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On Tuesday, October 10, 2017, Criteo announced the launch of two new products: Criteo Customer Acquisition and Criteo Audience Match. Criteo Customer Acquisition is designed to acquire new customers by targeting display ads and product recommendations ...
2017 is the year of embedding artificial intelligence (AI) into business processes, and we are seeing good instances of this happening in the areas of sales and marketing to increase their effectiveness. Salesforce's Einstein provides a ...
This IDC Perspective discusses about marketing and advertising on voice-activated assistants.
Voice-activated assistants are essentially creating a new form of media that looks like a cross between radio, search, and audio apps. However, ...
IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study features four SaaS-based WiFi-enabled customer ...
With the intent to further expand its global footprint in field service management (FSM), enterprise software vendor IFS announced September 28 it has signed an agreement to acquire WorkWave, a United States–based SaaS provider of field ...
This IDC Market Presentation summarizes the worldwide automobile sales forecast and the quarterly automobile sales for North America, Europe, Japan, and China. Recent news on automobile electrification and its implications for semiconductor ...
This IDC study describes how retailers can digitally transform (DX) curated merchandise life-cycle management, one of five key retail DX strategies outlined in IDC's retail use case taxonomy (see IDC's Worldwide Digital Transformation ...
This IDC Perspective discusses how companies can make customer experience actionable.
"Customer experience has become a key differentiator for companies," said Alan Webber, research director at IDC for Customer Experience. "In a hypercompetitive ...
This IDC Market Analysis Perspective (MAP) summarizes key demand and supply trends driving the sales and marketing software market. The MAP includes a market overview, competitive share analysis, buyer behavior and influences, and guidance ...
This IDC Market Glance provides a glance at the current makeup of the customer experience landscape, illustrates who some of the major players are, and depicts the segments and structure of the market.
This IDC Market Perspective provides an update on production call shipment activity in 2Q17 for the U.S. region, the inaugural article in our "What We Saw" series.
"The second quarter of 2017 was a very healthy one for inkjet press ...
This IDC Vendor Profile analyzes Blackbaud, a company that offers a broad range of solutions for the social good community. IDC categorizes Blackbaud in the marketing cloud platform segment of the marketing technology market. This Vendor ...
This IDC study examines the customer service applications market for 2014–2016. Revenue and market share of the leading vendors are provided for 2016.
"Digital transformation initiatives are heavily concentrated on improving the customer ...
This IDC study discusses how the banking digital mission is driven by the need to improve customer engagement in selling, delivering, and servicing financial products, payments, and services; the need to improve the institution's "brand ...
On September 12, 2017, GMC Software announced it is merging with two sister companies and rebranding as Quadient. The new business unit combines three previously autonomous Neopost subsidiariesGMC Software, Human Inference and Satori Software ...
Despite the rapid development of ecommerce in Central and Eastern Europe, brick-and-mortar stores remain crucial for building lasting customer relationships through integrated customer journeys and experiences. Customers use physical shops ...
This IDC Web Conference presents a discussion on marketing measurement practices that CFOs and leading CMOs find most useful. Marketing departments are under considerable pressure to be accountable. As customer engagement converts to digital, ...
This IDC study provides an assessment of the leading SaaS and cloud-enabled PSA ERP software solutions and discusses what criteria are most important for companies to consider when selecting a PSA ERP system.
Mickey North Rizza, program ...
On September 7, 2017 Microsoft and Adobe jointly announced new product integrations at Microsoft's 2017 Ignite technical conference in Orlando, Florida. The new integrations — which provide interoperability between Microsoft's Office 365, ...
This IDC study describes the most prominent use cases for digital transformation in the retail industry. The use cases detailed in this document are the most prominent use cases, among many, that retailers will use to embrace digital transformation ...
This IDC study is a translation of the Japanese document IDC #JPJ41783617. It provides performance results for 2016 and forecasts from 2017 to 2021 for IT spending by sales channel ...
This IDC Survey addresses the question: Do small business executives buy differently than their counterparts in larger companies? Moreover, it examines the effects of company size on the preferences, attitudes, and behaviors of buyers of ...
On August 24, 2017, Google Cloud and Marketo announced a multiyear partnership that will deliver deep integration between many Google marketing, advertising, and collaboration solutions and the Marketo Engagement Platform. Google will also ...