• Headquarters

    • IDC Corporate USA
    • Local Websites

    • ASEAN
    • Asia/Pacific
    • Australia and New Zealand
    • Benelux
    • Canada
    • Central & Eastern Europe & Israel
    • Central Asia
    • China
    • Colombia
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Latin America
    • Middle East, Africa & Turkey
    • Nordic
    • Portugal
    • Russia & CIS
    • South Korea
    • Spain
    • Taiwan
    • United Kingdom
  • Cart
  • Help
  • Login
  • /
  • Register
  • Home
  • About IDC
    • Management
    • Methodology
    • IDC Media Center
    • Worldwide Offices
      • North America
      • Asia / Pacific
      • Europe
      • Central and Eastern Europe
      • Middle East and Africa
      • Latin America
    • Careers at IDC
      • Benefits
      • Culture
      • Employee Insights
  • Analysts
    • Request Appearance
    • Analyst Teams
  • Products & Services
    • Products
    • Market Areas
    • New Research
    • Planned Research
    • Subscription Services
    • Contact Sales
    • IT Executive Programs
    • CIO Executive Council
  • Events
    • Conferences On-Demand
    • Regional Sites
    • Event Archive
  • Contact Us
  • myIDC
  • IDC Blog
  • Menu

FILTERS

Selected Filters Reset All

You have some filters selected

Published within

  • Last two years

Topic: Reset

  • Marketing and sales operations

Documents in

  • English
Advanced Filters

Quick Filters

Audience Type Reset

Tech Supplier Tech Buyer

Popular Document Types Reset

Studies Presentations Press Releases IDC DecisionScapes Briefs IDC Links Event Proceedings Events
See More

Region Reset

Worldwide Research Only is research based only on global market.

Select a region on the map.

Popular Topics Reset

Hardware Software Cloud computing Global IT and economic markets Digital transformation Mobility Services Big data Telecommunications Consumer Technology buyer Marketing and sales operations
See More

Date Range

Reset All Filters
Quick Filters

Advanced Filters

  • Publication Date
  • Audience Type
    • Apply Filters
  • Companies Covered
    • Apply Filters
    • Collapse
  • Analyst
    • Apply Filters
    • Show more
  • Document Type
    • Apply Filters
      • Apply Document Type Filters Cancel
      • Apply Document Type Filters Cancel
      • Apply Document Type Filters Cancel
      • Apply Document Type Filters Cancel
      • Apply Document Type Filters Cancel
      • Apply Document Type Filters Cancel
  • Topic
    • Apply Filters
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
      • Apply Topic Filters Cancel
  • Region
    • Apply Filters
      • Apply Region Filters Cancel
      • Apply Region Filters Cancel
      • Apply Region Filters Cancel
  • Vertical Market
    • Apply Filters
      • Apply Vertical Market Filters Cancel
      • Apply Vertical Market Filters Cancel
      • Apply Vertical Market Filters Cancel
      • Apply Vertical Market Filters Cancel
  • Publication Source
    • Apply Filters
  • Language
Reset All Filters
Advanced Search
View Filter
Published Research Events Products
Search Settings
Sort by Date Sort by Relevancy
Show 25 Show 50 Show 100
110 results found (displaying 1-100)

IDC Research Types


Analyst

Analyst Profile

Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.


Team Profile

Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.

Briefs

Flash

Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.


Forecast Update

Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.


IDC Insight

Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.


Update

Provides brief overview coverage of what is happening in a market.


Vendor Profiles

Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.

Daily Graphics

Daily Graphic

Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.

Event Proceedings

Event Proceeding

Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.

Events

Conference

Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.


Web Conference

Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.

IDC DecisionScapes

IDC FutureScape

Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.


IDC MarketScape

Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.


IDC MaturityScape

Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.


IDC MaturityScape Benchmark

Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.


IDC PeerScape

Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.


IDC PlanScape

Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.


IDC TechScape

Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.

IDC Links

IDC Link

Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:

  • Financial announcements
  • Product announcements
  • Mergers and acquisitions or divestitures
  • Events
  • Response to news

Insights-only Research

Best Practices

Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.


Business Strategy

Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.


Methods and Practices

Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.


Perspective

Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.


Vendor Assessment

Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.

Pivot Tables

Pivot Table

Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.

Predictions

Top 10 Predictions

Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.

Presentations

IDC Presentation

Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.


IDC Survey

Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.


IDC Survey Spotlight

Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.


Insights Presentation

Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.


Market Analysis Perspective

Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.

Press Releases

Press Release

Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.

Product Information

Fact Sheet

Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.

Studies

Competitive Analysis

Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.


Customer Needs and Strategies

Focuses on the important decisions that business and IT professionals make every day.


Industry Developments and Models

Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.


Market Analysis

Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.


Market Forecast

Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.


Market Share

Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).


Special Study

Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.


Survey

Provides a study and interpretation of the results of a demand- or supply-side survey.


Taxonomy

Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.


Technology Assessment

Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.


Vendor Needs and Strategies

Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.

Qualtrics Launches New Diversity, Equity and Inclusion (DEI) Solution; Strategic Partnership with Korn Ferry – Emphasizing Foundational Nature of DEI and Belonging to the Employee Experience (EX)
Details
Laura Becker, Lisa Rowan

Mar 2021 | Doc #lcUS47510521 | IDC Link | Tech Supplier

Salesforce Loyalty Management: Just in Time for the New Normal
Details
Gerry Murray

Salesforce recently released its Loyalty Management solution built natively on the Salesforce platform and available as a standalone product that does not require any of its other cloud solutions. Loyalty has been a strategic issue for many ...

Mar 2021 | Doc #lcUS47504321 | IDC Link | Tech Supplier

The Evolving Roles of Selected Operations-Related Organizational Units
$1,000
Jan Burian

Operations-intensive organizations are undergoing digital transformation. This is not only affecting technology and processes,but is also having a particularly strong impact on organizations' structures and roles, as well as the responsibilities ...

Mar 2021 | Doc #EUR247495321 | IDC Survey Spotlight | Tech Supplier

IDC's Worldwide Future Enterprise Use Case Taxonomy, 2021: Future of Customer and Consumer
$4,500
Alan Webber, Gerry Brown, Marc DeCastro, David Reinsel, Leslie Hand, Tom Mainelli, David Myhrer, Daniel-Zoe Jimenez

This IDC study provides IDC's future enterprise use cases for the future of customer and consumer as it seeks to support business strategy and success. This taxonomy is organized to mime strategic priorities that serve to define how line-of-business ...

Feb 2021 | Doc #US47436321 | Taxonomy | Tech Supplier

Oracle Expands AI and Automation in Latest CX Updates
Details
David Wallace

Oracle announced new features in marketing, sales, and service applications within Oracle CX that extend the use of AI and automation and improve integration between CX products that will help enterprise customers improve personalization ...

Feb 2021 | Doc #lcUS47477121 | IDC Link | Tech Supplier

Marketing IT: Positioning, Packaging, and Promoting IT to the Business
$4,500
Bill Keyworth

This IDC Perspective discusses the need to convey the power of IT to support and change the enterprise. IT's strength and survival are highly dependent upon IT's customer vision captured within the IT service portfolio. The service portfolio ...

Jan 2021 | Doc #US47332220 | IDC Perspective | Tech Buyer

Power Stellar Experiences and Outcomes with ML/AI: Adobe Sensei Incorporates into Adobe Experience Cloud in Spotlight
$4,500
Ritu Jyoti

This IDC Perspective discusses the power of AI/ML-powered marketing solutions for transforming customer experiences and supporting superior business outcomes. This document spotlights how Adobe Sensei incorporates into Adobe Experience Cloud, ...

Jan 2021 | Doc #US47278121 | IDC Perspective | Tech Buyer

IBM's Quantum Computing Program: Addressing Social Disparities While Building a Quantum Ecosystem
$4,500
Heather West, PhD, Peter Rutten, Ashish Nadkarni

This IDC Perspective provides insights into IBM's quantum computing program and offerings. During an in-depth telephone interview, IBM strongly clarified and provided deeper context for its quantum computing strategy and its forward-looking ...

Jan 2021 | Doc #US47203520 | IDC Perspective | Tech Buyer

IDC MarketScape: Canada Salesforce Implementation Services 2020 Vendor Assessment
$15,000
Jim Westcott

This IDC study represents a vendor assessment of Salesforce implementation services through the IDC MarketScape model. This assessment discusses both quantitative and qualitative characteristics that explain success in the Salesforce implementation ...

Dec 2020 | Doc #CA46257720 | IDC MarketScape | Tech Buyer

Importance and Satisfaction Gaps in Retail Merchandise Operations Management Solutions
$4,500
Jon Duke

This IDC Perspective highlights key differentiators of retail merchandise operations management solutions and points to a significant gap between what retailers perceive as important capabilities in these systems and how satisfied they are ...

Dec 2020 | Doc #US47093720 | IDC Perspective | Tech Buyer

Moving from Crisis to Recovery: How Tech Can Help Flatten the Curve to the Next Normal
Research PDF
Read
Philip Carter

This IDC Market Perspective video series episode identifies the five stages of enterprise recovery in the wake of the COVID-19 pandemic. Watch as IDC President, Crawford Del Prete; Chief Research Officer, Meredith Whalen; and Chief Analyst ...

Dec 2020 | Doc #US47182920 | Market Perspective | Tech Supplier

Cloud Pulse 3Q20: Executive Summary
$135,000
Michelle Bailey, Rory Duncan, Chris Kanthan, Sean Riley

This IDC Market Presentation is an executive summary of IDC's 3Q20 Cloud Pulse, with a focus on cloud vendors, loyalty, and trade-offs.

Cloud Pulse provides an overview of cloud adoption and cloud trends among IT buyers. Cloud Pulse ...

Dec 2020 | Doc #US47167120 | Market Presentation | Tech Supplier

IDC FutureScape Webcast: Worldwide Chief Marketing Officer 2021 Predictions
Research PDF PDF Attachment Video Attachment
Read
Gerry Murray

This IDC Web Conference presents a discussion by IDC's Gerry Murray on the key developments that will impact the skills, practices, and technology needs of chief marketing officers (CMOs) and their teams as they learn to thrive in the next ...

Dec 2020 | Doc #US47171220 | Web Conference Proceeding: Tech Buyer | Tech Buyer

The Modern B2B Tech Buyer Disrupts Marketing's Playbook: Findings from the 2020 Tech Buyer Survey
$4,500
Laurie Buczek, Warren Lane

This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey explores trust factors and the impact of trust and customer experience on the buyers' willingness to purchase ...

Dec 2020 | Doc #US47080120 | IDC Survey | Tech Supplier

Salesforce FY 3Q21 Earnings: Surpassed $5 Billion in Revenue and Raising FY21 Guidance to $21.1 Billion
Details
Warren Lane, Jordan Jewell, Alan Webber, Wayne Kurtzman

On December 1, 2020, Salesforce announced its FY 3Q21 earnings. Earnings this quarter were strong, with total revenue of $5.42 billion for the quarter, a 20% year-over-year (YoY) increase from FY 3Q20. This was the second time the company ...

Dec 2020 | Doc #lcUS47096020 | IDC Link | Tech Supplier

How Has Brand and Corporate Identity Investment Shifted This Year?
$500
Warren Lane

This IDC Survey Spotlight provides insight into why corporate brand identity program investment and staff allocation are trending upward this year. Respondents to IDC's 2020 Tech Marketing Benchmark Survey showed that, in 2020, brand ...

Dec 2020 | Doc #US47062620 | IDC Survey Spotlight | Tech Supplier

Marketing Investment Planner for 2021: Executive Summary
Research PDF
Read
Warren Lane, Laurie Buczek

This IDC Perspective offers CMOs, their management teams, and their C-suite colleagues a window into the results of IDC's 2020 Tech Marketing Benchmark Survey. A 55-page extended study with details on this survey (now in its 18th ...

Dec 2020 | Doc #US45914020 | IDC Perspective | Tech Buyer

IDC MarketScape: Worldwide Integrated Workplace Management System 2020–2021 Vendor Assessment
$15,000
Juliana Beauvais, Kevin Permenter

This IDC study provides an assessment of prominent integrated workplace management system (IWMS) vendors and discusses what criteria are most important for companies to consider when selecting an IWMS software solution.

"Organizations ...

Dec 2020 | Doc #US46261420 | IDC MarketScape | Tech Buyer

Adobe to Acquire Workfront and Expand Its Platform for Collaboration Across Marketing Teams and Beyond
Details
Melinda-Carol Ballou, Gerry Murray, Wayne Kurtzman

In mid-November, Adobe announced its intention to acquire work management and project and portfolio management (PPM) provider Workfront for $1.5 billion. The acquisition will augment its Adobe Experience Cloud and broadly adopted Adobe Creative ...

Nov 2020 | Doc #lcUS47039620 | IDC Link | Tech Supplier

Khoros Rolls a Plethora of Features to Build a Digital-First Engagement Platform
Details
Wayne Kurtzman, David Wallace, Mary Wardley

Khoros, the platform built from the merger of Lithium communities and Spredfast social media management and marketing, announced an array of new and useful features in its autumn 2020 release. These are designed to help brands improve human ...

Nov 2020 | Doc #lcUS47025020 | IDC Link | Tech Supplier

Reimagining Customer Experience with Artificial Intelligence: A Case Study on Artificial Intelligence’s Role in Driving Product Innovation and Improved Customer Experience
$1,500
Swapnil Shende, Rishu Sharma

This IDC Market Note highlights the imperative role of artificial intelligence (AI) and machine learning (ML) in customer experience (CX). In the past decade, customer engagements have expanded from contact centers at allotted times alone ...

Nov 2020 | Doc #AP46940120 | Market Note | Tech Supplier

Key Takeaways from Oracle's Fusion Cloud Applications and Cloud CX Events
$4,500
Eric Newmark, Alan Webber, Ritu Jyoti, Gerry Murray, David Wallace, Lisa Rowan, Laura Becker, Megan Buttita, MLIS, Mark Thomason, Alexandros Stratis, Mickey North Rizza

This IDC Perspective summarizes key takeaways from Oracle Live: Cloud Applications, held September 29, and Oracle Virtual Analyst Summit: Oracle Cloud CX, held October 1. Both events focused on upcoming product releases, future product road ...

Nov 2020 | Doc #US46912820 | IDC Perspective | Tech Buyer

IDC FutureScape: Worldwide Agriculture 2021 Predictions
$4,500
John Zhang, Aly Pinder, Samar El Sayed, Jason Bremner

This IDC study presents the top 10 predictions and key drivers for the agriculture industry for the next five years. IDC Energy Insights has identified the main drivers that set the context and conditions for designing and executing agriculture ...

Oct 2020 | Doc #US45941620 | IDC FutureScape | Tech Buyer

IDC FutureScape: Worldwide B2B Sales Leaders 2021 Predictions
$4,500
Gerry Murray, Laurie Buczek, Wayne Kurtzman, Amy Loomis, Ph.D., Alan Webber

This IDC FutureScape presents 10 transformational trends for B2B sales leaders and their teams to consider as opportunities for differentiation and competitive advantage. Key themes include AI, analytical skills, value and virtual selling, ...

Oct 2020 | Doc #US46913120 | IDC FutureScape | Tech Buyer

IDC FutureScape: Worldwide Chief Marketing Officer 2021 Predictions
$4,500
Gerry Murray, Alan Webber, Laurie Buczek, Karsten Weide, Warren Lane, David Wallace

This IDC study presents 10 transformational trends for CMOs and their marketing teams to consider as opportunities for differentiation and competitive advantage. Key themes include AI, empathy and trust, social responsibility, and operational ...

Oct 2020 | Doc #US46913020 | IDC FutureScape | Tech Buyer

Will Millennial Tech Buyers Change the Role of B2B Sales?
$1,000
Laurie Buczek

This IDC Survey Spotlight provides insight into the dramatic shift of tech buying behaviors to digital sources. Respondents to IDC's IT Buyer Survey reveal that there are differences in preferences and buying behaviors across the ...

Oct 2020 | Doc #US46331321 | IDC Survey Spotlight | Tech Supplier

Event Marketing's Next Normal: The Future Is Digital
$4,500
Laurie Buczek, Wayne Kurtzman

This IDC Perspective contributes ideas and recommendations from analysts, clients, and event experts to assist marketing leaders with adapting events to the next normal. Forward-looking guidance on event marketing is provided. Marketing ...

Oct 2020 | Doc #US46878820 | IDC Perspective | Tech Buyer

Twilio to Acquire CDP Vendor Segment for $3.2 Billion
Details
Gerry Murray

Twilio, the messaging and email API company, announced its intention to acquire Segment, a customer data management platform (CDP) provider. The combination would bring together Twilio's massively scalable cross-channel messaging and Segment's ...

Oct 2020 | Doc #lcUS46926320 | IDC Link | Tech Supplier

SAP Buys Emarsys to Enlarge Its Customer Engagement Capabilities
Details
Gerry Brown, Gerry Murray, Jordan Jewell

On October 1, 2020, SAP announced its intention to acquire the European omnichannel marketing platform provider Emarsys. The deal is expected to close in 4Q20. Emarsys serves a customer base concentrated in Germany, SMB, retail, and travel. ...

Oct 2020 | Doc #lcUS46920620 | IDC Link | Tech Supplier

IDC PlanScape: Intelligent Marketing Analytics
$4,500
Jon Duke

This IDC PlanScape highlights the growing but underutilized set of next-generation marketing analytics capabilities and solutions that can help address investment analysis issues and prepare retailers for the future.

"For retailers, ...

Oct 2020 | Doc #US46877620 | IDC PlanScape | Tech Buyer

Market Analysis Perspective: Worldwide Sales Force Productivity and Management Software, 2020
$1,000
Gerry Murray

This IDC Market Analysis Perspective (MAP) summarizes key buyer and seller trends driving the sales force productivity and management software market. The MAP includes market forecast and vendor data, buyer trends and insights, key technologies ...

Sep 2020 | Doc #US46366820 | Market Analysis Perspective | Tech Supplier

IDC PlanScape: Smart Relationship Development for Community-Based Marketing Using Machine Learning in Asia/Pacific Banking
$4,500
Handojo Triyanto

"As the competition becomes increasingly fierce in the banking consumer market in Asia/Pacific, banks must do further effort in their marketing process. Relationship development is not only for a bank's customers, but also for its prospective ...

Sep 2020 | Doc #AP46528320 | IDC PlanScape | Tech Buyer

Japan Artificial Intelligence Systems Forecast, 2020−2024
$4,500
Nobuko Iisaka

The market forecasts used in this study take into consideration the impact and outlook of the novel coronavirus (COVID-19) pandemic as of the end of March 2020. The AI systems market grew more than 50% YoY in 2019 because of active DX efforts ...

Sep 2020 | Doc #JPE45146120 | Market Forecast | Tech Supplier

Salesforce FY21 Q2 Earnings: Sustaining Quarterly Growth with Full Year Guidance Raised to $20.7 Billion to $20.8 Billion, Despite COVID-19 Crisis
Details
Warren Lane, Jordan Jewell, Alan Webber, Gerry Murray

Sep 2020 | Doc #lcUS46812120 | IDC Link | Tech Supplier

The Five Stages to Enterprise Recovery and Selling in the Next Normal
Research PDF PDF Attachment Video Attachment
Read
Robert Parker, Randy Perry

This IDC Web Conference explores best practices for business strategy, marketing, and sales enablement. The discussion also includes guidance on pockets of growth in technology spending and IDC's predictions for business focus and the economic ...

Aug 2020 | Doc #WC20200811 | Web Conference Proceeding: Tech Supplier | Tech Supplier

Worldwide Customer Data Platform Forecast Update, 2020–2024: COVID-19 Cuts $3.0 Billion Over Five Years
$4,500
Gerry Murray

This IDC study updates IDC's pre-COVID-19 forecast of the CDP market. The five-year CAGR was reduced by more than half, and the cumulative market value over the forecast period was reduced by $3.0 billion.

"The global economic slowdown ...

Aug 2020 | Doc #US46704820 | Market Forecast | Tech Supplier

Asia/Pacific (Excluding Japan and China) Customer Relationship Management Applications Market Share, 2019
$4,500
Srinivas Sameer Javvadi

"Despite being dominated by large CRM platform vendors, the market has a huge scope for start-ups to grow, especially those that focus on innovative AI software applications. Organizations will invest in big data and analytics (BDA) tools ...

Jul 2020 | Doc #AP46611320 | Market Share | Tech Supplier

IDC PlanScape: Contextual Banking in Asia/Pacific
$4,500
Handojo Triyanto

"As the competition becomes increasingly fierce in the banking consumer market in AP, banks must do further effort for their customers. Contextual banking, the next level of customer relationship, is realized through developing a deeper ...

Jul 2020 | Doc #AP46521521 | IDC PlanScape | Tech Buyer

IDC Survey Spotlight: Marketing Tech Challenges
$1,000
Gerry Murray

This IDC Survey Spotlight presents findings on top marketing technology challenges based on responses from 100 U.S. large enterprises with 1,000+ employees. 35%+ of respondents cited integration, identity, and compliance as the three top ...

Jul 2020 | Doc #US46367120 | IDC Survey Spotlight | Tech Supplier

IDC Survey Spotlight: Sales Tech Challenges
$1,000
Gerry Murray

This IDC Survey Spotlight presents findings on top sales technology challenges based on responses from 100 U.S. large enterprises with 1,000+ employees. More than 45% of respondents cited "identity, privacy, and consent management" as their ...

Jul 2020 | Doc #US46367320 | IDC Survey Spotlight | Tech Supplier

Intelligent Marketing Analytics for the Future of Retail
$4,500
Jon Duke

This IDC Perspective addresses a fundamental challenge in retail that is often ignored. Marketing investments are some of the largest poorly analyzed investments in a retail organization. The true commercial impact of marketing spend is ...

Jun 2020 | Doc #US46610120 | IDC Perspective | Tech Buyer

Post-Outbreak — Top 5 Things Channels Must Focus On
$4,500
Nigel Parsons, Chris Morris, Glen Duncan, Daphne Chung, William Lee

In dealing with the challenges brought by the current COVID-19 outbreak, some partners are performing better than others. Vendors are also handling the situation with varying degrees of efficiency. This IDC Market Presentation is designed ...

Jun 2020 | Doc #AP46309520 | Market Presentation | Tech Supplier

Usage Intelligence Vendor Directory
$4,500
Mark Thomason

This IDC Tech Buyer Presentation provides user intelligence vendor directory. Businesses are very interested in trying the consumption business model, but they first must aggregate and analyze customer usage over time to understand value ...

Jun 2020 | Doc #US46248020 | Tech Buyer Presentation | Tech Buyer

Worldwide Enterprise Applications Market Shares, 2019: Year of Digital
$4,500
Mickey North Rizza, Jordan Jewell, Kevin Permenter, Juliana Beauvais

This IDC study reviews shares for the enterprise applications market, which saw strong growth in 2019. Digital transformation strategies are helping accelerate the pace of change in the enterprise applications market, largely thanks to the ...

Jun 2020 | Doc #US46573220 | Market Share | Tech Supplier

Asia/Pacific (Excluding Japan and China) Customer Relation Management Applications Forecast, 2020–2024
$4,500
Srinivas Sameer Javvadi

This IDC study forecasts APEJC revenues for the CRM applications market for 2019–2024.

"The CRM market will continue to witness a substantial growth in APEJC from 2021. Organizations will invest in big data and analytics tools to ...

Jun 2020 | Doc #AP46467520 | Market Forecast | Tech Supplier

Worldwide Marketing Campaign Management Software Market Shares, 2019: Salesforce and Adobe Battle at the Top, Microsoft and HubSpot Post Strong Gains
$4,500
Gerry Murray

This IDC study presents estimated 2019 marketing campaign management software revenue shares in a total market valued at $13.8 billion.

"Marketing campaign management software is expected to suffer less economic damage than other ...

Jun 2020 | Doc #US45917420 | Market Share | Tech Supplier

IDC Market Glance: Digital Agency Services, 2Q20
$2,500
Douglas Hayward

This IDC Market Glance gives buyers a high-level view of the digital agency services supplier landscape. It shows a selection of the vendors and lays out key segments of the market.

The digital agency services market contains multiple ...

Jun 2020 | Doc #US46363620 | Market Presentation | Tech Supplier

Worldwide Marketing Campaign Management Software Forecast, 2020–2024: Flattening the Growth Curve by $6.6 Billion
$4,500
Gerry Murray

This IDC study provides historical data (2015–2019) and forecast data (2020–2024) for the worldwide marketing campaign management software market.

"The effect of the global economic slowdown on marketing technology has been broad but ...

Jun 2020 | Doc #US46456520 | Market Forecast | Tech Supplier

Worldwide Sales Force Productivity and Management Software Market Shares, 2019: Salesforce Gains More Incremental Revenue than All Others Combined
$4,500
Gerry Murray

This IDC study presents estimated 2019 sales force productivity and management software revenue shares in a total market valued at $11.2 billion.

"COVID-19 has radically changed the daily practice of field sales and the technology ...

Jun 2020 | Doc #US45917320 | Market Share | Tech Supplier

IDC and Ecosystems Announce a Strategic Partnership to Deliver Radical Simplicity to B2B Sellers
Research PDF
Read
IDC and Ecosystems, the leading platform for winning and growing customers based on quantified business outcomes, today announced a global strategic partnership that combines IDC's objective industry research with Ecosystems' cloud software....

Jun 2020 | Doc #prUS46539320 | Corporate Press Release

Worldwide Sales Force Productivity and Management Software Forecast, 2020–2024: Flattening the Growth Curve by $9.1 Billion
$4,500
Gerry Murray

This IDC study provides historical data (2015–2019) and a forecast data (2020–2024) for the worldwide sales force productivity and management software market.

"The sales force productivity and management software market will continue ...

Jun 2020 | Doc #US46434520 | Market Forecast | Tech Supplier

Salesforce FY 1Q21 Earnings: Quarterly Growth Remains Strong Despite COVID-19, Full-Year Guidance Lowered
Details
Warren Lane, Jordan Jewell, Alan Webber

On May 28, 2020, Salesforce announced its FY 1Q21 earnings. Earnings this quarter were strong, with total revenue of $4.87 billion for the quarter, a 30% year-over-year (YoY) increase from FY 1Q20.

Jun 2020 | Doc #lcUS46511620 | IDC Link | Tech Supplier

IDC's Worldwide Semiannual Line-of-Business Spending Guide Taxonomy, 2020
$4,500
Ashutosh Bisht, Meng Cong, Eman Elshewy, Jonathan Leung, Roberto Membrila, Andrea Minonne, Ko Shikita, Eileen Smith, Neli Vacheva

This IDC study provides a detailed description of IDC's functional area research. It should be used as a companion piece for IDC's Worldwide Semiannual IT Spending Guide: Line of Business program as well as all functional area research to ...

May 2020 | Doc #US44736720 | Taxonomy | Tech Supplier

IDC Partners with TrustRadius to Deliver Essential New Webinar Series: Crisis through Recovery
Research PDF
Read
IDC and TrustRadius today announced a strategic partnership to deliver a new webinar series that helps clients navigate the next phase of the COVID-19 pandemic and successfully lead their IT organization to recovery.

May 2020 | Doc #prUS46396520 | Research Press Release

Asia/Pacific Customer Experience Software, 2020
$4,500
Daniel-Zoe Jimenez, Sabrina Tamayo

This IDC Market Analysis Perspective (MAP) summarizes the key demand and supply trends driving the customer experience (CX) software market in Asia/Pacific. This MAP includes a market overview, competitive share analysis, buyer behavior ...

May 2020 | Doc #AP45983720 | Market Analysis Perspective | Tech Supplier

IDC's Worldwide Marketing Taxonomy, 2020
$4,500
Warren Lane, Kathleen Schaub, Gerry Murray, Wayne Kurtzman, Karsten Weide

This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making ...

May 2020 | Doc #US46269720 | Taxonomy | Tech Supplier

Management Secrets from the IDC Tech Marketing Benchmark Survey
$4,500
Warren Lane, Kathleen Schaub

This IDC Survey offers insight from IDC's CMO Advisory Tech Marketing Benchmark Survey from the past 10 years. It discusses how marketing has changed during the decade. The document highlights marketing's role expansion, digital becoming ...

May 2020 | Doc #US46297520 | IDC Survey | Tech Supplier

Adobe Expands AI in Experience Cloud at Adobe Summit 2020
$1,500
David Wallace

This IDC Market Note provides highlights of the Adobe Digital Experience Summit 2020 conference, including highlights of the key announcements with an emphasis on new innovations in AI and real-time data in Adobe Experience Cloud.

"Adobe ...

May 2020 | Doc #US46254820 | Market Note | Tech Supplier

Marketing Tech CSAT Killers
$1,000
Gerry Murray

This IDC Survey Spotlight focuses on understanding how vendor practices affect customer satisfaction. Our sample of U.S. large enterprises of 1,000+ employees is generally not very happy with marketing technology vendors. Only 16.5% of respondents ...

May 2020 | Doc #US46295120 | IDC Survey Spotlight | Tech Supplier

Sales Tech CSAT Killers
$1,000
Gerry Murray

This IDC Survey Spotlight focuses on understanding how vendor practices affect customer satisfaction. Our sample of U.S. large enterprises of 1,000+ employees is generally not very happy with sales technology vendors. Only 12.4% of respondents ...

May 2020 | Doc #US46295220 | IDC Survey Spotlight | Tech Supplier

Marketing Tech Shows Early Susceptibility to COVID-19 Spending Cuts
$1,000
Gerry Murray

This IDC Survey Spotlight illustrates a view of how spending on marketing technology by large U.S. enterprises is being affected by the COVID-19 economic slowdown.

This IDC Survey Spotlight represents data from IDC's COVID-19 Marketing ...

May 2020 | Doc #US46269920 | IDC Survey Spotlight | Tech Supplier

Sales Tech Shows Early Resilience to COVID-19 Spending Cuts
$1,000
Gerry Murray

This IDC Survey Spotlight illustrates a view of how spending on sales technology by large U.S. enterprises is being affected by the COVID-19 economic slowdown.

This IDC Survey Spotlight represents data from IDC's COVID-19 Sales ...

Apr 2020 | Doc #US46254520 | IDC Survey Spotlight | Tech Supplier

Balancing Brand, Personalization, and Customer Trust: Findings from the 2020 CMO Advisory Barometer Survey
$4,500
Kathleen Schaub, Warren Lane

This IDC Survey offers insight on the personalization and trust-cultivating elements of tech marketing organizations. It discusses how marketing leaders balance practices regarding privacy, transparency, security, and corporate values with ...

Apr 2020 | Doc #US46239220 | IDC Survey | Tech Supplier

Value Selling: The Only Way to Close
$4,500
Gerry Murray

This IDC Perspective discusses the need to scale value-based selling competencies and technology to every rep and every deal. The COVID-19-induced slowdown in purchasing is rippling through every layer of the global economy. Many businesses ...

Apr 2020 | Doc #US46215220 | IDC Perspective | Tech Buyer

The Greater Good Prevails: Apple and Google Announce Contact Tracing Partnership for COVID-19
Details
Gerry Murray

On April 10, 2020, in a rare show of united front against a novel common adversary, Google and Apple announced a joint partnership with the intent of providing an anonymous contact tracing capability for COVID-19 infections. The unique proposal ...

Apr 2020 | Doc #lcUS46222420 | IDC Link | Tech Supplier

How Willing Are B2B Customers to Buy Bleeding-Edge Technology?
$1,000
Kathleen Schaub

This IDC Survey Spotlight provides insight into tech buyers' risk tolerance for investing in technology at various stages of maturity. Respondents to IDC's 2019 IT Buyer Experience Survey revealed that C-level executives ...

Apr 2020 | Doc #US46210820 | IDC Survey Spotlight | Tech Supplier

Marketing Through Uncertainty: Responses for the Coronavirus Crisis
Research PDF
Read
Kathleen Schaub, Douglas Hayward

This IDC Perspective contributes ideas and recommendations from analysts, clients, and event experts to assist marketing leaders with adapting. Guidance on empathic communications, event virtualization, and managing under uncertain conditions ...

Apr 2020 | Doc #US46175320 | IDC Perspective | Tech Buyer

The Convergence of Marketing and Advertising Technology Providing a Unified Customer Journey in Retail
$4,500
Ornella Urso, Filippo Battaini

This IDC Perspective reviews how optimized marketing and advertising can effectively improve real-time contextual personalization. The study presents the key retail market trends (at the worldwide level and in Europe), advertising and marketing ...

Apr 2020 | Doc #US44339918 | IDC Perspective | Tech Buyer

Expand the Brand: The Key to Marketing in the Social Distancing Economy
Details
Gerry Murray

COVID-19 and the social distancing economy present unique challenges at every level of our personal and professional lives. When buyers stop buying, the challenges are especially daunting for marketers. The OCED estimates that consumer spending ...

Mar 2020 | Doc #lcUS46171720 | IDC Link | Tech Supplier

Market Analysis Perspective: India Customer Relationship Management Applications Market, 1H19
$4,500
Mohsin Baig, Shweta Baidya

This IDC Market Analysis Perspective (MAP) provides customer relationship management (CRM) applications software vendors with an overview of the India CRM market to support them in their strategic planning and strategic marketing initiatives. ...

Mar 2020 | Doc #AP45885520 | Market Analysis Perspective | Tech Supplier

Selling in the Time of Cholera … er … COVID-19: Every Rep Is Now a Virtual Rep
$4,500
Gerry Murray

This IDC Perspective addresses the impact of the COVID-19 pandemic on sales and the necessity of transitioning all sales reps from field to virtual. It includes recommendations for assessing the sales tech stack and relationships with customers ...

Mar 2020 | Doc #US46140920 | IDC Perspective | Tech Buyer

Technology Priorities and Transformational Strategies for Asia/Pacific Educational Institutions
$4,500
Gerald Wang, Vijay Sarathi Gollapalli, Asha Babu

IDC Education Insights conducted a survey covering the business, operational, and technology deployment priorities, as well as the innovation and transformational strategies of educational institutions in the Asia/Pacific (AP) region. The ...

Mar 2020 | Doc #AP43757419 | IDC Survey | Tech Supplier

How 5G Is Expected to Transform Africa
$4,500
Oluwole Babatope, Sabelo Dlamini

This IDC Market Perspective presents a view of how 5G is expected to transform Africa. It focuses on the current market dynamics and how they might drive or inhibit 5G investments. It concludes with recommendations for broadband service ...

Mar 2020 | Doc #META44726819 | Market Perspective | Tech Supplier

IDC Market Glance: Customer Intelligence and Analytics, 1Q20
$2,500
David Wallace

This IDC Market Glance provides a glimpse of the current makeup of the customer intelligence and analytics landscape, including the segments and structure of the market. Customer intelligence and analytics is a part of the overall customer ...

Mar 2020 | Doc #US46138820 | Market Presentation | Tech Supplier

Worldwide Customer Data Platform Forecast, 2020–2024: Calm Before the Marketing Cloud Vendor Storm
$4,500
Gerry Murray

This IDC study presents the size and growth for the customer data platform (CDP) market worldwide.

"Data is the global food supply for customer experience," said Gerry Murray, director, Marketing and Sales Technology research at IDC. ...

Mar 2020 | Doc #US46113120 | Market Forecast | Tech Supplier

IDC Market Glance: Sales Productivity and Management, 1Q20
$2,500
Gerry Murray

This IDC Market Glance illustrates the landscape of sales productivity and management solutions.

Mar 2020 | Doc #US46107520 | Market Presentation | Tech Supplier

Marketing Expands the Business Development Role
$4,500
Warren Lane, Kathleen Schaub

This IDC Perspective provides a description of the business development rep (BDR) role, outlines considerations for the reporting structure, and shares tips from BDR managers on making the role successful. More than half of tech companies ...

Mar 2020 | Doc #US46108619 | IDC Perspective | Tech Buyer

Blueprint for Better Content Performance
$500
Kathleen Schaub

These event proceedings were presented at IDC Directions in March 2020.

Content is 9.9% of the average tech company's marketing program budget — the third-largest program investment, according to IDC's 2019 CMO Advisory Tech Marketing ...

Mar 2020 | Doc #DR2020_LAL5_KS | Conference Proceeding: Tech Supplier | Tech Supplier

Market Opportunity Beyond Products: Earning Customer Trust
$500
Kathleen Schaub

These event proceedings were presented at IDC Directions in March 2020.

As superior product and services become table stakes for customer experience, buyers increasingly rely on factors such as transparency, personalization, and community ...

Mar 2020 | Doc #DR2020_T3_KS | Conference Proceeding: Tech Supplier | Tech Supplier

The Future of Sales Enablement
$500
Randy Perry, Nancy Selig, Matthew Marden

These event proceedings were presented at IDC Directions in March 2020.

Digital transformation (DX) is driving a new agenda for the C-suite. The clock is ticking, and there's less than three years to execute on DX or face imminent ...

Mar 2020 | Doc #DR2020_LAL2_RP_NS_MM | Conference Proceeding: Tech Supplier | Tech Supplier

Salesforce FY 4Q20 and End-of-Year Earnings: Raises FY21 Revenue Guidance from $21 Billion to $21.1 Billion
Details
Warren Lane, Jordan Jewell, Alan Webber

On February 25, Salesforce announced FY 4Q20 and end-of-year earnings. Earnings were very strong, with total revenue of $4.85 billion for the quarter, a 34% year-over-year increase from FY 4Q19. Salesforce's 2020 fiscal year revenue was ...

Mar 2020 | Doc #lcUS46104920 | IDC Link | Tech Supplier

The Landscape for Vehicle Data Monetization, 2020
$4,500
Matt Arcaro, Lynne Schneider

"The opportunity for vehicle data monetization remains a north star that the automotive industry continues to navigate toward," says Matt Arcaro, research manager, Next-Generation Automotive at IDC. "Although this market will take time to ...

Mar 2020 | Doc #US46043820 | Market Perspective | Tech Supplier

Increases in Volume and Complexity of Interactions Drive Increased Agent Requirements
$1,000
Mary Wardley

This IDC Survey Spotlight describes the anticipated agent staffing and interaction trends that contact center and customer service organizations will experience in the next year and the impact on those functions. IDC's Global Contact ...

Feb 2020 | Doc #US46095720 | IDC Survey Spotlight | Tech Supplier

Delivering Empathy at Scale: Conversational Strategy for Empathetic Engagements
$4,500
Lawrence Cheok, Sabrina Tamayo, Alan Webber, Daniel-Zoe Jimenez

Empathy is felt when organizations can capture micro-moments and recommend next-best actions to move customers closer to their jobs to be done. To this end, organizations must focus on effective conversations since every interaction with ...

Feb 2020 | Doc #AP45983620 | IDC Perspective | Tech Buyer

Customer Segmentation in European Banking
$4,500
Martin Stiller

This IDC Presentation demonstrates that a bank’s key channel for sales and services is digital. However, the transition from human to digital interactions has forced banks to face new challenges, such as how to effectively sell products ...

Feb 2020 | Doc #EUR245997120 | Tech Buyer Presentation | Tech Buyer

Marketing and the Future of Work
$4,500
Amy Loomis, Ph.D., Kathleen Schaub, Warren Lane

This IDC Perspective reviews the challenges that marketing organizations face as they transition to the new work experience. The document presents a framework for approaching those challenges and shares a conversation with IBM as an example ...

Jan 2020 | Doc #US45929120 | IDC Perspective | Tech Buyer

IDC MarketScape: Worldwide AI in Enterprise Marketing Clouds 2019–2020 Vendor Assessment
$15,000
Gerry Murray

This IDC study compares the breadth of AI-enabled use cases for marketers in some of the most prominent marketing cloud solutions. The capabilities analysis is largely based on the number of use cases available and the road map for future ...

Dec 2019 | Doc #US45719919 | IDC MarketScape | Tech Buyer

IDC PlanScape: Digital Transformation for Omni-Experience Customer Engagement
$4,500
Aly Pinder

This IDC study highlights a digital transformation (DX) framework that aids manufacturers as they build or maintain an omni-experience customer engagement strategy and program. Omni-experience customer engagement use cases represent a subset ...

Dec 2019 | Doc #US44624020 | IDC PlanScape | Tech Buyer

Dreamforce 2019: Salesforce Continues to Stretch Its Capabilities Across the Customer Journey
$4,500
Alan Webber, Gerry Murray, Scott Lundstrom, Shari Lava, Jordan Jewell, Wayne Kurtzman, Leslie Hand, Paul Edwards, Gerry Brown, Aly Pinder

This IDC Perspective summarizes key takeaways from Salesforce's Dreamforce 2019 for technology buyers, including discussion around new product releases and future product road maps.

"Salesforce has invested heavily in some key acquisitions ...

Dec 2019 | Doc #US45721119 | IDC Perspective | Tech Buyer

Retail Trends That Squeeze Merchandising
$4,500
Jon Duke

This IDC Perspective highlights three converging trends in retail that challenge macrolevel space planning in merchandising. The document outlines the collective constraints on space posed by small-format stores, in-store services, and omni-channel ...

Dec 2019 | Doc #US45719719 | IDC Perspective | Tech Buyer

It's a Question of Trust: What's Your Data Promoter Score?
$4,500
Gerry Murray

This IDC Market Perspective introduces the idea of a Data Promoter Score to help vendors begin to measure how their data collection and processing practices affect customer experience and expose opportunities to differentiate their customer ...

Dec 2019 | Doc #US45691819 | Market Perspective | Tech Supplier

IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019–2020 Vendor Assessment
$15,000
Jordan Jewell, Melissa Webster

This IDC study provides an assessment of the primary PIM application vendors for digital commerce use cases. The study also discusses what criteria are most important for companies to consider when selecting a system.

"Product information ...

Dec 2019 | Doc #US45353419 | IDC MarketScape | Tech Buyer

Salesforce FY 3Q20 Earnings: Aimed to Double Revenue, $34 Billion to $35 Billion, by Fiscal 2024
Details
Warren Lane, Jordan Jewell, Alan Webber

On December 3, Salesforce announced FY 3Q20 earnings. Earnings this quarter were strong, with total revenue of $4.5 billion for the quarter, a 34% year-over-year increase from FY 3Q19. "We're now on track to double our revenue in five years," ...

Dec 2019 | Doc #lcUS45711719 | IDC Link | Tech Supplier

Talent and Labor Market Intelligence Technology in Organizations: Key Findings from the 2019 IDC Talent Acquisition U.S. Buyer Survey
$4,500
Megan Buttita, MLIS

This IDC Survey uncovers the adoption of and satisfaction with talent and labor market intelligence technologies utilized by talent acquisition organizations. It includes data taken from respondents' answers to questions from the 2019 ...

Dec 2019 | Doc #US45689219 | IDC Survey | Tech Supplier

The Future of Tech Buying Practices and Implications for Marketing
$4,500
Kathleen Schaub, Gerry Brown, Jon Duke, Wayne Kurtzman, Warren Lane

This IDC Survey addresses tech buyer attitudes about how they expect their buying practices to change in the next three years. It examines tech buyers' perception of tech vendor's marketing function and their use of various digital communication ...

Nov 2019 | Doc #US45674819 | IDC Survey | Tech Supplier

Marketing Investment Planner for 2020: Executive Summary
Research PDF
Read
Warren Lane, Kathleen Schaub

This IDC Perspective offers CMOs and their management teams and C-suite colleagues a window into the results of IDC's 2019 Tech Marketing Benchmark Survey. A 56-page extended study with details on this survey (now in its 17th year) ...

Nov 2019 | Doc #US44538319 | IDC Perspective | Tech Buyer

Sales Enablement Software Vendor Seismic Acquires Percolate to Enhance its Marketing Content Management Capabilities
Details
Gerry Brown

Seismic has acquired Percolate for an undisclosed sum. The acquisition provides San Diego–based Seismic with stronger marketing software assets that Percolate describes as "the leading content marketing platform for the enterprise." Combining ...

Nov 2019 | Doc #lcEUR145637819 | IDC Link | Tech Supplier

IDC FutureScape Webcast: Worldwide CMO 2020 Predictions
Research PDF PDF Attachment Video Attachment
Read
Gerry Murray

This IDC Web Conference presents a discussion by IDC's Gerry Murray on several key issues facing chief marketing officers (CMOs) that will impact the operational and technology decisions that CMOs will need to make over the next one to five ...

Nov 2019 | Doc #WC20191105 | Web Conference Proceeding: Tech Buyer | Tech Buyer

IDC FutureScape: Worldwide CMO 2020 Predictions
$4,500
Gerry Murray, Alan Webber, Kathleen Schaub, Karsten Weide, Warren Lane

This IDC study outlines 10 of the most urgent issues CMOs must master to drive their brands, organizations, and careers to the top of the next set of disruptions coming to marketing.

"Marketing is transitioning from a decade of investment ...

Oct 2019 | Doc #US44750519 | IDC FutureScape | Tech Buyer

Japan Customer Relationship Management Applications Forecast, 2019−2023
$4,500
Takashi Manabe

This IDC study presents the Japan customer relationship management (CRM) applications market performance in 2018 (revenue-based) and the market forecast from 2019 to 2023. For the purpose of analyzing and forecasting the market, IDC classifies ...

Oct 2019 | Doc #JPE44019619 | Market Forecast | Tech Supplier

Page 1 2 › »

IDC Corporate USA
140 Kendrick Street, Building B
Needham, MA 02494

+1.508.872.8200

Site Links

  • Home
  • About IDC
  • Analysts
  • Products & Services
  • Events
  • Contact IDC
  • myIDC

Company

  • Careers
  • Help
  • Worldwide Offices
  • Follow us on Twitter
  • LinkedIn
  • RSS/Feeds
  • Trademarks

Key Interest Areas

  • Subscription Services
  • Tracker
  • IDC Insights Industry Research
  • IDC IT Executive Programs
  • Custom Solutions
  • 3rd Platform
Copyright 2021 IDC.
All rights reserved.
  • Privacy Policy
  • CCPA
  • Subscribe
  • Unsubscribe
  • Terms of Use
  • Web Rights & Licensing