IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
本报告对中国互联网信息流市场做了系统梳理，涉及信息流市场定义、市场发展环境、产业链构成、典型信息流产品分析、未来展望等内容，并从内容、技术、生态合作等方面提供了相应建议。
“信息流正成为中国互联网市场最重要的内容分发模式，将在5G时代迅速扩展到所有的互联网产品形态，并向万物互联的物联网平台迁移。下一阶段的竞争将成为内容、技术、生态力量的综合比拼。”——IDC中国互联网行业研究经理薛宇表示。
中国公有云服务商在补齐IaaS层能力之后，开始了面向行业面向应用场景的差异化服务的深耕。当前，人工智能应用虽尚未形成稳定的现金流业务，但却日益成为驱动云基础设施资源消耗的至关重要的因素，特别是随着IoT、5G等技术的进一步深入发展，人工智能云产生的价值将进一步凸显。过去三年，中国市场越来越多公有云服务商踏入该领域，凭借资金、人才、长期技术积累和行业实践验证，不断构建其竞争优势，给人工智能云市场带来了更多选择，IDC开展本次研究以帮助用户进行AI云服务的选型。
IDC云服务高级研究经理刘丽辉表示："AI云服务已经成为公有云服务中不可或缺的一部分，我们看到AI云服务已经开始渗透到各行各业，但当前多数案例还是以边实践边优化为主，产品和服务的商业化和标准化程度有待提升。企业客户应做好长期规划，根据自身的数字化基础、IT人员储备、AI应用场景需求等选择易用、稳定、安全的AI云服务，与公有云服务商共同探索，共同成长。"
...从“互联网+”到“智能+”，政府主导的政策变化的背后，是人们生产和生活方式的又一次迭代，是技术发展的必然趋势。工业互联网是面向工业智能化发展的关键基础设施，是新一代信息技术和制造业深度融合形成的新兴业态和应用模式。本篇报告分析了“智能+”发展的挑战、工业互联网的价值以及实际应用的案例。
“工业互联网是产品服务数据化的前提、是连接获取数据的手段、是分析挖掘价值的工具、是管理控制实施的途径以及商业模式改变的基石。随着技术的不断演进发展和不同参与方的加入，工业互联网将不断赋能“智能+”，助力中国制造向高质量水平发展。”——IDC中国制造业高级研究经理张兰英表示。
...云专业服务是指在企业云环境下提供的咨询、迁移、建设、应用开发有关的IT服务，包含云咨询服务、云迁移服务、云开发服务及云建设服务四大服务分类，对应IT服务定义里的IT咨询服务、系统集成服务、网络咨询与集成服务及定制化软件开发服务。本报告追踪了云专业服务市场的宏观市场趋势、细分市场概况、技术驱动及主要行业用户特点，给出典型厂商的动态，并提出未来发展趋势预测。
"随着云计算在行业中的深度应用，行业客户对于云专业服务的诉求越来越多，更依赖于云专业服务商提供的专业交付以及带来的先进行业经验。云专业服务商作为企业在数字化转型中重要的合作伙伴，在技术、成本优化、人员等多个方面为客户提供最优性价比的上云及用云支持，助力企业转型，深入行业变革。"——IDC云和服务市场高级分析师聂楠表示。
...从政府的视角来看，中国政府肯定区块链技术作为新兴科技的潜力，积极引导其规范化发展。在中央层面，区块链与量子通信、人工智能、大数据等技术并列，被定义为战略性前沿技术，政府鼓励其创新、试验和应用，并制定了发展路线图。各省、自治区、直辖市也根据国家战略方向纷纷发布配套政策，围绕区块链项目试点、企业税收优惠等方面进行产业布局，把握新兴技术带来的产业升级机遇。
本文总结了政府机构在票据监管、司法存证、数据共享等方面的常见挑战，介绍了区块链在财税、司法、轨道交通三个政府和智慧城市子行业的若干实践案例，并总结了相关经验供读者借鉴。
IDC中国区块链行业研究经理薛宇表示："2019年以来，'币'与'链'的区分更为明确，'产业区块链'、'无币区块链'、'区块链+实体经济'等理念逐步成为市场主流。数字政府和智慧城市是区块链落地较有成效的领域，将在未来继续成为行业数字化转型和创新重要的'试验田'。"
...随着企业数字化转型的深入，领先的企业已经开始尝试利用DevOps的理念和模式，来帮助企业实现快速交付和变更系统，以便于快速响应企业对于市场的变化、用户的需求。相比于传统软件模式，公有云服务模式成为企业快速实践DevOps的优先选择。IDC研究了中国市场上的主流厂商，选取了7家典型的DevOps云厂商进行重点研究。本报告分别从现有能力和未来战略维度两个层面对厂商进行评估，为技术买家进行产品选型提供参考。
“企业互联网和移动业务的迅速发展，对企业自身系统的研发效率和迭代速度带来挑战，DevOps市场需求显现。但企业普遍对如何选择DevOps工具和如何开展DevOps实践没有清晰的认知，一站式的公有云DevOps服务成为中小企业和部分大型企业快速实践DevOps的优先选择。同时，云厂商也在不断吸引和转化自身云平台的用户使用其DevOps服务，对外也在不断加强宣传教育工作进行市场培育。预计，未来1–2年DevOps云的企业级用户和个人开发者数量将呈现高速增长态势。”——IDC中国软件市场分析师王楠表示。
...本报告为您洞察三大问题：
- "智能+"时代园区发展面临的主要挑战是什么？
IDC认为园区数字化转型主要面临四个层面的挑战，一是慢全球化与经济下行压力越来越大；二是招商同质化带来的新兴科技产业招商困难；三是园区运营方如何帮助园区企业不断发展壮大；四是如何持续打造高质量的营商环境。
- "智能+"时代园区发展的主要商机在哪里？
IDC认为园区发展有五个维度的发展商机，一是产业视角下的数字经济发展；二是资本视角下的内外资并重；三是企业视角下生态龙头企业与高成长企业并重；四是大力发展夜间经济；五是面向基于空间流量的精细运营。
- "智能+"时代园区转型升级的主要策略是什么？
IDC认为园区数字化转型核心策略主要有六点，一是打造独特的愿景与文化；二是制定战略规划与路线图；三是加大数字化服务投资；四是打造个性化精准的政策；五是探索流量变现的商业模式；六是变革组织架构与考核体系。
IDC副总裁武连峰先生表示："传统产业智能化建设是数字化转型2.0时代的必然发展趋势，新时代下园区的数字化建设与运营正迎来新的发展高峰。在数字技术逐步成熟、数字技术获取度逐步降低的背景下，园区数字化建设重点正在从IT基础设施、烟囱式应用建设转向能够直接促进园区业务发展和服务提升的应用建设，其中物联网、人工智能、区块链三项技术将扮演重要角色。建议行业用户和ICT厂商密切关注园区市场的核心建设场景，赢取未来发展先机。"
...本次研究对象包含了在中国Web应用安全市场具备一定技术水平和市场规模，并且在该领域有持续投入规划，具备不断完善产品和服务能力的主流厂商。厂商类型涵盖国内综合型安全厂商、典型云服务提供商及新兴Web应用安全产品和服务提供商等。IDC 针对入选的Web应用安全厂商的能力和战略进行综合评估，评估标准包括公司规模、产品技术能力、行业和客户拓展、生态系统建设以及未来发展战略等方面。各维度根据市场情况进一步划分为若干细分项，并配以不同权重，从而形成IDC MarketScape 综合评分体系，通过 ...
本次研究对象包含了在中国态势感知解决方案/平台市场具备一定技术水平和市场规模，并且在该领域有持续投入规划，具备不断完善产品和服务能力的主流厂商。厂商类型涵盖国内综合型安全厂商、云服务提供商及新兴态势感知解决方案/平台提供商等。IDC 针对入选的态势感知解决方案/平台安全厂商的能力和战略进行综合评估，评估标准包括收入规模、产品技术能力、行业和客户拓展、生态系统建设以及未来发展战略等方面。各维度根据市场情况进一步划分为若干细分项，并配以不同权重，从而形成IDC MarketScape ...
本报告分析了中国生命科学发展的基本概况，阐述了生命科学行业发展与其采用信息化技术的应用场景，分析了2018–2023年生命科学IT支出预测，供生命科学应用软件厂商和相关服务厂商以及IT基础设施厂商、新兴信息化技术厂商参考，也可供生命科学企业在制定发展策略时参考。
“最近一些年中，新兴信息化技术极大地促进了生命科学的研究和开发，生物医学大数据正在建立起来，云计算为生命科学发展提供了计算力支持和管理超大规模数据的能力，人工智能技术则加速了生命科学研究方法改进，生物医药对于特定疾病的针对性治疗功能将越来越强大，转化医学在临床中的比例将越来越高，生命科学研究与开发也促使药品的生产制造与流通模式发生改进，这些都将加速生命科学IT支出规模的扩大。预计未来几年中，生命科学研究与开发的应用软件将会加速发展，大数据、云计算、人工智能等新兴技术将会被加速采用。”——IDC中国行业研究与咨询服务部高级研究经理肖宏亮表示。
...本文引用并介绍了云计算在银行、保险、证券和互联网金融等金融子行业的落地应用，归纳总结了在云架构、云灾备和云开发运维等三个领域的常见挑战，通过案例分享和和经验总结的方式，希望能给金融机构提供清晰的路径规划和指导，避开误区和陷阱，助力金融机构的云建设之路。
IDC中国金融行业研究市场分析师朱佳怡表示：“金融行业是信息化程度最高的行业之一，走过了电子化、互联网化和数字化的时代，金融行业也是监管要求最为严格的行业之一，监管部门在自主可控性、数据安全性和业务连续性方面出台了多项监管措施。无论是IT架构的转型，还是灾备、开发运维的转型，金融机构都需要打破金融业信息化建设的传统思维习惯，分析自身发展状况，进行长远的战略规划和技术选型，采用日趋成熟、切合自身业务实际的技术框架，参考同行业内真实案例，逐步推进改革，在保证业务稳妥发展和满足监管合规的前提下进行创新尝试，寻找适合自身发展的转型之路，建立数字金融生态。”
...报告为您洞察四大问题：
- 什么是数字经济：IDC采选业界共识的数字产业化和产业数字化作为数字经济的研究范畴，同时定义数字经济的核心是数字化产品和服务。
- 为什么发展数字经济：数字经济占比大（30%+）、数字经济驱动性强（2倍速GDP）、数字经济提升国家竞争力（数字经济+制造业）、数字经济调整人才结构（80万+AI在客户关系管理领域增加工作机会）是四个发展数字经济的主要原因。
- 数字经济发展趋势如何：政策与资源倾斜加快（8大政府主导科技峰会）、行业数字化转型如火如荼（超过67%的中国千强企业将数字化转型作为公司核心战略）、数字化产业和服务全方位渗透（两倍速传统产品和服务）、新技术不断涌现。
- 如何发展数字经济：深刻理解政策、行业与技术趋势，政府主导营造良好的营商环境，企业和组织整合各类可用资源，企业建立多方共赢生态。
IDC副总裁武连峰先生表示："在数字经济中，数字化产品和服务是核心，而信息和如何使用信息是数字化产品和服务的成功保障。行业用户和ICT厂商必须掌握数字经济的特征并把它们融入业务运营和企业文化的核心，深刻理解未来政策、未来技术、未来生态、未来行业、未来工作的内涵与发展趋势，加速成为数字化原生企业（DNE），这是在数字经济时代实现全方位转型，赢取未来先机的关键。"
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