IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
Salesforce recently released its Loyalty Management solution built natively on the Salesforce platform and available as a standalone product that does not require any of its other cloud solutions. Loyalty has been a strategic issue for many ...
Operations-intensive organizations are undergoing digital transformation. This is not only affecting technology and processes,but is also having a particularly strong impact on organizations' structures and roles, as well as the responsibilities ...
This IDC study provides IDC's future enterprise use cases for the future of customer and consumer as it seeks to support business strategy and success. This taxonomy is organized to mime strategic priorities that serve to define how line-of-business ...
Oracle announced new features in marketing, sales, and service applications within Oracle CX that extend the use of AI and automation and improve integration between CX products that will help enterprise customers improve personalization ...
This IDC Perspective discusses the need to convey the power of IT to support and change the enterprise. IT's strength and survival are highly dependent upon IT's customer vision captured within the IT service portfolio. The service portfolio ...
This IDC Perspective discusses the power of AI/ML-powered marketing solutions for transforming customer experiences and supporting superior business outcomes. This document spotlights how Adobe Sensei incorporates into Adobe Experience Cloud, ...
This IDC Perspective provides insights into IBM's quantum computing program and offerings. During an in-depth telephone interview, IBM strongly clarified and provided deeper context for its quantum computing strategy and its forward-looking ...
This IDC study represents a vendor assessment of Salesforce implementation services through the IDC MarketScape model. This assessment discusses both quantitative and qualitative characteristics that explain success in the Salesforce implementation ...
This IDC Perspective highlights key differentiators of retail merchandise operations management solutions and points to a significant gap between what retailers perceive as important capabilities in these systems and how satisfied they are ...
This IDC Market Perspective video series episode identifies the five stages of enterprise recovery in the wake of the COVID-19 pandemic. Watch as IDC President, Crawford Del Prete; Chief Research Officer, Meredith Whalen; and Chief Analyst ...
This IDC Market Presentation is an executive summary of IDC's 3Q20 Cloud Pulse, with a focus on cloud vendors, loyalty, and trade-offs.
Cloud Pulse provides an overview of cloud adoption and cloud trends among IT buyers. Cloud Pulse ...
This IDC Web Conference presents a discussion by IDC's Gerry Murray on the key developments that will impact the skills, practices, and technology needs of chief marketing officers (CMOs) and their teams as they learn to thrive in the next ...
This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey explores trust factors and the impact of trust and customer experience on the buyers' willingness to purchase ...
On December 1, 2020, Salesforce announced its FY 3Q21 earnings. Earnings this quarter were strong, with total revenue of $5.42 billion for the quarter, a 20% year-over-year (YoY) increase from FY 3Q20. This was the second time the company ...
This IDC Survey Spotlight provides insight into why corporate brand identity program investment and staff allocation are trending upward this year. Respondents to IDC's 2020 Tech Marketing Benchmark Survey showed that, in 2020, brand ...
This IDC Perspective offers CMOs, their management teams, and their C-suite colleagues a window into the results of IDC's 2020 Tech Marketing Benchmark Survey. A 55-page extended study with details on this survey (now in its 18th ...
This IDC study provides an assessment of prominent integrated workplace management system (IWMS) vendors and discusses what criteria are most important for companies to consider when selecting an IWMS software solution.
"Organizations ...
In mid-November, Adobe announced its intention to acquire work management and project and portfolio management (PPM) provider Workfront for $1.5 billion. The acquisition will augment its Adobe Experience Cloud and broadly adopted Adobe Creative ...
Khoros, the platform built from the merger of Lithium communities and Spredfast social media management and marketing, announced an array of new and useful features in its autumn 2020 release. These are designed to help brands improve human ...
This IDC Market Note highlights the imperative role of artificial intelligence (AI) and machine learning (ML) in customer experience (CX). In the past decade, customer engagements have expanded from contact centers at allotted times alone ...
This IDC Perspective summarizes key takeaways from Oracle Live: Cloud Applications, held September 29, and Oracle Virtual Analyst Summit: Oracle Cloud CX, held October 1. Both events focused on upcoming product releases, future product road ...
This IDC study presents the top 10 predictions and key drivers for the agriculture industry for the next five years. IDC Energy Insights has identified the main drivers that set the context and conditions for designing and executing agriculture ...
This IDC FutureScape presents 10 transformational trends for B2B sales leaders and their teams to consider as opportunities for differentiation and competitive advantage. Key themes include AI, analytical skills, value and virtual selling, ...
This IDC study presents 10 transformational trends for CMOs and their marketing teams to consider as opportunities for differentiation and competitive advantage. Key themes include AI, empathy and trust, social responsibility, and operational ...
This IDC Survey Spotlight provides insight into the dramatic shift of tech buying behaviors to digital sources. Respondents to IDC's IT Buyer Survey reveal that there are differences in preferences and buying behaviors across the ...
This IDC Perspective contributes ideas and recommendations from analysts, clients, and event experts to assist marketing leaders with adapting events to the next normal. Forward-looking guidance on event marketing is provided. Marketing ...
Twilio, the messaging and email API company, announced its intention to acquire Segment, a customer data management platform (CDP) provider. The combination would bring together Twilio's massively scalable cross-channel messaging and Segment's ...
On October 1, 2020, SAP announced its intention to acquire the European omnichannel marketing platform provider Emarsys. The deal is expected to close in 4Q20. Emarsys serves a customer base concentrated in Germany, SMB, retail, and travel. ...
This IDC PlanScape highlights the growing but underutilized set of next-generation marketing analytics capabilities and solutions that can help address investment analysis issues and prepare retailers for the future.
"For retailers, ...
This IDC Market Analysis Perspective (MAP) summarizes key buyer and seller trends driving the sales force productivity and management software market. The MAP includes market forecast and vendor data, buyer trends and insights, key technologies ...
"As the competition becomes increasingly fierce in the banking consumer market in Asia/Pacific, banks must do further effort in their marketing process. Relationship development is not only for a bank's customers, but also for its prospective ...
The market forecasts used in this study take into consideration the impact and outlook of the novel coronavirus (COVID-19) pandemic as of the end of March 2020. The AI systems market grew more than 50% YoY in 2019 because of active DX efforts ...
This IDC Web Conference explores best practices for business strategy, marketing, and sales enablement. The discussion also includes guidance on pockets of growth in technology spending and IDC's predictions for business focus and the economic ...
This IDC study updates IDC's pre-COVID-19 forecast of the CDP market. The five-year CAGR was reduced by more than half, and the cumulative market value over the forecast period was reduced by $3.0 billion.
"The global economic slowdown ...
"Despite being dominated by large CRM platform vendors, the market has a huge scope for start-ups to grow, especially those that focus on innovative AI software applications. Organizations will invest in big data and analytics (BDA) tools ...
"As the competition becomes increasingly fierce in the banking consumer market in AP, banks must do further effort for their customers. Contextual banking, the next level of customer relationship, is realized through developing a deeper ...
This IDC Survey Spotlight presents findings on top marketing technology challenges based on responses from 100 U.S. large enterprises with 1,000+ employees. 35%+ of respondents cited integration, identity, and compliance as the three top ...
This IDC Survey Spotlight presents findings on top sales technology challenges based on responses from 100 U.S. large enterprises with 1,000+ employees. More than 45% of respondents cited "identity, privacy, and consent management" as their ...
This IDC Perspective addresses a fundamental challenge in retail that is often ignored. Marketing investments are some of the largest poorly analyzed investments in a retail organization. The true commercial impact of marketing spend is ...
In dealing with the challenges brought by the current COVID-19 outbreak, some partners are performing better than others. Vendors are also handling the situation with varying degrees of efficiency. This IDC Market Presentation is designed ...
This IDC Tech Buyer Presentation provides user intelligence vendor directory. Businesses are very interested in trying the consumption business model, but they first must aggregate and analyze customer usage over time to understand value ...
This IDC study reviews shares for the enterprise applications market, which saw strong growth in 2019. Digital transformation strategies are helping accelerate the pace of change in the enterprise applications market, largely thanks to the ...
This IDC study forecasts APEJC revenues for the CRM applications market for 2019–2024.
"The CRM market will continue to witness a substantial growth in APEJC from 2021. Organizations will invest in big data and analytics tools to ...
This IDC study presents estimated 2019 marketing campaign management software revenue shares in a total market valued at $13.8 billion.
"Marketing campaign management software is expected to suffer less economic damage than other ...
This IDC Market Glance gives buyers a high-level view of the digital agency services supplier landscape. It shows a selection of the vendors and lays out key segments of the market.
The digital agency services market contains multiple ...
This IDC study provides historical data (2015–2019) and forecast data (2020–2024) for the worldwide marketing campaign management software market.
"The effect of the global economic slowdown on marketing technology has been broad but ...
This IDC study presents estimated 2019 sales force productivity and management software revenue shares in a total market valued at $11.2 billion.
"COVID-19 has radically changed the daily practice of field sales and the technology ...
This IDC study provides historical data (2015–2019) and a forecast data (2020–2024) for the worldwide sales force productivity and management software market.
"The sales force productivity and management software market will continue ...
On May 28, 2020, Salesforce announced its FY 1Q21 earnings. Earnings this quarter were strong, with total revenue of $4.87 billion for the quarter, a 30% year-over-year (YoY) increase from FY 1Q20.
This IDC study provides a detailed description of IDC's functional area research. It should be used as a companion piece for IDC's Worldwide Semiannual IT Spending Guide: Line of Business program as well as all functional area research to ...
This IDC Market Analysis Perspective (MAP) summarizes the key demand and supply trends driving the customer experience (CX) software market in Asia/Pacific. This MAP includes a market overview, competitive share analysis, buyer behavior ...
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making ...
This IDC Survey offers insight from IDC's CMO Advisory Tech Marketing Benchmark Survey from the past 10 years. It discusses how marketing has changed during the decade. The document highlights marketing's role expansion, digital becoming ...
This IDC Market Note provides highlights of the Adobe Digital Experience Summit 2020 conference, including highlights of the key announcements with an emphasis on new innovations in AI and real-time data in Adobe Experience Cloud.
"Adobe ...
This IDC Survey Spotlight focuses on understanding how vendor practices affect customer satisfaction. Our sample of U.S. large enterprises of 1,000+ employees is generally not very happy with marketing technology vendors. Only 16.5% of respondents ...
This IDC Survey Spotlight focuses on understanding how vendor practices affect customer satisfaction. Our sample of U.S. large enterprises of 1,000+ employees is generally not very happy with sales technology vendors. Only 12.4% of respondents ...
This IDC Survey Spotlight illustrates a view of how spending on marketing technology by large U.S. enterprises is being affected by the COVID-19 economic slowdown.
This IDC Survey Spotlight represents data from IDC's COVID-19 Marketing ...
This IDC Survey Spotlight illustrates a view of how spending on sales technology by large U.S. enterprises is being affected by the COVID-19 economic slowdown.
This IDC Survey Spotlight represents data from IDC's COVID-19 Sales ...
This IDC Survey offers insight on the personalization and trust-cultivating elements of tech marketing organizations. It discusses how marketing leaders balance practices regarding privacy, transparency, security, and corporate values with ...
This IDC Perspective discusses the need to scale value-based selling competencies and technology to every rep and every deal. The COVID-19-induced slowdown in purchasing is rippling through every layer of the global economy. Many businesses ...
On April 10, 2020, in a rare show of united front against a novel common adversary, Google and Apple announced a joint partnership with the intent of providing an anonymous contact tracing capability for COVID-19 infections. The unique proposal ...
This IDC Survey Spotlight provides insight into tech buyers' risk tolerance for investing in technology at various stages of maturity. Respondents to IDC's 2019 IT Buyer Experience Survey revealed that C-level executives ...
This IDC Perspective contributes ideas and recommendations from analysts, clients, and event experts to assist marketing leaders with adapting. Guidance on empathic communications, event virtualization, and managing under uncertain conditions ...
This IDC Perspective reviews how optimized marketing and advertising can effectively improve real-time contextual personalization. The study presents the key retail market trends (at the worldwide level and in Europe), advertising and marketing ...
COVID-19 and the social distancing economy present unique challenges at every level of our personal and professional lives. When buyers stop buying, the challenges are especially daunting for marketers. The OCED estimates that consumer spending ...
This IDC Market Analysis Perspective (MAP) provides customer relationship management (CRM) applications software vendors with an overview of the India CRM market to support them in their strategic planning and strategic marketing initiatives. ...
This IDC Perspective addresses the impact of the COVID-19 pandemic on sales and the necessity of transitioning all sales reps from field to virtual. It includes recommendations for assessing the sales tech stack and relationships with customers ...
IDC Education Insights conducted a survey covering the business, operational, and technology deployment priorities, as well as the innovation and transformational strategies of educational institutions in the Asia/Pacific (AP) region. The ...
This IDC Market Perspective presents a view of how 5G is expected to transform Africa. It focuses on the current market dynamics and how they might drive or inhibit 5G investments. It concludes with recommendations for broadband service ...
This IDC Market Glance provides a glimpse of the current makeup of the customer intelligence and analytics landscape, including the segments and structure of the market. Customer intelligence and analytics is a part of the overall customer ...
This IDC study presents the size and growth for the customer data platform (CDP) market worldwide.
"Data is the global food supply for customer experience," said Gerry Murray, director, Marketing and Sales Technology research at IDC. ...
This IDC Market Glance illustrates the landscape of sales productivity and management solutions.
This IDC Perspective provides a description of the business development rep (BDR) role, outlines considerations for the reporting structure, and shares tips from BDR managers on making the role successful. More than half of tech companies ...
These event proceedings were presented at IDC Directions in March 2020.
Content is 9.9% of the average tech company's marketing program budget — the third-largest program investment, according to IDC's 2019 CMO Advisory Tech Marketing ...
These event proceedings were presented at IDC Directions in March 2020.
As superior product and services become table stakes for customer experience, buyers increasingly rely on factors such as transparency, personalization, and community ...
These event proceedings were presented at IDC Directions in March 2020.
Digital transformation (DX) is driving a new agenda for the C-suite. The clock is ticking, and there's less than three years to execute on DX or face imminent ...
On February 25, Salesforce announced FY 4Q20 and end-of-year earnings. Earnings were very strong, with total revenue of $4.85 billion for the quarter, a 34% year-over-year increase from FY 4Q19. Salesforce's 2020 fiscal year revenue was ...
"The opportunity for vehicle data monetization remains a north star that the automotive industry continues to navigate toward," says Matt Arcaro, research manager, Next-Generation Automotive at IDC. "Although this market will take time to ...
This IDC Survey Spotlight describes the anticipated agent staffing and interaction trends that contact center and customer service organizations will experience in the next year and the impact on those functions. IDC's Global Contact ...
Empathy is felt when organizations can capture micro-moments and recommend next-best actions to move customers closer to their jobs to be done. To this end, organizations must focus on effective conversations since every interaction with ...
This IDC Presentation demonstrates that a bank’s key channel for sales and services is digital. However, the transition from human to digital interactions has forced banks to face new challenges, such as how to effectively sell products ...
This IDC Perspective reviews the challenges that marketing organizations face as they transition to the new work experience. The document presents a framework for approaching those challenges and shares a conversation with IBM as an example ...
This IDC study compares the breadth of AI-enabled use cases for marketers in some of the most prominent marketing cloud solutions. The capabilities analysis is largely based on the number of use cases available and the road map for future ...
This IDC study highlights a digital transformation (DX) framework that aids manufacturers as they build or maintain an omni-experience customer engagement strategy and program. Omni-experience customer engagement use cases represent a subset ...
This IDC Perspective summarizes key takeaways from Salesforce's Dreamforce 2019 for technology buyers, including discussion around new product releases and future product road maps.
"Salesforce has invested heavily in some key acquisitions ...
This IDC Perspective highlights three converging trends in retail that challenge macrolevel space planning in merchandising. The document outlines the collective constraints on space posed by small-format stores, in-store services, and omni-channel ...
This IDC Market Perspective introduces the idea of a Data Promoter Score to help vendors begin to measure how their data collection and processing practices affect customer experience and expose opportunities to differentiate their customer ...
This IDC study provides an assessment of the primary PIM application vendors for digital commerce use cases. The study also discusses what criteria are most important for companies to consider when selecting a system.
"Product information ...
On December 3, Salesforce announced FY 3Q20 earnings. Earnings this quarter were strong, with total revenue of $4.5 billion for the quarter, a 34% year-over-year increase from FY 3Q19. "We're now on track to double our revenue in five years," ...
This IDC Survey uncovers the adoption of and satisfaction with talent and labor market intelligence technologies utilized by talent acquisition organizations. It includes data taken from respondents' answers to questions from the 2019 ...
This IDC Survey addresses tech buyer attitudes about how they expect their buying practices to change in the next three years. It examines tech buyers' perception of tech vendor's marketing function and their use of various digital communication ...
This IDC Perspective offers CMOs and their management teams and C-suite colleagues a window into the results of IDC's 2019 Tech Marketing Benchmark Survey. A 56-page extended study with details on this survey (now in its 17th year) ...
Seismic has acquired Percolate for an undisclosed sum. The acquisition provides San Diego–based Seismic with stronger marketing software assets that Percolate describes as "the leading content marketing platform for the enterprise." Combining ...
This IDC Web Conference presents a discussion by IDC's Gerry Murray on several key issues facing chief marketing officers (CMOs) that will impact the operational and technology decisions that CMOs will need to make over the next one to five ...
This IDC study outlines 10 of the most urgent issues CMOs must master to drive their brands, organizations, and careers to the top of the next set of disruptions coming to marketing.
"Marketing is transitioning from a decade of investment ...
This IDC study presents the Japan customer relationship management (CRM) applications market performance in 2018 (revenue-based) and the market forecast from 2019 to 2023. For the purpose of analyzing and forecasting the market, IDC classifies ...