IDC Research Types
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides brief overview coverage of what is happening in a market.
IDC MaturityScape Benchmark
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Methods and Practices
Top 10 Predictions
IDC Survey Spotlight
Market Analysis Perspective
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a study and interpretation of the results of a demand- or supply-side survey.
Vendor Needs and Strategies
This IDC eBook provides an exclusive look at IDC's new future of customers and consumers (FoCC) research. It emphasizes loyalty as a key in a competitive market and shows why establishing empathy at scale through technology will create lasting, ...
This IDC Perspective discusses the future of customers and consumers as defined by a global team of IDC analysts. In this document we highlight a model for interactions between customers and brands through the prism of technology and prepared ...
This IDC Perspective reviews how optimized marketing and advertising can effectively improve real-time contextual personalization. The study presents the key retail market trends (at the worldwide level and in Europe), advertising and marketing ...
This IDC Perspective provides the key takeaways from the NRF Big Show 2020 event held in New York City.
Retailers at NRF 2020 were getting down to brass tacks with a pragmatic and holistic approach to business, intent on transforming ...
This IDC Perspective presents an overview of key takeaways from SAP Industry Analyst Base Camp (IABC) in SAP's Newtown Square headquarters, with a focus on SAP's retail vision. During the event, SAP executives presented the company's mission ...
This IDC Perspective provides an overview of the key takeaways from the annual European SAS conference for industry analysts, focusing on SAS' retail strategy. Following up on major takeaways from the event held in May 2019, in Dubrovnik, ...