IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Presentation focuses on IDC Retail Insights research about ecommerce retailers and online marketplaces in Europe. The study contains data from IDC's 2018 Retail Innovation Survey and information from public sources. It highlights ...
Stripe, a payments platform software vendor, held its second annual Stripe Sessions conference on September 20, 2018, at Pier 35 in San Francisco, California. At the event, Stripe discussed its strategy, including overviews of its new products. ...
This IDC Market Analysis Perspective (MAP) provides a view of the worldwide content delivery networks (CDN) market. The MAP presentation is designed to provide clients the opportunity to engage with IDC's CDN analysts on the key issues impacting ...
This IDC Presentation provides an updated taxonomy definition for both awareness and demand marketing. With digital marketing allowing marketers to do so much more, the old meaning of "awareness" as making customers conscious of a brand ...
The Emergence of E-Commerce Players in Indonesia to Open New Growth Opportunities for Retail Market
This IDC study provides an analysis of the U.S. traditional multichannel pay TV services market shares across cable, satellite, and telco TV for 1Q18.
"The total market size of U.S. multichannel pay TV across cable, satellite, and ...
This IDC study provides an analysis of the U.S. traditional multichannel pay TV services market shares across cable, satellite, and telco TV for 2Q18.
"The total market size of U.S. multichannel pay TV across cable, satellite, and ...
On Thursday, September 20, Verizon announced the availability of its kid-friendly watch, the GizmoWatch. Designed by LG Electronics and available exclusively at Verizon Wireless, the GizmoWatch focuses on child safety, providing parents ...
This IDC Market Analysis Perspective (MAP) presents an update on consumer digital transformation (DX). The MAP is designed to provide clients the opportunity to engage with IDC on the key issues and trends associated with consumer DX. It ...
This IDC Market Analysis Perspective presentation encapsulates IDC insights and data on technologies, industry dynamics, and trends influencing the U.S. and worldwide 5G deployment market.
This IDC Market Perspective discusses the future of governance, trust, and shareholder value for digital service platforms. Digital service platforms have an opportunity today to establish a credible, a common, and an open framework for ...
This IDC Market Analysis Perspective (MAP) presents an update on the U.S. multiscreen video market. The MAP is designed to provide clients the opportunity to engage with IDC on the key issues and trends impacting the multiscreen video market. ...
This IDC Market Analysis Perspective (MAP) encapsulates IDC's insights and data on the technologies, industry dynamics, and trends influencing the global connected vehicle market and ecosystem.
After 18 months in development, Nintendo took the wraps off Nintendo Switch Online, a digital subscription service for the company's latest console, on September 19. While Nintendo is late to the subscription party, the service appears to ...
This IDC Market Note discusses recent announcements by various broadband service providers in the United States. It summarizes IDC's opinion on market changes and dynamics that are impacting the broadband market across cable and telco delivery ...
IDC MarketScape: Worldwide Enterprise Mobility Management Software for Ruggedized/IoT Device Deployments 2018 Vendor Assessment
This IDC study represents a vendor assessment of providers offering enterprise mobile mobility management (EMM) software through the IDC MarketScape model, specifically in the context of ruggedized and IoT device deployments. The assessment ...
This IDC Market Analysis Perspective provides a snapshot of the U.S. and worldwide market for consumer Internet of Things solutions and looks at the key factors shaping this emerging category.
"Although in its relative infancy, the ...
This IDC Market Analysis Perspective (MAP) presentation encapsulates IDC insights and data on technologies, industry dynamics, and trends influencing the digital commerce software market. This MAP presentation was designed to give clients ...
This IDC Market Analysis Perspective provides a high-level view of the video game industry in 2018 and projects several key market segments through 2022. Total gamers and revenue and other metrics are broken down into three main technical ...
This IDC Presentation features details on the application of industrial robots in the China automotive manufacturing industry. Key topics include the trends in China automotive manufacturing, key findings from IDC's manufacturing and robotics ...
This IDC Perspective explores the reasons for a shift in ways specific technologies are changing advertising. Even the stalwart bastion of awareness marketing now contributes to demand tactics. As advertising technology increases the ability ...
Does the Market Maturity of Automated Vehicles Impact the Desire for Personal Vehicle Ownership?
This IDC Survey Spotlight analyzes the relationship between the market maturity of automated vehicles and consumers' views on vehicle ownership. This analysis supports the rationale of the survey responses across several dynamics including ...