IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
本报告总结当前可穿戴设备在医疗健康领域应用的最新进展状况，包括应用的业务模式探索、应用技术环境发展情况、各模式发展的有利条件和需要克服的挑战等，并展望了未来三到五年的发展前景，为医疗机构管理者、医护工作人员、政府卫生管理者、生命科学研发机构等组织在利用可穿戴设备开展疾病诊断与治疗、民众健康维护、临床试验等方面的工作提供参考借鉴，也为提供可穿戴设备及其解决方案的厂商发展该项业务提供参考。
“数字化医疗器械的作用和价值逐步获得认可，个人健康管理观念日趋成熟和稳定，其运营模式则借助互联网医疗业务模式正在形成，未来将在疾病诊断与治疗、社区健康管理、个人健康管理领域以及生命科学研究领域发挥重要作用；同时医疗健康与生命科学在云计算、大数据领域的技术成熟，数据集成条件逐步具备。预计未来三年中，模式由探索转为成熟，可穿戴设备数据通过与电子病历和健康档案集成，成为医疗健康大数据的组成部分，获得广泛认可；预计未来五年中，将会更大范围扩展。”——IDC中国行业研究与咨询服务部高级研究经理肖宏亮表示。
...该IDC厂商概况介绍并评估了微软公司在中国的现代数据平台战略、提供的产品组合、解决方案以及典型案例。微软公司面向数据智能化趋势，为企业提供灵活、具备一致性体验的数据平台解决方案，并将行业智能化转型实践积累带给客户，帮助企业充分实现数据智能。
一直以来，线下物理网点始终是银行获客的主要渠道，银行对客户全生命周期的服务和管理基本围绕着网点业务进行展开，网点的数量一定程度上决定了该银行在客户竞争中的能力强弱。互联网时代的到来催生了网络银行的兴起，但在银行渠道中，网银扮演着网点的补充角色，并未衍生出独立的展业模式。进入移动互联与数字化时代，移动化、线上化渠道逐渐成为银行获客的主要来源，网点的功能性及重要性逐渐弱化。随着金融科技的快速发展，创新型的金融产品与业务模式不断涌现，金融服务呈现场景化、碎片化、敏捷化的特征，银行基于物理网点的传统获客与活客模式已经被打破，网点的离柜率大幅提高，营收贡献度日益缩减，如何进行网点布局优化及内部转型重构成为银行面临的新挑战。
“在数字化转型大势所趋的背景下，银行需要重新思考客户的实际需求及自身的竞争优势，利用人工智能、大数据等新兴技术实现获客与服务模式的再造和升级。在这一过程中，银行渠道将呈现线上线下角色分明、智能赋能、体验一致等特征。新冠疫情的影响下，远程银行概念迅速普及，受政策要求需线下面签的业务也在逐步探索放开限制。未来，银行网点的数量将进一步缩减，但并不会消失，网点将更倾向于转型成为服务营销角色，发挥物理空间的信任感、场景化特色，通过引入、融合智能化技术，主动与客户建立长期交互关系，实现网点智慧转型的二次迭代。”——IDC中国金融行业研究部高级分析师任辰羽表示。
...本 IDC 看法主要研究运营管理的当前状态、转变方式，以及对技术买家和供应商的影响。本文档借用质量管理中的术语"质量屋"做类比，提出了一个新的模型，即"弹性数字屋"，旨在助力客户思考如何实现未来运营。
未来运营需要在业务的多个方面获得弹性。弹性供应链、运营、产品开发等对于运营与市场保持联系和一致都很重要。但弹性决策是运营的最关键部分，超越了基本的运营效能。利用数字化能力快速有效地做出决策及运营是企业未来取得成功的关键。
IDC 企业应用高级副总裁 ...
本IDC看法对数字化工程和未来运营进行了探讨。未来运营已然到来，并正在推动运营向以市场为导向并具有弹性。实现弹性决策是未来运营的核心。但是，弹性决策需要一个新的部门，它将成为未来运营的主要支持力量。该部门就是数字化工程部门。
Energy and Manufacturing Insights 集团副总裁凯文·普鲁蒂（Kevin Prouty）表示：“企业要想变得更具弹性，使运营与客户需求紧密贴合，就必须设立数字化工程部门。IT与OT的融合是实现数字化工程及其核心价值——弹性的推动力。”
...本报告梳理了"新基建"的出台背景、主要内容、涵盖的领域及其对提振经济的重要意义。并结合市场情况，分析了新基建给制造业带来的机遇和挑战。尤其是新基建中与制造业直接相关的几大领域，如工业互联网、5G、人工智能等细分行业。
"新基建将持续推动制造业向高质量水平发展，从而实现"新制造"。疫情新常态的当下，网络协同化平台、柔性化智能工厂、弹性供应链打造将是制造业的重点机会。随着新基建的持续推动，工业互联网、5G、人工智能等领域将率先发挥"头雁效应"。在疫情期间，工业互联网不论是在疫情防控还是复工复产方面，都发挥了重要作用；5G以其大带宽、低时延的特性，在工业制造场景中的应用将不断落地；工业人工智能是工厂的大脑，AI在工业领域的应用，实现了工业知识的汇聚、分析，最后实现智能的决策。与此同时，新基建带来的挑战也不容忽视。新基建带来的数字治理、数据安全、人才短缺问题也是企业中长期面临的难题和需要攻关的重点。"IDC制造业高级研究经理张兰英表示。
...IDC中国政府行业与智慧城市研究组研究经理詹墨磊表示：“2020年是特殊的一年，中国面临全面建成小康社会、打赢脱贫攻坚战、实现第一个百年奋斗目标的关键突破，也面临疫情爆发对经济发展影响十分巨大的困境。作为国家治理体系与治理能力大考验的2020年，政企数字化转型在危机中作为引领社会发展的中坚力量，最需要的是迎合“市场走向服务、还市场于市场”的发展思路。而云计算作为承载转型的根基，正在促进政企数字化转型稳步发展。政企数字化转型的云时代正在加速。”
2020年6月1日，中共中央、国务院印发了《海南自由贸易港建设总体方案》（以下简称总体方案），并下发通知，要求各地区各部门结合实际认真贯彻落实。方案内容的核心是海南自贸港政策制度体系，除了风险防控体系之外，共有10大利好政策。方案的发展目标十分务实，IDC根据定量的指标来参考，综合给出发展的三阶段分析和常规、高速与突破的三种增长模式的定量预测。海南自有贸易港重点发展的旅游业、现代服务业和高新技术产业可以很好地与自贸港定位相匹配，也可以与其它地区和城市形成差异化定位，进而利用海南的特点和优势，在全球范围内形成自己的特色。这也为ICT市场带来了前所未有的发展机遇，预计到2045年，海南ICT市场规模将达到400亿美元，相当于2019年台湾CT市场规模的2倍；ICT占GDP的比例为5.9%，与新加坡2019年ICT占GDP的比例相当；35–45年复合增长率为10.7%。
市场对此方案反应非常热烈，很多企业和个人开始摩拳擦掌，不想错过可能是中国最后一波最大的对外开放机会，包括新基建、金融市场创新、高科技产业、离岸数据中心、区块链试验区机会等，这些机会的背后隐含了哪些挑战，又如何能够促进海南自贸港的真正腾飞？海南ICT市场是否是一座不可估量的金矿？本报告将一一洞察上述疑问。
...新冠肺炎疫情对经济和ICT市场的影响持续进行中，基于IDC中国趋势论坛数字经济专场中与参会嘉宾的交流，本研究报告回答了ICT厂商关注的问题，具体包括宏观环境与经济、总体ICT市场、细分ICT产品与技术、数字化转型与未来行业。希望ICT厂商通过IDC对这些问题的回答，能够在疫情防控新常态下洞悉未来企业新需求，发掘ICT市场新商机。
“在全球疫情的影响下，中国经济以及ICT市场持续受到影响。但与此同时，逆境下依然蕴藏着许多新的商机。IDC预计，2020年与疫情相关的ICT市场商机总计将超过1.5万亿人民币。ICT厂商要持续跟踪疫情发展状况和政府相关政策举措，开发新的ICT解决方案，打造远程协同工作的能力和习惯，做好线上产品服务营销与客户服务。”IDC中国区副总裁兼首席分析师武连峰先生表示。
...本研究对数字经济和未来企业进行了系统梳理，首先介绍了数字经济的概念与特征，指出成为未来企业是抓住数字经济商机的核心策略；分析了未来企业成熟度框架的五个阶段和五大维度；介绍了打造未来企业的最佳实践；并提供了行业用户在部署未来企业和数字化转型战略方面的参考建议。
IDC中国互联网行业研究经理薛宇表示：“数字经济下，数字化转型与创新是企业赢得未来的必由之路。在经济全面数字化、数字技术发展日新月异、互联网由消费侧向供给侧发展的背景下，所有的企业都应重新审视自身的数字化战略，坚定走数字化道路，成为未来企业。”
...本报告总结了信息化和新兴信息化技术在新型冠状病毒（COVID-19）疾病诊治和疫情防控中所起到的巨大作用，分析了持续的COVID-19救治和疫情防控对于各类信息化和新技术应用的需求，并预测了在未来的COVID-19以及其他潜在传染性疾病的救治和防控中，信息化的应用和发展情况，以及展望了医院受本次事件触发而实现医疗数字化转型跨越式发展的趋势，提出了疫情防控所带动的IT需求，可供ICT厂商在疫情防控以及后续医疗数字化转型中制定产品开发和市场开发策略做参考。
"突如其来的汹涌疫情和COVID-19患者救治工作，暴露出医疗机构在应对紧急公共卫生事件时存在的医疗资源短缺、医护人员短缺、防控措施不及时等问题，而在解决这些问题的过程中，信息化则显示出巨大的作用，这使得政府卫生管理部门和医护人员进一步认识到医疗信息化的作用和潜力，触发医疗数字化转型实现跨越式发展。经过此次疫情防控，医疗数字化转型加速，全社会一体化的临床诊治与疾控及健康管理系统建立起来，机器人、物联网、人工智能在健康管理中加速落地应用，提高全社会疾病防控能力，并提高诊疗效率和护理水平，促进医疗健康服务模式的数字化转型，促进'健康中国'规划目标的实现。"——IDC中国行业研究与咨询服务部高级研究经理肖宏亮表示。
...IDC对中国30多位行业CXO做了书面访谈，本报告梳理了行业CXO的核心观点，包括疫情对企业的业务影响如何，IT在疫情期间的作用和价值怎样，疫情过后有哪些新的数字化转型举措支持企业更好的发展。报告也给出了关键结论与行动建议。
"数字化转型已成为企业的核心战略，它不是一朝一夕的事，而是一个至少十年的旅程。实现规模化加速创新已成为今天数字化转型的核心，新冠肺炎疫情充分体现了IT和数字化转型的价值，企业的CXO要充分利用这个契机，把危机变为商机，加速推进与实施新的数字化转型策略，支持企业疫情后寻找业务突破点和创新点，实现企业健康可持续发展。"IDC中国区副总裁兼首席分析师武连峰先生表示。
...物联网作为互联网的延伸，通过使用射频识别、红外感应、全球定位系统、激光扫描装置等技术将终端信息捕捉与采集设备进行网络互连，实现人与人、物与物、人与物的互连。物联网技术在保险行业更是有着广泛的前景，以及颠覆性的影响。积极布局物联网保险对于保险公司在未来3到5年尤为重要。虽然各行业都对物联网技术注入了大量的资源，但物联网的发展还是存在多方挑战，例如，物联网技术标准的统一、技术应用的成本效率以及安全威胁等。本篇报告旨在帮助保险公司在物联网技术实践之初或过程中，能够更加了解即将或正在面临的风险，帮助保险公司更好地规划物联网战略与计划，准确评估项目效益，降低风险。同时，本报告从物联网保险的场景机会展开，总结了物联网保险的数据价值与应用机会。通过建立物联网保险关键要素模型，为保险公司总结出在考虑和规划物联网保险项目与实施路线时需要思考的关键要素，最后为保险公司提出部署和实施物联网保险的三点建议。
“IDC的研究发现，预计到2023年中国物联网市场规模将达到2,613亿美元。对于保险市场来说，物联网保险将逐步取代互联网保险，物联网及延伸的技术将从根本上改变保险产品的运营及服务模式。抢占物联网保险先机的保险机构也将建立新的业务模式并获得新的利润增长机会。发展物联网保险，保险公司必须结合自身优势领域，对未来的挑战做好分析与应对，建立基于物联网保险关键要素模型的战略与实施计划。”IDC金融行业研究总监郑煜表示。
...IDC针对中国金融云市场进行全面研究，从金融云用户端分析了银行、保险、证券等金融子行业的上云概况，并提出了上云路线参考，从金融云厂商端分析了互联网系、金融机构系、传统软件系三种类型的云服务商的优劣势，并提出了行动建议。
"不断出台的金融业上云政策要求和金融行业云计算标准奠定了未来金融云飞速发展的基调，消除了金融机构上云的后顾之忧。数字经济时代下的金融业务转型需求使金融机构主动拥抱云计算，通过自主建设私有云或借助外力部署行业云的方式发展云上金融，开拓业务创新。中国金融云服务厂商应提高自身安全与合规方面的资质水平，以金融业务为导向并结合新兴技术开展研发，提供差异化和定制化的云服务，最终打造伙伴生态与IT生态。"——IDC中国金融行业研究市场分析师朱佳怡表示。
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