的认知，一站式的公有云DevOps服务成为中小企业和部分大型企业快速实践DevOps的优先选择。同时，云厂商也在不断吸引和转化自身云平台的用户使用其DevOps服务，对外也在不断加强宣传教育工作进行市场培育。预计，未来1–2年DevOps云的企业级用户和个人开发者数量将呈现高速增长态势。”——IDC中国软件市场分析师王楠表示。
...本报告为您洞察三大问题：
- "智能+"时代园区发展面临的主要挑战是什么？
IDC认为园区数字化转型主要面临四个层面的挑战，一是慢全球化与经济下行压力越来越大；二是招商同质化带来的新兴科技产业招商困难；三是园区运营方如何帮助园区企业不断发展壮大；四是如何持续打造高质量的营商环境。
- "智能+"时代园区发展的主要商机在哪里？
IDC认为园区发展有五个维度的发展商机，一是产业视角下的数字经济发展；二是资本视角下的内外资并重；三是企业视角下生态龙头企业与高成长企业并重；四是大力发展夜间经济；五是面向基于空间流量的精细运营。
- "智能+"时代园区转型升级的主要策略是什么？
IDC认为园区数字化转型核心策略主要有六点，一是打造独特的愿景与文化；二是制定战略规划与路线图；三是加大数字化服务投资；四是打造个性化精准的政策；五是探索流量变现的商业模式；六是变革组织架构与考核体系。
IDC副总裁武连峰先生表示："传统产业智能化建设是数字化转型2.0时代的必然发展趋势，新时代下园区的数字化建设与运营正迎来新的发展高峰。在数字技术逐步成熟、数字技术获取度逐步降低的背景下，园区数字化建设重点正在从IT基础设施、烟囱式应用建设转向能够直接促进园区业务发展和服务提升的应用建设，其中物联网、人工智能、区块链三项技术将扮演重要角色。建议行业用户和ICT厂商密切关注园区市场的核心建设场景，赢取未来发展先机。"
...本次研究对象包含了在中国Web应用安全市场具备一定技术水平和市场规模，并且在该领域有持续投入规划，具备不断完善产品和服务能力的主流厂商。厂商类型涵盖国内综合型安全厂商、典型云服务提供商及新兴Web应用安全产品和服务提供商等。IDC 针对入选的Web应用安全厂商的能力和战略进行综合评估，评估标准包括公司规模、产品技术能力、行业和客户拓展、生态系统建设以及未来发展战略等方面。各维度根据市场情况进一步划分为若干细分项，并配以不同权重，从而形成IDC MarketScape 综合评分体系，通过 ...
本次研究对象包含了在中国态势感知解决方案/平台市场具备一定技术水平和市场规模，并且在该领域有持续投入规划，具备不断完善产品和服务能力的主流厂商。厂商类型涵盖国内综合型安全厂商、云服务提供商及新兴态势感知解决方案/平台提供商等。IDC 针对入选的态势感知解决方案/平台安全厂商的能力和战略进行综合评估，评估标准包括收入规模、产品技术能力、行业和客户拓展、生态系统建设以及未来发展战略等方面。各维度根据市场情况进一步划分为若干细分项，并配以不同权重，从而形成IDC MarketScape ...
本文引用并介绍了云计算在银行、保险、证券和互联网金融等金融子行业的落地应用，归纳总结了在云架构、云灾备和云开发运维等三个领域的常见挑战，通过案例分享和和经验总结的方式，希望能给金融机构提供清晰的路径规划和指导，避开误区和陷阱，助力金融机构的云建设之路。
IDC中国金融行业研究市场分析师朱佳怡表示：“金融行业是信息化程度最高的行业之一，走过了电子化、互联网化和数字化的时代，金融行业也是监管要求最为严格的行业之一，监管部门在自主可控性、数据安全性和业务连续性方面出台了多项监管措施。无论是IT架构的转型，还是灾备、开发运维的转型，金融机构都需要打破金融业信息化建设的传统思维习惯，分析自身发展状况，进行长远的战略规划和技术选型，采用日趋成熟、切合自身业务实际的技术框架，参考同行业内真实案例，逐步推进改革，在保证业务稳妥发展和满足监管合规的前提下进行创新尝试，寻找适合自身发展的转型之路，建立数字金融生态。”
...报告为您洞察四大问题：
- 什么是数字经济：IDC采选业界共识的数字产业化和产业数字化作为数字经济的研究范畴，同时定义数字经济的核心是数字化产品和服务。
- 为什么发展数字经济：数字经济占比大（30%+）、数字经济驱动性强（2倍速GDP）、数字经济提升国家竞争力（数字经济+制造业）、数字经济调整人才结构（80万+AI在客户关系管理领域增加工作机会）是四个发展数字经济的主要原因。
- 数字经济发展趋势如何：政策与资源倾斜加快（8大政府主导科技峰会）、行业数字化转型如火如荼（超过67%的中国千强企业将数字化转型作为公司核心战略）、数字化产业和服务全方位渗透（两倍速传统产品和服务）、新技术不断涌现。
- 如何发展数字经济：深刻理解政策、行业与技术趋势，政府主导营造良好的营商环境，企业和组织整合各类可用资源，企业建立多方共赢生态。
IDC副总裁武连峰先生表示："在数字经济中，数字化产品和服务是核心，而信息和如何使用信息是数字化产品和服务的成功保障。行业用户和ICT厂商必须掌握数字经济的特征并把它们融入业务运营和企业文化的核心，深刻理解未来政策、未来技术、未来生态、未来行业、未来工作的内涵与发展趋势，加速成为数字化原生企业（DNE），这是在数字经济时代实现全方位转型，赢取未来先机的关键。"
...阿里巴巴集团于近日以20亿美元全资收购网易考拉，该交易可视为2019年中国互联网行业最重要的一笔收购。随着交易的完成，中国跨境电商市场重新洗牌，广义上的互联网行业也将受到重用影响。
随着过去3年人工智能概念在全球及中国的大热，中国市场伪人工智能也大量涌现，如何识别这些伪人工智能也成了CXO面临的问题。人工智能虽然有巨大的发展潜力，但与行业相结合的深度应用才刚刚起步，成熟度还非常低，行业用户面临着“观念与认知、战略与方法、人才与技能、数据与算法、价值与评估、技术与伙伴”六个方面挑战，如何制定适合自己企业的人工智能发展战略极为重要。结合企业面临的挑战及IDC的研究，IDC中国副总裁兼首席分析师武连峰给出了人工智能创造业务价值的五大策略：
- 把握趋势：掌握AI未来发展趋势
- 辨识路径：从技术到应用落地
- 激发潜能：让AI应用发挥效能
- 选择伙伴：打造AI共赢生态
- 制定计划：规划100天AI部署计划
IDC中国副总裁兼首席分析师武连峰表示：“数字化转型2.0时代来临，数字化鸿沟越来越大，规模化越来越重要，基于平台与生态的创新的速度越来越关键。企业已经进入“未来文化、未来客户、未来智能、未来运营、未来工作”的赛道。为了赢得未来新竞赛，行业用户需要建立愿景与数字化转型路线图、打造以云和智能为核心的数字化原生IT、变革组织架构并构建新的关键绩效指标（KPI）。ICT解决方案商需要创造商业价值，规模化数字创新，拥抱未来工作。”
...随着人工智能、大数据、云计算等新兴技术和传统汽车行业的融合和发展，汽车行业智能化发展不断加速。依托于不断的技术研发投入以及与整车厂的合作实践，腾讯在智能网联汽车领域硕果累累。在2019年8月26日中国国际智能产业博览会上，腾讯携手长安汽车对外展示了具备微信车载版功能的梧桐TINNOVE系统、腾讯智慧门店等一系列智能化建设成果。
物联网作为互联网的延伸，通过使用射频识别、红外感应、全球定位系统、激光扫描装置等技术将终端信息捕捉与采集设备进行网络互连，实现人与人、物与物、人与物的互连。物联网技术在保险行业更是有着广泛的前景，以及颠覆性的影响。积极布局物联网保险对于保险公司在未来3到5年尤为重要。虽然各行业都对物联网技术注入了大量的资源，但物联网的发展还是存在多方挑战，例如，物联网技术标准的统一、技术应用的成本效率以及安全威胁等。本篇报告旨在帮助保险公司在物联网技术实践之初或过程中，能够更加了解即将或正在面临的风险，帮助保险公司更好地规划物联网战略与计划，准确评估项目效益，降低风险。同时，本报告从物联网保险的场景机会展开，总结了物联网保险的数据价值与应用机会。通过建立物联网保险关键要素模型，为保险公司总结出在考虑和规划物联网保险项目与实施路线时需要思考的关键要素，最后为保险公司提出部署和实施物联网保险的三点建议。
“IDC的研究发现，预计到2023年中国物联网市场规模将达到2,613亿美元。对于保险市场来说，物联网保险将逐步取代互联网保险，物联网及延伸的技术将从根本上改变保险产品的运营及服务模式。抢占物联网保险先机的保险机构也将建立新的业务模式并获得新的利润增长机会。发展物联网保险，保险公司必须结合自身优势领域，对未来的挑战做好分析与应对，建立基于物联网保险关键要素模型的战略与实施计划。”IDC金融行业研究总监郑煜表示。
...本篇IDC PeerScape报告通过案头资料研究，以及对银行机构、IT厂商的直接访谈，列举出银行部署智能风控项目所面临的四大挑战及对应的实践案例，用以展示当下银行机构如何利用大数据和人工智能技术对传统风控业务进行数字化改造。
"信贷利率的定价，不仅要覆盖资金成本和业务成本，同样也要覆盖风险成本，最后留下合理利润，这样才会保证银行信贷业务的可持续性。对于长尾客户来说，由于其业务成本和风险溢价较高，往往会形成信贷利率高、放款审核通过率较低的现象。随着大数据和人工智能技术在银行业的商用化落地，破解民营企业的两融难题成为可能，未来，银行机构将通过新型风控手段，以尽可能低的成本，尽量充分地获取客户群体更丰富的信息，从而实现智能化的客户分析及风险定价。"——IDC中国金融行业研究部高级分析师任辰羽表示。
...进入2019年，IDC看到机器学习的应用场景不断扩展翻新。随着市场空间的凸显，越来越多的厂商参与市场竞争。市场参与者不再是初创公司为主，平台级公司凭借人才和资金的投入优势，也快速获得竞争优势。用户端也开始关心不同厂商之间的差异，IDC开展本次研究以帮助用户进行机器学习平台产品的选型。
IDC人工智能高级研究经理卢言霞表示： “尽管深度学习算法的创新速度变缓，但我们相信机器学习的应用将稳步渗透到各行各业的生产系统中。纯技术的创新速度有所放缓，但从技术到产品到商业化应用落地的速度在加快。未来，自动化机器学习也将降低行业用户采用AI的门槛，加速行业企业实现高级别的自动化、智能化”。
...这份IDC PeerScape报告引用并介绍了人工智能技术在三种不同类型的银行的落地实施经验与总结。三个案例分别来自国有大型银行与股份制商业银行，这表明，不同体量的银行都需要加大在人工智能技术上的投入，并不断探索人工智能技术落地的场景与应用。
IDC Financial Insights研究总监郑煜表示：“虽然人工智能在银行业的进一步发展依然面临着众多挑战，如监管机制的待完善、技术与算法的进一步创新、数据的深度挖掘、运营和服务流程的优化与再造，以及人工智能技术所带来的风险防范，但是毋庸置疑，人工智能技术的进一步发展将重塑我们的金融产品与服务，改变银行类金融机构的运营模式。所以，各个体量的银行都应当加快人工智能技术应用的步伐，快速部署可以为银行带来一定规模效益的人工智能技术。”
...本文简述了企业在五个维度内不同成熟阶段内的不同特征，是对《IDC MaturityScape：Digital Transformation 1.0》（IDC #254721, 2015年3月）的更新。