IDC Research Types
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides brief overview coverage of what is happening in a market.
IDC MaturityScape Benchmark
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Methods and Practices
Top 10 Predictions
IDC Survey Spotlight
Market Analysis Perspective
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a study and interpretation of the results of a demand- or supply-side survey.
Vendor Needs and Strategies
This IDC Perspective outlines the expected impact of artificial intelligence (AI) on marketing roles. Because of the high degree of decision making in marketing, this function will be among the first to be radically transformed by AI. The ...
This IDC Perspective studies the primary factors CMOs consider when designing organizations today, including six case studies analyzing decisions made by CMOs in companies with differing sizes and business models. Agility, speed, and customer ...
The IDC TechScape provides a list of technologies that retailers should invest in considering their current level of customer experience personalization and their need to differentiate their offerings. The IDC TechScape aims to support retailers:
- Identify ...
This IDC Perspective examines how technology can be used to address the challenge telcos face to improve the quality of the customer experience (CX) they provide to their customers. There are plenty of ways to improve CX by increments which ...
本調査レポートは、IDCが2019年4月に実施した「IDC MaturityScape Benchmark：国内ビッグデータ／アナリティクス市場」調査の集計結果およびその分析結果をまとめたものである。本調査は国内のビッグデータ／アナリティクス（BDA）に取り組む企業に勤務し、当該分野の方針決定に対して影響力を持つ対象者に対して、BDAの実態について調査し、これらを総合して国内のBDAの成熟度を分析したものである。
IDC Japan ソフトウェア＆セキュリティのマーケットアナリストである草地 ...
This IDC Perspective provides an introduction to my experience in the retail industry and how that will shape and influence my research moving forward. It offers a snapshot of the ways in which I can support both retailers and retail technology ...
Adobe Summit 2019: Evangelizing Adobe's Expanded Customer Experience Management Portfolio — And Its Platform
This IDC Market Perspective presents highlights of the Adobe Summit 2019 conference, including product announcements, and provides IDC's assessment of Adobe's competitive position and challenges.
"Adobe continues to expand its customer ...
This IDC Market Perspective provides our summary and analysis of Oracle Modern Customer Experience conference held March 17–19, 2019. Oracle made numerous product announcements related to improving customer profile and audience management, ...
The State of IoT on Retail Banking: Monitoring, Marketing, Wearables, and Omni-Experience Are Key Investment Priorities
This IDC Perspective discusses the results from IDC's Quantitative Research Group that had conducted its Global Internet of Things (IoT) Decision Maker Survey in October 2018 to understand the current adoption trends of IoT ...
This IDC Perspective explores the topic of marketing's practical response to discussions about transparency, privacy, bias, trust, and social responsibility that are happening at leading tech companies today. In response to growing awareness ...
This IDC study presents a digital transformation road map framework that enables retail organizations to develop their own digital transformation road map for experiential retail operations.
"Retail organizations should customize the ...
Cybersecurity Marketing from the Analyst Perspective: The Needed Demise of Cybersecurity Feature and Buzzword Marketing
This IDC Market Perspective provides the analyst perspective on cybersecurity marketing. Cybersecurity marketing is not easy. Some attributes of the market do make the marketing issues more acute. However, the fundamental principles are ...
This IDC Market Note analyzes HCL's acquisition of seven software packages from IBM. While this $1.8 billion deal carries big risk for HCL, it also has strong potential to take the company to a whole new level. This document examines the ...
This IDC TechBrief describes the needs, use cases, risks, and success factors associated with a customer data platform deployment.
"Marketers with greater insights into the whole customer relationship have a distinct competitive advantage ...
This IDC Perspective offers CMOs and their management teams and C-suite colleagues a window into the results of IDC's 2018 Tech Marketing Benchmark Survey. A 60-page extended study with details on this survey (now in its 16th year) ...
This IDC study examines how 10 innovation forces will shape the consumer technology market over the next three years.
"Consumer digital transformation (DX) continues to drive new devices, services, technologies, and experiences," says ...
This IDC Market Perspective explains what is missing from most buyer personas and why it is important to include buyer insight to make the persona actionable. In-depth interviews with buyers who have recently made the decision to purchase ...
This IDC Vendor Profile examines Quark Software, a provider of a content automation platform that enables the creation, management, publishing, and delivery of content across print, web, and digital channels. This document reviews the vendor's ...
This IDC Perspective explores the reasons for a shift in ways specific technologies are changing advertising. Even the stalwart bastion of awareness marketing now contributes to demand tactics. As advertising technology increases the ability ...