IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Market Perspective examines the demographics behind key consumer groups that are likely to see a meaningful impact on their connectivity use experience and drive early 5G adoption in the U.S. market. Early 5G commercial launches ...
This IDC Market Perspective examines how SMBs benefit from the emergence of industry clouds. When SMBs band together and collaborate, they create multiplied benefits, collectively strengthening each other through digital technologies. The ...
This IDC Perspective features start-ups in the region that possess the traits of a Future Small and Medium-Sized Business (SMB). Disruption in the region generally comes from start-ups and unicorns and can be seen as the best examples SMBs ...
This IDC Market Note reviews two recent announcements: UPS' announcement of seven-day delivery and My Choice for Business Platform for SMBs and Alibaba's announcement of the company's online marketplace being made available to U.S. SMBs.
...This IDC Market Perspective discusses the changing and increased interest in BI and analytics solutions in the small and medium-sized business markets. Demand for BI and analytics among SMBs follows the shifts in top business priorities ...
Digitalization has mostly been an enterprise-centric theme for the past years, and many of these large organizations have made good progress. Even as enterprises understand the urgency, most SMBs are still in status quo — why is change necessary ...
This IDC Market Perspective explores Signify's latest Interact proposition, which uses IoT technology to offer smart lighting connected solutions to business owners. In particular, Interact Pro was launched at the end of 2018 and is aimed ...
This IDC Perspective is the first in a three-part series that provides the definitive digital transformation (DX) definition, explains what digital fitness is, and describes the three broad types of DX and the five DX dimensions and masteries. ...
This IDC Perspective is the second part of a three-part series that describes, explores, and guides the reader on some key tenets and considerations, the critical areas of digital transformation (DX) that are important to own, and understanding ...
This IDC Perspective is the third and final part of a three-part series on how to define, scope, and engage enterprise transformation. This part delves into creating a set of systems and culture where successful plans are crafted and new ...
This IDC Vendor Profile is part of a series of IDC documents that discusses operations of vendors involved in "office of the future" technology — solutions and services that lead to transformation in the workplace and that aim to balance ...
This IDC Market Note describes recent ICT market developments in Turkey and presents IDC's analysis of those developments.
"To cope with the prevailing economic downturn, the Turkish government has taken steps to nurture consumer spending ...
This IDC Market Perspective assesses the Western European SMB market by examining the number of companies by vertical market and size class for Western Europe and the distribution of companies by industry and company size within each country.
"SMBs' ...
This IDC Market Note analyzes HP Inc.'s recent announcement of the company's OfficeJet Pro series of devices and smart tools designed for small businesses.
This IDC Vendor Profile examines DocuWare, a provider of document management and workflow solutions for digitizing information and business processes through multitenant SaaS public cloud services, traditional on-premises deployments, and ...
At the 2018 Telstra Vantage event in Melbourne, Telstra launched its Connected Workplace product for small and medium-sized enterprises. "What was important was not the way the products features were conceived but the way the customer experiences ...
"The digital workspace has been designed around the end-user and has business in mind," said Angela Salmeron, research manager, IDC Western Europe Enterprise Mobility. "With mobility at its heart, the new workspace is augmenting our skills ...
This IDC Market Note discusses CenturyLink's announcements surrounding adaptive networking. It also discusses how, after a full year of integration between CenturyLink and Level 3, the combined organization debuted "the new CenturyLink."
"The ...
This IDC Vendor Profile assesses German print services provider printer4you.com. It provides an overview of the company and looks at its offerings, business model, and overall strategy. Finally, it examines printer4you.com's position within ...
This IDC Market Note discusses recent announcements by various broadband service providers in the United States. It summarizes IDC's opinion on market changes and dynamics that are impacting the small and medium-sized business broadband ...
This IDC Perspective examines the recent Microsoft announcement regarding the availability of public preview versions of Exchange Server 2019 and Skype for Business Server 2019, which enable customers to test and discuss the (noncommercial) ...
This IDC Market Perspective provides worldwide SMB IT spending estimates for 2018 and 2019 with historical information from 2017. Three SMB size categories are examined: small businesses (firms with 1–99 employees), lower medium-sized businesses ...
This IDC Market Perspective presents three new approaches that are emerging to respond to the new talent sourcing requirements in the digital era: talent sourcing platforms, talent marketplaces, and crowdsourcing. Being competitive in the ...