IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
IDC未来客户研究是以终端客户和消费者为中心，从共情化和同理心的角度出发，理解未来客户的需求，通过数据和数字化技术的应用，改进数字化和营销策略，平衡客户体验与业务成果之间的关系，有目标性地创建与终端客户之间个性、信任的客户关系。
- 预测1：到2021年，70%的组织将通过自动化操作和非接触式体验率先转向数字化，因为物理交互已成为过去式便利。
- 预测2： 到2025年，规模化共情和安全性表现优秀的企业将胜过那些没有同等能力企业的40%。
- 预测3：到2022年，中国财富500强B2C品牌中，45%的公司将指派高管，负责增加“消费者娱乐化”应用的使用，以接触Z世代和α世代的买家。
- 预测4：到2025年，50％中国财富500强企业在消费者生成视频的投入将验证其对企业收入和客户满意度的影响。
- 预测5：在2021年，客户将额外投入25%的花费在与数字化转型可快速轻松地适应新业务环境的公司合作方面。
- 预测6：到2024年，将有60％的技术购买者选择成熟知名的合作伙伴，通过越来越快的创新速度，来适应消费者提出的变化多端的需求。
- 预测7：到2023年，将有45％的组织使用标准化工作流与企业应用程序链接，来重新控制对用户定义的应用程序稳定性，从而提高客户数据安全性并提供出色的客户体验。
- 预测8：到2023年底，将有80％的大中型企业制定或修改社会责任声明，并使他们的客户重新认知，从而促进社会事业的发展。
- 预测9到2021年，65％的新移动应用程序将专注于为消费者提供人性化的数字体验，使消费者对新数字优先更加认同。
- 预测10：到2024年，隐私将被重新定义为“数据价值”，供应商将提供客户忠诚服务计划，以交换消费者数据，70％的消费者将参与其中。
2020年是充满变化的一年，政治经济环境的巨大变化，正在重塑全球的商业模式和产业格局，而新冠疫情深刻地改变了人们的工作与生活方式。跨地域的协作正在变得更加重要，非接触性商业悄然崛起，远程教育、远程医疗正在成为 “新常态” ，而且R16成为3GPP第一个通过在线方式发布的国际通信标准。
展望新的十年，2021年将是新的开端，新兴科技将加速普及，物理世界与数字世界将实现真正的融合，连接技术的运用将至关重要。未来连接将向覆盖泛在化、应用场景化、技术融合化、管理智能化方向发展，在数字化转型的“新常态”下，帮助企业发现“新商机”。
数字化转型不是一蹴而就的，“技术+业务”将会有一个长期的磨合过程。未来将是一个万物互联、万物感知的时代，连接将是消除鸿沟、释放数字价值的核心要素。IDC近日发布的《IDC ...
本IDC 陈述报告描述了中国制造行业IT 2021年十大预测。报告为制造企业的高管提供了在未来的60 个月内制造业IT 及其IT 所支持的业务发展趋势，报告标识了这些预测发生作用的未来时间和受影响的业务领域，以及相对的复杂性和成本。每个预测包括IT 对业务的影响和对于制造企业的行动指南。
2020年新冠疫情"黑天鹅"事件使得制造业遭受重大打击，尤其是离散型制造，由于供应链中断使得生产停滞。以汽车制造为例，在疫情头几个月，中国汽车的产销大幅下滑。与此同时，中美贸易摩擦并未停滞，美国政府对中国半导体、电子行业的贸易限制，也使得中国制造企业备受压力。
一边是疫情的全球肆虐，一边是中美贸易摩擦的持续升级。在此严峻的外部挑战之下，中国政府出台了"新基建"、"双循环"等政策，以应对经济下行压力，助推制造业复苏。我们也可以看到，一批新业态、新模式应运而生，并从根本上颠覆传统的工作模式、生产模式。
"展望未来，中国制造业的机会和挑战并存。从宏观上看，制造业IT投资将进一步提高，新技术、新模式将在业务落地的过程中将不断迭代更新，以适应不断变化的市场。基于AI的风险决策，能提供决策指导和洞察；机器视觉和增强/虚拟现实（AR/VR）将场外的专业知识延伸到现场，可以减少现场工作人员数量；分布式供应链网络将降低价值链意外中断的风险。另外，跨生态系统的运维中心将提高运营效率，缩短产品上市时间。"——IDC中国制造业高级研究经理张兰英表示。
...本报告是IDC FutureScape全球医疗健康行业2021年预测的中国启示，报告提供了2021-2026年间医疗健康行业技术发展路线图，包含10项健康行业发展前沿的预测并融合了针对中国市场的观点看法。每项预测都包括该预测内容成为市场"主流"的时间和实现该项预测的复杂性评估，以及该预测对于IT方面的影响，并为技术买家提供了采用和部署这些技术的建议，可供中国医疗健康行业的各领域，如医疗、医保、医药、健康管理、生命科学等领域的机构和企业在制定发展战略和数字化转型策略中参考。
...本报告包括四个部分，第一部分分析了中国数据中心服务市场的整体规模、行业与区域分布和市场发展动态；第二部分分析了中国数据中心服务市场的竞争格局和主要数据中心服务商发展动态；第三部分对中国数据中心服务市场进行了预测，并分析了该市场相关的驱动和阻碍因素；第四部分提出了一些简单建议，旨在为数据中心服务商提供决策参考。
“中国数据中心服务作为数字化战略的重要基础设施，得到了市场和政策的双重推动。企业数字化转型、新冠疫情刺激云计算发展、以及新技术带来的数据量激增增加了对数据中心服务的需求。互联网和金融行业仍是2019年数据中心服务市场增长的最强劲动力，而政府、制造业、零售业等其他行业需求也增长明显。市场对节能环保、成本优化、效率提升和合理规划等方面的要求，使得中国数据中心服务商正从注重基础设施能力深入到绿色高效、智能运维、混合云管理等综合能力提升上。中国数据中心服务市场将迎来一个从重视数量到重视质量的发展阶段。”——IDC中国云和服务研究组高级研究经理刘丽辉表示。
...本报告总结当前可穿戴设备在医疗健康领域应用的最新进展状况，包括应用的业务模式探索、应用技术环境发展情况、各模式发展的有利条件和需要克服的挑战等，并展望了未来三到五年的发展前景，为医疗机构管理者、医护工作人员、政府卫生管理者、生命科学研发机构等组织在利用可穿戴设备开展疾病诊断与治疗、民众健康维护、临床试验等方面的工作提供参考借鉴，也为提供可穿戴设备及其解决方案的厂商发展该项业务提供参考。
“数字化医疗器械的作用和价值逐步获得认可，个人健康管理观念日趋成熟和稳定，其运营模式则借助互联网医疗业务模式正在形成，未来将在疾病诊断与治疗、社区健康管理、个人健康管理领域以及生命科学研究领域发挥重要作用；同时医疗健康与生命科学在云计算、大数据领域的技术成熟，数据集成条件逐步具备。预计未来三年中，模式由探索转为成熟，可穿戴设备数据通过与电子病历和健康档案集成，成为医疗健康大数据的组成部分，获得广泛认可；预计未来五年中，将会更大范围扩展。”——IDC中国行业研究与咨询服务部高级研究经理肖宏亮表示。
...2019年9月，中共中央、国务院印发了作为顶层设计的《交通强国建设纲要》，在总体要求、指导思想、发展目标及保障措施等领域提出了全面而完善的规划纲要，开启了新时代交通发展新篇章。同时，在《数字交通发展规划纲要》的指导下，提出了着眼提升和实现全生命周期的数字化升级策略。2020年以来，“新基建”政策的提出，进一步驱动了以5G、人工智能、工业互联网、物联网为代表的数字基础设施建设浪潮。交通行业数字化转型市场也迎来了互联网厂商积极参与的生态多样化发展时期，新IT技术的发展也得到了广泛应用。
IDC政府行业与智慧城市研究组研究经理詹墨磊表示：“交通行业未来将以公众出行精准服务为基础，向多栖重点行业应用拓展，例如安防、旅游等，配合辅助安全驾驶等功能，以应用场景为切入点发展。大数据平台与云平台作为交通行业的数字基础，将从路侧设施、系统平台层面重点打造以车辆信息为主的V2X数据应用服务平台、以交管运行信息为主的公安交管赋能平台、以路网交通诊断为主的路况诊断与信息发布平台以及其他车辆使用服务平台，实现不同平台间的信息交互，推动行业车辆管理、交通出行服务的全面升级，形成跨行业、跨平台、跨网络信息交互及应用的综合技术解决方案。未来，云边协同能力的加强，将进一步提升终端侧计算能力，降低时延，增加可靠性，助力服务平台和路侧设备、车辆等实现交互，推动车辆调度、交通监测、违法执法等功能的全面数字化转型。”
...2020年2月，中国政府发布《智能汽车创新发展战略》，提出自动驾驶领域相关管理标准和规则，出台促进道路交通自动驾驶发展的政策，工信部也于3月公示了《汽车驾驶自动化分级》推荐性国家标准报批稿，将驾驶自动化分为0-5共6个等级，拟于2021年1月1日开始实施。中国市场自动驾驶领域政策利好愈加明朗。截至日前，已有200多张自动驾驶路测牌照发放。去年底，武汉还颁发了全球首张自动驾驶商用牌照，可以在公开道路上进行载人测试，也可以进行商业化运营。自动驾驶出租车服务也在某些城市全面开放。
在此背景之下，IDC于近期发布《中国自动驾驶市场生态研究》报告，从厂商视角解读了市场格局、市场进展与未来发展趋势等内容，也从终端用户视角解读了应用机会、市场空间等。
IDC中国人工智能高级分析师程荫表示："自动驾驶市场是一条充满光明的 ...
本报告直观展示了以工业互联网平台为核心的中国智能制造市场的构成与格局，包括智能工厂工业应用、网络设备、服务、车间应用、劳动力增强型应用、工业云、工业互联网平台、云平台等，同时本报告也对市场发展、主要厂商策略、生态建设进行了总结。