IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
The COVID-19 crisis has resulted in enterprises reassessing their technology priorities as they react to constantly changing environmental conditions and try to chart a course of action to resilience and recovery. This IDC Spotlight analyzes ...
This IDC Survey Spotlight discusses whether analytics should be embedded in business applications. As organizations strive to become more data driven, they have to ensure that all business users have access to contextual analytics within ...
This IDC Survey Spotlight presents select findings from IDC's IT Infrastructure for Storage Survey. The survey was conducted in October 2020 and includes responses from over 600 IT and line-of-business (LOB) personnel responsible ...
This IDC Survey Spotlight presents customer experience (CX) in Egypt during the COVID-19 pandemic. The recent pandemic has highlighted the needs and deficiencies of many organizations. It has also revealed a high level of agility and a new ...
This IDC Survey presents results from the German segment of IDC's European Internet of Things (IoT) Decision-Maker Survey. This survey assesses current and planned deployments of IoT projects, including benefits and challenges, impact of ...
This IDC Market Glance provides a graphical view of open source software projects associated with key system infrastructure software and application development and deployment software technologies. It includes representative open source ...
This IDC Market Presentation highlights select results from IDC's 2020 CloudShare ISV Survey for Asia/Pacific (excluding Japan) (APEJ) and some key differences in strategies and attitudes between ISVs in the region and ...
This IDC Presentation looks at the progress and priorities of Asia/Pacific oil and gas (O&G) companies within their industrial operational transformations, focusing on Industry 4.0 initiatives. It provides an analysis of the results ...
This IDC Market Glance provides a segmentation of technology solutions and technology and services providers being deployed and adopted by organizations to drive enterprise intelligence.
This IDC Survey examines CIO priorities and views on digital transformation (DX) and associated challenges across the Middle East, Turkey, and Africa (META) region. One of its aims is to provide a greater understanding of the strategic and ...
The Turkey CIO Perspectives on DX: January 2021 View survey was conducted in December 2020. The document addresses the results of IDC’s survey of CIOs across vertical markets in Turkey on the priorities and challenges of digital transformation ...
This IDC Survey presents results from the Customer Experience section of IDC's European Software Survey, completed in November 2020 (N = 763). It focuses on journey management across verticals, analyzing European organizations' top journey ...
This IDC Tech Buyer Presentation examines customer engagement and loyalty strategies for touchless retail. The new normal requires continued investment in touchless omni-channel retail business to engage customers and drive customer lifetime ...
This IDC Market Presentation discusses examples and analyzes the use cases and opportunities for digital twins and digital thread in support of building and infrastructure operation. Building information modeling (BIM) is a vital set of ...
This IDC Market Presentation highlights how digital twins of products and assets are used extensively during the design and engineering phase and during the operations phase of assets in industries such as oil and gas and energy. Essentially, ...
This IDC Market Glance identifies three segments of technology to support whole-person care: services, data, and workflow. There are subcategories that differentiate the role that data and workflow play. "It is heartening to see both government ...
This IDC Survey Spotlight presents the outlook for network management investment and priorities for 2021 and beyond. It contains data from IDC's survey titled Enterprise Networking: Emergence of the New Normal. Survey ...
This IDC Market Presentation describes the latest update of IDC's Best Practice Partner Engagement Framework, which is a market intelligence asset that consolidates IDC's insights on partner programs and partner engagement strategies. It ...
The COVID-19 pandemic has accelerated digital transformation across the Middle East, Turkey, and Africa (META). It has spurred unprecedented demand for contactless services, cloud solutions, and collaboration applications as governments ...
As the UAE and other GCC countries look to re-invent themselves for the post-COVID world in 2021 and beyond, they are recalibrating their national strategies for the next stage of development, re-initiating mega events like Expo 2020 and ...
This IDC Survey presents key findings on some key sentiment by U.S. bank and credit union customers when it comes to their experiences, concerns, and engagement with their bank during their financial journey. The data is from IDC Financial ...
This IDC Survey Spotlight examines the feedback from 310 C-suite executives in North America on their key business priorities for 2021. The top priority across all C-suite leaders is to improve their organizations' ability to attract and ...
This IDC Survey Spotlight analyzes 2021 spending plans for mobile applications across several vertical markets including retail or wholesale, government, manufacturing, and "other."
This IDC Survey Spotlight uses data from IDC's COVID-19 ...
This IDC Market Glance provides an overview of the sectors that supply tools and resources required by enterprises to build digital innovation capacity.
This IDC FutureScape details the top 10 predictions and their Asia/Pacific implications for the future of digital innovation in 2021 and beyond.
Fueled by meteoric market changes and accelerated by the COVID-19 pandemic, leading Asia/Pacific ...