IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
中国公有云服务商在补齐IaaS层能力之后，开始了面向行业面向应用场景的差异化服务的深耕。当前，人工智能应用虽尚未形成稳定的现金流业务，但却日益成为驱动云基础设施资源消耗的至关重要的因素，特别是随着IoT、5G等技术的进一步深入发展，人工智能云产生的价值将进一步凸显。过去三年，中国市场越来越多公有云服务商踏入该领域，凭借资金、人才、长期技术积累和行业实践验证，不断构建其竞争优势，给人工智能云市场带来了更多选择，IDC开展本次研究以帮助用户进行AI云服务的选型。
IDC云服务高级研究经理刘丽辉表示："AI云服务已经成为公有云服务中不可或缺的一部分，我们看到AI云服务已经开始渗透到各行各业，但当前多数案例还是以边实践边优化为主，产品和服务的商业化和标准化程度有待提升。企业客户应做好长期规划，根据自身的数字化基础、IT人员储备、AI应用场景需求等选择易用、稳定、安全的AI云服务，与公有云服务商共同探索，共同成长。"
...从“互联网+”到“智能+”，政府主导的政策变化的背后，是人们生产和生活方式的又一次迭代，是技术发展的必然趋势。工业互联网是面向工业智能化发展的关键基础设施，是新一代信息技术和制造业深度融合形成的新兴业态和应用模式。本篇报告分析了“智能+”发展的挑战、工业互联网的价值以及实际应用的案例。
“工业互联网是产品服务数据化的前提、是连接获取数据的手段、是分析挖掘价值的工具、是管理控制实施的途径以及商业模式改变的基石。随着技术的不断演进发展和不同参与方的加入，工业互联网将不断赋能“智能+”，助力中国制造向高质量水平发展。”——IDC中国制造业高级研究经理张兰英表示。
...本报告为您解答中国云计算市场相关的三大问题：
- 市场规模：2018年中国云计算基础设施支出规模有多大？公有云市场规模及增速情况如何？
- 行业分布：中国公有云市场行业分布如何？各行业IT支出中公有云支出比例如何？
- 重点行业应用情况：聚焦互联网、零售、金融、制造、政府五大重点行业，分析了各行业整体公有云应用情况，多云部署情况，应用负载上云情况以及应用软件使用情况。
IDC高级研究经理刘丽辉表示："中国云计算市场从主要聚焦基础设施延伸到聚焦传统业务转型和云原生应用的下半场，无论是从厂商产品和服务的丰富度层面，还是从企业用户应用层面，云计算发展的广度和深度都在与日俱增。当前，公有云市场行业拓展重点正从互联网行业延伸至金融、政府、制造、零售等非互联网行业，公有云服务商应该深入理解不同行业的云应用特点和潜在需求，持续推动产品和服务的迭代优化，真正为企业用户在降本增效、转型创新等方面带来价值。"
...云专业服务是指在企业云环境下提供的咨询、迁移、建设、应用开发有关的IT服务，包含云咨询服务、云迁移服务、云开发服务及云建设服务四大服务分类，对应IT服务定义里的IT咨询服务、系统集成服务、网络咨询与集成服务及定制化软件开发服务。本报告追踪了云专业服务市场的宏观市场趋势、细分市场概况、技术驱动及主要行业用户特点，给出典型厂商的动态，并提出未来发展趋势预测。
"随着云计算在行业中的深度应用，行业客户对于云专业服务的诉求越来越多，更依赖于云专业服务商提供的专业交付以及带来的先进行业经验。云专业服务商作为企业在数字化转型中重要的合作伙伴，在技术、成本优化、人员等多个方面为客户提供最优性价比的上云及用云支持，助力企业转型，深入行业变革。"——IDC云和服务市场高级分析师聂楠表示。
...智慧园区市场是智慧城市市场的下沉市场之一，也是近三年IDC中国智慧城市和数字政府的研究重点方向之一，IDC认为中国智慧园区市场发展的主要方向如下：
从宏观上看，中国智慧园区建设正在进入快速发展期，2019年数字化投资超过1,600亿元，预计未来三年将增长近20%。一是由于智慧家居和智慧城市的快速发展，智慧园区作为空间视角下的“中段”（几百平方米到几十平方公里），是智慧家居的升级版以及智慧城市的缩小版。二是由于宏观经济变化，产业发展被摆到更重要的位置，而产业的核心是企业，园区是线下企业服务的入口。
从园区业态视角看，IDC研究主要包括8种业态，其中住宅地产园区、商业地产园区、产业地产产业园区、政府主导产业园区四种业态是投资和建设重点方向。IDC预测到2020年，政府产业园智慧园区投资754.3亿元，住宅地产智慧园区建设投资279.6亿元，商业地产智慧园区投资327.6亿元，产业地产智慧园区投资222.6亿元。
从驱动力上来看，不同业态园区建设的驱动力各不相同，但与其他行业数字化转型类似，智慧园区项目更多是“一把手”工程，尤其在地产行业，创始人普遍对数字技术缺少认知、对数字技术如何与运营业务结合存在怀疑，因而“一把手”的思维转型是关键驱动。当然，我们也看到很多地产公司已经走在前列，龙湖成立千丁、万科成立万翼和万睿、越秀与阿里合作、中海与华为的合作等。
从技术应用视角看，智慧园区建设一个方面是“补短板”，园区市场与其他行业的数字化转型相比成熟度较低，如何应用已经成熟的技术，比如云计算、大数据、移动应用等来完善园区的运营是其中一个重要方向，成熟型的园区将出现大量的平台类建设标的。另一个方面是“找创新”，如何通过更创新性的技术，比如无人驾驶、机器人、人工智能（AI）、区块链、物联网、5G、边缘计算等，找到其与园区业务的结合点，实现创新。
在竞争格局上，与传统智慧园区建设不同，此轮智慧园区建设的参与方不仅仅以集成商为主，平台服务商、新技术服务商、运营服务商都在不断切入。尤其是以华为、阿里、腾讯为代表的平台服务商对智慧园区市场关注度提升，将加速此市场发展。另一个值得关注的群体是运营服务商，从资产增值的视角帮助园区拥有方进行技术化手段运营。
本文明晰了智慧园区的研究定义和边界，面向政府产业园区、产业地产园区、商业园区、住宅园区等领域进行了市场投资分析，同时对中国智慧园区未来发展趋势进行了分析。此外，本文还对产业链和最佳实践进行了探究。
IDC中国数字政府助理研究总监闫海伦表示“智慧城市下沉市场一共有三个方向，一是面向智慧交通、平安城市的解决方案下沉；二是面向智慧园区、智慧社区的城市智慧化空间区隔；三是面向中小型城市的整体解决方案下沉。IDC对三个市场都进行了相应的研究，而智慧园区研究是核心关注点。随着线上流量“枯竭”，新的流量在哪里产生？IDC认为，随着5G、物联网（IoT）等技术的落地成熟，个人和企业的需求及行为将可以在园区空间内被充分感知，智慧园区成为线下服务的新流量入口。”
...随着企业数字化转型的深入，领先的企业已经开始尝试利用DevOps的理念和模式，来帮助企业实现快速交付和变更系统，以便于快速响应企业对于市场的变化、用户的需求。相比于传统软件模式，公有云服务模式成为企业快速实践DevOps的优先选择。IDC研究了中国市场上的主流厂商，选取了7家典型的DevOps云厂商进行重点研究。本报告分别从现有能力和未来战略维度两个层面对厂商进行评估，为技术买家进行产品选型提供参考。
“企业互联网和移动业务的迅速发展，对企业自身系统的研发效率和迭代速度带来挑战，DevOps市场需求显现。但企业普遍对如何选择DevOps工具和如何开展DevOps实践没有清晰的认知，一站式的公有云DevOps服务成为中小企业和部分大型企业快速实践DevOps的优先选择。同时，云厂商也在不断吸引和转化自身云平台的用户使用其DevOps服务，对外也在不断加强宣传教育工作进行市场培育。预计，未来1–2年DevOps云的企业级用户和个人开发者数量将呈现高速增长态势。”——IDC中国软件市场分析师王楠表示。
...本报告为您洞察三大问题：
- "智能+"时代园区发展面临的主要挑战是什么？
IDC认为园区数字化转型主要面临四个层面的挑战，一是慢全球化与经济下行压力越来越大；二是招商同质化带来的新兴科技产业招商困难；三是园区运营方如何帮助园区企业不断发展壮大；四是如何持续打造高质量的营商环境。
- "智能+"时代园区发展的主要商机在哪里？
IDC认为园区发展有五个维度的发展商机，一是产业视角下的数字经济发展；二是资本视角下的内外资并重；三是企业视角下生态龙头企业与高成长企业并重；四是大力发展夜间经济；五是面向基于空间流量的精细运营。
- "智能+"时代园区转型升级的主要策略是什么？
IDC认为园区数字化转型核心策略主要有六点，一是打造独特的愿景与文化；二是制定战略规划与路线图；三是加大数字化服务投资；四是打造个性化精准的政策；五是探索流量变现的商业模式；六是变革组织架构与考核体系。
IDC副总裁武连峰先生表示："传统产业智能化建设是数字化转型2.0时代的必然发展趋势，新时代下园区的数字化建设与运营正迎来新的发展高峰。在数字技术逐步成熟、数字技术获取度逐步降低的背景下，园区数字化建设重点正在从IT基础设施、烟囱式应用建设转向能够直接促进园区业务发展和服务提升的应用建设，其中物联网、人工智能、区块链三项技术将扮演重要角色。建议行业用户和ICT厂商密切关注园区市场的核心建设场景，赢取未来发展先机。"
...本报告旨在从政策、技术发展、产业链、建设与运营模式等维度洞察目前中国智慧城市市场现状，并分析和预测未来的建设热点与发展趋势，以帮助相关企业了解市场机会与挑战，并进行相应的战略部署。
"建设内容方面，智慧城市的建设热点逐渐由集约化的云基础设施、基础网络等扩展到平台即服务（PaaS）平台的建设与升级，诸如大数据、人工智能、物联网、地理信息系统（GIS）等平台的构建逐渐普遍化，从而为未来部署各类智慧应用、实现精细化管理奠定坚实的技术基础。建设地域方面，除了一线、新一线、省会城市等兵家必争之地外，智慧城市建设逐渐向3–5线，乃至县域智慧城市建设下沉，这将带来新的市场空间和项目机会。"——IDC中国政府行业和智慧城市市场分析师祖碧遥表示。
...数字政府是政府信息化在新时代的新阶段。本研究中的数字政府是一体化整体政府的概念，既包含有中央部委垂管部门的信息化建设，也有省、市及地方政府投资的智慧城市、数字政府建设，是所有政府投资建设的数字化项目集合。此研究报告涉及数字政府的6大领域：电子政务平台（“互联网+政务服务”）、税务、财政、人社、市场监督管理、审计等。本研究报告旨在基于2018年的信息，针对总体市场的发展变化以及厂商的竞争格局进行分析，并结合国内国际形势以及技术发展趋势对总体市场进行综合预判。
IDC政府行业与智慧城市研究组研究经理詹墨磊表示“2018年，以监管与决策支撑为主的“十二金”工程逐渐进入升级改造、优化完善阶段，未来数字政府建设将加强垂直管理与属地管理部门的协同能力，加强社会参与力度，提高公共服务水平，强化综合监管能力，驱动政府与社会信息资源进一步聚合、共享，挖掘与释放更多数据价值，为真正实现服务型政府提供智能化支撑，形成一体化、协同联动的服务型政府。”
...本文引用并介绍了云计算在银行、保险、证券和互联网金融等金融子行业的落地应用，归纳总结了在云架构、云灾备和云开发运维等三个领域的常见挑战，通过案例分享和和经验总结的方式，希望能给金融机构提供清晰的路径规划和指导，避开误区和陷阱，助力金融机构的云建设之路。
IDC中国金融行业研究市场分析师朱佳怡表示：“金融行业是信息化程度最高的行业之一，走过了电子化、互联网化和数字化的时代，金融行业也是监管要求最为严格的行业之一，监管部门在自主可控性、数据安全性和业务连续性方面出台了多项监管措施。无论是IT架构的转型，还是灾备、开发运维的转型，金融机构都需要打破金融业信息化建设的传统思维习惯，分析自身发展状况，进行长远的战略规划和技术选型，采用日趋成熟、切合自身业务实际的技术框架，参考同行业内真实案例，逐步推进改革，在保证业务稳妥发展和满足监管合规的前提下进行创新尝试，寻找适合自身发展的转型之路，建立数字金融生态。”
...进入2019年，IDC看到机器学习的应用场景不断扩展翻新。随着市场空间的凸显，越来越多的厂商参与市场竞争。市场参与者不再是初创公司为主，平台级公司凭借人才和资金的投入优势，也快速获得竞争优势。用户端也开始关心不同厂商之间的差异，IDC开展本次研究以帮助用户进行机器学习平台产品的选型。
IDC人工智能高级研究经理卢言霞表示： “尽管深度学习算法的创新速度变缓，但我们相信机器学习的应用将稳步渗透到各行各业的生产系统中。纯技术的创新速度有所放缓，但从技术到产品到商业化应用落地的速度在加快。未来，自动化机器学习也将降低行业用户采用AI的门槛，加速行业企业实现高级别的自动化、智能化”。
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