IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Vendor Profile analyzes Blackbaud, a company that offers a broad range of solutions for the social good community. IDC categorizes Blackbaud in the marketing cloud platform segment of the marketing technology market. This Vendor ...
This IDC study examines the customer service applications market for 2014–2016. Revenue and market share of the leading vendors are provided for 2016.
"Digital transformation initiatives are heavily concentrated on improving the customer ...
This IDC study discusses how the banking digital mission is driven by the need to improve customer engagement in selling, delivering, and servicing financial products, payments, and services; the need to improve the institution's "brand ...
On September 12, 2017, GMC Software announced it is merging with two sister companies and rebranding as Quadient. The new business unit combines three previously autonomous Neopost subsidiariesGMC Software, Human Inference and Satori Software ...
Despite the rapid development of ecommerce in Central and Eastern Europe, brick-and-mortar stores remain crucial for building lasting customer relationships through integrated customer journeys and experiences. Customers use physical shops ...
This IDC Web Conference presents a discussion on marketing measurement practices that CFOs and leading CMOs find most useful. Marketing departments are under considerable pressure to be accountable. As customer engagement converts to digital, ...
IDC MarketScape: Worldwide SaaS and Cloud-Enabled PSA ERP Applications 2017 Vendor Assessment
This IDC study provides an assessment of the leading SaaS and cloud-enabled PSA ERP software solutions and discusses what criteria are most important for companies to consider when selecting a PSA ERP system.
Mickey North Rizza, program ...
Microsoft and Adobe Announce New Integrations to Streamline Document-Based and Creative Collaboration in the Cloud
On September 7, 2017 Microsoft and Adobe jointly announced new product integrations at Microsoft's 2017 Ignite technical conference in Orlando, Florida. The new integrations — which provide interoperability between Microsoft's Office 365, ...
This IDC study describes the most prominent use cases for digital transformation in the retail industry. The use cases detailed in this document are the most prominent use cases, among many, that retailers will use to embrace digital transformation ...
This IDC study is a translation of the Japanese document IDC #JPJ41783617. It provides performance results for 2016 and forecasts from 2017 to 2021 for IT spending by sales channel ...
This IDC Survey addresses the question: Do small business executives buy differently than their counterparts in larger companies? Moreover, it examines the effects of company size on the preferences, attitudes, and behaviors of buyers of ...
IDC Survey Spotlight: Customer-Facing Business Functions are the Early Adopters of AI/Cognitive Software and Solutions
This IDC Survey Spotlight presents some results from IDC's Western European AI/Cognitive Solutions Survey conducted in April 2017 involving 350 European business and IT executive respondents across 10 Western European ...
IDC Survey Spotlight: Marketing and Marketers are Now Being Measured on Customer Experience and Digital Contributions
This IDC Survey Spotlight presents some results from IDC's EMEA Customer Experience (CX) Survey conducted in February 2017 involving 300 senior marketing executives across seven countries/regions in Western Europe: France, Germany, ...
This IDC Perspective examines findings from IDC's 2017 CMO Insights Exploration Survey in the context of CPG digital transformation. In a survey of B2C marketing executives, IDC Manufacturing Insights found compelling evidence that ...
Marketing, Sales, and Services Departments are Embracing Collaborative Customer Data and Tools
This IDC Survey Spotlight presents some results from IDC's EMEA Customer Experience (CX) Survey conducted in February 2017, which surveyed 300 senior marketing executives across seven countries/regions in Europe: France, Germany, Spain, ...
This IDC Perspective considers the customer engagement–related digital transformation use cases for manufacturing value chains. "The era of customer centricity is upon us, and manufacturers from all industries are responding to the call ...
This IDC Survey Spotlight discusses IDC's personalization framework that offers guidance on how to apply the right strategy to various content personalization goals.
Marketers will increase buyer engagement and conversion by making ...
This IDC study is a translation of the Japanese document IDC #JPJ41779617 that presents the Japan customer relationship management (CRM) applications market performance in 2016 and ...
This document aims to provide a summary of the most important Internet of Things (IoT) trends for Retail in Latin America, using an analysis of primary and secondary information sources.
This analysis includes definitions and description ...
Social media is a visual medium. Salesforce's Einstein Vision for Social Studio, announced today, uses AI to recognize and analyze images in social media and create significantly new value.
This IDC Perspective discusses digital transformation and the new economics that highlight payer disintermediation.
If they don't want to go the way of the dinosaurs, insurance companies will find a new business to be in, one that ...
Omni-Channel Retailing Conference 2017: Omni-Experience and Cross-Border eCommerce Are Transforming Retail
This IDC Retail Insights Perspective provides an overview of the Omni-Channel Retailing Conference (OCRC) 2017, held in Hong Kong on June 13 and 14. The OCRC is in its sixth year and co-located with the Retail Asia Expo. Over 50 delegates ...
This IDC Perspective discusses how the best customer experience is across all sales channels and touch points, building long-lasting customer relationships and creating a work environment where people have the freedom to interact, explore, ...