IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Survey Spotlight analyzes how the COVID-19 pandemic will impact European enterprise infrastructure spending plans across the server, storage, networking, and infrastructure software markets compared with expectations at the start ...
This IDC Survey Spotlight discusses the impact of COVID-19 on security spend. IDC is currently conducting a series of six surveys to outline the impact that COVID-19 is having on the technology industry. Survey respondents have repeatedly ...
This IDC Survey Spotlight explores the areas that organizations in Russia and Poland are likely to invest in within the next 6-12 months as a direct impact of the COVID-19 pandemic. Some key areas under consideration include the digital ...
This IDC Market Glance provides a snapshot of current landscape of service life-cycle management (SLM) technology solutions, products, platforms, and services, offering a perspective on some of the notable players and detailing the segment ...
This IDC Presentation focuses on the disruptions of various key technologies, such as big data and analytics, Internet of Things (IoT), and artificial intelligence (AI) on education institutions in Singapore. The report talks about the digital ...
This IDC Survey Spotlight examines the massive impact that the COVID-19 has had on the global economy and IT spending. Its presence has literally shut down worldwide operations in business, in education, and across all facets of society.
This IDC Survey Spotlight discusses COVID-19 impact on secure application delivery. COVID-19 impacts on secure application delivery vary drastically by region and market vertical. EMEA has the strongest potential for growth with just under ...
This IDC Survey Spotlight provides results from an essential question in IDC's 2020 European Enterprise Communications Survey: what are the ICT strategies and network drivers in Europe? This document analyzes the ICT investment strategies ...
This IDC Market Presentation provides a top-line March 2020 update to the personal computing device (PCD) market in Western Europe and IDC"s insights regarding the impact of the COVID-19 pandemic to this market.
This briefing presents ...
This IDC Survey Spotlight contains an extract of the results of an end-user study conducted in 2Q20 — amid the COVID-19 outbreak — by IDC's European Imaging, Printing and Document Solutions (IPDS) Research Group aimed at gaining insight ...
This IDC Survey Spotlight illustrates a view of how spending on marketing technology by large U.S. enterprises is being affected by the COVID-19 economic slowdown.
This IDC Survey Spotlight represents data from IDC's COVID-19 Marketing ...
This IDC Survey Spotlight discusses about small and midsize businesses (SMBs) changing endpoint security vendors. Based on a March-April survey of North American small and midsized businesses , 30% stated they changed endpoint security vendors ...
This IDC Market Presentation outlines IDC's views on the impact of COVID-19 on the ICT market across European industries. The study produces an overview of how European ICT spending will change consequent to the virus outbreak and an industry ...
This IDC Survey is based on wave 1 of IDC's European IT Buyer Sentiment Survey, a recurring survey of 231 European organizations across France, Germany, the U.K., the Nordics, and Russia.
This survey focuses on the respondents' ...
This IDC Survey Spotlight explores the impact of the COVID-19 crisis on office-environment printed page volumes in Russia and Poland. The respondents offer insight into the current situation and express their expectations for the post-crisis ...
This IDC Survey Spotlight contains an extract of the results of an end-user study conducted in 2Q20, amid the COVID-19 outbreak, by IDC's European Imaging, Printing, and Document Solutions (IPDS) Research Group. The survey aimed at gaining ...
This IDC Survey Spotlight illustrates a view of how spending on sales technology by large U.S. enterprises is being affected by the COVID-19 economic slowdown.
This IDC Survey Spotlight represents data from IDC's COVID-19 Sales ...
This IDC Market Glance provides an overview of the telecommunications ecosystem, including hardware and software vendors, standardization bodies, open systems players, infrastructure suppliers, network service providers, communications platform–as-a-service ...
This IDC Market Presentation examines the purpose-built backup appliance (PBBA) market, which totaled $1.14 billion in the fourth quarter of 2019. On the year, total worldwide revenue was $4.1 billion compared with $3.9 billion in 2018. ...
This IDC Survey offers insight on the personalization and trust-cultivating elements of tech marketing organizations. It discusses how marketing leaders balance practices regarding privacy, transparency, security, and corporate values with ...
This IDC Survey Spotlight examines the printer-specific question and compares the early April data set (see Examining the COVID-19 Impact on U.S. and Worldwide Printer Spending in 2Q20 and Over the Course of ...
The IDC Market Presentation examines how the level of impact on an industry segment and the relative digital maturity of individual companies within those segments will shape strategy.
While companies try to manage the immediate consequences ...