IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
The news that NCR is adding to its ecommerce capabilities with the purchase of Freshop comes during a time when most businesses, from retailers to grocers to restaurants, remain hyperfocused on ecommerce strategies to counteract restrictions ...
Google's cloud-streamed gaming (CSG) service celebrated its first anniversary in November, and in the past week, it announced easier 30-minute free trials, iOS browser support, and four new games coming to its Pro subscription service in ...
On December 10, 2020, Oracle announced its fiscal 2Q21 earnings. Here are the top financial highlights for the quarter (all growth rates are presented in constant currency terms):
- Total revenue for the first quarter was $9.8 billion, ...
In a joint press event at Elisa's flagship store in Helsinki, Nokia and Qualcomm joined the mobile operator to live demo record breaking 5G speeds, on November 17, 2020. When launched commercially, Elisa will be able to offer top speeds ...
Khoros, the platform built from the merger of Lithium communities and Spredfast social media management and marketing, announced an array of new and useful features in its autumn 2020 release. These are designed to help brands improve human ...
WPP is merging two of its key agencies: the relatively young design and innovation agency, AKQA, and the venerable creative powerhouse, Grey. The combination should help WPP offer more joined-up services to its clients and compete better ...
On November 2, Lenovo announced results from its FY 2Q21 ending September 30, 2020. Quarterly revenue was $14.5 billion, with year-over-year (YoY) growth of 7%. Pretax income was $470 million, up 52% compared with the same quarter last year. ...
On October 29, 2020, Google's parent company Alphabet announced its financial results for 3Q20. In this earnings link, Alphabet and Google are used interchangeably when referring to the company. The earnings announcements saw a return to ...
On October 29, Apple announced its fiscal 4Q20 results, with revenue growing to $64.7 billion, representing 1% year-over-year (YoY) growth. For the full fiscal year, the company reached $274.5 billion. Apple pushed its new iPhone launches ...
In direct opposition to current broadband retailer sentiment, SKY announced in its FY20 results call it believes the New Zealand broadband market is overpriced, underserved, and underpowered. The company will introduce retail broadband services ...
Apple's first collaboration with a country on a national health initiative is a good case study for governments, health authorities, and healthcare providers to follow as they explore ways to improve the well-being of individuals. The LumiHealth ...
T-Mobile claims to be taking on the cable industry with a new suite of streaming TV services. But, in a market in which cord-cutting is eroding pay TV subscribers across cable and other traditional pay TV segments, pay TV is not the real ...
Facebook today launched a beta service that delivers a handful of free-to-play, cloud-streamed games to Android device and PC users located along much of the United States' Eastern Seaboard, plus California and Texas, with nationwide expansion ...
Apple's iPhone 12 smartphone line provides a solid evolutionary offering as Apple transitions to the 5G opportunity and the leading edge of semiconductor manufacturing reaches the 5nm technology node, following well-established technology ...
On October 13, at the Apple "Hi, Speed" event (the second installment of Apple's fall 2020 product launches), Apple finally made its much-awaited smartphone announcements, bringing refresh design aesthetics and new product innovations while ...
During a virtual presentation on Tuesday, October 13, Apple rolled out its first 5G-enabled iPhones, including two standard versions of the iPhone 12 and two Pro versions, with the Pro versions offering primarily additional camera capabilities. ...
On October 1, 2020, SAP announced its intention to acquire the European omnichannel marketing platform provider Emarsys. The deal is expected to close in 4Q20. Emarsys serves a customer base concentrated in Germany, SMB, retail, and travel. ...
On Wednesday, September 30, Google announced new additions to its hardware family of devices with two new Pixel 5G smartphones, an updated Chromecast, and a Google Assistant-powered smart speaker. With some retail stores already placing ...
On September 24, Amazon announced new smart home devices and services that strengthen the company's smart home portfolio in the North American market — especially as the holiday season and Prime Day sales approach. These announcements represent ...
During Amazon's fall hardware event on September 24, the company announced Luna, its cloud-streamed gaming (CSG) service, will enter public beta in the United States in October. Luna's primary offering, Luna+, will cost $5.99/month and provides ...
On September 15, 2020, Apple hosted its annual fall event, aptly named Time Flies this year. While, historically, this event is best known for the announcement of the newest Apple iPhone hardware, this year, its focus was solely on its new ...
Now that we have launch dates and pricing, the positioning between PlayStation 5 and Xbox Series X and S has gotten much clearer: Microsoft is going for reach and for rapid growth in its game subscription plans, while Sony is content to ...
On Monday, September 14, CenturyLink announced a complex rebranding and restructuring into three distinct divisions. The process involves a legal name change and structural separation. The CenturyLink Inc. name will be legally changed to ...
Verizon announced an agreement to acquire Tracfone, the largest U.S. prepaid MVNO, from Mexican telecommunications company America Movil for $6.9 billion. Tracfone serves nearly 21 million prepaid subscribers through a network of more than ...
On Thursday, August 27, Amazon introduced its first fitness tracker and service Halo. Calling the device a "health and wellness band," Halo aims to educate users about their body and behavior and provide the tools to live a healthier life. ...
Spark released its FY20 results on August 26, 2020. Its earnings before interest, tax, depreciation, amortisation, and investment income (EBITDAI) increased to NZD1,113 million, up 2.1%. Spark saw increases in both revenue and expenses in ...
Telecommunications company Chorus released its 2020 full-year results on August 24, 2020.
Chorus reported a net profit after tax of NZD52 million for FY20, almost flat on the NZD53 million reported in FY19. The similar year-over-year ...
On Tuesday, August 25, Fitbit unveiled its latest wearables: the health-centric Fitbit Sense; the fitness-focused Versa 3; and the feature-packed Inspire 2. When combined with the Fitbit Premium service, users can access additional fitness ...
On 19 August 2020, Vocus Group (Vocus) announced its FY20 results. Vocus has three business units: Vocus Networks, Vocus Retail (the Australian retail arm), and Vocus New Zealand. This report focuses on results and commentary for Vocus New ...
On August 13, Lenovo announced results from its FY 1Q21 ending June 30, 2020. Quarterly revenue was $13.3 billion, up 7% year over year (YoY), and net income grew 31% from the same year-ago quarter to reach $213 million. The company's Intelligent ...
On Wednesday, August 5th, Samsung announced two new additions to its Galaxy Note smartphone series, including the Note20 and the Note20 Ultra and an update to the Galaxy Fold — the Galaxy Z Fold2 (set to launch in September). Samsung also ...
On July 30, Apple announced its fiscal 3Q20 results, with revenue growing to $59.7 billion, which represented 11% year-over-year (YoY) growth. The company announced it reached over 550 million paid subscribers across its platforms, with ...
AT&T and Verizon recently reported financial results from the second quarter of 2020, and both companies saw flat to declining broadband subscriber numbers. For Verizon, broadband subscriber numbers declined by 13,000, from 6.481 million ...