IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
本 IDC 看法主要研究运营管理的当前状态、转变方式，以及对技术买家和供应商的影响。本文档借用质量管理中的术语"质量屋"做类比，提出了一个新的模型，即"弹性数字屋"，旨在助力客户思考如何实现未来运营。
未来运营需要在业务的多个方面获得弹性。弹性供应链、运营、产品开发等对于运营与市场保持联系和一致都很重要。但弹性决策是运营的最关键部分，超越了基本的运营效能。利用数字化能力快速有效地做出决策及运营是企业未来取得成功的关键。
IDC 企业应用高级副总裁 ...
IDC中国政府行业与智慧城市研究组研究经理詹墨磊表示：“2020年是特殊的一年，中国面临全面建成小康社会、打赢脱贫攻坚战、实现第一个百年奋斗目标的关键突破，也面临疫情爆发对经济发展影响十分巨大的困境。作为国家治理体系与治理能力大考验的2020年，政企数字化转型在危机中作为引领社会发展的中坚力量，最需要的是迎合“市场走向服务、还市场于市场”的发展思路。而云计算作为承载转型的根基，正在促进政企数字化转型稳步发展。政企数字化转型的云时代正在加速。”
在严峻的疫情形势下，全国千万企业响应国家号召，组织企业职员在家办公，对协同办公软件的广泛需求迅速提高。本报告论述了疫情下的协同办公软件的市场机会和挑战，并对疫情过后协同办公软件的市场发展做出展望。
IDC企业级系统研究部软件研究高级分析师王楠认为：“受疫情下的人员出行限制的影响，协同办公软件迎来了前所未有的市场认知和使用需求，这将对2020年以及以后的协同办公软件市场增长带来较大促进作用。这次疫情给协同办公软件市场带来的最大价值，是企业对产品价值认可度的提高和用户使用习惯的培养，这两者将给整个协同办公市场带来更深层次的正向影响”。
...越来越多的云计算厂商针对视频行业的特点推出了视频云产品和解决方案，希望能在巨大的市场前景下抢占先机。本报告对当前中国视频云市场的生态进行解读，涵盖视频云的定义、市场发展历程、市场规模和厂商竞合关系等内容，帮助读者了解中国视频云市场的现状和趋势。
"视频是互联网最高级的媒介形式，未来中国互联网视频流量占比将进一步提高。视频业务的特点与云计算技术特征的高度匹配，将带动视频云的深入应用。同时，数字化转型经济的来临也将带动视频云在传统行业中的应用，视频云市场成长空间可期。"——IDC中国互联网行业分析师薛宇表示。
...IDC针对中国金融云市场进行全面研究，从金融云用户端分析了银行、保险、证券等金融子行业的上云概况，并提出了上云路线参考，从金融云厂商端分析了互联网系、金融机构系、传统软件系三种类型的云服务商的优劣势，并提出了行动建议。
"不断出台的金融业上云政策要求和金融行业云计算标准奠定了未来金融云飞速发展的基调，消除了金融机构上云的后顾之忧。数字经济时代下的金融业务转型需求使金融机构主动拥抱云计算，通过自主建设私有云或借助外力部署行业云的方式发展云上金融，开拓业务创新。中国金融云服务厂商应提高自身安全与合规方面的资质水平，以金融业务为导向并结合新兴技术开展研发，提供差异化和定制化的云服务，最终打造伙伴生态与IT生态。"——IDC中国金融行业研究市场分析师朱佳怡表示。
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