IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Survey provides an overview of the results from a U.S. survey of enterprises involving their use of managed services for workplace technologies. The survey involved 400 respondents from U.S. firms with 1,000+ employees. This survey ...
This IDC Market Forecast provides an update on the emerging landscape for 5G service launches across the Asia/Pacific (excluding Japan) (APEJ) region, including projections for 5G in South Korea, Australia, China, India, and the full gamut ...
This IDC Market Perspective points out the operational disruption that 5G will cause once the realm of backend infrastructure spending has matured in the high-tech service provider sector.
"To have an early-mover advantage, technology ...
This IDC Market Analysis Perspective gives a high-level overview of key industry and technology trends, competitive landscape, IT spending forecasts, and business priorities for the Canadian banking sector.
"The Canadian banking industry ...
This IDC study provides a view of worldwide SD-WAN infrastructure market shares by vendor, covering both hardware revenue and software revenue.
"Enterprises are continuing to invest in SD-WAN technology, driven by myriad factors. Organizations ...
This IDC Market Perspective links the supply of industry clouds to customer demand. Through the industries of financial services, utilities, manufacturing, government, and healthcare, the top 30 demanded IC needs are matched to 50 of the ...
In a press release published on November 1, Google and Fitbit jointly announced that Google would acquire Fitbit for $2.1 billion. The move builds on both companies' respective strengths to improve their current standings in the wearables ...
This IDC Survey reviews data collected in late 2018 in which we polled potential smartwatch owners on what motivates them to own a smartwatch, what features and functionalities they are looking for, and what accessories they are interested ...
This IDC Survey Spotlight examines the factors that cause buyers to select one digital commerce software application over another. The data shown in this study comes from IDC's 2019 SaaSPath Survey, which surveyed ...
Huawei focused on the 5G ecosystem at its 4th Middle East Innovation Day. The event in Dubai on October 7 was held in conjunction with GITEX Technology Week, 2019. This IDC Market Note explores some of the key announcements made ...
On October 30, 2019, Apple announced its calendar 3Q19 earnings results, including:
- Total revenue of $64.0 billion, up 1.8%
- iPhone revenue of $33.4 billion, down 9.2%.
- Mac revenue of $7.0 billion, down 4.7%
- iPad ...
This IDC Survey Spotlight examines types of artificial Intelligence applications being developed by traditional and cloud-native enterprises across all industries in the United States and with 500+ employees. It also investigates if an organization ...
This IDC Market Perspective provides an overview of the commercial docking station market in Asia/Pacific (excluding Japan) (APEJ). This includes the market size and bundling rate and attach rate with commercial notebooks. This document ...
This IDC Government Insights Perspective presents Smart City developments in Europe during July–September 2019. It covers major ICT contracts, projects, pilots, product announcements, and business activities. The document organizes European ...
This IDC study provides our top 10 predictions for the worldwide next-generation automotive market. These predictions reflect IDC's vision for the 10 most important trends in this market over the next 60 months (through 2025). Technology ...
This IDC study discusses the worldwide blockchain top 10 predictions for 2020.
"Blockchain has been attracting all types of attention in the past few years," said James Wester, research director, Worldwide Blockchain Strategies at ...
This IDC study focuses on intelligent enterprise applications and ERP and its use within enterprises worldwide.
"Competitive differentiation requires digital transformation initiatives and modernized and innovative technology. Intelligent ...
This IDC study discusses the health industry top 10 predictions for 2020.
"The 2020 worldwide health industry predictions highlight the evolution of healthcare and life science organizations in the race to becoming future enterprises," ...
This Market Perspective examines some of the similarities and mutualistic benefits resulting from the intertwined developments in the areas of commercial robotics and autonomous vehicles (AVs). In this way, members of each participant ecosystem ...
This IDC Survey Spotlight looks at results from our United States 2018 Consumer Device Survey centering on which brands potential smartwatch owners preferred. We asked 482 survey participants — all of whom self-identified as ...
This IDC study outlines 10 of the most urgent issues CMOs must master to drive their brands, organizations, and careers to the top of the next set of disruptions coming to marketing.
"Marketing is transitioning from a decade of investment ...
This IDC study contains IDC analysts' future of work worldwide outlook for 2020.
"Technology, worker expectations, and the need for a new type of organizational agility are changing work as we know it," said Roberta Bigliani, vice ...
This IDC FutureScape provides the outlook of IDC Energy Insights' analyst team for the worldwide utility industry for 2020, as well as the planning horizon for the next five years.
"It is not easy, but utilities must maintain the ...
This IDC study provides IDC's top 10 predictions for payment strategies for 2020 and beyond.
According to Rivka Gewirtz Little, research director, Worldwide Payment Strategies, "Payment modernization goes beyond speed and will be defined ...