IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
IDC数据透视表提供了2020–2024年中国省级国内生产总值（GDP）和 IT 支出的预测数据。其中包括 31 个大陆省份以及香港和台湾的数据：名义 GDP 价值、实际 GDP 增长率、按产品类别划分的 IT 支出（硬件、软件和IT 服务）以及 2018 年至 2024 年的市场规模数据。为 IT 供应商制定业务计划时提供参考。
IDC数据透视表包括以下数据：
- 省级 GDP，包括名义 GDP 值和实际 GDP 增长率
- 按 ...
中国新冠肺炎疫情已经得到了有效控制，复工复产正在接近常态。海外疫情虽有所好转，但仍然处于发展中，截至2020年5月底，海外累计确诊病例已经超过550万例，死亡人数也超过35万人。2020年全球经济衰退已成定局，全球经济衰退状况对中国经济的影响也越来越大，中国的IT市场也将受到较大影响。本研究报告首先分析了疫情对经济和IT市场最新影响，包括GDP和IT市场增长的最新预测。接着给出了政府最新政策催生的行业趋势，特别包括了中国政府刚刚结束的“两会（人大会议、政协会议）”中传递出的最新政策。结合IDC的最新研究，给出行业用户疫后五个阶段的业务复苏与创新行动指南，最后梳理了疫后下一个常态给ICT技术厂商带来的机会和应对策略。
“IT和数字化转型在疫情期间发挥了巨大价值，数字化优先的企业引领未来。行业用户应该利用此机会加速推进与实施新的数字化转型策略，技术厂商要把自己变成企业服务新物种，在下一个常态中做行业用户的创新支持者、可信赖顾问、批判性思想家、新技术网关。”——IDC中国区副总裁兼首席分析师武连峰先生表示。
...疫情打破了刚性的经济约束与消费习惯，非接触商业与服务降低了商业活动中的大量成本。典型的非接触商业与服务应用场景包括在线办公、智慧生活、在线教育、互联网医疗以及在线购物，非接触商业与服务在各类应用场景的渗透，会带动各类智能终端设备的市场需求。例如，随着在线办公和移动办公成为未来工作的新常态，消费者会对兼具高续航能力与便捷性的超轻薄笔记本产生较大需求；互联网医疗使得更多用户关心健康与免疫力问题，具备体征监测与健身数据记录的各类可穿戴设备炙手可热；疫情催生的"宅经济"让虚拟现实（VR）设备在游戏、直播、医疗、教育等领域展露出新的机会。
"整体市场方面，疫情导致2020年一季度的智能终端市场在供应链、物流等方面能力受限，影响了第一季度的出货表现，但从长远来看，随着未来复工复产进度提速，市场逐渐会迎来反弹。产品方面，满足移动办公的超轻薄笔记本、实时健康数据监测的可穿戴设备、在线教育必不可少的平板电脑以及在诸多潜在应用场景中使用的VR设备，都会迎来较大的市场机会。渠道方面，此次疫情让传统线下店面生存愈加艰巨，但会提升智能终端产品在线上电子商务平台的销售比例。厂商建议方面，厂商需要抓住消费者类型与消费习惯偏好的细分、5G商业化进程推进、在线教育与移动办公的常态化加速，以及用户对医疗健康数据的关注程度提升等方面的机会，不断推出与场景和客户购买习惯相匹配的产品与解决方案，从而寻求业务突破。"——IDC中国终端系统研究部高级研究经理李睿表示。
...新冠肺炎疫情对经济和市场的冲击巨大，中国"新基建"相关政策举措刺激中国经济增长。数字化优先成为疫后企业新需求的核心，非接触连接商业的兴起将加速企业转型变革。技术厂商要把自己变成企业服务的新物种，发掘疫情后企业加速数字化转型新商机。
本报告首先分析了新冠肺炎疫情对政治、经济、行业、工作与生活的影响，给出了中国"新基建"相关政策对经济的拉动作用，接着分析了疫情后行业用户的核心诉求，最后结合疫情对经济和ICT市场的影响，梳理了10个新的ICT市场商机，提出了技术厂商要把自己变为新物种并获取商机的建议。
"技术厂商要把自己变成企业服务新物种，新物种的四大特征是：创新支持者、可信赖顾问、批判性思维、新技术网关。在后疫情时代，技术厂商要保持乐观的心态、打造远程协同工作的能力和习惯、做好线上营销与客户服务、帮助用户做好数字化转型的评估、重塑数字化转型的品牌定位。"——IDC中国区副总裁兼首席分析师武连峰先生表示。
...“高质量发展”是中国制造业2019年的主旋律，而新兴技术在制造业不同场景的落地和迭代更新则是制造业高质量发展的支撑。制造业拥有庞大复杂的产业链以及丰富的产业生态，新兴ICT技术在产业链各个层级使用的情况如何？各ICT技术的支出多少？有哪些应用场景？产业生态构成如何？这些问题都在本报告中得以体现。
“了解中国制造业产业链各个环节的技术投资重点和应用场景，深刻洞察产业生态构成，无论对于制造商进行技术投资，还是选择技术合作伙伴，都大有裨益。”——IDC中国Manufacturing ...
2019年12月底中国武汉市爆发了新冠肺炎疫情，从2020年1月到2月，疫情持续扩散和发展。中国传统的春节假期延期，餐饮、零售、影院、旅游景点等都相继关闭，很多企业假期后也推迟复工时间至2月底，人们的生产生活等都受到了很大影响，中国乃至全球经济和ICT市场也受到波及。
为了分析新冠肺炎对经济和ICT市场的影响，IDC中国从2月3日到2月18日调研了190位企业高管，包括69位来自ICT产品与服务解决方案商的高管和121位来自行业用户的CXO。了解他们对以下问题的看法：疫情发展、疫情对经济的影响、疫情对行业和企业的影响、疫情对ICT花费及产品与技术的影响、疫情后企业数字化转型的重点举措等，本报告就是基于此次定量调研的分析和总结。
"新冠肺炎疫情充分体现了IT和数字化转型的价值，企业的CXO要充分利用这个契机，把危机变为商机，加速推进与实施新的数字化转型策略，支持企业疫情后寻找业务突破点和创新点，实现企业健康可持续发展。"IDC中国区副总裁兼首席分析师武连峰先生表示。
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