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This IDC TechBrief discusses healthcare provider CRM solutions.
"Healthcare CRM is fast emerging to become a key discipline in the health industry, and healthcare provider CRM solutions will play a game-changing role in impacting provider ...
This IDC Presentation was given at the annual Marketing Leadership Board Meeting held by IDC's CMO Advisory Practice, in the Pullman Hotel, San Mateo, California, on March 15, 2018.
It outlines the major changes affecting the advertising ...
This IDC PeerScape is intended for retailers familiar with order management software that are seeking to optimize configurations. This document will share some best practices that retailers have identified to change the game for their business ...
IDC delivered the presentation "Is Marketing adopting a CX orientation?" at the Engage CX Customer Summit in London on March 15, 2018. The overarching theme of the conference was how marketing departments are playing an increasingly pivotal ...
This IDC Perspective outlines the benefits of unifying design and commercialization for product success.
"Manufacturers realize for the first time they have the ability to actually manage the full product life cycle and have a complete ...
This IDC Survey Spotlight presents one of the results from IDC's Customer Experience Barometer Survey conducted in September 2017. This survey involved 437 senior managers and executives in the United States who have ...
IDC Survey Spotlight reveals that social media marketing in the retail sector is focusing on customer engagement as its top key performance indicator (KPI) and that spend in social marketing technologies is on the rise.
This IDC study evaluates point-of-sale (POS) software vendors in the department store retail sector. The document examines how point-of-sale software vendors are developing their solutions to respond to the increasing omni-channel commerce ...
This IDC Perspective provides insight into tech buyer's attitudes toward loyalty and advocacy and suggestions for areas of investment increase. Expectations about experience are visibly rising among technology buyers. 53% of IDC's 2017 IT ...
This IDC Market Glance describes the segments and subsegments that comprise the curated merchandise orchestration (CMO) application software market. The scope of curated merchandise orchestration includes the processes and metrics that touch ...
This IDC Survey Spotlight highlights key results from IDC's 2018 ConsumerScape 360 Emerging Technology and Video Survey, with a focus on examining consumer preferences for different types of sales channels ...
This IDC Market Perspective examines the introduction of a new functional market — persuasive content management — due to the significant increase in the adoption of content-marketing-related software. The persuasive content marketing software ...
This IDC Market Presentation shows a localized view of the Philippines' ICT industry for 2018 and beyond. It provides an outlook of the ICT industry as it relates to tech buyers' road maps, priorities, and requirements in 2018–2021. Each ...
This IDC Survey of 171 consumer packaged goods (CPG) manufacturers in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It describes ...
This IDC Survey of 161 travel and hospitality companies in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It describes the ...
This IDC Survey of 81 consumer banks in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It describes the budgets, priorities, ...
This IDC survey of 91 securities and investment companies in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It describes the ...
This IDC Survey Spotlight discusses the trend of rising investment in content marketing. In IDC's 2017 Tech Marketing Investment Survey, content marketing spending eclipsed direct marketing, making content the third ...
This IDC Survey of 166 retailers in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It describes the budgets, priorities, and ...
This IDC study provides an assessment of the leading SaaS and cloud-enabled procure-to-pay software solutions and discusses what criteria are most important for companies to consider when selecting a system.
"Technologies such as advanced ...
This IDC survey finds companies that source 4 or more marketing solutions from one vendor have 23–33% higher satisfaction scores with their marketing infrastructure. The survey also finds that only 6 of more than 300 vendors have any customers ...
This IDC Perspective discusses the mobile loyalty landscape in Asia/Pacific, along with some of the current trends and best practices that are shaping up in this context. This report outlines some of the frameworks that retailers can use ...
This IDC Perspective provides analyst insights on Roche's $1.9 billion acquisition of Flatiron Health. It also highlights Flatiron's efforts to develop a high-quality patient RWE resource and platform to help researchers, investigators, ...
This IDC study provides details about the importance of agency services to the digital-native enterprise.
According to Michael Versace, research director, Digital Strategy and Agency Services, "Where traditional systems integrators ...