IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
中国公有云服务商在补齐IaaS层能力之后，开始了面向行业面向应用场景的差异化服务的深耕。当前，人工智能应用虽尚未形成稳定的现金流业务，但却日益成为驱动云基础设施资源消耗的至关重要的因素，特别是随着IoT、5G等技术的进一步深入发展，人工智能云产生的价值将进一步凸显。过去三年，中国市场越来越多公有云服务商踏入该领域，凭借资金、人才、长期技术积累和行业实践验证，不断构建其竞争优势，给人工智能云市场带来了更多选择，IDC开展本次研究以帮助用户进行AI云服务的选型。
IDC云服务高级研究经理刘丽辉表示："AI云服务已经成为公有云服务中不可或缺的一部分，我们看到AI云服务已经开始渗透到各行各业，但当前多数案例还是以边实践边优化为主，产品和服务的商业化和标准化程度有待提升。企业客户应做好长期规划，根据自身的数字化基础、IT人员储备、AI应用场景需求等选择易用、稳定、安全的AI云服务，与公有云服务商共同探索，共同成长。"
...本研究报告主要针对2018年数字政府大数据市场的市场规模、厂商竞争态势、技术发展趋势以及场景化的最佳实践等维度进行体系化的研究。
"数字政府建设尚未形成规模化、可复制的大数据平台服务与应用场景创新，尤其是在数字政府1.0时代，以Hadoop技术栈为主建设的大数据管理平台覆盖了国家级与多数省级市场，其主要功能在于提供分布式的数据存储。数字政府2.0时代，政府大数据基础平台建设逐渐融合Hadoop、GreenPlum、Spark等多元大数据技术，开始以业务导向为主，促成场景驱动技术选型。同时，基础平台在原本技术门槛高的基础上又融合了日益复杂的技术生态，使得基础平台市场趋近集约化。随着省级大数据基础平台部署基本覆盖，面向数据本身的管理与治理市场还处于大规模的人力投入阶段，相对较离散，正是技术颠覆的最佳发力点。"IDC政府行业与智慧城市研究组研究经理詹墨磊表示。
...从“互联网+”到“智能+”，政府主导的政策变化的背后，是人们生产和生活方式的又一次迭代，是技术发展的必然趋势。工业互联网是面向工业智能化发展的关键基础设施，是新一代信息技术和制造业深度融合形成的新兴业态和应用模式。本篇报告分析了“智能+”发展的挑战、工业互联网的价值以及实际应用的案例。
“工业互联网是产品服务数据化的前提、是连接获取数据的手段、是分析挖掘价值的工具、是管理控制实施的途径以及商业模式改变的基石。随着技术的不断演进发展和不同参与方的加入，工业互联网将不断赋能“智能+”，助力中国制造向高质量水平发展。”——IDC中国制造业高级研究经理张兰英表示。
...云专业服务是指在企业云环境下提供的咨询、迁移、建设、应用开发有关的IT服务，包含云咨询服务、云迁移服务、云开发服务及云建设服务四大服务分类，对应IT服务定义里的IT咨询服务、系统集成服务、网络咨询与集成服务及定制化软件开发服务。本报告追踪了云专业服务市场的宏观市场趋势、细分市场概况、技术驱动及主要行业用户特点，给出典型厂商的动态，并提出未来发展趋势预测。
"随着云计算在行业中的深度应用，行业客户对于云专业服务的诉求越来越多，更依赖于云专业服务商提供的专业交付以及带来的先进行业经验。云专业服务商作为企业在数字化转型中重要的合作伙伴，在技术、成本优化、人员等多个方面为客户提供最优性价比的上云及用云支持，助力企业转型，深入行业变革。"——IDC云和服务市场高级分析师聂楠表示。
...从政府的视角来看，中国政府肯定区块链技术作为新兴科技的潜力，积极引导其规范化发展。在中央层面，区块链与量子通信、人工智能、大数据等技术并列，被定义为战略性前沿技术，政府鼓励其创新、试验和应用，并制定了发展路线图。各省、自治区、直辖市也根据国家战略方向纷纷发布配套政策，围绕区块链项目试点、企业税收优惠等方面进行产业布局，把握新兴技术带来的产业升级机遇。
本文总结了政府机构在票据监管、司法存证、数据共享等方面的常见挑战，介绍了区块链在财税、司法、轨道交通三个政府和智慧城市子行业的若干实践案例，并总结了相关经验供读者借鉴。
IDC中国区块链行业研究经理薛宇表示："2019年以来，'币'与'链'的区分更为明确，'产业区块链'、'无币区块链'、'区块链+实体经济'等理念逐步成为市场主流。数字政府和智慧城市是区块链落地较有成效的领域，将在未来继续成为行业数字化转型和创新重要的'试验田'。"
...本报告论述了中国教育行业发展的动态和主要的趋势，包括教育的基本统计信息、教育改革的方向、教育信息化的相关政策和财政投入等，报告预测了教育IT市场2019–2023年的市场规模，预测数据中包括主要的各类IT产品类别，阐述了教育IT增长的驱动力和主要驱动因素，可以供IT厂商、教育软件厂商和服务商在制定业务发展战略时参考。
“中国教育行业IT市场呈现出稳步发展的态势，政府优先保障对教育的财政投入和教育信息化促进政策是教育信息化发展的关键动力，而解决教育资源不平衡、建立教学与基础科学研究、激励创新、产学研结合等则是教育IT未来发展的关键动力。教育IT不仅表现在基础IT架构和系统持续的完善、集成和升级，而且表现在新兴信息化技术在教育领域的广泛探索和应用。IDC预计，中国教育IT市场将保持长期的稳步增长，这一市场的2018–2023年的复合增长率将达到7.9%；其中教育软件市场的2018–2023年的复合增长率将达到24.9%，各类基础架构软件、应用系统开发和部署软件、应用软件都将保持高速发展。”—IDC中国行业研究与咨询服务部高级研究经理肖宏亮表示。
...智慧园区市场是智慧城市市场的下沉市场之一，也是近三年IDC中国智慧城市和数字政府的研究重点方向之一，IDC认为中国智慧园区市场发展的主要方向如下：
从宏观上看，中国智慧园区建设正在进入快速发展期，2019年数字化投资超过1,600亿元，预计未来三年将增长近20%。一是由于智慧家居和智慧城市的快速发展，智慧园区作为空间视角下的“中段”（几百平方米到几十平方公里），是智慧家居的升级版以及智慧城市的缩小版。二是由于宏观经济变化，产业发展被摆到更重要的位置，而产业的核心是企业，园区是线下企业服务的入口。
从园区业态视角看，IDC研究主要包括8种业态，其中住宅地产园区、商业地产园区、产业地产产业园区、政府主导产业园区四种业态是投资和建设重点方向。IDC预测到2020年，政府产业园智慧园区投资754.3亿元，住宅地产智慧园区建设投资279.6亿元，商业地产智慧园区投资327.6亿元，产业地产智慧园区投资222.6亿元。
从驱动力上来看，不同业态园区建设的驱动力各不相同，但与其他行业数字化转型类似，智慧园区项目更多是“一把手”工程，尤其在地产行业，创始人普遍对数字技术缺少认知、对数字技术如何与运营业务结合存在怀疑，因而“一把手”的思维转型是关键驱动。当然，我们也看到很多地产公司已经走在前列，龙湖成立千丁、万科成立万翼和万睿、越秀与阿里合作、中海与华为的合作等。
从技术应用视角看，智慧园区建设一个方面是“补短板”，园区市场与其他行业的数字化转型相比成熟度较低，如何应用已经成熟的技术，比如云计算、大数据、移动应用等来完善园区的运营是其中一个重要方向，成熟型的园区将出现大量的平台类建设标的。另一个方面是“找创新”，如何通过更创新性的技术，比如无人驾驶、机器人、人工智能（AI）、区块链、物联网、5G、边缘计算等，找到其与园区业务的结合点，实现创新。
在竞争格局上，与传统智慧园区建设不同，此轮智慧园区建设的参与方不仅仅以集成商为主，平台服务商、新技术服务商、运营服务商都在不断切入。尤其是以华为、阿里、腾讯为代表的平台服务商对智慧园区市场关注度提升，将加速此市场发展。另一个值得关注的群体是运营服务商，从资产增值的视角帮助园区拥有方进行技术化手段运营。
本文明晰了智慧园区的研究定义和边界，面向政府产业园区、产业地产园区、商业园区、住宅园区等领域进行了市场投资分析，同时对中国智慧园区未来发展趋势进行了分析。此外，本文还对产业链和最佳实践进行了探究。
IDC中国数字政府助理研究总监闫海伦表示“智慧城市下沉市场一共有三个方向，一是面向智慧交通、平安城市的解决方案下沉；二是面向智慧园区、智慧社区的城市智慧化空间区隔；三是面向中小型城市的整体解决方案下沉。IDC对三个市场都进行了相应的研究，而智慧园区研究是核心关注点。随着线上流量“枯竭”，新的流量在哪里产生？IDC认为，随着5G、物联网（IoT）等技术的落地成熟，个人和企业的需求及行为将可以在园区空间内被充分感知，智慧园区成为线下服务的新流量入口。”
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