IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
中国数字化转型的趋势受到三方面的影响，一是全球数字化大趋势和新冠肺炎疫情；二是中国政府相关的政策，特别是"十四五"规划；三是中国市场独有的特征与当前中国企业数字化成熟度情况。从全球趋势看，数字化产品和服务深度驱动经济增长，新冠肺炎疫情加速了企业数字化转型的进程。中国"十四五"规划的三个关键词将影响数字化转型的方向，一是双循环格局：聚焦于国内内需市场、提升产业/供应链完整性、通过内需吸引全球资源；二是高质量发展：产业结构的高质量、区域协调的高质量、产品服务的高质量；三是重科技创新：完善科技创新体制机制、大力发展战略新兴产业、践行科技自立自强战略。中国市场独有特征包括：通过新基建打造数字经济新底座、通过新循环引导经济发展新方向、通过新智慧促进城市发展新格局、通过新科技提供产业升级新动力、通过新平台催生产业网络新玩家、通过新国货促进消费产业新升级。
数字化转型2021年十大预测从疫情影响、数字化投资、组织架构、数字平台、数字文化、商业创新、员工体验等多个角度给出了未来五年的驱动因素、发展趋势、IT影响以及行动建议，支持企业在疫后下一个常态中明确投资方向，加速演进成"未来企业"。
IDC中国副总裁兼首席分析师武连峰表示："千万不要低估新冠肺炎疫情造成的影响，企业应该找出数字化转型差距，更新数字化转型愿景战略和路线图，开发数据采集、整合、处理与货币化能力，重构组织体系及关键绩效指标（KPI），投资数字平台并打造新的生态系统。"
...本IDC 陈述报告描述了中国制造行业IT 2021年十大预测。报告为制造企业的高管提供了在未来的60 个月内制造业IT 及其IT 所支持的业务发展趋势，报告标识了这些预测发生作用的未来时间和受影响的业务领域，以及相对的复杂性和成本。每个预测包括IT 对业务的影响和对于制造企业的行动指南。
2020年新冠疫情"黑天鹅"事件使得制造业遭受重大打击，尤其是离散型制造，由于供应链中断使得生产停滞。以汽车制造为例，在疫情头几个月，中国汽车的产销大幅下滑。与此同时，中美贸易摩擦并未停滞，美国政府对中国半导体、电子行业的贸易限制，也使得中国制造企业备受压力。
一边是疫情的全球肆虐，一边是中美贸易摩擦的持续升级。在此严峻的外部挑战之下，中国政府出台了"新基建"、"双循环"等政策，以应对经济下行压力，助推制造业复苏。我们也可以看到，一批新业态、新模式应运而生，并从根本上颠覆传统的工作模式、生产模式。
"展望未来，中国制造业的机会和挑战并存。从宏观上看，制造业IT投资将进一步提高，新技术、新模式将在业务落地的过程中将不断迭代更新，以适应不断变化的市场。基于AI的风险决策，能提供决策指导和洞察；机器视觉和增强/虚拟现实（AR/VR）将场外的专业知识延伸到现场，可以减少现场工作人员数量；分布式供应链网络将降低价值链意外中断的风险。另外，跨生态系统的运维中心将提高运营效率，缩短产品上市时间。"——IDC中国制造业高级研究经理张兰英表示。
...本报告是IDC FutureScape全球医疗健康行业2021年预测的中国启示，报告提供了2021-2026年间医疗健康行业技术发展路线图，包含10项健康行业发展前沿的预测并融合了针对中国市场的观点看法。每项预测都包括该预测内容成为市场"主流"的时间和实现该项预测的复杂性评估，以及该预测对于IT方面的影响，并为技术买家提供了采用和部署这些技术的建议，可供中国医疗健康行业的各领域，如医疗、医保、医药、健康管理、生命科学等领域的机构和企业在制定发展战略和数字化转型策略中参考。
...本报告总结当前可穿戴设备在医疗健康领域应用的最新进展状况，包括应用的业务模式探索、应用技术环境发展情况、各模式发展的有利条件和需要克服的挑战等，并展望了未来三到五年的发展前景，为医疗机构管理者、医护工作人员、政府卫生管理者、生命科学研发机构等组织在利用可穿戴设备开展疾病诊断与治疗、民众健康维护、临床试验等方面的工作提供参考借鉴，也为提供可穿戴设备及其解决方案的厂商发展该项业务提供参考。
“数字化医疗器械的作用和价值逐步获得认可，个人健康管理观念日趋成熟和稳定，其运营模式则借助互联网医疗业务模式正在形成，未来将在疾病诊断与治疗、社区健康管理、个人健康管理领域以及生命科学研究领域发挥重要作用；同时医疗健康与生命科学在云计算、大数据领域的技术成熟，数据集成条件逐步具备。预计未来三年中，模式由探索转为成熟，可穿戴设备数据通过与电子病历和健康档案集成，成为医疗健康大数据的组成部分，获得广泛认可；预计未来五年中，将会更大范围扩展。”——IDC中国行业研究与咨询服务部高级研究经理肖宏亮表示。
...当前，伴随全球数字化转型进程的进一步加快，人工智能、云计算、物联网、工业互联网的大规模快速发展，全球网络安全产业持续焕发蓬勃生机，数字信任成为各国逐步开始关心且重视的话题。作为全球网络安全投资第二大国，中国也在外部威胁、政策调整、技术进步等驱动力的作用下持续加大对网络安全产业的投资。本报告对中国网络安全市场2021年十大预测分别进行了阐述和解释说明。
十大预测内容如下：
预测一：到2023年，由于传统VPN远程访问解决方案的缺陷在大量居家办公（WFH）场景中暴露出来，针对现代软件定义安全接入解决方案的预算将翻四倍。
预测二：到2025年，为减少受限员工所面临的安全复杂性，企业安全投资的55%将用于统一的生态系统和平台框架的建设。
预测三：到2024年，在进行了数十亿美元的收购之后，全球三大公共云提供商中的两家将跻身前五大托管安全服务（MSS）提供商之列。
预测四：到2025年，将有80%的首席信任官要求技术供应商整合安全和风险能力以衡量公司的信任度，其中包括供应商关系和员工声誉。
预测五：到2023年，企业和其供应链之间的集体风险管理要求将迫使50%的第三方风险和安全服务提供商采用先进的分析工具。
预测六：到2023年，50%的G20国家/地区的隐私法规将要求社交媒体提供商提供删除有关16岁以下的儿童内容和数据的选项。
预测七：到2021年，10%的组织将利用员工生产力软件来监管和优化居家办公员工的数字工作流程。
预测八：到2022年，全球的医疗提供商、保险提供商和技术供应商联盟将采用一种数字身份框架，该框架将基于分布式账本技术来建立"联系人跟踪"应用程序。
预测九：到2023年，将有30%的组织获得监管认证，证明其基于AI和ML的算法系统是道德（无偏见和歧视）且透明的。
预测十：到2023年，35%的大型组织需要通过展示内部组织结构和流程以及在财务报表中公开报告结果的方式来体现其社会责任举措。
...在今天的中国市场中，“数据中台”、“AI中台”概念已深入人心，也有很多行业用户对此概念存疑。IDC认为，无论是“数据中台”还是“现代数据平台”，亦或是“数据使能”、“数字化平台”等概念，核心都是帮助企业提升数字化/数据化水平，促进数据智能化应用的落地。升级之处在于，“数字化平台”强调微服务的架构来提高数据复用能力，强调降低技术门槛来促成数据自助式服务。
IDC中国助理研究总监卢言霞表示：“今天的数字化建设已经向着数据智能更进一步，但绝大部分企业仍处在市场营销智能化或客户关系管理智能化等单个环节的数据智能阶段，离规模化数据智能还有很大距离。综合过去十年中先行者的经验与教训，要推进数智化，需要行业用户在引入外部最佳数据平台的同时，从流程、人才、战略角度入手练好内功，建立强效机制促进业务部门与数字化部门的协同，不断提升数据服务能力、达成规模化智能。
...根据《IDC全球半年度人工智能系统支出指南，2H19》——跟踪范围为人工智能在行业和用例层面的软件、硬件、服务和落地案例——到2020年，全球范围的企业预计将投资501亿美元于人工智能解决方案。预计到2024年，中国人工智能市场规模将达到119亿美金，2019-2024年复合增长率达23.0%。
在本研究中，IDC全球分析师团队描述了影响IT和业务决策者负责该项支出并有效利用相关解决方案的主要驱动因素，并给出了2021-2026年有关人工智能自主性项目的十大预测。
每一个预测都是基于它的影响（投入和复杂度）和时间范围评估。该研究还为IT和业务决策者在人工智能领域的战略制定、修改和资源配置的投入提供了指导。
此报告在全球的基础之上，提供了中国人工智能市场2021-2026的十大预测：
- 预测1：到2023年，在金融，医疗，政府和其他受监管的公共部门中，超过15%的以消费者为中心的AI决策系统将引入解释其分析和决策过程的相关规定。
- 预测2：到2021年，超过50%的组织将在呼入电话处理环境中增加AI功能。
- 预测3：到2024年，45%的重复工作任务将通过使用由 ...
一直以来，线下物理网点始终是银行获客的主要渠道，银行对客户全生命周期的服务和管理基本围绕着网点业务进行展开，网点的数量一定程度上决定了该银行在客户竞争中的能力强弱。互联网时代的到来催生了网络银行的兴起，但在银行渠道中，网银扮演着网点的补充角色，并未衍生出独立的展业模式。进入移动互联与数字化时代，移动化、线上化渠道逐渐成为银行获客的主要来源，网点的功能性及重要性逐渐弱化。随着金融科技的快速发展，创新型的金融产品与业务模式不断涌现，金融服务呈现场景化、碎片化、敏捷化的特征，银行基于物理网点的传统获客与活客模式已经被打破，网点的离柜率大幅提高，营收贡献度日益缩减，如何进行网点布局优化及内部转型重构成为银行面临的新挑战。
“在数字化转型大势所趋的背景下，银行需要重新思考客户的实际需求及自身的竞争优势，利用人工智能、大数据等新兴技术实现获客与服务模式的再造和升级。在这一过程中，银行渠道将呈现线上线下角色分明、智能赋能、体验一致等特征。新冠疫情的影响下，远程银行概念迅速普及，受政策要求需线下面签的业务也在逐步探索放开限制。未来，银行网点的数量将进一步缩减，但并不会消失，网点将更倾向于转型成为服务营销角色，发挥物理空间的信任感、场景化特色，通过引入、融合智能化技术，主动与客户建立长期交互关系，实现网点智慧转型的二次迭代。”——IDC中国金融行业研究部高级分析师任辰羽表示。
...本 IDC 看法主要研究运营管理的当前状态、转变方式，以及对技术买家和供应商的影响。本文档借用质量管理中的术语"质量屋"做类比，提出了一个新的模型，即"弹性数字屋"，旨在助力客户思考如何实现未来运营。
未来运营需要在业务的多个方面获得弹性。弹性供应链、运营、产品开发等对于运营与市场保持联系和一致都很重要。但弹性决策是运营的最关键部分，超越了基本的运营效能。利用数字化能力快速有效地做出决策及运营是企业未来取得成功的关键。
IDC 企业应用高级副总裁 ...
本IDC看法对数字化工程和未来运营进行了探讨。未来运营已然到来，并正在推动运营向以市场为导向并具有弹性。实现弹性决策是未来运营的核心。但是，弹性决策需要一个新的部门，它将成为未来运营的主要支持力量。该部门就是数字化工程部门。
Energy and Manufacturing Insights 集团副总裁凯文·普鲁蒂（Kevin Prouty）表示：“企业要想变得更具弹性，使运营与客户需求紧密贴合，就必须设立数字化工程部门。IT与OT的融合是实现数字化工程及其核心价值——弹性的推动力。”
...本报告描述了6月份发生在北京新发地的新冠肺炎疫情的防控情况，记录了新兴信息技术尤其是大数据和人工智能技术在疫情防控中所发挥的作用，以及疫情防控的管理组织是如何使用大数据技术开展防控的管理的机制。报告可供中国其他城市和全球范围内其他国家在疫情防控中参考，也可供有志于参与疫情防控的新兴技术企业参考。
“北京新发地疫情防控中以大数据和人工技术为支撑开展高风险感染者筛查、追踪、检测等各项防控工作，防控得力，在短短一个月之内就迅速控制住了这一轮新冠肺炎疫情。在当前新冠肺炎疫情在一些国家和地区仍没有获得有效控制的背景下，此次疫情防控中的做法和经验值得借鉴。建议政府或者城市卫生管理或者疾控管理部门协调通信、交通、社区等部门，组织建立防疫大数据，利用大数据以及人工智能技术支持开展各种疫情管控措施，同时将部分大数据开放给商业公司，支持商业公司利用人工智能技术加入到防疫工作中，建立全社会的防疫机制，这样才能更快更有效地控制新冠肺炎疫情。”——IDC ...