IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Perspective covers data as a service (DaaS), which is a form of data monetization or business-to-business (B2B) data consumption, and the landscape of DaaS ecosystem in Asia/Pacific (excluding Japan) (APEJ), including ...
IDC's Worldwide Digital Advertising Market Model Taxonomy, 2Q17: Release Notes and Methodology
This IDC study describes the taxonomy and methodology for IDC's Digital Advertising Market Model (DAMM), also adding release notes, and the taxonomy and methodology for the Programmatic Advertising Forecast.
"Header bidding is shaking ...
This IDC study describes how retailers can digitally transform (DX) omni-channel commerce, one of five key retail DX strategies outlined in IDC's retail use case taxonomy (see IDC's Worldwide Digital Transformation Use Case ...
MetLife Reinvents Customer Engagement with conVRse, Its Virtual Reality Customer Service Platform
This IDC Buyer Case Study looks at how LumenLab, MetLife's Singapore-based innovation center, and PNB MetLife successfully developed and launched a virtual reality customer service platform to improve the efficiency of the sales ...
This IDC Perspective takes a look at the complexities introduced into the supply chain through consumer preferences and how technologies can be applied to counter some of the risk. An optimized supply chain is core to any strategy to maximize ...
This IDC Perspective provides our thoughts regarding the recent Manhattan Momentum event held at Caesars Palace, Las Vegas, in May 2017. At the event, Manhattan made some impressive product announcements and displayed its ability to drive ...
HIMSS Analytics Uses Advanced Data Science from HG Data to Deliver Curated Healthcare Provider IT Data as a Service
This IDC Buyer Case Study examines and evaluates HIMSS Analytics' use of HG Data's technologies and capabilities to collect public data and, from that, create a database of curated healthcare provider IT information.
Worldwide Digital Asset Management Software Market Shares, 2016: Spend on Digital Experience Continues to Drive Growth
This IDC study contains vendor shares for the digital asset management software market for 2014–2016. It includes commentary on market growth and emerging trends and provides actionable advice for technology suppliers.
"The digital ...
IDC MarketScape: Worldwide Retail Digital Marketing Technology Services 2017 Vendor Assessment
This IDC study assesses key retail digital marketing technology services vendors focused on nine parameters expected to be most predictive of success. Digital transformation of daily living and customer engagement is accelerating the convergence ...
The Salesforce World Tour arrived in London on May 18, during which the firm placed a huge emphasis on training — through its Trailhead scheme — and further pledged its commitment to its partner ecosystem. Artificial intelligence (AI) was ...
This IDC study discusses how the banking digital mission is driven by the need to improve customer engagement in selling, delivering, and servicing financial products, payments, and services; the need to improve the institution's "brand ...
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for sales, marketing, and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve ...
This IDC Survey highlights how digital transformation affects the attitudes and preferences of buyers toward the marketing practices of the tech brands they buy? Further, this IDC Survey examines results from IDC's 2016 IT Buyer Experience ...
What Are the Top 3 Consulting Skills Necessary to Digital Strategy Consulting Engagements in Asia/Pacific (Excluding Japan)?
This IDC Survey Spotlight analyzes the results of IDC's Digital Enterprise Strategy Survey of 212 respondents from the Asia/Pacific (excluding Japan) region from large companies with more than US$800 million of annual revenue, including ...
This IDC Market Note provides an overview of Toshiba's fifth LEAD (Learn Engage Act Deliver) conference, which was held May 2–5 in Orlando, Florida, at the Swan and Dolphin Resort. The conference brought in 1,350 Toshiba end users, resellers, ...
This IDC Buyer Case Study examines how Salesforce has used its Dreamforce event as a foundational pillar of the company's marketing strategy and also highlights how the Dreamforce team executes on each of the four key characteristics of ...
Services Over Platforms: Salesforce Acquires Sequence to Accelerate the Journey to Enterprise Cloud
This IDC Market Note examines the acquisition of Sequence, a San Francisco– and New York–based user experience design agency, by the cloud and CRM giant Salesforce, as the acquisition leans into the creative side of next-generation digital ...
This IDC Perspective provides IDC Manufacturing Insights' summary of the recently held IBM Amplify and IBM InterConnect, which were held concurrently in Las Vegas, Nevada, March 19–23, 2017. Together, the two conferences drew a crowd of ...
This IDC study provides a functional structure of the global insurance industry. It focuses on the business lines and functions within insurance that drive technology spending and provides the fundamental organization behind IDC Financial ...
The Indian banking, financial services, and insurance (BFSI) sector is currently undergoing transformation and witnessing increasing demands from customers for enriching experiences. BFSI companies are leveraging next-generation technology, ...
This IDC Market Note looks at some of Google's most important announcements at its Google Cloud Next 2017 conference in San Francisco and seeks to put them in context with other announcements it made in the second half of 2016. It discusses ...
This IDC study discusses the aspects of predictive analytics for patient stratification.
"Healthcare organizations using predictive analytics for risk stratification can identify and prioritize patients for enrollment into care interventions. ...
This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), Japan, the Asia/Pacific ...