IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Perspective discusses Dassault Systèmes' recent industry analyst event in Paris, where we met with corporate, industry, and product executives to hear and discuss the latest progress and plans for the company.
"DS has performed ...
This IDC Perspective considers the biggest challenge for automotive OEMs today, which is management of the complex, multiple ecosystems that span people, process, and technology, in a unified platform approach.
According to Jeff Hojlo, ...
This IDC Manufacturing Insights Vendor Profile evaluates Oracle Corp.'s field service management platform, Oracle Field Service Cloud. We focus on Oracle's current capabilities, business strategy, and target markets for supporting field ...
This IDC Financial Insights Presentation provides an overview of the key results from IDC's Western European AI/Cognitive Solutions Survey, conducted in April 2017. This survey identifies current and planned deployments and spending ...
This IDC Market Note reviews the June 2017 announcement by Amazon of the intention to buy Whole Foods Markets. This expected merger combines the digital expertise of Amazon with the brick-and-mortar presence of Whole Foods in an industry ...
How to Build a Comprehensive Digital Commerce Platform: The Foundation of Digital Transformation
This IDC Market Perspective provides a framework for the digital commerce applications market and IDC's future digital commerce research. Specifically, the document looks at the functional applications that a digital commerce platform must ...
Selective acquisition into adjacent market looks set to boost Spark into a player to watch in the data driven marketing market.
This IDC Perspective reports on Salesforce's XChange 2017 event in Las Vegas in May 2017. This event, the first since Salesforce acquired and absorbed Demandware, provided an opportunity for Salesforce to showcase its Einstein artificial ...
This IDC Survey highlights results from IDC's 2017 Product and Service Innovation Survey. The survey of 300 manufacturing respondents in the United States assessed business drivers, application areas, and technology investment trends ...
This IDC study provides an updated forecast of digital strategy and agency services through an analysis of the worldwide and U.S. business consulting, IT consulting, custom application development, risk and security, digital agency, and ...
In what is the most exciting and disruptive retail acquisition announcement of the year, Amazon (AMZN) announced Friday that it is buying organic grocery chain Whole Foods Market (WFM) for $13.7 billion in cash. The deal values Whole Foods ...
This IDC study enables organizations to compare maturity against peers, pinpoint where peers are more advanced, and identify the benefits achieved as one moves to more advanced stages. Intended readers are CIOs, CMOs, customer experience ...
Worldwide CRM Applications Market Shares, 2016: Connected Clouds and the Race for End-to-End Customer Experience Management
This IDC study examines the vendor revenue performance in the CRM applications market for 2016. The CRM applications market grew an outstanding 10.1% in 2016 to reach $32.9 billion in revenue. Despite acquisitions, the top 5 vendors represented ...
Amazon’s move to acquire Whole Foods Market is more than a push to dominate the groceries business. Through this deal, Amazon takes a step closer to extending online retail dominance into the physical brick-and-mortar sector and achieves ...
This IDC study is designed for business and technology executives who are responsible for managing supply chain execution process and technology. This IDC study presents the results of IDC's 2017 Integrated Supply Chain Execution ...
The Retail CMO: "Go Broad or Go Home" Is the Best Strategy for the Digital Transformation of Marketing
This IDC Perspective examines findings from IDC's 2017 CMO Insights Exploration Survey in the context of retail digital transformation. IDC Retail Insights found compelling evidence in a survey of B2C marketing executives ...
This IDC Perspective covers data as a service (DaaS), which is a form of data monetization or business-to-business (B2B) data consumption, and the landscape of DaaS ecosystem in Asia/Pacific (excluding Japan) (APEJ), including ...
IDC's Worldwide Digital Advertising Market Model Taxonomy, 2Q17: Release Notes and Methodology
This IDC study describes the taxonomy and methodology for IDC's Digital Advertising Market Model (DAMM), also adding release notes, and the taxonomy and methodology for the Programmatic Advertising Forecast.
"Header bidding is shaking ...
This IDC study describes how retailers can digitally transform (DX) omni-channel commerce, one of five key retail DX strategies outlined in IDC's retail use case taxonomy (see IDC's Worldwide Digital Transformation Use Case ...
MetLife Reinvents Customer Engagement with conVRse, Its Virtual Reality Customer Service Platform
This IDC Buyer Case Study looks at how LumenLab, MetLife's Singapore-based innovation center, and PNB MetLife successfully developed and launched a virtual reality customer service platform to improve the efficiency of the sales ...