IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Survey presents results from the German segment of IDC's European Internet of Things (IoT) Decision-Maker Survey. This survey assesses current and planned deployments of IoT projects, including benefits and challenges, impact of ...
This IDC Market Presentation examines the latest IDC Quarterly Smart Home Device Tracker for the Western Europe smart home market. In this tracker, IDC follows more than 55 smart home makes in 16 countries, providing detailed shipment volumes, ...
This IDC Perspective focuses on Italian utility Italgas' innovative usage of augmented reality (AR) in field service. Setting out on the innovation path it knew from its recent past, Italgas successfully implemented AR in its field operations. ...
This IDC Market Note looks at the latest edition to Konica Minolta's expanding industrial and production printer portfolio and how the new product will enable the vendor and its partners to profit from growing demand for short-run corrugated ...
IDC에서 국내 빅데이터 및 분석 리서치를 담당하고 있는 최승근 수석연구원은 "COVID-19 팬데믹을 겪으며 기업은 디지털 트랜스포메이션(DX)의 중요성뿐 아니라 AI 및 빅데이터 분석 신기술을 활용한 디지털 기반 비대면 기술의 필수성에 대해 그 어느 때보다도 깊이 인식하게 되었다. 조직은 디지털 혁신을 가속화하기 위해 클라우드 도입 및 데이터 분석 플랫폼 인프라를 강화하고, 포스트 코로나 시대를 준비함에 있어 비즈니스 ...
The news that Lectra is acquiring its long-time competitor comes at a time when the industries it serves — namely those that involve sewn products, including apparel, furniture, and automotive seating — are struggling due to shutdowns, economic ...
This IDC Perspective identifies 10 major trends that we believe will impact life science companies in 2021.
"The industry has responded rapidly to the COVID-19 pandemic by driving an exponential growth in digitally disruptive technologies ...
本Web Conference Proceeding: Tech Supplierは、IDC Japanのグループディレクターである眞鍋 敬による講演の内容をプレゼンテーションスライドと音声ファイルによって提供するものである。
2020年は新型コロナウイルス感染症（COVID-19）の影響によって、2019年以前には顕在化していなかった経済／ITに関する課題が浮き彫りになった。また今後の働き方、企業と顧客の関係は完全に元には戻らない「ネクストノーマル」時代への突入が予測される。IDCでは2021年以降、IT市場は緩やかな回復を予測しており、「ネクストノーマル」時代に向けた市場変化への準備を行うことがITサプライヤーの急務になっているとみている。本セッションでは、IT市場における「ネクストノーマル」時代を勝ち残るために必要なデータ活用／アナリティクスを議論する。
...本Web Conference Proceeding: Tech Supplierは、IDC Japan コミュニケーションズのグループマネージャーである草野 賢一による講演の内容をプレゼンテーションスライドと音声ファイルによって提供するものである。
2020年3月に国内でも商用5Gサービスが始まり、5G対応スマートフォンの拡充やサービスエリアの拡大が進みつつある。また、地域や産業分野での活用が期待されているローカル5Gも、28GHz帯に続き4.7GHz帯の制度化やSA（Stand ...
This IDC Market Perspective provides IDC Health Insights' review of key IT deals, news, and digital initiatives in European life sciences and pharma in Q4 2020. In the unfolding COVID-19 scenario, it is critical for European life sciences ...
This IDC Taxonomy provides a comprehensive overview of the definitions used for measuring telecom services markets across the globe. The top-level methodology used to research these markets is also outlined in the study. The taxonomy summaries ...
This IDC Market Perspective updates the definition of esports and focuses on revenue generated by businesses in the esports market. More specifically, it divides esports into two core segments, two adjacent segments, sizes the respective ...
This IDC Market Note includes industrial and production print news that occurred in January 2021.
This IDC Market Presentation provides an overview of the European grocery subvertical in 2021 and examines how grocery retailers in Europe are transforming their operations to respond to the opportunities emerging from the post-pandemic ...
The Turkey CIO Perspectives on DX: January 2021 View survey was conducted in December 2020. The document addresses the results of IDC’s survey of CIOs across vertical markets in Turkey on the priorities and challenges of digital transformation ...
This IDC Tech Buyer Presentation examines customer engagement and loyalty strategies for touchless retail. The new normal requires continued investment in touchless omni-channel retail business to engage customers and drive customer lifetime ...
This IDC Market Forecast discusses the European fixed business voice services market for 2019 to 2024. It examines the transition from TDM to IP voice services and from on-premises voice platforms to hosted services. IDC data products, such ...
This IDC Survey Spotlight highlights key results from IDC's 2020 Smart Home Survey with a focus on examining differences in characteristics between consumers that use a smart assistant and those that don't. The survey includes ...
This IDC Survey details results from IDC's 2020 U.S. Smart Home Survey, which was fielded in July. The survey asked respondents questions regarding consumer adoption of and attitudes toward a variety of ...
This IDC Market Presentation discusses examples and analyzes the use cases and opportunities for digital twins and digital thread in support of building and infrastructure operation. Building information modeling (BIM) is a vital set of ...
This IDC study analyzes the Internet of Things (IoT) spending and forecasts growth from 2020 to 2024 in the IoT market from the perspective of the four technology groups — hardware (HW), connectivity, software (SW), and services; and 11 ...
This IDC study analyzes the U.S. mobile consumer and business services market outlook for the 2021–2025 period.
"2020 was an unusual year, to say the least, with the COVID-19 pandemic slowing growth in subscribers in 1H20, but the ...
The COVID-19 pandemic has upped the ante for conversational artificial intelligence (AI). No longer a nice-to-have experiment, it is now a necessary part of the many channels of how companies interact with their customers, and increasingly ...
This IDC Web Conference looks at the accelerating consumer digital transformation caused by COVID-19. The past year has seen more change than ever in consumer behavior, with the COVID-19 pandemic accelerating changes that were already happening ...
This IDC Web Conference examines the smart home market. The smart home has finally achieved mainstream status in the United States — and has done so in a year marred by a pandemic that has radically altered the way we live, work, rest, and ...
This IDC Web Conference discusses over-the-top (OTT) video in 2021. The transition from legacy pay TV to OTT video accelerated in 2020 amid the impacts of the COVID-19 pandemic. In 2021, OTT's dominance will continue with the ongoing transformation ...
This IDC Web Conference focuses on whether Microsoft's Xbox Series X/S or Sony's PS5 console fared better in 4Q20, and why, especially in light of complicating factors such as the COVID-19 pandemic and the strong demand for Nintendo Switch ...
On February 3, Lenovo announced results from its FY 3Q21. Quarterly revenue was $17.5 billion, with year-over-year (YoY) growth of 22%. Pretax income (PTI) was $591 million, up 52% compared with the same quarter last year. Lenovo's PC and ...
This IDC Survey Spotlight discusses the last-mile strategies that help shave costs and delight the consumer.
Historic surges in ecommerce demand are putting pressure on logistics operations to focus on the last mile, which is the most ...
This IDC Market Perspective investigates the status of next-generation satellite connectivity and how it will open new connectivity use cases for not only remote locations but also in suburbs, cities, and towns.
"The operational edge, ...
中国AI已真正进入行业应用遍地开花的阶段，英伟达将持续为AI时代的计算进行加速，并成为下一代数据基础设施的领导者。
IDC中国助理研究总监卢言霞表示："从基础的开发库、工具链上，从数据准备到模型训练到推理的数据处理全过程，从底层硬件编程平台到上层端到端的应用，英伟达均有全面布局，为开发者提供了完善、便捷、灵活、易上手的AI开发平台。"
On January 27, Apple announced its fiscal 1Q21 results with revenue hitting $111.4 billion, an increase of 21% in year-over-year (YoY) growth. It is a strong start to the company's new fiscal year, and it benefitted from strong growth across ...
At this year's NRF Big Show, Walmart, Home Depot, Macy's, Lowe's, Sally Beauty, and others discussed COVID-19's impact on omni-channel and how the shift to ecommerce and the burgeoning expectations among consumers for greater omni-channel ...
This IDC Survey Spotlight looks at, by specific major countries, what technology customers are investing in for MEC compute and storage infrastructure, and whether that may tie into expected latency requirements for their MEC solutions. ...
This IDC Survey Spotlight presents the top enterprise IT and network challenges over the next three years. It contains data from IDC's 2020 Enterprise Communications Survey of 800 United States–based business and IT executives and ...
This IDC Market Note examines potential untapped opportunities that mobile operators may be able to leverage to build and grow their connected vehicle business. This includes promoting the capabilities of a nationwide retail footprint, doubling ...
This IDC PlanScape identifies the main drivers (why), foundational elements (what), key actors (who), and business outcomes (how) involved in enhancing customer experience that helps retail organizations better respond in real time to unpredictable ...
This IDC TechScape examines technologies that are essential for safely reopening and managing office spaces during the COVID-19 pandemic and have the potential to evolve in the coming years. It provides a visual representation of the process ...
Not limited to just hardware, the Samsung For Business team has successfully integrated features and applications for companies to use in industrial environments, with several customer use cases in Singapore across sectors such as transportation ...
IDC未来客户研究是以终端客户和消费者为中心，从共情化和同理心的角度出发，理解未来客户的需求，通过数据和数字化技术的应用，改进数字化和营销策略，平衡客户体验与业务成果之间的关系，有目标性地创建与终端客户之间个性、信任的客户关系。
- 预测1：到2021年，70%的组织将通过自动化操作和非接触式体验率先转向数字化，因为物理交互已成为过去式便利。
- 预测2： 到2025年，规模化共情和安全性表现优秀的企业将胜过那些没有同等能力企业的40%。
- 预测3：到2022年，中国财富500强B2C品牌中，45%的公司将指派高管，负责增加“消费者娱乐化”应用的使用，以接触Z世代和α世代的买家。
- 预测4：到2025年，50％中国财富500强企业在消费者生成视频的投入将验证其对企业收入和客户满意度的影响。
- 预测5：在2021年，客户将额外投入25%的花费在与数字化转型可快速轻松地适应新业务环境的公司合作方面。
- 预测6：到2024年，将有60％的技术购买者选择成熟知名的合作伙伴，通过越来越快的创新速度，来适应消费者提出的变化多端的需求。
- 预测7：到2023年，将有45％的组织使用标准化工作流与企业应用程序链接，来重新控制对用户定义的应用程序稳定性，从而提高客户数据安全性并提供出色的客户体验。
- 预测8：到2023年底，将有80％的大中型企业制定或修改社会责任声明，并使他们的客户重新认知，从而促进社会事业的发展。
- 预测9到2021年，65％的新移动应用程序将专注于为消费者提供人性化的数字体验，使消费者对新数字优先更加认同。
- 预测10：到2024年，隐私将被重新定义为“数据价值”，供应商将提供客户忠诚服务计划，以交换消费者数据，70％的消费者将参与其中。
This IDC Market Perspective examines the November 2020 launch of Salesforce.com's Revenue Cloud in the context of the company's longer-term portfolio strategy and the CRM market more generally. It includes concrete guidance on how software ...
This IDC Presentation discusses the Asia/Pacific (excluding Japan) (APEJ) regionalization of the 2021 Worldwide Future of Connectedness Predictions. Each prediction is presented based on timeline projection, cost/complexity assessment, and ...
This IDC study provides a comprehensive overview of and definitions for gaming desktop, notebook and monitors. The definitions provided in this document represent the scope of IDC's Gaming Tracker hardware research.
This taxonomy outlines ...
This IDC study provides a five-year forecast for the U.S. smart home monitoring and security device market for the 2021–2025 period.
"In the smart home monitoring and security market, the managed services segment is a long play incurring ...
This IDC Market Presentation highlights the challenges European manufacturers continue to face in 2021 in light of the COVID-19 crisis, as well as how digital transformation is seen as a way of strengthening resilience in a fast-changing ...
This IDC FutureScape provides IDC's top 10 predictions for the 2021 CIO agenda. These predictions provide a strategic context, which will enable CIOs to lead their organizations through the journey to recovery and in the next normal over ...
Based on the IDC's study on the global data and analytics market, this IDC FutureScape presents the implications of top 10 predictions in the Asia/Pacific (excluding Japan) (APEJ) region for the next five years. The predictions are presented ...