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These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2018.
IDC research has shown that 90% of large organizations have deployed IT initiatives in support of digital ...
These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2018.
The number 1 objective that enterprises give for embarking on a digital transformation is to "improve our ...
This IDC Web Conference presents a discussion by IDC's Wayne Kurtzman and John Jackson on the key predictions that will impact the evolution of social media and customer experiences over the next one to three years. Senior IT leaders and ...
This IDC Web Conference presents a discussion by IDC's Gerry Murray on the key predictions that will impact the purchase decisions of chief marketing officers over the next one to three years. Senior IT leaders and line-of-business executives ...
This IDC Web Conference presents a discussion on marketing measurement practices that CFOs and leading CMOs find most useful. Marketing departments are under considerable pressure to be accountable. As customer engagement converts to digital, ...
This IDC Web Conference presents the top 5 trends in programmatic advertising. No other area of advertising is as turbulent as programmatic advertising. Google and Facebook's rapid growth has begun to squeeze the independent ecosystem and ...
This IDC Web Conference examines the role of post-purchase marketing in customer loyalty and advocacy. Loyalty and advocacy marketing is one the five key competencies needed for successful modern marketing execution. Yet, in IDC's 2016 research, ...
These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2017.
These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2017.
These event proceedings were presented at the IDC Directions conference in Santa Clara in February 2017.
These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2017.
These event proceedings were presented at the IDC Directions conference in Santa Clara in February 2017.
These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2017.
This IDC Web Conference presents findings from a new regional marketing research study. The customer experience mandate requires that companies get closer to their customers than ever before. Marketing teams on the ground in various global ...
This IDC Web Conference looks at IDC's new European Vertical Markets Survey which reveals that Western European companies are becoming more clever in their use of IT budgets: they do not plan to increase their spending much but they want ...
This IDC Web Conference presents the IDC CMO Advisory Services team's discussion on the key predictions that will impact marketing operations and technology investment decisions over the next one to three years. Senior marketing leaders ...