IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC study describes the IDC MaturityScape for omni-experience digital transformation in retail. It identifies the stages, outcomes, and actions required to continually disrupt the experience and establish and sustain market-leading ...
This IDC Manufacturing Insights report highlights the current technology landscape related to supporting the aftersales service life cycle to drive optimized service management and service excellence.
"Service life-cycle management ...
Perspective: NRF 2016 — The BIG Show Gets Bigger and Better as Retailers Set Sights on Thriving in 2020 and Beyond
This IDC Retail Insights Perspective provides a summary of the retail trends and technology investments that were made apparent at the annual National Retail Federation (NRF) "BIG Show" in January 2016. As retailers have fully accepted a ...
This IDC study discusses customer engagement planning for payers.
"As health insurance benefits and pricing become commoditized through the Accountable Care Act (ACA), the customer relationship becomes paramount for payers. Annual ...
This IDC study represents the vendor assessment research called IDC MarketScape. This specific research study assesses the capability and strategy of leading marketing cloud platforms.
"Marketing cloud platforms offer marketers an ...
Perspective: Amazon Going Physical and Shopping Malls Going Digital — What Are the Implications?
This IDC Retail Insights Perspective highlights the trends developing in the retail industry regarding ecommerce and physical stores.
This IDC Manufacturing Insights Perspective provides a quarterly update that analyzes the business environment and trends for the manufacturing sector in Western Europe in 4Q15, including:
- Trends in the manufacturing sector based ...
Building Tomorrow's Asia/Pacific Cities - IDC Asia/Pacific Smart City Development Index and the Winners' Case Studies
In October 2015, IDC Asia/Pacific announced the most outstanding Smart City Initiatives in Asia/Pacific excluding Japan (APeJ) in 14 Smart City functional eServices following the launch of the AP Smart City Evolution Index competition.
IDC MarketScape: Worldwide Professional Services Firms for SAP Business Suite Powered by SAP HANA in Manufacturing 2016 Vendor Assessment
This IDC Manufacturing Insights report presents a vendor assessment, through the IDC MarketScape assessment model, of service providers offering professional services for SAP Business Suite powered by SAP HANA (Suite on HANA) to the manufacturing ...
This IDC Financial Insights Presentation shares findings specific to the U.S. Securities and Investment Management vertical gleaned from IDC's 2015 Global Technology and Industry Research Organization Survey.
In early mid-2015, ...
This IDC Presentation looks at the rapidly transforming India retail market and the developments and trends that have occurred that now make it one of the region's most promising markets for growth. The rise of ecommerce and mcommerce as ...
Business Strategy: IoT Capabilities Offered by Systems Integrators in the Manufacturing Sector
IoT as a technology today is at a stage where companies have started implementing innovative use cases that generate significant business impact beyond just support of existing business processes. Multiple stakeholders in the ecosystem from ...
IDC's 2015 EXPERIENCES Survey: The Challenges and Key Factors in Achieving Superior Customer Experiences
This IDC study focuses on customer experience initiatives across companies with 50+ employees. The findings are centered on the identified keys and challenges in delivering a superior customer experience across the survey population and ...
Perspective: Outside-In Analytics — Market, Competitor, and Customer Insight for Better Planning, Assorting, and Buying
This IDC Retail Insights Perspective steps off from our recent assessment that vendor applications are ushering in a long-awaited and sorely needed golden era of assortment planning capabilities. Against this backdrop, this Perspective examines ...
This IDC study presents a framework to help large enterprises assess the need for rationalizing marketing technology.
"A lot of marketing technology in large enterprises was acquired autonomously by different business units," said ...
This IDC study is designed for business and technology executives who are decision makers in regard to revenue management (e.g., sales, marketing, finance, customer service, and information technology). This study presents the results of ...
This IDC Retail Insights study describes IDC's Information Digital Transformation MaturityScape for Retail, a framework for identifying the stages, critical measures, outcomes, and actions required of IT organizations to effectively evolve ...
This IDC study is designed for business and technology executives who are decision makers in regard to spend optimization (e.g., procurement, human resources, legal, travel management, and information technology). This study presents the ...
This IDC Retail Insights Perspective discusses Amazon Prime Now, a new service launched by Amazon in fall 2015. This service allows Prime members to receive their product in two hours, or under one hour for a fee. This service is disruptive ...
This IDC study uses the IDC FutureScape framework to provide IDC's top 10 digital strategy consulting predictions for 2016–2020.
"These predictions provide a strategic context that will enable chief digital officers (CDOs) to establish ...
This IDC Manufacturing Insights Perspective provides a quarterly update that analyzes the business environment and trends for the manufacturing sector in Western Europe in 3Q15, including:
- Trends in the manufacturing sector based ...
This IDC study features IDC's top 10 predictions that CMOs must focus on for success in 2015 and beyond. Each prediction is described in terms of its potential impact on the organization, how quickly it will be a mainstream practice, and ...
IDC FutureScape: Worldwide Cloud 2016 Predictions — Mastering the Raw Material of Digital Transformation
This IDC study presents the top 10 predictions for cloud computing. Each prediction is shaped by a common set of key drivers that provides a planning tool for technology leaders and their line-of-business counterparts to use in their IT ...
This IDC study describes the key drivers affecting IT and business decision makers as they develop or revise their organizations' customer experience (CX) and digital commerce (DC) strategy and create plans for their 2016 resource allocation ...
This IDC study uses the IDC FutureScape model to provide an assessment of the key trends for the next year and their long-term impact. According to IDC Research Vice President Bob Parker, "Digital transformation is at the center of business ...