IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Perspective describes the drivers behind ERP modernizations and the factors that need to be considered when evaluating an ERP modernization project's business case. It also presents five ERP modernization scenario archetypes, identified ...
This IDC Market Note discusses 4Q20 and FY20 results and updates from the three U.S. cable companies that offer wireless services, along with DISH Network, which owns the Boost Mobile MVNO service. It summarizes IDC's opinion on market changes ...
This IDC Market Note examines AT&T's quarterly results discussed in the company's 4Q20 earnings announcement on January 27, 2021. In this document, IDC analyzes AT&T's operating metrics and overall strategy in the context of the ...
This IDC Market Perspective explores the Internet of Things (IoT) market in New Zealand from the connectivity providers' perspective. The report provides a competitive landscape for IoT connectivity providers and serves as a guiding document ...
This IDC Market Note discusses Verizon's 4Q20 and full-year 2020 results.
"Verizon emerged from a challenging 2020, in good shape, with a solid financial performance, and is poised to benefit from an economic rebound in the latter ...
The Malaysia government, via its Economic Planning Unit (EPU), recently launched its digital economy blueprint. MyDIGITAL is a comprehensive 104-page document that lays the road map to achieve the country's grand vision to become a regional ...
This IDC Market Perspective provides insights into five key trends impacting the carrier networks infrastructure market in 2021 and beyond.
"Carrier networks are in a state of transition. The consumer and business demand on these networks ...
This IDC Perspective focuses on Italian utility Italgas' innovative usage of augmented reality (AR) in field service. Setting out on the innovation path it knew from its recent past, Italgas successfully implemented AR in its field operations. ...
This IDC Perspective identifies 10 major trends that we believe will impact life science companies in 2021.
"The industry has responded rapidly to the COVID-19 pandemic by driving an exponential growth in digitally disruptive technologies ...
This IDC Market Note looks at the latest edition to Konica Minolta's expanding industrial and production printer portfolio and how the new product will enable the vendor and its partners to profit from growing demand for short-run corrugated ...
This IDC Market Perspective provides IDC Health Insights' review of key IT deals, news, and digital initiatives in European life sciences and pharma in Q4 2020. In the unfolding COVID-19 scenario, it is critical for European life sciences ...
This IDC Market Perspective updates the definition of esports and focuses on revenue generated by businesses in the esports market. More specifically, it divides esports into two core segments, two adjacent segments, sizes the respective ...
This IDC Market Note includes industrial and production print news that occurred in January 2021.
This IDC Market Perspective investigates the status of next-generation satellite connectivity and how it will open new connectivity use cases for not only remote locations but also in suburbs, cities, and towns.
"The operational edge, ...
This IDC Market Note examines potential untapped opportunities that mobile operators may be able to leverage to build and grow their connected vehicle business. This includes promoting the capabilities of a nationwide retail footprint, doubling ...
Although initial 5G deployments are focusing primarily on the C-band and the 2.6GHz band in Asia/Pacific, with some mmWave deployments in the United States, Russia, and Japan, the promise of 5G really lies with enterprise/industrial applications ...
This IDC Market Perspective examines the November 2020 launch of Salesforce.com's Revenue Cloud in the context of the company's longer-term portfolio strategy and the CRM market more generally. It includes concrete guidance on how software ...
This IDC Market Note highlights some of the focus areas and themes that will be important to the maturation of the IoT ecosystem in 2021. As organizations prepare their IoT strategies for 2021, their worldview is considerably different than ...
This IDC Market Note captures five key automotive and transportation announcements and updates taken from CES 2021, as well as from events held during the fourth calendar quarter of 2020. Although the event remained strong in terms of announcements, ...
This IDC Perspective looks at key developments and news in the European hospital industry in 3Q20.
"The third quarter of 2020 saw increased investments in IT capabilities and digital solutions that can support hospital workforce and ...
This IDC Market Perspective considers some of the key technology trends that occurred in retail in Europe during 2020 — the strong expansion of ecommerce, the rising importance of logistics, and the rise of contactless in brick-and-mortar ...
This IDC Perspective discusses IDC's European Healthcare Executive Digital Forum, held on November 27, 2020, as a virtual event. It summarizes key takeaways from keynotes and breakout sessions during the event.
"Priming the future ...
This IDC Perspective discusses the power of AI/ML-powered marketing solutions for transforming customer experiences and supporting superior business outcomes. This document spotlights how Adobe Sensei incorporates into Adobe Experience Cloud, ...
This IDC Market Perspective examines the top 5 trends to expect in the U.S. mobile market for 2021 and beyond. 2020 was a year like no other, bringing unexpected changes and shifts in the U.S. mobile market. The coming year and beyond will ...
This IDC Perspective predicts that the next 10 years will determine how demand for wellbeing products and services will change, and the degree to which individuals and organizations will be free and empowered to choose when, where, and how ...