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Marketers are carefully watching the Facebook "Under the Microscope Tour" as it reached Washington, D.C. Plagued by questions about Russian interference in 2016 U.S. elections and the 87-million Facebook users who had their data improperly ...
This IDC Perspective outlines the benefits of unifying design and commercialization for product success.
"Manufacturers realize for the first time they have the ability to actually manage the full product life cycle and have a complete ...
IDC Survey Spotlight reveals that social media marketing in the retail sector is focusing on customer engagement as its top key performance indicator (KPI) and that spend in social marketing technologies is on the rise.
The South by Southwest (SXSW) conference in Austin attracts over 47,000 technologists from around the world to discuss the future of tech. I will not address the film and music tracks but will focus on the technology topics that drove the ...
This IDC Survey Spotlight highlights the receptivity for open source software among organizations that are using DevOps practices for modern application deployment. "We are seeing the gentrification of open source software, as cloud service ...
This IDC Survey document explores the state of Canadian enterprise software adoption in categories such as content, communication and collaboration, ERP and supply chain, CRM, and HCM and HR. The document outlines current adoption, solution ...
This document provides an overview of hiring cloud services through marketplaces, cloud services brokers, and the offering models by telecommunication carriers in Latin America. The accelerated growth of cloud services in Latin America will ...
This IDC Survey analyzes the 2017 IDC European Vertical Markets Survey for the European banking sector. The survey was carried out between July and October 2017 and targeted managers with IT responsibilities. The survey ...
The Embedded Linux (EL) market is fragmented, thanks to the plethora of projects and distributions that are specific to certain use cases or adapted to specific devices and processors. Selecting the right EL platform can be quite an arduous ...
From the latest IDC research in the banking industry, banks should have the digital mission to be connected banking. That mission affects the customer experience (CX) strategy of Asia/Pacific banks. At the same time, IDC research shows that ...
This IDC Survey of 81 consumer banks in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It describes the budgets, priorities, ...
This IDC Survey Spotlight briefly analyses the results of a survey carried out by IDC Energy Insights during the IDC European Utilities Summit 2017. About 40 executives from European utilities were asked to evaluate the impact (transformational, ...
This IDC Survey focuses on Snapchat. IDC conducted a short online survey to identify what social media people use and what they like and dislike about certain social networks and messaging applications so the right kinds of changes and improvements ...
This IDC Market Note analyzes the state of Snap Inc.'s improving performance over the past two quarters and the potential near-term impact on that performance of the redesigned Snapchat application. Snap has turned in two consecutive quarters ...
This IDC PeerScape explores four key practices that oil and gas organizations in the Asia/Pacific region should consider when preparing to undertake supply chain transformation.
"Oil and gas supply chains are complex systems of people, ...
Red Hat Inc.'s history of acquiring smaller companies, often ones that commercialize open source software into enterprise products, makes this acquisition just the latest of a long list of deals (over 30) that have added to Red Hat's portfolio. ...
Cisco continues to extend its reach across developers, cloud architects, and infrastructure and operations teams to address the deployment, management, and orchestration challenges of modern application architectures and containers through ...
This IDC Survey Spotlight analyzes consumer sentiment on the following statements:
This IDC Survey analyzes a portion of the IDC Energy Insights Annual Survey 2017 for the European utilities sector. The survey was carried out between July and October 2017 and targeted managers with IT responsibilities. The survey ...
Facebook is changing its News Feed algorithm, according to a post by Mark Zuckerberg, "to help people stay connected and bring us closer together with the people that matter to us." Despite the numerous "sky is falling" articles, Facebook ...
Facebook today announced changes to the way it selects the items that users will see in their newsfeeds. It will favor posts by friends and family, which are likely to foster meaningful transactions instead of driving more engagement. Consequently, ...
This IDC Web Conference presents a discussion by IDC's Wayne Kurtzman and John Jackson on the key predictions that will impact the evolution of social media and customer experiences over the next one to three years. Senior IT leaders and ...
This IDC Energy Insight Presentation analyzes a portion of the 2017 IDC Energy Insights Annual Survey for the European utilities sector. It focuses exclusively on the water segment.
The survey was carried out between July and ...
This IDC study is the fourth of a four-part special study entitled OpenStack Infrastructure Ecosystem: Adoption Patterns, Use Cases, and Market Outlook. This document includes IDC's analysis on OpenStack deployment and ...
This IDC Perspective explores platform business models, a potent way to rapidly scale digital products and services. Platform business models leverage the nexus of buyers, sellers, data, and algorithms to create "matches made in heaven" ...