IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This study analyzes the network equipment spending (capex) and total capital expenditures (CAPEX) in the region in both fixed-line and mobile networks.
"The rapid rise of LTE handset penetration, combined with FTTP buildouts in developed ...
This IDC Market Glance provides an overview, definitions, and sample participants in the digital automotive and transportation strategies ecosystem. This presentation is an update of the prior published version from 1Q20.
This IDC Perspective discusses IDC's European Healthcare Executive Digital Forum, held on November 27, 2020, as a virtual event. It summarizes key takeaways from keynotes and breakout sessions during the event.
"Priming the future ...
This IDC Perspective discusses the power of AI/ML-powered marketing solutions for transforming customer experiences and supporting superior business outcomes. This document spotlights how Adobe Sensei incorporates into Adobe Experience Cloud, ...
This IDC Market Note discusses recent mergers and acquisitions in the healthcare technology sector and the likelihood that such activity will continue through 2021. This is driven both by the need for integrated solutions to better manage ...
This IDC Market Perspective examines the top 5 trends to expect in the U.S. mobile market for 2021 and beyond. 2020 was a year like no other, bringing unexpected changes and shifts in the U.S. mobile market. The coming year and beyond will ...
This IDC Market Presentation presents findings from IDC Canada's most recent consumer surveys at the end of 2020, focusing on the augmented reality (AR) and virtual reality (VR) market in Canada. The showcased data presents the overall size ...
This IDC Perspective predicts that the next 10 years will determine how demand for wellbeing products and services will change, and the degree to which individuals and organizations will be free and empowered to choose when, where, and how ...
This IDC Survey Spotlight shares the top artificial intelligence (AI) use cases currently being used by both small and medium-sized businesses (SMBs). It also highlights the planned AI use cases going into 2021, with insights by country, ...
This IDC study presents the worldwide wearable computing device forecast for the 2021–2025 period.
"Wearables are poised for strong growth in the years ahead," says Ramon T. Llamas, research director for IDC's Wearables team. "2020 ...
This IDC study extracts the market that drives workstyle transformation from the entire ICT market to explore and analyze the market size and trends. It estimates the market size and summarizes the market trends with reference to the questionnaires ...
This IDC study presents the vendor share of the Japan big data and analytics (BDA) software market based on its performance in 2019. IDC divides the BDA software market into three major submarkets, which are further divided into 16 functional ...
This IDC Web Conference presents a discussion by IDC's Mutaz Shegewi on the key predictions that will impact CIOs and IT professionals in the worldwide healthcare industry over the next one to five years. Senior IT leaders and line-of-business ...
This IDC Perspective looks at IT organizations' need to rethink the capabilities of enterprise SDS. Software-defined storage (SDS) is one of the fastest-growing segments of the enterprise storage systems market, attracting greenfield customers ...
This IDC Survey Spotlight analyzes the maturity of retailers' customer journey models to improve real-time contextual customer experience (CX) personalization. It explores how retailers' customer journey models have changed since 2017 onward ...
This IDC study provides the worldwide augmented and virtual reality hardware forecast for the 2021–-2025 period.
"The worldwide AR and VR market is poised for a return to growth," says Ramon T. Llamas, research director, IDC's Augmented ...
This IDC Market Forecast analyzes the development of the business fixed data services market in Europe with an outlook to 2024. This market includes internet access, private IP, Ethernet, very-high bandwidth, cloud connectivity, and legacy ...
This IDC study presents the U.S. wearable computing device forecast for the 2021–2025 period.
"Vendors will target a broader swath of users with multiple devices available with different feature sets and prices," says Ramon T. Llamas, ...
This IDC Market Note summarizes key messages from KPN's annual Industry Analyst Day for its Business division on October 8 and corporate strategy update on November 24. It also provides IDC's perspective on both events.
The news that NCR is adding to its ecommerce capabilities with the purchase of Freshop comes during a time when most businesses, from retailers to grocers to restaurants, remain hyperfocused on ecommerce strategies to counteract restrictions ...
This IDC Market Presentation analyzes a selection of data from IDC's Global Retail Innovation Survey, 2020. The analysis focuses on key worldwide findings from the viewpoint of the main retail subsegments (food and grocery, ecommerce ...
This IDC Perspective looks at data in action in the Canadian marketplace. The initial focus of this study was to assess the role that data plays in industry disruption. What we found is that Big Data and analytics, on its own, does not drive ...
This IDC Survey Spotlight, based on the IDC European Tech and Industry Pulse Survey, 2019–2020, analyzes respondents that are adopting or planning to adopt one technology that also adopt or plan to adopt another technology. It shows ...
This IDC Survey presents key findings on some key sentiment by U.S. bank and credit union customers when it comes to their experiences, concerns, and engagement with their bank during their financial journey. The data is from IDC Financial ...
This IDC Market Presentation reviews the current state of distributor and aggregator marketplace platforms describing how capabilities have grown. This capability growth has increased the importance of these platforms to channel partners, ...
This IDC Survey provides an overview of the results from a 2020 U.S. survey of enterprises involving their use of managed (outsourced) services for customer care business process outsourcing. The survey involved over 200 U.S. respondents ...
For companies planning on digital patient engagement initiatives, it is important to closely examine the whole spectrum of use cases to spot the opportunities and the key benefits therein. This IDC PlanScape offers a comprehensive framework ...
This IDC TechBrief discusses the adoption and integration of digital technologies into mental health care plans. Digitally enabled mental health technologies can greatly support access to mental health care, enable care continuity, and improve ...
This IDC study presents the telecommunications services industry in Turkey in 2019 and forecasts expenditure on telecommunications services through 2024. It contains details about market size and distribution by technology category and vertical ...
The IDC Market Perspective presents an overview of telecommunications service provider's capital expenditure worldwide and discusses in brief the regional factors influencing the overall telecommunications service provider industry capex.
"The ...
This IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers/publishers from that spending, broken down by region and by ad format. Mobile advertising revenue is also broken out by major type, format, ...
This IDC study examines the worldwide private LT/5G market for 2020–2024. A companion document, IDC PlanScape: Implementing a Private LTE or 5G Network (IDC #US46554920, June ...
This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate ...
This IDC Market Perspective examines a few key trends that will define 5G in the coming 12 months. 2020 was the year that 5G deployments began to reach critical mass in many countries, despite the COVID-19 pandemic. As we move to 2021, 5G ...
This IDC Market Perspective examines the features and advantages that 5G brings to AR for field service workers. In the search for turnkey use cases for 5G, augmented reality is frequently discussed as one of the top near-term opportunities ...
This IDC study provides an update on some of the most prominent use cases being adopted in the precision agriculture space. IDC has created a use case taxonomy for the digital transformation of multiple industry segments. The taxonomy follows ...
Google's cloud-streamed gaming (CSG) service celebrated its first anniversary in November, and in the past week, it announced easier 30-minute free trials, iOS browser support, and four new games coming to its Pro subscription service in ...
This IDC Market Perspective looks at the current state of the AR/VR market, its applications, and its impact on the Global DataSphere today and in the future. Key challenges and opportunities in deploying AR/VR are identified and discussed.
"Image ...
This IDC Survey Spotlight examines merchants' preferences between best-in-breed digital commerce applications and comprehensive digital commerce platforms/suites. Respondents break down between IT and LOB workers as well as B2B, B2C, and ...
This IDC study provides an updated market forecast to Worldwide Digital Commerce Applications Forecast, 2020–2024 (IDC #US45243320, June 2020), to show how market assumptions ...
This IDC Market Perspective provides an assessment of the current market momentum seen across the leading U.S. over-the-top (OTT) streaming video service providers. Services include on-demand OTT offerings and virtual pay TV services known ...
This IDC Market Presentation provides a Canadian perspective of the current market and future trends for consumer smart home (or connected home) technologies in 2020. It includes recent consumer survey data coupled with industry analysis, ...
This IDC Perspective analyzes how apparel, footwear, and homeware retailer N Brown Group PLC upgraded its legacy retail commerce platform by leveraging a strategic partnership with IT services and consulting firm TCS. The program, which ...
This IDC Pivot Table highlights the smart speaker connectivity and processor market shares for 2Q20. It includes:
- Smart speaker connectivity shipment share — shipments of connectivity for smart speakers by chipset vendor (1Q16–2Q20) ...
This IDC Pivot Table highlights the smart speaker connectivity and processor market shares for 3Q20. It includes:
- Smart speaker connectivity shipment share — shipments of connectivity for smart speakers by chipset vendor (1Q16–3Q20) ...
This IDC study examines consumer connected mobility and connected home devices install base in Canada for 2020–2024.
"In a year plagued by unforeseen global incidences and restrictions to curb the impact of the COVID-19 pandemic, certain ...
This IDC Market Share discusses trends and vendor dynamics in the public cloud market in Western Europe.
"Public cloud is growing in double digits in Western Europe with the most important cloud providers delivering all types of public ...
This IDC Market Perspective video series episode explores China's governmental and corporate response to the COVID-19 pandemic and China's progress along the five stages of enterprise recovery. Watch as IDC President, Crawford Del Prete; ...