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These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2018.
IDC research has shown that 90% of large organizations have deployed IT initiatives in support of digital ...
These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2018.
The number 1 objective that enterprises give for embarking on a digital transformation is to "improve our ...
This IDC Survey Spotlight discusses what is behind the rise of marketing investment in demand activities. The past four years of IDC's annual Tech Marketing Benchmark Survey recorded a shift to higher investment on demand ...
Privately held, 1,700-person Dynatrace held its annual Perform customer conference from January 29 to 31 in Las Vegas, attracting 1,500 attendees. Customer conversations both at the conference and through IDC client inquiries indicate that ...
Any doubts about SAP's ambitions for replicating its dominance in back-office automation with a cloud-based front-office portfolio are officially over. SAP is on a front-office acquisition streak that will enable its customers to implement ...
This IDC Vendor Profile provides an overview of Rittal, a global IT infrastructure provider of datacenter solutions such as IT racks, power and cooling solutions, and datacenter monitoring tools. Rittal aims to provide customers with high-quality ...
IBM (NYSE: IBM) and Salesforce (NYSE: CRM) announced an expansion of their strategic partnership, bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein. This will allow companies to collaborate ...
This IDC Perspective offers CMOs and their C-suite colleagues practical information on the financial and market-driven considerations for marketing budgets in this digital era. Tech companies significantly grew their marketing budgets in ...
This IDC Market Perspective reviews the efforts of communications SPs in monetizing their internal data. Telecoms networks generate a huge amount of data, potentially valuable to outside organizations. This presents a potential opportunity ...
This IDC PeerScape puts forth best practices and guidance which digital commerce and marketing professionals can implement to engage with consumers in their O2O journeys.
"Blending digital and physical experiences involves mastery ...
This IDC Market Perspective highlights key insights shared at the December 2017 IDC Strategic Alliances Leadership Council. The council focused on the identification of effective and creative solutions to ongoing critical alliance business ...
This IDC study provides an assessment of artificial intelligence (AI) and machine learning (ML) in enterprise marketing cloud platforms and evaluates key criteria for buyers to consider.
"Marketers must start implementing AI- and ML-enabled ...
This IDC study evaluates point-of-sale (POS) software vendors offering their solutions to large enterprise retail apparel and softlines retailers. The research examines how point-of-sale vendors are developing their solutions to respond ...
This IDC study provides an analysis of vendor performance in the marketing applications software market for 1H17.
"The marketing applications market continues to grow in both size and diversity," stated Gerry Murray, research director ...
This IDC Web Conference presents a discussion by IDC's Wayne Kurtzman and John Jackson on the key predictions that will impact the evolution of social media and customer experiences over the next one to three years. Senior IT leaders and ...
This IDC Manufacturing Insights report uses the IDC MarketScape model to provide an assessment of a number of providers participating in the worldwide manufacturing supply chain execution strategy consulting market. The IDC MarketScape is ...
This IDC Survey Spotlight looks at consumers sentiment toward personalization of ads, emails, apps, purchase recommendations, and so forth and collection of personal data by age.
This Survey Spotlight is based on IDC's ConsumerScape ...
In mid-October 2017, Ulster Bank completed one of the world's first full-scale Salesforce Einstein CRM implementations in the financial services industry, in a very tight timeframe. This Market Perspective reflects Ulster Bank's experience ...
GE's annual Minds + Machines conference was held in San Francisco on October 25 and 26, 2017. At the event, GE and Microsoft made an announcement about the extension of their existing partnership, as both companies seek to support their ...
This IDC study describes the IDC MaturityScape for curated merchandise orchestration (CMO).
"Traditional retail planning has run its course, overstaying its welcome," said Greg Girard, program director for Intelligent Product Merchandising ...
IDC delivered the presentation "The Current and Future Uses of AI to Transform Customer Experience" at the Engage Customer Robotics and Artificial Intelligence (AI) Directors Forum in London on November 29, 2017. The theme at the conference ...
This IDC Market Note outlines some of the key themes from Dreamforce 2017 and their relationship to the Canadian marketplace. During the week of November 6, Salesforce hosted customers, partners, and analysts at its Dreamforce 2017 conference ...