IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
IDC MarketScape: Worldwide Point-of-Sale Software in Retail Department Stores 2018 Vendor Assessment
This IDC study evaluates point-of-sale (POS) software vendors in the department store retail sector. The document examines how point-of-sale software vendors are developing their solutions to respond to the increasing omni-channel commerce ...
This IDC Perspective provides insight into tech buyer's attitudes toward loyalty and advocacy and suggestions for areas of investment increase. Expectations about experience are visibly rising among technology buyers. 53% of IDC's 2017 IT ...
This IDC Market Glance describes the segments and subsegments that comprise the curated merchandise orchestration (CMO) application software market. The scope of curated merchandise orchestration includes the processes and metrics that touch ...
This IDC Survey Spotlight highlights key results from IDC's 2018 ConsumerScape 360 Emerging Technology and Video Survey, with a focus on examining consumer preferences for different types of sales channels ...
Becoming a Digital-Native Enterprise: Top Trends Reshaping the Philippine ICT Landscape in 2018 and Beyond
This IDC Market Presentation shows a localized view of the Philippines' ICT industry for 2018 and beyond. It provides an outlook of the ICT industry as it relates to tech buyers' road maps, priorities, and requirements in 2018–2021. Each ...
This IDC Survey of 171 consumer packaged goods (CPG) manufacturers in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It describes ...
This IDC Survey of 161 travel and hospitality companies in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It describes the ...
This IDC Survey of 81 consumer banks in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It describes the budgets, priorities, ...
IDC's "Next Tech" Survey of Marketing and MarTech in Securities and Investment Services Companies
This IDC survey of 91 securities and investment companies in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It describes the ...
This IDC Survey Spotlight discusses the trend of rising investment in content marketing. In IDC's 2017 Tech Marketing Investment Survey, content marketing spending eclipsed direct marketing, making content the third ...
This IDC Survey of 166 retailers in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It describes the budgets, priorities, and ...
IDC MarketScape: Worldwide SaaS and Cloud-Enabled Procure-to-Pay Applications 2018 Vendor Assessment
This IDC study provides an assessment of the leading SaaS and cloud-enabled procure-to-pay software solutions and discusses what criteria are most important for companies to consider when selecting a system.
"Technologies such as advanced ...
This IDC survey finds companies that source 4 or more marketing solutions from one vendor have 23–33% higher satisfaction scores with their marketing infrastructure. The survey also finds that only 6 of more than 300 vendors have any customers ...
This IDC Perspective discusses the mobile loyalty landscape in Asia/Pacific, along with some of the current trends and best practices that are shaping up in this context. This report outlines some of the frameworks that retailers can use ...
This IDC Perspective provides analyst insights on Roche's $1.9 billion acquisition of Flatiron Health. It also highlights Flatiron's efforts to develop a high-quality patient RWE resource and platform to help researchers, investigators, ...
This IDC study provides details about the importance of agency services to the digital-native enterprise.
According to Michael Versace, research director, Digital Strategy and Agency Services, "Where traditional systems integrators ...
These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2018.
IDC research has shown that 90% of large organizations have deployed IT initiatives in support of digital ...
These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2018.
The number 1 objective that enterprises give for embarking on a digital transformation is to "improve our ...
This IDC Survey Spotlight discusses what is behind the rise of marketing investment in demand activities. The past four years of IDC's annual Tech Marketing Benchmark Survey recorded a shift to higher investment on demand ...
Dynatrace Perform 2018 Conference Drives Inflection Point for More Aggressive Sales and Marketing Investments
Privately held, 1,700-person Dynatrace held its annual Perform customer conference from January 29 to 31 in Las Vegas, attracting 1,500 attendees. Customer conversations both at the conference and through IDC client inquiries indicate that ...
SAP to Acquire CallidusCloud: Furthering its Strategic Drive to Deliver the Front Office of the Future
Any doubts about SAP's ambitions for replicating its dominance in back-office automation with a cloud-based front-office portfolio are officially over. SAP is on a front-office acquisition streak that will enable its customers to implement ...
This IDC Vendor Profile provides an overview of Rittal, a global IT infrastructure provider of datacenter solutions such as IT racks, power and cooling solutions, and datacenter monitoring tools. Rittal aims to provide customers with high-quality ...
IBM Watson and Salesforce Einstein Partner to Drive AI Insights in Quip Collaboration for Smarter Engagements
IBM (NYSE: IBM) and Salesforce (NYSE: CRM) announced an expansion of their strategic partnership, bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein. This will allow companies to collaborate ...